Bidding Book
The Brazilian proposal to host the
International Planetarium Society Conference
Rio de Janeiro, 2014 BRAZIL
S達o Paulo, S達o Paulo
PROJECT
To Dr. Dave Weinrich President International Planetarium Society C/O: Dr. Lee Ann Hennig / Secretary
Dear Dr. Weinrich,
It is our great honor and pleasure to invite the International Planetarium Society to bring its Biennial Conference of 2014 to Rio de Janeiro, Brazil, hosted by the Rio de Janeiro Planetarium Foundation. Rio de Janeiro Planetarium Foundation is prepared to engage in a partnership with IPS for the organization of this important Conference. The Rio de Janeiro Planetarium has been a member of IPS since 1997, back in the days when we only had one dome. And IPS has been a part of our lives since then, so we know the benefits one can get from what we consider to be the most important message IPS sends planetariums all over the world: "It is OK to dream and to build on your strengths for the future."
Why Brazil? The IPS Conference has never been held in South America before. The continent population is over 350 million inhabitants; the congress will disseminate IPS in Latin American countries, motivating and improving of all aspects of planetarium operations. The Rio de Janeiro Planetarium also knows that it is an old IPS dream to be present in the South American continent. This dream has been proven difficult to realize, due to geographical, economical and linguistical issues. But the tides started to turn when IPS held its Council Meeting here at the Rio de Janeiro Planetarium, in 2007. Hosting the Conference of the International Planetarium Society – IPS 2014 will be very important for Brazil, since it will offer the opportunity of show the world our professionalism in the planetarium field and the high level of scientific development we have experienced. It will also be very important for Brazilian and Latin American professionals to have the opportunity to receive and exchange knowledge and experiences with other professionals from other countries with the goal to acquire new information, techniques and methodologies. Brazil is a world of natural beauties that can´t properly fit into a touristic guide. Nature, development and a warm hearted people blend together to create an unforgettable experience for all those who decide to come. The country has a complete infrastructure to host international conferences. According to ICCA International Congress and Convention Association, Brazil was ranked 7th as international meeting destination in the world in 2009, with 254 international meetings. The country is among the top 10 since 2006.
Rio de Janeiro Rio de Janeiro was ranked 1st as international meetings destination in the Americas, in the last decade. Also among the top 10 and 20 several times. The city of Rio de Janeiro is well known by its breath-taking scenery, surrounded by a green rain forest, complemented by beautiful beaches and deep blue sea. In addition, it is considered one of the world-wide prime destinations, particularly because of its exotic and vibrant cultures, and the warm hospitality of the cariocas (the people from Rio). However, Rio is not just a prime tourist destination. The great concentration of scientific and technological activities also characterizes Rio as one of the most important centers in Brazil and in Latin America. Rio de Janeiro itself could be considered the Brazilian capital of Astronomy. For over 50 years, the Rio de Janeiro Federal University hosted the only graduation course in Astronomy (one new course opened last year, in SĂŁo Paulo). Also in Rio is the National Observatory, founded in 1827 by Brazil's first emperor, D. Pedro I (father to D. Pedro II, who lends his name to one of the Planetarium's domes). Adjacent to the National Observatory is the Museum of Astronomy; and very close to both institutions, there is the National Museum, with its vast collections of fossils, mummies, plants and the largest meteorite ever recovered in Brazilian soil (the famous BendegĂł meteorite, with replicas displayed all over the world, including at the Palais de La Decouvert, in Paris, France). Our city's ability to host large events was recently recognized by three very distinct sports authorities. Rio will host the World Military Games, this year, some matches of the FIFA World Cup (including the final) in 2014 and the 2016 Summer Olympics.
Convention Center Windsor Barra Hotel is a five star hotel in Barra da Tijuca neighbouring area. The Barra Windsor´s convention center is impressive in its magnitude. Sixty fully equipped salons are available for the accommodation of small, medium or large sized meetings and events. Its daring architecture provides salons with ceiling heights of up to 17 feet, salons with terraces and views to the oceans well as ample corridors with multiple accesses which facilitate the simultaneous flow of thousands of participants. More than 32,000 square feet of meeting rooms, some with a 17 feet high ceiling. Capacities vary from 20 to 1,200 people. Access and reception independent from hotel. Business center, wi-fi system, printers, copiers, phone and fax. Private parking for 250 cars.
The Conference The Conference itself would be a fresh mix of standard IPS Conference activities, with a Brazilian twist, and unique features. We would hold the usual papers sessions, poster sessions and workshops, with open submissions from all the planetarium community. The Local Organizing Committee will be formed from experienced Brazilian planetarians. Still, the LOC will cooperate and communicate with the Officers and Council as we all plan the conference, and planning tasks will be attended to promptly and in accordance with the conference planning timetable. The guest speakers would be a mix of world renowned scientists and South American experts, ranging from archeoastronomers and ethnoastronomers to Brazilian top scientists that could give us a special view on how to do Astronomy in a developing country. A city-tour is part of our plans, mixing the standard tourist attractions with the more astronomically relevant sites in Rio. A night at a dark-sky site to watch the Southern hemisphere sky is in our plans as well. Family members will find the city very welcoming, and they will find it easy to explore on their own. We plan two large banquets, one as part of the regular schedule (the awards lunch) and the second would be the closing banquet, which would happen on top of the Sugar Loaf, just like we helped organize for the IAU GA social evening. In the next pages you can find more information about Rio de Janeiro Planetarium Foundation, full information about Brazil, Rio de Janeiro and the proposed venue. We hope to have a change to host this important congress in Rio de Janeiro. Yours Sincerely.
Celso Cunha President Rio de Janeiro Planetarium Foundation
Fortaleza, Cearรก
BRAZILIAN PROPONENT
The Institution The Rio de Janeiro Planetarium Foundation, established in 1993, is actually a 40 years old institution, since its first dome opened in November, 1970, housing a Zeiss Spacemaster projector and 130 seats. This dome, named after Italian astronomer Galileo Galilei, is 12.5m in diameter and is currently being renovated. The original Zeiss Spacemaster projector was relocated to the main exhibit at the Museum of the Universe and the dome will reopen in 2011 as a digital theater for multiple purposes, Astronomy included, powered by Barco and RSACosmos. The Foundation is a branch of the Rio de Janeiro City Hall, directly linked to its Culture Bureau. In Brazil, municipal governments are run by one elected official (the Mayor) and his or her cabinet: appointed officers that head different Bureaus. And even though the city of Rio de Janeiro has its own Science and Technology Bureau, the Planetarium Foundation is not attached to it, but instead, to the Culture Bureau. This was not a random decision. Our mission is “To divulge Astronomy and Science through the use of state-of-the-art technology in a welcoming environment, offering our visitors high quality cultural leisure”. We see Astronomy, and Science in general, as part as the cultural heritage that should be spread among the people, especially school kids. As part of a constant effort to achieve our goals, the Foundation built two other domes. Its second dome opened in 1998, with a Zeiss Universarium VIII and 277 seats. A recent remodeling has brought this number down to 263. It is 23m in diameter and is adjacent to the Galileo dome. It is named after American astronomer and science communicator Carl Sagan. The third dome was opened in 2008 and is located some 70km away from the Foundation headquarters. As odd as it may appear, this was a sound decision taken by the Mayor's office, and very much in alignment with our mission. Rio, as any major world city, has very distinct neighborhoods, presenting a wide range on HDI (Human Development Index). The new dome was built in an underprivileged part of town specifically to broaden our attendance amongst the lower income population. This third dome was named after Brazil's last emperor, D. Pedro II, a great enthusiast of Astronomy. It is 12m in diameter and houses a Digistar 3 digital projector from Evans & Sutherland and 88 seats. This new building has a 100-seat auditorium and some of the exhibits originally showcased at the main office. The main office, or headquarters, of the Planetarium Foundation has, besides its two domes, a 100seat auditorium, two classrooms (for up to 50 children each), a small digital theater (30-seat), an open amphitheater and its famous “telescope square”, with four different domes and telescopes, open to the public every Wednesday. And, of course, the Museum of the Universe, an interactive hands-on exhibit covering Astronomy, from the astrolabe to the Hubble Space Telescope.
The Rio de Janeiro Planetarium is the busiest and largest planetarium in Brazil, the only one that has an official policy to hire exclusively graduated astronomers for its domes' activities. It was the first Brazilian planetarium to join IPS and it is one of the founding members of ABP, the Association of Brazilian Planetariums. The Rio de Janeiro Planetarium is a major player in the popularization of Astronomy and Science in Brazil. It co-hosted the IAU General Assembly in 2009, offering a diverse scientific and cultural program to astronomers from all around the world. It also gave the local population the opportunity to interact with keynote speakers during a series of lectures by top scientists from different countries during the two weeks that IAU had its meeting in Rio. All lectures were planned by the Rio Planetarium, with the help of IAU and consulates from different countries, which provided translation into Portuguese. Most recently, the Rio de Janeiro Planetarium celebrated its 40 year existence by hosting the largest ABP meeting ever. Aggressively seeking funds from different branches of the federal, state and municipal governments, and gathering sponsorships from companies in and out the planetarium business, the Rio Planetarium managed to bring three international guests for this ABP meeting, and 22 young planetarians from all around Brazil, professionals or students that are entering this field and would, otherwise, be unable to attend the meeting in Rio. The next natural step is for the Rio de Janeiro Planetarium to host an IPS Conference.
Cuiabรก, Mato Grosso
Letters of support
Rio de Janeiro, March 4th, 2011.
Dr. Dave Weinrich President International Planetarium Society C/O: Dr. Lee Ann Hennig / Secretary
Re: Conference of the International Planetarium Society – IPS 2014
Dear Dr. Weinrich, The Rio Convention & Visitors Bureau was thrilled and honored to learn that you are considering Rio de Janeiro as the host for the Conference of the International Planetarium Society – IPS in 2014. The cosmopolitan city of Rio is ideal for international meetings. Home to more than 6 million inhabitants, Rio boasts fantastic weather, savory cuisine, hospitable people, sport, entertainment and quality meeting facilities and a modern infrastructure to ensure that your event runs smoothly. With more than 28.000 hotel rooms and ample meeting spaces, including Riocentro – the largest convention center in Latin America – Rio is a logical choice for your event. Rio de Janeiro has also created a Joint Committee of Tourist Security. The committee is composed of military and civil police forces, fire department, municipal and state tourist offices, Rio Convention & Visitors Bureau, Brazilian Association of Travel Agents, Brazilian Association of Professional Congress Organizer Companies, among others. This joint committee can be summoned to provide special security for congresses, events and groups in the city. In addition, for some years now, Rio de Janeiro has been awarded the 1st position for international meetings on the North, Central and South American Continent by the ICCA - International Congress & Convention Association’s statistics Please count on our institutional support and do not hesitate to contact us with any questions or concerns surrounding the event. On behalf of the Rio Convention & Visitors Bureau we welcome you to Rio. Kind Regards,
Paulo Senise Executive Director Rua Guilhermina Guinle, 272 / 6 andar 22270-060 Rio de Janeiro – RJ Tel: (21) 2266-9750 Fax: (21) 2286-7272 Email: rcvb@rcvb.com.br www.rioconventionbureau.com.br
Rio de Janeiro, Rio de Janeiro
MAPS of BRAZIL
BRAZIL’S LOCATION IN THE WORLD
Brazil
• Brazil’s figures are impressive: its population is just over 180 million inhabitants; it has a territory covering more than 8.5 million Km2, a 8.5 thousand Km of coastline, and 5,658 municipal districts. • The country has 26 states and a Federal District (where the capital, Brasília, is located), divided into 5 macro-regions: North, Northeast, Central-West, Southeast and South. • Although 92% of Brazilian territory is located in an intertropical zone, warm weather predominates (with average temperatures above 20ºC). Source: IBGE – www.ibge.org.br. • Countries that share borders with Brazil: Argentina, Bolivia, Colombia, Guyana, French Guiana, Peru, Suriname, Venezuela, Paraguay and uruguay. Sea temperature along the Brazilian coast: • North and Northeast of the country: varies between 20º C and 25º C • South and Southeast of the country: varies between 15º C and 20º C
BRAZIL’S GEOGRAPHICAL DIVISION
Boa Vista
AMAPÁ RORAIMA
Macapá
Belém
São Luís Manaus
Fortaleza
AMAZONAS
MARANHÃO
PARÁ
Teresina
RIO GRANDE DO NORTE
CEARÁ
Natal
PARAÍBA
PIAUÍ
João Pessoa
PERNAMBUCO ACRE
Rio Branco
TOCANTINS
Porto Velho
Recife
ALAGOAS
Palmas
SERGIPE
RONDÔNIA
BAHIA
MATO GROSSO
Salvador
FEDERAL DISTRICT
Cuiabá
Brasília
Goiânia
GOIÁS MINAS GERAIS ESPÍRITO SANTO
MATO GROSSO DO SUL Belo Horizonte Campo Grande
Vitória
SÃO PAULO RIO DE JANEIRO São Paulo
REGIONS
PARANÁ Curitiba
North
SANTA CATARINA
Northeast Central-West Southeast South
Florianópolis
RIO GRANDE DO SUL Porto Alegre
Maceió
Aracaju
Rio de Janeiro
TIME ZONES TIME ZONES
Boa Vista
AMAPÁ RORAIMA
Macapá
Belém
São Luís Manaus
Fortaleza
AMAZONAS
MARANHÃO
PARÁ
Teresina
RIO GRANDE DO NORTE
CEARÁ
Natal
PARAÍBA
PIAUÍ
João Pessoa
PERNAMBUCO ACRE
Rio Branco
TOCANTINS
Porto Velho
Recife
ALAGOAS
Palmas
SERGIPE
RONDÔNIA
BAHIA
MATO GROSSO
Salvador
FEDERAL DISTRICT
Cuiabá
Brasília
Goiânia
GOIÁS MINAS GERAIS ESPÍRITO SANTO
MATO GROSSO DO SUL Belo Horizonte Campo Grande
Vitória
SÃO PAULO RIO DE JANEIRO São Paulo
PARANÁ Curitiba
SANTA CATARINA
GMT + 5
Florianópolis
RIO GRANDE DO SUL
GMT + 4 GMT + 3
Porto Alegre
Maceió
Aracaju
Rio de Janeiro
Salvador, Bahia
BRAZIL’s diversity
Brazil has an area of 8.5 million square kilometers, occupying nearlyhalfofSouthAmerica.Thatareahasseveralclimatezones which include the tropical wetlands in the North, the semiarid in the Northeast and temperate zones in the South.The climatic differencescontributetotheecologicaldifferencesformingdifferent biogeographiczonescalledbiomes.Theworld’slargesttropicalrain forest (the Amazon Forest), with more than 30 thousand plant species,andtheworld’slargestfloodableplain(thePantanal)are in those biomes, besides the Cerrado (Savannahs and forests), the Caatinga Savanna (semiarid forests), and the Atlantic forest (tropical rain forest). Brazil has a 8.5 thousand Km coastline with avarietyofecosystemsthatincludecoralreefs,dunes,growthof mangroves, ponds, estuaries, and swamps. ThevarietyofbiomesreflectsthewealthoftheBrazilianfloraand fauna,makingitthemostvariedoneintheworld,withmorethan 20%ofthetotalnumberofspecies.Forthisreason,Brazilisthemain countryamongtheso-calledmegadiversecountries.Manyofthe Brazilian species areexclusiveto the coutry (endemic ones) and severalspeciesofplantsofworldeconomicimportancearenatural from Brazil, from which the pineapple, the peanut, the Brazilian chestnut (also known as Pará nut), the cassava, the cashew, and the carnauba stands out.
Chapada Diamantina, Bahia
THE GREATEST BIODIVERSITY ON THE PLANET
Carnival, Rio de Janeiro
DEMOCRACYANDRESPECTFORDIFFERENCES Brazil is undergoing changes. We are one of the biggest democraciesintheworld,withmorethan115millionvoters. Brazil is currently acknowledged worldwide as a leader amongLatinAmericancountriesandamongotherdeveloping countries. The fairly heterogeneous Brazilian population is made up of native Indians (more than 200 local indigenous groups) and Afro-descendants (we have the second largest black populationintheworld)aswellasdescendantsofEuropean, Asian (we have the largest japanese colony outside Japan) and Arab origin.
Salvador, Bahia
All religions can be found in Brazil too.They coexist without any kind of conflict or discord. Religious sentiment is an individual affair.What is collective and public is the notion thatallcitizens,Braziliansandforeignersalike,areentitledto profess and practice their beliefs in Brazil. We are a good example of tolerance and acceptance of differencestotheworld.ThebiggestGayPrideParade,gathering morethan3.5millionpeopleinthestreets,tookplaceinJune 2007 in the city of S達o Paulo.
LIFESTYLEANDGASTRONOMY Weknowdifferencesdonothavetobeconflicting.Quitethecontrary,inBraziltheyarecauseof celebration.Infact,thereisoneparticularlysignificanttraitthatexpressesBrazilianidentityto perfection: the countless popular feasts. Celebrationisanintegralpartofthenationalcharacter.Thereisnogreatdifferencebetween religiouseventsorpaganfestivals.ItisthroughtheirpopularmanifestationsthattheBrazilian people show their zest for life. Infact,BraziliancuisineisamixofinfluencesfromEurope,IndigenousBrazil,andAfricaand influencestheworldinturn,indulgingourvisitorswithremarkablequality.Theexoticfruits, spices and the creative ways locals use them, inspire great chefs. Themostpopulardishiscalledfeijoada,alwaysservedpipinghot.ItwascreatedbytheAfrican slavesfromtheleftoversofthePortuguesemasters’meals.Itgoeswithboththenationalspirit, cachaça,orthedrinkmadefromit,caipirinha,blendedwithsugarandfreshlemon.Otherpopular dishes are acarajé and colonial breakfast.
Brasília, Federal District
There is a different Brazil in each region of this continental country.We are a single nation, but with different customs, ethnic groups, nationalities, creeds, cuisines, accents and lifestyles. A rich blend that makes Brazilian people known as one of the most hospitable and cheerful in the world. Here you will see traditional and historical cities listed asWorld Cultural Heritage Sites by UNESCO coexisting side-by-side with modernarchitecture.Youwillseethecreativity,thereligiosity of the people in the streets and in popular festivities and manifestations, such as the Carnival. A display of colors, music and joy! You will take part in the biggest New Year’s Eve fireworks show of the planet at Copacabana Beach in Rio de Janeiro. And when you think you have seen a bit of everythinginBrazil,youwillfindoutthatthereismuchmore to experience.
Paraipaba, Ceará
THANKS TO DIVERSITY, BRAZILIAN CULTURE IS ONE OFTHE RICHEST INTHEWORLD
São Paulo, São Paulo
THE MOST INDUSTRIALIZED COUNTRY IN THE SOUTHERN HEMISPHERE Brazilislistedintheworld’s15mostimportanteconomies,withastrongandremarkablepresenceforbeing onethatexportsthemost.Thisisduetotheinvestmentintechnologyandtheexcellentcost/benefitofthe high-qualityproductsmanufacturedinthecountry,alliedtothetalent,abilityandcreativityoftheBrazilian people, which is reflected in doing great business. Inhighlightingtheworldwideeconomicscenario,sectorssuchasagribusiness,autoparts,marble&granites, medical-dental-hospitalproducts,fashion&textiles,leather&footwearandgems&jewelry,amongothers, countonsomeofthebiggestandmostimportantinternationaltradeshowsthatareheldinBrazilevery year.AccordingtoUBRAFE,theBrazilianAssociationofTradeFairsOrganizers,thereisanaverageof120 trade fairs promoted by its members, with approximately 5 million visitors per year. • Brazilianeconomyappearswithsolidfoundations: • In2008,Brazilwasconsolidatedasthelargestworld annualinflationof5%,sustainableeconomicgrowth, exporterofEthanolandthefifthlargestmarketof approximately5%peryear,andfiscalstability,witha Biodiesel in the globe. primarysurplusofpublicaccountsof2.04%fromthe • The sixth largest car manufacturer in the world. GDP in the first half of 2009. • Owner of one of the ten largest oil reserves in the • Brazilian Airspace Industry is today the largest in thesouthernhemisphere.Amarkedleaderofregionworldandworldreferenceintheproductionanddealaircrafts,Brazilproducesagriculturalequipment, velopmentofbiofuels.107%istheforeseenincrease military equipment, executive jets and satellites. insupplyofethanolinthecountry,from27billionliters in 2008 to 56 billion in 2015. • Brazilisthe13thplaceintherankingofnationswith highervolumeofscientificproductionintheworld. • TheForthlargestaircraftmanufacturerintheworld andleaderintheproductionofmodelswithupto120• Brazil owns the largest commercial beef cattle in passengers capacity. the world. In the poultry sector, the country is the thirdbiggestproducerintheworld,andbearsthe • TheLargestdrainagebasinintheworld,having73% forth population of swine. ofitselectricmatrixoriginatingfromwatersources. *Source: Office of Public Affairs – Presidency of the Republic
Recife, Pernambuco
useful information
Currency–ThecurrencyinBrazilistheReal(R$).Dollars, eurosandtraveller’scheckscaneasilybeexchangedin hotels,authorizedbanksandcurrencyexchangeoffices. Allinternationalcreditcardsareacceptedinmosthotels, shops,restaurantsandcommercialestablishments.On average,touristscanconsideranexchangerateofaround USD 1 = R$ 1,86 and EUR 1 = 2,63 (August, 2009) Visas and Passports – An entry visa is not required for holdersofpassportsfromEuropeanorSouthAmerican countries. Visas are only required for visitors from countriesadoptingthesamepolicyforBraziliancitizens. Touristvisascanberenewedforaperiodof180daysper year.Passportsmustbevalidforatleastsixmonthsafter the planned date of arrival in Brazil. Forfurtherinformationaccess:www.mre.gov.brorwww. braziltour.com Language – Portuguese is the national language, but both the vocabulary, accent and intonation are very differentfromwhatisheardinPortugalandotherformer Portuguese colonies. In hotels and tourist centres EnglishandSpanisharespokentobetterattendforeign tourists. Accomodation – With more than 28,000 options of certified hotels to choose from, Brazil offers a huge varietyofaccomodation,capableofsatisfyingthemost varied and demanding visitors. Time Zones – Brazil covers an area of 4 different time zones.The time zone of Brasilia (capital of the country) isthenationalstandardandis3hoursbehindGreenwich
MeanTime,mostoftheyear.Inthesummer,mostofthe brazilian states move their clocks one hour ahead. Voltage – In the majority of Brazilian cities the electric currentiseither110or220volts.Neverthelessitisadvisable toconfirmthevoltagebeforeplugginginanyappliances. Car Rentals – Rental cars, with or without a driver, are available for tourists at the main airports and in city centres.Youshouldbookinadvance.Askaboutthetraffic legislationoftheplaceyouaregoingtovisit.Forfurther information access: www.abla.com.br. Taxis–Therearelargefleetsoftaxisinmostcities.Regular taxis,withameter,canbehailedinthestreet.Radio-taxis can be called by phone. Transport–Forairtravel,themainnationalairlinescover most domestic flights.There are also regional airlines, offeringhighlevelsofcomfortandsafety.Busesarealso apopularkindoftransportfortravellingbetweenstates. Tipping – Most restaurants and bars usually include a 10% service charge in the bill. But you can leave a little more if the service was good.When it is not included in thebill,thegeneralruleisatipbetween10%and15%.Taxi drivers do not expect to be tipped. Communications Any part of the world can be reached in real time by phone,faxore-mail.TheBraziliancellphonemarketisthe secondlargestintheworld,with650thousandnewlines sold every month.
Jericoacoara, Ceará
Praia do Rosa, Santa Catarina
USEFUL INFORMATION
Porto Alegre, Rio Grande do Sul
BRAZIL for business and events
Brasília, Federal District
BRAZILFORINTERNATIONALMEETINGSANDBUSINESS ThegrowthofbusinessandeventstourisminBrazilislargelyduetotheexcellentinfrastructureavailable: alargenetworkoftop-rankinghotelsandresorts,excellentairports,transportation,telecomandfinancial services.Beyondthis,ofcourse,thereareotherattractionslikethevaried,tastycuisineandthewiderangeof options in entertainment and shopping. Brazilhasthelargest,mostimportantmarketfortradefairsinSouthAmerica.Thisisparticularlyevidentin economicsectorsinwhichBrazilhasastronginternationalposition.Theseincludetextiles,footwearand accessories,jewelryandpreciousstones,foodstuffs,plastics,buildingmaterials,aeronautics,agribusiness and instruments for the health sector. AddtoallthisthefactthatBrazilhasarapidlyexpandingeconomywithadomesticmarketofover180million people,apredominantlyurbanpopulation.Themodern,diversifiedindustrialpark,strong,dynamiccommerce, advancedtechnologyinvarioussectors,andanagricultureandlivestocksectorthatisamongthemosthighly developed and productive in the world all make Brazil a virtually inexhaustible source of investment. That is why we can affirm that a business trip to Brazil – be it for trade fairs, congresses, symposia, business meetings and events, for shopping or technical reasons – is always a visit with guaranteed returns in every aspect.
BRAZIL IN THE TOP 10 COuNTRIES According to the International Congress & Convention Association (ICCA), Brazil places the 7th position worldwide and the 1st in Latin America in number of international events. In2008Brazilhosted254internationalmeetings,followingthenecessarycriteriatobeincludedin ICCA’sdatabase,whichare:meetingsmustrotateamongothercountries,attractaminimumof50 participants and must be at least in the 3rd edition.
EVOLUTION OF INTERNATIONAL EVENTS TAKING PLACE IN BRAZIL (2003-2008) 254 events 7th place
207 events
209 events
7th place
8th place
2006
2007
145 events 11th place
106 events 14th place
62 events 19th place
2003
2004
2005
2008
Curitiba, Paranรก
STATE / CITY / VENUE
Rio de Janeiro Wonderful City, Wonderful State Located in the Southeastern region of Brazil, the state of Rio de Janeiro, whose capital is the breathtaking city of Rio de Janeiro, known around the world as the Wonderful City, summarizes a Brazil of diversity and welcoming. The state of Rio de Janeiro is one of the smallest states (43.6 thousand square km) – which means short distances between destinations – but undoubtedly the greatest in diversity and in representing Brazil's best. According to ICCA - International Congress and Convention Association, Rio de Janeiro was ranked 1st as international meetings destination in the Americas, in the last decade. Also among the top 10 and 20 several times. Starting with the city of Rio de Janeiro where, on the same day, one can visit some of the best urban beaches in the country, explore others less crowded, shower in the waterfalls in the middle of a tropical forest – the largest urban forest in the world – visit churches and buildings that date back to the 16th and 1th century, taste the best in regional and international cuisine, as well as visit one of the New Seven Wonders of the World, the statue of Christ, officially elected in 2007. To finish off the day, there is samba, bossa nova or the rhythm of your choice.
City's Awards and special features World Travel Awards, the British edition of the Travel Weekly magazine granted Rio de Janeiro the award of the best South America's tourist destination and to Riocentro the best South America's Convention Center in 2003 and 2004. The city of Rio was chosen the World Capital of Friendliness in 2001 through a research conducted by the University of Michigan and the University of California. On July 2003, 24,000 readers of the British newspaper The Guardian and Observer chose, for their annual travel edition, Rio de Janeiro as their 6th favorite tourist destination. On July 2007 the statue of Christ The Redeemer on the top of Corcovado Mountain, in Rio de Janeiro, was elected one of the New 7 Wonders of the World.
List of the most important events Past and future main events in Rio de Janeiro
Event
Year
Attendence
United Nations Conference for Environment and Development - Rio’92 9th World Psychiatry Congress 13th World Congress of Cardiology Americas Telecom Rio 2000 17th World Petroleum Congress and Rio Oil & Gas 3rd Conference on HIV Pathogenesis and Treatment 11º Intl Congress of the World Federation of Public Health World Congress of Nephrology XV Panamerican Games – Rio 2007 13th International Congress on Immunology 13th International Congress of Endocrinology World Soccer Cup Olympic Games
1992 1992 1998 2000 2002 2005 2006 2007 2007 2007 2008 2014 2016
20,000 7,000 19,000 27,000 40,000 6,000 10,000 6,000 3,000,000 6,000 6,000 2,000,00 10,000,00
Location Rio de Janeiro is a cosmopolitan city with beautiful nature with the largest urban forest in the world, 2 bays, lagoons, 90 Km of beaches and mountains. Latitude: 22ยบ54'23" S Longitude: 43ยบ10'21" W Area: 1,171 Km2 Population: 5.8 million people
RIO DE JANEIRO
Climate Mostly sunny, temperature ranging from 27ยบC / 80ยบF
Average temperature and precipitation (oC / F / mm) January
February
March
April
May
June
26 / 79 / 114
27 / 81 / 104
26 / 79 / 104
24 / 75 / 137
23 / 73 / 86
22 / 72 / 81
July
August
September
Octuber
November
December
21 / 70 / 56
22 / 72 / 51
22 / 72 / 86
23 / 73 / 89
24 / 75 / 97
25 / 77 / 170
Events and Tourism Infrastructure More than 50 experienced and efficient professional congress organizers and trade show companies. More than 500 travel agencies. Excellent simultaneous translation and first class equipment companies, freight forwarders and custom brokers. About 23,000 hotel rooms, facilities and services for meetings and events (professional organizers, travel agencies, audiovisual equipment, airlines, ground transportation, convention centres, venues for social events, etc). First class telecommunication services(International direct dial; National direct dial; Celular Telephone system; Special services; Data transmission system (Phonefax, Fax, etc...); Cable TV; 6 private TV channels; 1 state TV channel; Teleport; Radiodigital system to connect w/ EMBRATEL's national and int'l headquarters; Digital multiplex structure; Radiosatellites and peripheral and antennas park to access INTELSAT and BRASILSAT satellites Large bus service linking all areas of the city; Special air conditioned buses; Large number of taxis; Metro / subway linking Copacabana, downtown and the North Zone; Car rental companies; Over 900 restaurants of every specialty; 59 consular and commercial representations; Near 400 museums, libraries, movies, theater and space for musical and artistic exhibition.
Economy The main economic sectors in Rio de Janeiro are: oil and gas (Brazilian Capital of Petroleum), telecommunications, thermo-electrical, naval, chemical and metallurgical, pharmaceutical, agricultural, food and beverage, audiovisual (radio, movies and TV), civil construction, information technology and tourism. Rio de Janeiro is the gate for international tourism – from each 10 foreigners, 4 come to Rio. The segment represents 4% of the State Gross Domestic Product.
Security Joint Committee of Tourist Security composed of: State Security Secretariat; Military Police Force; Civil Police Force; Municipal Guard; Fire Department; Municipal Tourist Office; State Tourist Office; Rio Convention & Visitors Bureau; Brazilian Association of Travel Agents; Brazilian Assoc. of Professional Congress Organizer Companies. It can be summoned to provide special security for congresses, events and groups in the city.
International Airport Rio de Janeiro International Airport - Gale達o / Antonio Carlos Jobim Located at Ilha do Governador; 20 minutes from main hotels in the South Zone by the express way Linha Vermelha (Red Line); 38 minutes from Riocentro (the largest Convention Centre in Latin America); Transportation - air conditioned bus, taxi, shuttle bus; Capacity: 15 million passengers per year; 520 flights per day; 12 Gates (7 international and 5 national) and 2 Terminals
Domestic Airport Santos Dumont Located downtown; 10 minutes to the South Zone and main hotels; Capacity: 5 million passengers per year; 273 flights per day; 6 Gates; 1 Terminal; 6 national airlines
Routes Rio is linked to airports in more than 80 countries. The Air Travel Time from major European capitals about 11 or 12 hours flight; from North America - from 9 to 14 hours flight; from Central America - about 7 hours flight; from South America - from 3 to 8 hours flight; from Africa - about 10 hours flight; from Asia - about 25 hours flight; from Oceania - about 18 hours flight.
Direct International Flights to Rio de Janeiro and Frequency of Arrivals and Departures 23 international and national airlines link Rio de Janeiro to the main capitals of the world. Visa to Brazil is not required for citizens of the following countries Andorra
Denmark
Argentina
Ecuador Finland
Austria Bahamas
France Germany
Barbados
South Korea Suriname
Italy Iceland
Netherland
Ireland
Portugal
Liechtenstein
Peru
Spain Sweden
Luxemburg
Panama
Turkey
Monaco
Poland
Morocco
Paraguay
Tunisia Belgium
Great Britain Greece
Macao
Philippines Rep. Centro African
Trinidad & Tobago
Guatemala
Guiana
Malasia
Switzerland
Uruguay
Malta
San Marino
Vatican
New Zealand
Slovakia
Venezuela
Norway
Slovenia South Africa
Bolivia Bulgaria Chile
Thailand
Hong Kong Colombia Honduras Czech Republic Costa Rica Croatia
Hungary Israel
Namibia
The main international airport in Brazil is S達o Paulo, it has direct flights to: Continent
Weekly Frequency
Africa
7
Asia
10
Europe
127
Central America
21
North America
129
South America
308
Rio de Janeiro is connected to S達o Paulo by flights every 30 minutes.
Visa Brazil has diplomatic representation in several countries in all continents around the world. Visa to Brazil is not required for citizens of the following countries Andorra Argentina Austria Bahamas Barbados Belgium Bolivia Bulgaria Chile Colombia Czech Republic Costa Rica Croatia
Denmark Ecuador Finland France Germany Great Britain Greece Guatemala Guiana Hong Kong Honduras Hungary Israel
Italy Iceland Ireland Liechtenstein Luxemburg Monaco Morocco Macao Malasia Malta New Zealand Norway Namibia
Netherland Paraguay Portugal Peru Panama Poland Philippines Rep. Centro African Switzerland San Marino Slovakia Slovenia South Africa
South Korea Suriname Spain Sweden Turkey Tunisia Trinidad & Tobago Thailand Uruguay Vatican Venezuela
Hotel chain Rio de Janeiro has today about 23.000 hotel rooms in various categories. Hotel taxes in Rio are about the same as those practiced worldwide: 5% city tax, 10% service tax, tourist room tax (US$ 3 for 5 star hotels, US$ 1.5 for 4 star hotels, US$ 1 for other categories – per room per night). Some famous international hotel chains: Caesar Park, Sheraton, Inter-Continental, Marriott. Some famous national hotel chains: Othon, Windsor. Establishments from all categories, totaling about 23,000 rooms.
Quantity 14 44 41 49 14 65
Category ***** **** *** ** * Hostels, bed & breakfast, etc
Rooms
Low Rate
4,240 6,994 4,370 2,805 640 2,518
U$ 150.00 U$ 100.00 U$ 70.00 U$ 50.00 U$ 30.00 U$ 30.00
Hotels in the Convention Center Neighboring Area Category ***** **** *** Flat
Hotels 3 5 10 25
Apartments 1200 1365 1500 1600
Total
43
5665
A travel agency will be responsible to range hotels to offer discounts to the delegates.
Suggested venue Windsor Barra Hotel Recognized by the renowned Magazine Guia 4 Rodas, 2009 and 2010 editions, the Windsor Barra Hotel is the best hotel for events in Brazil. It is the largest and the best equipped venue for events in Rio de Janeiro, with 60 up-to-date meeting rooms in an area of more than 9,000 square meters with independent access from the hotel. Our catering experience with small, medium and large events makes the difference in the market. The Windsor Barra Hotel offers a complete structure for events, from exclusive parking to the restaurant for up to 550 persons. Its architecture combines beauty and utility, in five different floors, which makes easier the coming and going of people. The best catering for your event to be a success.
Services * Meeting Rooms with projection screens; * Cable and wireless Internet Access; * Videoconference and teleconference; * Audiovisual and multimedia of high definition; * Specialized team for personal service; * Culinary with the Windsor quality ; * Private parking; / Data show;/ Equipment of last generation in sound, video and lighting;
Banquet Option Alvorada I + Itamarary fit 300 people in central table for up 10 people
TRANSPORTS Private Transportation Rio de Janeiro counts on experienced companies to provide shuttle buses to attend meetings and events Traffic Control - military police participates coordinating the traffic opposite the hotels and in adjacent streets
Public Transportation Large bus service linking all areas of the city Metro/subway – linking Ipanema, Copacabana, Downtown and the North Zone Special air conditioned buses Taxis - large number of cars all over the city
SOCIAL EVENTS VENUES Pão de Açúcar (Sugar Loaf) Besides being Rio's symbol for tourists around the world, is an ideal space for shows, private or company celebrations, cocktails and banquet parties or any sort of events. The events area is located on Urca Hill. Here are the Amphitheater, Discs, Gardens and Morro da Urca Restaurant. From any spot you have a remarkable view of Rio de Janeiro. Capacity: Cocktail = until 700; Dinner = until 400; Auditorium = until 1,500
Pier Mauá – Maritime Passengers Station Pier Mauá converts itself in a city cultural attraction too. In an open area, with full view of the cruisers, there are shows for thousands people with national and international attractions. Warehouse 1: Shops, Bar and Restaurant (Annex Building): 1,336.70 sq.m Maritime Passengers Station: 1,587.50 sq.m Check-in: 1,427.40 sq.m Reception and Baggage: 3,500 sq.m Warehouse 2: 3,500 sq.m - Exhibitions / Events / Commercial Area Warehouse 3: 3,500 sq.m - Exhibitions / Events / Commercial Area
Rio Scenarium This concert house located at Lapa with live music, dinner services with dishes and snacks offers many possibilities to the arrangement of social and conventional commercial events. The house, 3 floor storied high, dating 1860, with attached areas to the original construction, offers many options for the production of events from 50 to 1000 people. Exclusive Room A 960 ft2 room, decorated with objects and old furniture, which can be moved according to the necessity of the event. The room also includes a fixed stage for concerts and shows. The sound of the room is provided by third parties. It includes a space special for breakfast, brunch, lunch, cocktail ceremonies and dinner. Fully air-conditioned and separate restrooms for ladies and gentlemen, this room has everything needed to make a great event and it all can be provided by the support staff.
Tours in Rio Corcovado – Christ the Redeemer ONE OF THE NEW 7 WONDERS OF THE WORLD This is one of the main beauty spots in the city, standing 2,330 feet above sea level and providing a sweeping panoramic view of sea and mountain, a world famous vista. The mountain is crowned with the statue of Christ, 98 feet high with a 26 foot pedestal containing a chapel that can hold 150 people. The top of the Corcovado can be reached by electric train or by car. Address: Railroad Station - Rua Cosme Velho, 513 - Cosme Velho - Phone: (55 21) 2558-1329 Visiting hours: Daily 8:30am
Sugar Loaf This natural symbol of Rio de Janeiro can be seen at the entrance to Guanabara Bay. There are two stages in the cable-car trip to the top of the rock. The first is from the station at Praia Vermelha to Urca Hill, which rises 705 feet above the bay, and the second links Urca Hill to the top of Sugar Loaf, 1,300 feet high. Each stage lasts three minutes. For tourists seeing Rio from the air, there is now a Tourist Heliport located on the top of Urca Hill. Address: Cable Car Station - Av. Pasteur, 520 - Praia Vermelha Phone: (55 21) 2546-8400 Visiting hours: Daily, 8am - 10pm
Lapa Arches and Santa Teresa district Located in the Largo da Lapa Square, the center of Rio's turn-of-the-century nightlife, the Lapa Arches hold their place in history as the most monumental work undertaken in colonial Rio. This magnificent structure contains 42 arches in two tiers. Originally built as an aqueduct to supply the city with water, today they carry another outstanding attraction: the scenic tramlines linking the Carioca Station downtown to the picturesque Santa Teresa district, a vibrant artistic community, with a great range of bars, restaurants, museums, cultural centers and artist's studios.
Botanical Garden A paradise of plants and trees from the four corners of the earth. Founded in 1808, it spreads over an area of about 340 acres. Over 5000 species of plants, some of the most impressive beingthe Imperial Palms planted in 1842. Address: Rua Jardim Botânico, 1008 - Jardim Botânico - Phone: (55 21) 22949349 Open: Daily, 8am - 5pm
Tijuca Forest Rio's largest park is the Tijuca National Park, covering 3,300 hectares, and including Tijuca Forest. The Park is the largest urban forest in the world. As you look up at the Corcovado from the Lagoa, the mass of greenery clinging to the edge of the mountain and stretching miles to your left, is the Tijuca National Park. Roads run through the entire length of the park allowing visitors to enjoy its many natural wonders, and at the weekend some of the routes become pedestrian only. The most well known part of the park is the Tijuca Forest which is reached from Alto da Boa Vista, accessible from all parts of the city. Address: Praça Afonso Viseu - Alto da Boa Vista.
Beaches Rio has 90km of white sand beaches of which the following are the most interesting: Copacabana, Arpoador, Leme, Ipanema, Leblon, Vermelha, São Conrado, Barra da Tijuca, Recreio dos Bandeirantes, Prainha, Grumari, Macumba.
And more: Maracanã: famous soccer stadium where the Brazilian teams play to an enthusiastic fan crowd. Brazilian Music: musical performances and free concerts can be seen throughout the year all over the city. Gastronomy: Rio is paradise for those who enjoy good dining. Fine, elegant restaurants feature international cuisine as well as savory, exotic Brazilian dishes. Other options include: the historic heart of Rio, museums and galleries, Santa Teresa with artists' studios, old houses and a trolley car, the Lagoa Rodrigo de Freitas and beaches with their kiosks and live music. A daily tour cost about US 90.00 per person.
Rio de janeiro surroundings Costa Verde (Green Coast) Angra dos Reis, Ilha Grande, Paraty, etc. Islands, coves, beaches, mountains and the indescribable beauty of the deepness of the sea The natural beauty and resources of the green coast are uncountable – the sea color, the Atlantic Forest's exuberance, the endless number of paradisiacal islands. The Green Coast is the perfect setting for nautical sports, deep-sea fishing and long boat tours.
Serra Verde Imperial (Imperial Green Mountain) Petrópolis, Itaipava, Nova Friburgo, etc. Privileged weather, good restaurants and the charm of the Imperial City going up the mountain region is always a pleasure, all year-round. The climate invites to the pleasure of good food and the region is rich in excellent restaurants, hotels, cozy inns and gorgeous sceneries. The winter festivals are always great events throughout the year. Rivers with clear water, waterfalls, trails, exuberant forest – an invitation to mountaineering and ecotourism.
Vale do Café (Coffee Valley) Vassouras, Valença, Conservatória, etc. The nobility of its farms and the big colonial houses complements the scenery of a welcoming atmosphere and climate. The Coffee Valley Region offers the visitors an excellent weather and a Rio de Janeiro historical trip through its rural architecture – big colonial houses, farms and slave houses – a rich cultural patrimony worth visiting and exploring. The exuberance of the Atlantic Forest provides many leisure options for ecological adventure, rural, and musical tourism.
Agulhas Negras (Black Needles Mountain) Mauá, Itatiaia, Agulhas Negras, etc. Mountain climate, lots of green and peaks covered with snow in winter time. The Agulhas Negras region is one of most precious ecological sanctuaries due to its exuberant nature and surprising natural beauty. The European culture – present in its local gastronomy – completes the scenery. All this natural wealth in the National Park of Itatiaia, the first one in Brazil. The park shelters animals and vegetation variety that exists only in this region. It is the perfect setting for long walks, diving into crystal clear and frozen waters or simply watch the exuberant nature of one the most beautiful regions of the State of Rio de Janeiro.
Costa do Sol (Sun Coast) Búzios, Cabo Frio, Araruama, etc. Sun, salt, blue sky and the wilderness of the ocean. You start feeling the magic of the Sun Coast when you see the first windmill – a land mark of this region. Afterwards, these are hundreds of wonderful beaches and lagoons, one after the other. A perfect itinerary for those who like the sun, wind, sea, aquatic sports, beautiful people and good food. High quality restaurants and a lively night life can be found all through the Sun Coast.
Welcome to Brazil. Welcome to the city and State of Rio de Janeiro. Known for its size, (we are the fifth largest country in the world in territory, at 8.5 million square kms) and diversity, Brazil is in the travel plans an dreams of all kinds of tourists: those who love nature, but want to be close to the big city, those who love the sea, those who are modern, romantic, who crave art and culture, who explore the rich local gastronomy, those who like luxury and those who like simplicity and authenticity , those who like sports and those who like relaxing by the sea, the countryside or in luxurious Spas. Not forgetting, of course, the business travelers, who find facilities, comfort and safety from north to south of our continental country. Cultural, fashionable, modern, partying, epicurean, business, relaxing, adrenalin-packed…Which is your Brazil? Rest assured that, whichever it may be, you will find in Rio de Janeiro. And better still: always surrounded by natural scenery (from beaches to mountains) that is among the most beautiful on the planet, together with the warmth and welcoming of the Cariocas (natives of Rio city) and Fluminenses (natives of the State of Rio de Janeiro).
BrasĂlia, Federal District
pre and post event tour options
BRAZIL. FROM BuSINESS TO LEISuRE. BesidesbeingthelargestandmostimportantfairmarketandindustrializedcountryinSouthAmerica,Brazil alsoofferscountlessotherattractions.Anoutstandinghotelandresortnetwork,aswellasinternationalairports, transportationservices,telecomandfinancialservicesarealsoavailabletoallvisitors.Seeingthecountryfrom anewperspective,thevisitorcomingonbusinessiscaptivatedbythenaturalbeauty,hospitalityandcultural exuberanceofourpeople.Thediversityofourculture,gastronomy,naturalheritageandtheBrazilians’well known hospitality, suits even the most demanding visitors.
CULTURE VENEZUELA
FRENCH GUIANA
GUYANA
SUN AND BEACH
SURINAME
ECOTOURISM
Boa Vista
SPORTS BUSINESS, EVENTS AND INCENTIVES
AMAPÁ
174
RORAIMA
Macapá
Negro Riv er
COLOMBIA
Belém 316
ECUADOR Am
azonas
R
iver
010
222
135
Atol das Rocas
São Luís
Manaus
402
MARANHÃO
PARÁ
Fortaleza
222
316
AMAZONAS
Fernando de Noronha
020
Teresina
RIO GRANDE DO NORTE
CEARÁ 116
304
343
226
Natal
427 230
140
PIAUÍ
PARAÍBA
316
PERNAMBUCO Rio Branco
Porto Velho 364
RONDÔNIA
TOCANTINS
153
SERGIPE 101
BAHIA
135
Recife
324
Maceió
Aracaju
242
Ar
MATO GROSSO
407
010
João Pessoa
232
ALAGOAS
122
135
Palmas aguaia River
ACRE
Roosevelt R iver
PERU
116
116
Salvador
020 118
FEDERAL DISTRICT
Cuiabá
Brasília
070
v Para gu ai Ri
er
070
BOLIVIA
060
163
GOIÁS
060
116 040
050
MINAS GERAIS 259
MATO GROSSO DO SUL
101
251
Goiânia
364
ESPÍRITO SANTO
381
153 262
060
Campo Grande
262
Belo Horizonte
050
SÃO PAULO
270
101
RIO DE JANEIRO
381
163
CHILE
PARAGUAY
Vitória
300 267
International Airport
101
262
369 163
376
092
Rio de Janeiro
São Paulo
151
PARANÁ
116
277
Domestic Airport
Curitiba
476 116 282
State Capital
SANTA CATARINA 386
153
158 285 101 472
Destinations and Tourist Attractions
Florianópolis
RIO GRANDE DO SUL
AN
Federal Capital
Porto Alegre
CE
290 392
O
Amazon Region 116
National Park State Road
Federal Road
ARGENTINA
URUGUAY
AT
L
T AN
IC
BRAZIL
Brazilian culture is as diverse as its people. There is music,cinema,painting,literature,design,andpopular festivities.There is also modern architecture living in harmony with historical cities.There are endless cultural manifestations. The doors of hundreds of museums,musicalvenues,artisticfestivalsandlibrariesareopentoallvisitors.Culture and art craft walk side by side in a country like Brazil.Because of its ethnic diversity the peoplewasinfluencedbyarandomofcolourandtextures.Thecontinentalproportions provide the artists with many sources for their work. From clay to textiles, music and dance, Brazil will indulge your senses taking you to a cultural journey. In 2007 we celebratedthe100thanniversaryoftherhythmfrevo,afreneticdanceinwhichbalance plays an important part. In 2008 we celebrated the 50th anniversary of Bossa Nova, a sophisticated and soft rhythm known worldwide.
Salvador, Bahia
CULTURE
- Archaeology • Serra da Capivara National Park – PI • São Miguel das Missões – RS - Popular Festivities • Carnival – Rio de Janeiro, Salvador and Olinda • Parintins Festival – AM • Círio de Nazaré – Belém - PA • Saint John’s Festival – Campina Grande – PB - Intangible Cultural Properties • Music Bossa Nova – RJ Frevo – PE • Handicraft Ceramic, Marajoara – PA, Vale do Jequitinhonha and Lace – CE - Gastronomy • Cachaça – MG • Colonial Breakfast – RS • Acarajé – BA • Feijoada - Paleontology • Vale dos Dinossauros – Sousa – PB - Ethnic Tourism • São Miguel da Cachoeira – AM - Cultural Heritage Sites (By Unesco) • Brasília - DF • Tiradentes - MG • São João Del Rei - MG • Diamantina - MG • Ouro Preto - MG • Congonhas - MG • Salvador - BA • São Miguel das Missões - RS
Carnival, Rio de Janeiro
Top Destinations for:
Iguassu Falls, Paraná
Ceará
SPORTS Therearemountains,waterfalls,rapids,canyons,rockywalls,amongsomanyothergeographicfeatures. Everythingyouneedforthepracticeofsportssuchascanyoning,verticalpractices,bungeejumping,rafting, canoeing,paraglidingandfreeflight.Brazilalsohasspaceforsportsthatrequirehigh-qualityinfrastructure, suchasgolf.And,withmorethan8thousandKmofcoastline,thereisalotofroomforthepracticeofnautical sports.Thereareoptionsforbothamateurandprofessionaltourists,youngandold,withlocationsforthose seeking activities in the water, on land or in the air. Top Destinations for: - Trekking • Chapada dos Guimarães - MT • Lençóis Maranhenses – MA - Rafting • Novo River – Mateiros (Jalapão) - TO • Paranhana River – Canela - RS • Jacaré Pepira River – Brotas – SP - Canyoning and Vertical Descents • Pirenópolis - GO • Brotas - SP • Cassorora Canyon – Brotas - SP • Canindé de S. Francisco / Xingó Canyon – SE - Surf • Itacaré - BA • Garopaba and Joaquina – SC - Skydiving • Quixadá - CE • Formosa – GO - Diving • Fernando de Noronha - PE • Armação de Búzios and Arraial do Cabo - RJ • Bombinhas - SC • Bonito - MS (cave diving)
Gramado, Rio Grande do Sul
Natal, Rio Grande do Norte
ECOTOURISM AND ADVENTURE
Brazilhas5differentbiomesspreadover5geographicalregions,wherethemostdiversetypesoflandscapes, vegetation and climate may be found. Besides having the world’s largest rain forest, the country offers mountains,beaches,rivers,waterfalls,dunes,swamps,caves,floweredfields,highlands,savannahs,trailsin untouchedforests,andanincrediblevarietyoffloraandfauna.Allnaturalareasshelteringrareandpreserved species. For those seeking tourism associated with nature, Brazil has plenty to offer. Top Destinations for: - Trail Walking • Chapada dos Veadeiros National Park - GO • Serra do Cipó National Park - MG - Floating • Bonito - MS - Bird Watching • Manaus - AM • Pantanal - MT and MS - Cave Exploration • Chapada Diamantina - BA • Alto Ribeira Tourist State Park - PETAR - SP • Terra Ronca State Park – GO - Fauna Observation • Wales - Garopaba and Imbituba - SC • Abrolhos Marine National Park - BA
Ilha Bela, São Paulo
SUN AND BEACH
Seacliffs,movingdunes,greatextensionsofbeaches,naturalpoolsare some of the attractions that you will find here.You will also find high qualityinfrastructure,withinnsfullofcharmandinternationalstandard hotelsonalmostdesertbeachesperfectforrelaxing,orbusybeachesfull of pubs and restaurants. Therearemanyoptionsoftourswithinasingleandcontinuousterritorial extension,inadditiontotheislands,suchastheparadisiacalFernandodeNoronha,intheStateof Pernambuco. The predominant weather in Brazil is tropical, with some variations depending on the region. The annual average temperature is approximately 28ºC (82,4ºF) in the north and 20ºC (68ºF) in the south. Top destinations: • Rio de Janeiro - RJ • Fernando de Noronha - PE • Porto de Galinhas - PE • Maraú Península - BA • Porto Seguro / South Coast - BA • Canoa Quebrada - CE
• Pipa Beach - RN • Genipabu - RN • Búzios - RJ • Florianópolis - SC • Jericoacoara - CE • Trancoso - BA
Lagoinha, Ceará
If heaven for you is sunshine all year round, warm waters and a great variety of beaches, welcome to Brazil. With more than 8 thousand Km of coastline, the beaches are unique in the world, for all tastes and types of tourist. Invite your familly and friends to see the naturalbeauty,drinkcoconutwater,tastethefishandseafoodandwatch unforgettable sunsets.
AQUARELA PLAN
Belo Horizonte, Minas Gerais
Ceará
AQUARELAPLAN:MOREOFBRAZILTOTHEWORLD TopromoteBrazilabroadasacompetitivetouristdestination.WiththismissiontheBrazilianMinistryofTourism, throughEMBRATUR(BrazilianInstituteofTourism),createdtheAquarelaPlan–InternationalTourismMarketing from researches carried out in 18 countries. Launchedin2005,theAquarelaPlanhasentereditsthirdphasewiththechallengeofpromotingBrazilabroad, profitingfromtheopportunitiesbroughtbyFIFA2014WorldCupand2016SummerOlympics.Theaimsare clear:toattractmoretourists,whospendmoremoney,visitmoreBrazilian’destinations,travelingmoreandfor different reasons, remaining longer and leaving Brazil with the desire to come back more times. Tothatend,groupsofcountriesconsideredprioritymarketweredefined,takingintoconsiderationfactorssuch asairportaccessibility,Braziliantouristofferinthecountry,alreadyexistingpromotionofBrazilianproducts and growth capacity of sending of visitors to Brazil among others. Thesecountrieswillreceivespecificpromotionalcampaigns,accordingtotheprofileofthelocaltourists.The offerofBrazilianitinerariesandproductswillbeadaptedtotheneedsoftheconcerned.Andthere’snolackof diversity.BrazilhasstunningdestinationscontemplatedbythefivesegmentsdefinedbytheAquarelaPlan: Sun & Beach, Ecotourism & Adventure, Sports, Culture and Business & Events. TheBrazilianpeople’slifestyleisanattractionapart,anditseducestourists.Accordingtoasurveyorderedby Embratur,2,405touristsfrom27countriesthatvisitedBrazilin2009appointedtheBrazilianpeople(45%)as thebestaspectofthecountry.Next,comethenaturalbeauties(23%),beaches(18%),sun/climate(14%)and diversity (9%). Popularparties,culturalheritage,historicmonuments,diversegastronomy–Brazilhasalloftheseandmuch more.AndEMBRATURpromoteswhat’sbestinourcountry–cooperatingforthegenerationofcurrency,job positions and income distribution by means of the tourist activity.
2020 NEWS AND TARGETS TheAquarelaPlan2020hasdefinedfourgroupsofcountriesconsideredaspriority,andwhichwillreceive differentiated promotional actions, according to the characteristics of each market: Very high priority
High priority
High interest for Brazil and great accessibility
Emerging countries and great chances
Germany
Colombia
Belgium
Austria
Argentine
Holland
Canada
Bolivia
Chile
Paraguay
Denmark
China
Spain
Peru
Finland
Korea
United States
Portugal
Japan
United Arab Emirates
France
Uruguay
Mexico
Equator
Italy
Norway
India
United Kingdom
Sweden
Israel
Switzerland
Russia Turkey
Target: Entrance of foreign tourists* Year 2010 2020
Entrance of foreign tourists 5.5 million 11.1 million
Target: Inflow of foreign currency * Year 2010 2020
Inflow of foreign currency US$ 5.68 billion US$ 17.60 billion
* Thetargetsareconstantlymonitoredandupdatedbasedonvariablessuchasairportaccessibility,positioningofthecompetition,and exchange variations among others.
86%oftheinternationaltouristsintendtocome back to Brazil. According to then, these are the main Brazilian attributes: The natural beauties Thebeachesareinthefirstplace(28%)intheremembranceof thetouristwhenitcomestothenaturalbeautiesofBrazil.Also rememberedaretheForests(18%),RiodeJaneiro(16%)and Foz do Iguaçu (7%).
Sports Soccer is still first, mentioned by 85% of the surveyed. Source: Embratur/Zaytec – 2009
Bezerros, Pernambuco
Music and dance Sambaisrememberedby46%ofthesurveyed;MPBandforró have 9%; and Bossa Nova, 7%.
SuCCESSFuL STRATEGy The Aquarela Plan has taken Brazil up to the next level, especially as regards the international tourist promotionandinflowofforeigncurrencyduetotheentranceofforeigntouristsinthecountry.Tothatend, severaldifferentpromotionaltoolsandactingstrategieswereused,whichallowedtoreachtheresults planned: • Unifi cation of Brazil’s image by means of Marca Brasil (Brand Brazil). • Increase of the off er of Brazilian destinations and tourist products among the international travel agencies and distributors. • Joint actions with states, partners and private actors. • Permanent monitoring of Brazil’s image abroad. • Support to trade. • Creation of the Brazilian Tourism Offi ces (EBTs) and “Discover Brazil” committees. • Partnership with the commercial promotion sectors of the Brazilian embassies in the priority markets. • Inclusion of the segment “business & events” as one of the main promotion strategies of the Country. • Increase of the agenda of tourism fairs to Latin America and emerging markets. • Permanent monitoring and acting with the international airway sector – regular and charter. More money, more tourists AfterfiveyearsoftheAquarelaPlan,Brazilreceivedmoreforeigntouristsandshowsthehigherinflowof dollars of its economy.
FOREIGN TOURISTS SPENT IN BRAZIL
ENTRANCE OF FOREIGN TOURISTS IN BRAZIL
(2003-2008)*
(2003-2008)*
5.780
3.222
3.861
4.316
5.358
5.025 4.133
4.794
5.019
4.953
5.050
2.479
03 004 005 006 007 008 0 2 2 2 2 2 2
03 004 005 006 007 008 0 2 2 2 2 2 2
* Billions of uS$
* Millions
MARCABRASIL(BRANDBRAZIL) One of the first results of the Aquarela Plan was the creation of Brazil’s international tourist identity MarcaBrasil(BrandBrazil).Multicolored,itreflectsaspectssuchashappiness,sinuosity,luminosityand modernity.
• Green: forests • Yellow: sun and luminosity • Red and orange: popular parties • Blue: sky and water • White: religious manifestations
* Colors indicated by surveys of the Aquarela Plan with foreign tourists.
MarcaBrasil(BrandBrazil)celebrates5yearssinceitscreationandsomedatamaybeaddedtothetext of this material. 1. Therewasanincreaseof9%ontheacknowledgementoftheMarcaBrasilbytheforeigntourist(data from the surveyTurista Atual – CurrentTourist – of 2009. Survey made with 2400 tourists from 27 countriesin10Brazilianairports).Theacknowledgementpercentageincreasedfrom11%in2006to 20% in 2009. 2. Currently,morethan5000companiesfrommorethan25countriesuseMarcaBrasilinpromotional campaigns. 3. Fromthesecompanies,mostoftherequesterscomefromtheTourism,Exports,ForeignRelationsand Technology sectors, showing the diversity of proponents. 4. In2009therewasasignificantincreaseofrequestersifcomparedwith2007and2008,especiallyafter the brand promotion action, together with the e-learning. Brand Acknowledgement Asurveycarriedoutin2009showsthat22%oftheforeigntouriststhatvisitedthecountryrecognizeMarca Brasil, an exceptional rate, taking into consideration its short existence. Everybody wants to use it Besides of being a reference to any promotional material made by EMBRATUR, Marca Brasil was also adoptedbyBrazilianexportcompanies,whichstampthesymbolintheirproducts.Requestsforusemust be directed to: marcabrasil@embratur.gov.br.
SOCIAL NETWORK
Natal, Rio Grande do Norte
1) Websites Braziltour http://www.braziltour.com
2) Webpages Heritage http://www.braziltour.com/heritage Golf http://www.braziltour.com/golf
Fernando de Noronha, Pernambuco
BrasilNetwork http://www.braziltour.com/network
Nautical Tourism http://www.braziltour.com/coast Mobile http://www.braziltour.com/mobile
http://www.facebook.com Visit Brazil
Fortaleza, Cearรก
3) Social Media
http://www.twitter.com @VisitBrasil
http://www.youtube.com/ VisitBrasil
Bonito, Mato Grosso do Sul
http://www.flickr.com/ VisitBrasil
contacts
Manaus, Amazonas
Contacts Proponents Fundação Planetário da Cidade do Rio de Janeiro Celso Cunha President Vice-Governador Rubens Berardo, 100 – Gávea Rio de Janeiro - RJ Phone: +55 21 2274-0046 Homepage http://www.planetariodorio.com.br/
Supporters EMBRATUR – Brazilian Tourist Board Mrs Maria Katavatis Congress and Convention Travel Manager Phones: +55 61 2023.8658 / +55 61 2023.8650 E-mail: maria.katavatis@embratur.gov.br Homepage: www.braziltour.com Fundação Rio Congressos e Eventos - RCVB Andrea Raeder Marketing Director Adress: Rua Guilhermina Guinle, 272 / 6º andar 22270-060 Rio de Janeiro - RJ Phones: +55 21 2266-9750 / +55 21 2286-7272 E-mail: araeder@rcvb.com.br
International Planetarium Society David Weinrich Planetarium Coordinator Adress: Minnesota State University Moorhead 1104 7th Ave. S Moorhead, MN 56563 USA Phones: +1 218 477-2969 / +1 218 477-5864 fax E-mail: weinrich@mnstate.edu JZ Kenes Brazil Juarez Carvalho Filho Executive Director Address: Rua Visconde Silva, 52/ sl. 505 Botafogo | Rio de Janeiro | RJ | 22271-092 Phone: +55 21 2286 2846 Email: jzkenes@kenes.com Homepage: www.jzkenes.com