Italian Trade Commission -Cosmoprof_July_2012

COSMOPROF NORTH AMERICA LAS VEGAS, NEVADA - July 22-24. 2012 MANDALAY BAY CONVENTION CENTER - pavilions A and C

Italian Trade Commission 33 East 67th Street New York, NY 10065 t. (212)980-1500 f. (212)758-1050 newyork@ice.it www.italtrade.com www.fashionitalianstyle.com

Unipro Via Accademia 33 20131 Milano t. + 39 02 2817731 f. + 39 02 28177390 unipro@unipro.org www.unipro.org

Promos Via Camperio 1 20123 Milano t. + 39 02 8515 5881 f. + 39 8515. 5227 www.promositaly.com

ANGEL CONSULTING BAREX ITALIANA BARUFFALDI CERIOTTI ELGON FASHION COLOR GI PICCO' S COSMETICS ICC I.P.S. ITRIA COSMETICS JUNGLE FEVER

BY GM KOSMETIK

KIEPE E CO. LUMSON NYCE INTERNATIONAL OMEGA OROGRAF RUDY PROFUMI TRIWORKS VITALFARCO VITALITY'S

The Italian Trade Commission, is the Italian government agency entrusted with the development, facilitation and promotion of trade between Italy and other countries in the world.

Its mission is to support the internationalization of Italian firms and their consolidation in foreign markets.

Through a network of 93 offices in the world, of which 5 are located in the United State, the Italian Trade Commission is the most authoritative ambassador of Made in Italy excellence in the world.

More information on the website www.fashionitalianstyle.com

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Unipro is the organisation that represents the Italian cosmetics industry system, with more than 500 members, operating in both production and distribution.

The Italian market is the third largest in Europe, consuming cosmetic goods for a total value close to 9,000 million Euros in 2011. The industry provides employment for a total of 35,000 people.

As the industrial association covering the cosmetics industry and a member of the Confederation of Italian Chemicals Industry, Federchimica, and of the Confederation of Italian Industry, Confindustria, Unipro represents more than 95% of the turnover generated by concerns related to the specific field of consumer chemicals, with a special focus on the “wellness culture�.

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Promos is the Special Agency at Milan Chamber of Commerce supporting the internationalization of the small and medium-sized companies operating in Milan and Lombardy Area.

Thanks to its twenty years' experience and to the close cooperation with trade associations and companies, Promos have a good knowledge of companies' needs and is able to support them in several markets, with a complex and tailor made help and advice, facing up to the challenges of the global market.

Promos works synergically with the main local institutional players and associations to provide help for its companies interested in internationalization process.

The Promos network works in strategic international areas, with a profound understanding of overseas markets, providing services through his direct offices and desks.

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ANGEL CONSULTING Angel Consulting: the experts of the new EU Regulation 1223/2009 for all your needs.

We are a “special company� in the new scenario that is coming in EU about Regulatory Affairs, and our approach is winning: our internal structure comprised of experts from all disciplines necessary for full compliance with cosmetic, allows us to propose implementation time and costs that are unimaginable for any other companies similar to our.

During last 10 years, we selected and trained experts (cumulative senior expertize of +60 years) in fields of: Raw materials Processing Good manufacturing practice Toxicology Microbiology Biology Analysis Law Claim sustainability

Via S. Senatore, 14 Milano MI 20122 Tel: +393405180274 info@angelconsulting.it www.angelconsulting.it

(ISO 22716)

In other words, we can manage internally and in a very efficient way the whole workflow and we can provide all topics that are necessary for the compliance to the new EU regulation.

Our excellence is recognized many corporate clients, even by European public authorities, with whom we work actively to implement the application of the laws.

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BAREX ITALIANA Via Grazia 11 Zola Predosa BO 40069 Tel: +3951751554 Fax: +39051752757 c.baiesi@barex.it www.barex.it

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With 45 years of experience, Barex Italiana is a landmark for professionals of the hairdressing field in Italy, the US and all around the world. It is a true example of the “100% MADE IN ITALY” excellence.

Since 1967, year of its establishment in Bologna, Barex has been producing and distributing products for the beauty and wellness of hair from colour, to treatments and styling with Barex Italiana haircare, Aetò Botanica, Olioseta Oro del Marocco, Permesse and Joc Color Line brands, offering the professional complete solutions for in-salon services.

Barex Italiana has always privileged the highest, uncomparable and unforgettable quality of the product. Because of the Italian heritage of craftmanship, for each and every product that is researched and formulated in our Bologna laboratories, every formula is studied for countless hours, every single natural ingredient, carefully selected for its authenticity and beneficial properties, has its own purpose and place. The result is a total harmony of formulas, luxurious textures, captivating scents in an endless variety of treatments that reflect Barex Italiana’s values of paramount quality and handcrafted care.

As well, Barex Italiana provides hairdressers with constant support through technical seminars and fashion shows to keep them constantly updated on the latest hair trends. Advertised in the fashion and haircare industry’s leading magazines, Barex brand products are used by stylists of Hollywood celebrities such as Brad Pitt, George Clooney and Jennifer Lopez and are present in élite salons. Barex brand products have been used on the set of the famous tv series Desperate Housewives and backstage by hairstylists of Halston and Monique Lhuillier fashion shows during Fashion Week New York.

A family owned business, Barex Italiana today is run by it’s original founder, Sergio Baiesi, by his son Carlo Baiesi, President and Export Manager and by his daughter Alessandra Baiesi, National Sales account. The Baiesi family, with their entrepreneurial know-how, endless creativity and true passion for the field, continues to contribute to the growth of the company and for a promising future.

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BARUFFALDI Baruffaldi is a manufacturer of manicure,pedicure(scissors,nippers and tweezers) and barber instruments since 1960 in ITALY. We introduced in the 2000 a new lines of brushes,straighteners and dryers for hair.

In 2010 we introduced a new high quality line of argan products for hair,which are shampoo,mask,oil,cream and spray with our brand PEARL OF ARGAN.

Via Repubblica, 17 Premana LC 23834 Tel: +390341890241 Fax: +390341818689 info@baruffaldi-fratelli.com www.baruffaldi-fratelli.com

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CERIOTTI Via Moscova 21 Rho MI 20017 Tel: +390293561413 Fax: +390293561646 laura@ceriotti.it www.ceriotti.it

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Ceriotti is one of the worldwide leading company in the fieldwork of electrical items and furniture for hairdressers.

Ceriotti provides the professional operator of hair with the widest range of products for his work: Hair and Handdryers, Climazones, Steamers, Sterilizers, Working and Washing units, Chairs and Receprion furniture. The whole Ceriotti’s collection is manufactured in Italy, exclusively using Italian or at least European components, which makes of its range one the highest for quality and reliability on nowadays world market. Besides, the continuous efforts aiming at innovations and research, marked its unmistakable profile, which has been enriching more and more over the years, allowing to reach today’s presence on all of the 5 continents’ markets.

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ELGON Elgon is a brand produced by PIDIELLE SRL, an Italian Company founded in Milan in 1970 and specialized, since its foundation, in professional hair cosmetics. Elgon is sold to more than 64 countries around the world, but Pidielle produces even Private Labels for different Companies in the 5 continents.

To perform hair coloring is what Elgon does, developing own formulations to meet any kind of hair and scalp with a full range of professional products for hairdressers: color creams, bleaching powders, oxidant cream, hair care products (shampoo, conditioners), styling and finishing, perms and straighteners.

PIDIELLE Via Bergamina 7 Nerviano MI 20014 Tel: +390331580166 Fax: +390331415677 ilaria.filippi@elgoncosmetic.it www.elgoncosmetic.it

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FASHION COLOR Cart Color Cis di Nola – Isola 8 Nola NA 80035 Tel: +390817123213 export@fashioncolor.it www.fashioncolor.it

Fashion Color has been supplier of Cosmetic industries since 15 years, located in Italy it operates in a space of 1700 sq. m and it exports in more than 30 countries.

In global competition we guarantee customers integrated services: Hair dye swatch book, Nail polish color chart, merchandising and packaging.

Our wide range of products give you the possibility to choose the best way to present your company; we are specialized in the production of color chart for hairdresser and Nail polish color chart but our offer comprehend also: elegant suits, cardboard racks POP for great distribution, cardboard countertop displays, banners, brochures, catalogues, delivery boxes and marketing kits.

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GI PICCO’ S COSMETICS Gi Picco’s is specialized in the production of Decorative Cosmetics and Make-up.

Special Lines: Mineral, Sensitive, Organic Ecocertified, Natural Ecocertified.

The success of the company is due to its continuous creation of new formulations and innovative production technologies. The enormous experience gained over the years and the improvements in technologies have created a continuous evolution which has allowed our company to be constantly ahead of the market.

All our products are CLINICALLY and DERMATOLOGICALLY tested. Products safety tests and skin tolerance tests are done according to criteria qualified by the most recent norms.

Our production is in full conformity to EU, FDA and Japanese standards. The raw materials are not animal tested.

All manufacturing phases are exclusively made in our facility located in Milano – Italy.

Viale Dell’Industria 43 Paderno Dugnano MI 20037 Tel: +39029106131 Fax: +390299041361 makeup@gipiccos.it www.gipiccos.it

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ICC Strada Provinciale 107 San Martino In Strada LO 26817 Tel: +390371779400 Fax: +390371779420 info@icc-italy.com www.icc-italy.com

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The ICC stands out on the international market as the unique nail polish manufacturer in Italy from raw materials.

A product totally made in Italy, accurate in every step.The ICC has also been characterized, in recent years, for the formulations, colours and special effects variety, so to follow the newest trends in fashion. In addition to the nail aesthetics, the ICC has special care of the nail nutritional needs which can count on a large department Nail Treatment and Nail Care products, more and more in the vanguard.

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I.P.S. I.P.S. is the worldwide leader manufacturer of CONTACT THERMOGRAPHY SYSTEMS for CELLULITE early detection destined to be used by aesthetic doctors, beauticians, and all specialists offering professional cellulite treatments.

Several contact thermography equipment and kits are available, all enabling to detect the very first signs of cellulite (to intervene promptly, when the process is still reversible), classify the level of cellulite and consequently determine the most suitable treatment for that specific case, demonstrate to the woman that she needs a treatment.

IPS brands include: CELLU-TEST EVO (professional instrument supplied with high resolution thermographic plates destined to aesthetic doctors, spa centers, all specialists wishing to get the most sophisticated equipment) – CELLMETER PROFESSIONAL KIT (professional kit for beauticians, beauty parlours and professional operators) – CELLUVISION PROFESSIONAL KIT (basic kit for beauticians). The method is covered by international patent. IPS is present on the international market since 1976 and carries out the entire production of these systems in Italy.

I.P.S.INT.L PRODUCTS AND SERVICES Via Civesio 6 San Donato Milanese MI 20097 Tel: +39025279641 Fax: +390252307733 info@ips-srl.it www.ips-srl.it

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ITRIA COSMETICS ITRIA LAB Contrada Pozzomasiello 39 Locorotondo BA 70010 Tel: +3903384587649 Fax: +39063721340 info@itriacosmetics.com www.itriacosmetics.com

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Itria Lab srl is a cosmetic manufacturer specialized in authentic and genuine natural skin care products that uses hightech production methods.

The company is based in Itria Valley (Valle d’Itria), a territory of dramatic beauty in the heart of Apulia, and very rich in vineyards that provide the main source for the ITRIA Cosmetics products.

During the Cosmoprof North America Exhibition of 2012, Itria Lab srl will demonstrate a complete skin care line for preventing and fighting early skin aging thanks to polyphenols and meristematic cells from grapes, active ingredients from vegetable stem with very effective antioxidant activity.

These products actively inhibit free radicals, nourish the skin and act as a revitalizing anti aging: the skin appears more brilliant and elastic.

The ITRIA Cosmetics range is available as Day Face Cream, Night Face Cream (both for oily and mixed skin, and for dry skin), the Eye Contour Cream, the Body Lotion, the Hand and Nails Cream.

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JUNGLE FEVER

BY GM KOSMETIK Jungle Fever – by GM Kosmetik S.r.l. – is the trendiest brand in the field of professional hair care. Designed with the will to offer technologically and commercially innovative products to the hairdresser, Jungle Fever has conquered a favorable place in both the Italian and international market.

Research, Technology and Wellbeing are our constant key words, making Jungle Fever your exclusive partner to create a trendy and fashionable look.

Our products are dependable, efficacious and highly performing, to satisfy all needs of the professional market. Thanks to the quality of our scientific research, we create specific formulas for every professional treatment that transform the final result into an exclusive beauty service. Jungle Fever’s goal is to offer the hairdresser the best professional answers translated into high-quality and captivating products for the beauty and wellbeing of the hair.

Via Romolo Gessi, 16/18 Brescia BS 25135 Tel: +390303363011 Fax: +390303362602 info@gmkosmetik.com www.junglefever.it

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KIEPE E CO. Zona Artigianale Giabbio Snc Premana LC 23834 Tel: +390341890271 Fax: +390341890028 request@kiepe.com www.kiepe.com

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Kiepe & co., italian manufacturer, specialist on scissors mainly for professional hairdresser, razors, manicure-pedicure and aesthetics instruments. The company sited in north italy has artisan dimension and was born of long experience and forefather tradition in workmanship of steel’s blades.

For his reliability, innovation and excellent quality-price relation of the items besides large range of choise as well as possibility to work for private label and for specific requirements. “Italian fashion creatives”

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LUMSON Passion, creativity, technology and innovation is what makes Lumson the leading Italian company in the cosmetic packaging industry at an international level. Since 1975 Lumson has been creating cosmetic containers and accessories that extend the concept of product to the packaging as well, making creations that contribute to the overall success of the brand.

TAg which stands for Techno Airless Glass, is the ultimate packaging innovation. A System that combines the beauty, the preciousness and the luxury of a glass bottle with the technical and functional advantages of an Airless Dispensing System.

Via Tesino 62/64 Capergnanica CR 26010 Tel: +3903732331 Fax: +390373233355 lumson@lumson.it www.lumson.it

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NYCE INTERNATIONAL Via Barzizza 37/A Castiglione Delle Stiviere MN 46043 Tel: +390376636290 Fax: +390376631911 events@oystercosmetics.com www.oystercosmetics.com

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Nyce sells hair care products for salons of high quality and level: hair colouring, hair care, hair styling and a new cosmetic line for men.

It’s part of Oyster Cosmetics Company which manufactures hair colouring cream, hair care and skin care products both in own brands and in private label

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OMEGA The PENNELLIFICIO OMEGA SPA is a leading brush maker since 1946. The famous OMEGA brand marks a wide selection of shaving brushes and gift sets, both in bristle, pure badger or synthetic fibres. OMEGA production’s high quality is due to the great experience in manufacturing and to the careful selection of raw materials.

OMEGA brand is diffused not only in Italy but all over the World, even in those countries in which a well-established and qualified domestic production still exists.

Omega brushes are produced in Italy only.

Beware of imitations.

Via Larga 13 Bologna BO 40138 Tel: +39051530165 Fax: +39051535561 omega@omegabrush.com www.omegabrush.com

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OROGRAF Viale Industria 78 Gambolo’ PV 27025 Tel: +390381939939 Fax: +390381939938 info@orograf.it www.orograf.it

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Orograf is specilized in the design and production of colour charts for cosmetics and hair field and has been present for many years on the market as a division of Cartacor.

Orograf follows all the manufacturing process from the production of the synthetic locks to the creation of the dupes, from the development of the graphics and the printing until the delivery of the finished product.

The experience and the professionalism of our team, joined to the efficiency of our production facilities, guarantee a high quality product, made to measure for each of our customers.

We put always ourselves at our customers’ disposal, interpreting their needs to produce original, innovative and quality products

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RUDY PROFUMI Rudy Profumi, founded in 1920, is one of the oldest cosmetic company in Italy.

Our main production is based on toiletries and body care products as bathfoams, liquid soaps, body creams, hair shampoo and masks. Located in Assago (Milan) in a very strategical commercial point, we have an area of 5.000mq of which 2.500mq are under cover. Our product ranges combine quality, competitive prices,exclusive fragrances and original packaging, thanks to our internal graphic studio.

This philosophy has made Rudy Profumi a leader when it come sto the conception and creation of products of great quality,originality and beauty. Well aware of the strong identity and potential of Italian-made products, we carefully select our raw materials and fragrances with a constant focus on consumer’s requirements, paying particolar attention to packaging and quality standards. Rudy Profumi is now established in more than 10 countries through a newtork of exclusive distributors with whom close collaboration agreements have been signed for distribution, marketing and promotion. These countries include: Spain, Austria, Germany, Greece, Belgium, New Zeland,South Corea,Hong Kong, Japan, the USA, Kuwait, United Arab Emirates. Eastern Europe. In 2011 we had a total turnover of ₏ 3.500.000 with 50% coming from exports. Our distribution channels in Italy are: Department stores, supermarkets, chain stores, wholesalers and retailers. Our products are avialble abroad through both local distributors and directly in department stores and supermarkets.

Via Einstein 2/4 Assago MI 20090 Tel: +390248844436 Fax: +390248844454 cristina.calabrese@rudyprofumi.com

www.rudyprofumi.com

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TRIWORKS Via Della Costellazione 12 Guidonia Montecelio RM 00012 Tel: +390692937984 Fax: +390692912011 info@triworks.it www.triworks.it

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Triworks is an italian company which for many years has been designing and producing technological machines for the world of medical aesthetics using the most innovative methods in the field of laser, cavitation, radio frequency, electroporation, endodermic massage and light pulse. Triworks machines, having design and materials completely “made in Italy�, offer valid and efficient solutions of such problems as: skin aging, cellulite, hirsutism and hypertrichosis, flabby skin, acne, hyperchromatism and vascular problems.

Careful to offer always the best results in the total patient safety, Triworks is constantly working on innovative working protocols. The latest studies are based on a combination of technologies and products, specifically designed in synergy with ROSACTIVE, to potentiate the effects of the Triworks technologies during and after the treatment.

For further information about the company and its products we invite you to visit the web site

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VITALFARCO Vitalfarco is a production company of hair cosmetic products, based in Milano (Italy) from 1969.During all these years, Vitalfarco has been basing its research and production on professionalism: this means not only seriousness and care in developing new products, but also attention towards the production exclusively addressed to hair-stylists.

The company is located in an area of 6.000 s.m.with 30 employees and two chemical laboratories.

In the great enthusiasm of promoting vanguard products, Vitalfarco has crossed home borders receiving confirmation with the MAXIMA brand .

The MAXIMA brand include all professional products for the hairdressers like hair dies, peroxides, rapid hair bleach, shampoos, masks, hair gel, hairspray, perms, lotions.

Today, innovation and quality are more than ever a guarantee of success.

Vitalfarco has always supported this philosophy, thus foretelling market needs and investing in the study of hightechnological products which provide the hairdresser with means capable of underlining his professionalism.

Thanks to the state-of-the-art technology of the production system, VITALFARCO is also able to offer a high standard manufacture as well as packaging for private labels.

Via Canova 8/10 Corsico MI 20094 Tel: +390236526956 Fax: +390236528640 d.colleoni@vitalfarco.com www.vitalfarco.com

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VITALITY’S FARMEN INTERNATIONAL COSMETICS DISTRIBUTION Via Leini’ 150 Settimo Torinese TO 10036 Tel: +390118023400 Fax: +390118023475 info@farmenspa.com www.vitalitys.it

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Farmen Company has been founded 40 years ago in Turin (northern Italy) as a manufacturing factory, specialized in hair care products.

The Company manufactures 100% of the products distributed under the brand name Vitality’s and Fascinelle.

Vitality’s is the trademark utilized for hair professionals products hair: dyes, directs colours, waving lotions, hair treatments, hair styling; in other words all for hair.

Vitality’s range of products is distributed in 45 countries in the 5 continents.

Research and development, high technology, nice look and an important net of international stylists, able to train the hairdressers all over the world, make Vitality’s by Farmen one the best appreciated professional lines of hair products.