VIVIAN GRIECO AVNISH MEHTA
JENNIFER PARKER MARCO SPADAFORA
WORK-LIFE BALANCE
WORK-LIFE BALANCE IN SOCIETY IN DESIGN
WORK-LIFE BALANCE IN THE MEDIA IN SOCIETY IN DESIGN IN REAL LIFE
WORK-LIFE BALANCE IN THE MEDIA IN SOCIETY IN DESIGN IN REAL LIFE
WORK-LIFE BALANCE IN THE MEDIA IN SOCIETY IN DESIGN IN REAL LIFE
VIDEO: HAPPY MOMENTS
WORK-LIFE BALANCE IN THE MEDIA IN SOCIETY IN DESIGN IN REAL LIFE
VIDEO: HAPPY MOMENTS
CONCLUSIONS: SUPERFICIAL, BASED ON STEREOTYPES EXAGGERATED REPRESENTATION OF REALITY
WORK-LIFE BALANCE IN THE MEDIA IN SOCIETY IN DESIGN IN REAL LIFE
Slavery : Individuals sold themselves to eat!
WORK-LIFE BALANCE IN THE MEDIA IN SOCIETY IN DESIGN IN REAL LIFE
Work as SACRED DUTY for SINFUL mankind Source of WEALTH & COMFORT Fear of GOD + Fear of HUNGER
ANCIENT
PHYSICAL HARDSHIPS replaced by PSYCHOLOGICAL HARDSHIPS
MEDIEVAL
GOD wanted you to WORK! If LABOUR was enjoyable, then it is NOT WORK!
MODERN
‘BRAND LOYALTY’ & ‘TEAMWORK’ as COMPULSION Replacement of ‘MOTIVE’ by ‘TARGETS’
CONTEMPORARY
PRACTISE timeline
BELIEF
AMENDMENTS 10 hr day Work Child Labour Abolished 8 hr day Work
CHANGES Downsizing Part-time / Freelancing
DEFINING WORK Dictionary: EXPENDITURE OF ENERGY Inherent Element: COMPULSION
Shorter working week Generous Mat / Pat Leaves
PROMISE OF WORK HARD WORK was supposed to bring Wealth, Satisfaction. Instead, It brought Worry, Illness, Poverty and Debt?
WORK-LIFE BALANCE IN THE MEDIA IN SOCIETY IN DESIGN IN REAL LIFE
OUR DEFINITIONS: THE MEANING OF WORK? EVERYTHING WE DO THAT IS OBLIGATORY THE MEANING OF LIFE? EVERYTHING WE DO THAT IS NOT OBLIGATORY THE KEY PARAMETER IS FREEDOM / FREE WILL
WORK-LIFE BALANCE IN THE MEDIA IN SOCIETY IN DESIGN IN REAL LIFE
DICTIONARY DEFINITIONS: WORK? 1. EXERTION OR EFFORT DIRECTED TO PRODUCE OR ACCOMPLISH SOMETHING; LABOUR; TOIL 2. EMPLOYMENT, AS IN SOME FORM OF INDUSTRY, ESP. AS A MEANS OF EARNING ONE’S LIVELIHOOD LIFE? 1. THE CONDITION THAT DISTINGUISHES ORGANISMS FROM INORGANIC OBJECTS AND DEAD ORGANISMS. 2. THE ANIMATE EXISTENCE OR PERIOD OR ANIMATE EXISTENCE OF AN INDIVIDUAL. 3. A CORRESPONDING STATE, EXISTENCE, OR PRINCIPLE OR EXISTENCE CONCEIVED OF AS BELONGING TO THE SOUL.
WORK-LIFE BALANCE IN THE MEDIA IN SOCIETY IN DESIGN IN REAL LIFE
REDEFINITION WORK-LIFE
BUSINESS-LEISURE
BUSINESS 1. AN OCCUPATION, PROFESSION, OR TRADE LEISURE 1. FREEDOM FROM THE DEMANDS OF WORK OR DUTY CLOSER TO PERCEPTIONS OF WORK VS. LIFE
WORK-LIFE BALANCE IN THE MEDIA IN SOCIETY IN DESIGN IN REAL LIFE
WORK-LIFE BALANCE IN PRACTICE: RISE OF THE SABBATICAL TREND STEFAN SAGMEISTER: CLOSES DESIGN STUDIO FOR 1 YEAR EVERY 7 YEARS TO REFRESH CREATIVE OUTLOOK
LEARN
0
25 LEARN
0
RETIRE
WORK
WORK
25
65 WORK
WORK
WORK
WORK
80
WORK
70
RETIRE
80
FROM ‘THE POWER OF TIME OFF’ (TED TALK)
WORK-LIFE BALANCE IN THE MEDIA IN SOCIETY IN DESIGN IN REAL LIFE
PRODUCT-SERVICE-SYSTEM: A LIFE 4 SALE IN JUNE 2008 IAN USHER, AGE 45, SOLD HIS LIFE ON EBAY FOR AU$399, 300 INCLUDED LIFESTYLE, HOUSE, JOB, FRIENDS, POSSESSIONS ‘I INTEND TO TO WALK OUT OF MY FRONT DOOR WITH MY WALLET IN ONE POCKET AND MY PASSPORT IN THE OTHER, AND GET ON THE TRAIN, WITH NO IDEA WHERE I AM GOING OR WHAT THE FUTURE HOLDS FOR ME’
ALIFE4SALE.COM
WORK-LIFE BALANCE IN THE MEDIA IN SOCIETY IN DESIGN IN REAL LIFE
PRODUCT: ATTITUDE CHAIR INSPIRED BY ‘THE SIMPSONS’
WORK-LIFE BALANCE IN THE MEDIA IN SOCIETY IN DESIGN IN REAL LIFE
PRODUCT: TATA SAFARI DICOR 2.2 SUV DESIGNED TO APPEAL TO WHITE COLLAR WORKERS LOOKING FOR HIGHER CONTRAST BETWEEN WORK AND LIFE EXCITEMENT OF DRIVING SUV AS AN ESCAPE FROM THE ‘TRAP’ OF MUNDANE WORK
WORK-LIFE BALANCE IN THE MEDIA IN SOCIETY IN DESIGN IN REAL LIFE
ADVERTISEMENT: VIDEO ‘RECLAIM YOUR LIFE’ FEATURES PEOPLE EXPRESSING DREAMS UNFULFILLED DUE TO CONSTRAINTS OF WORK OFFERS VIEWER THE CHANCE TO ‘RECLAIM’ THESE OPPORTUNITIES WITH THE PRODUCT
WATCH VIDEO
WORK-LIFE BALANCE IN THE MEDIA IN SOCIETY IN DESIGN IN REAL LIFE
DESIGN INTERACTION: ‘NUISANCE MACHINES’ BY DESIGN INTERACTIONS STUDENT, ROYAL COLLEGE OF ART DESIGNED TO TRIGGER NEW SOCIAL NETWORKS BETWEEN PEOPLE IN THE WORKPLACE PROVOKE A REACTION FROM USERS BY DRIPPING DYE ON THEIR CLOTHES, INTERRUPTING THEIR CONVERSATIONS OR HITTING THEM ON THEIR HEELS AS THEY WALK ALONG THE CORRIDOR
WORK-LIFE BALANCE IN THE MEDIA IN SOCIETY IN DESIGN IN REAL LIFE 5 PERSONAS: STREET SELLER THE FOOD SERVER THE ACADEMIC THE STREET ENTERTAINER THE PASSIONATE RESTAURANTEUR
CONTEXT ONE : STREET SELLER
ABDUL | 29 GREW UP IN DHAKA | BANGLADESH MOVED TO MILAN WITH 2 FRIENDS IN 2002 WORKED IN RESTAURANT FOR 4 YEARS THEN IT CLOSED DOWN AND HE GOT THE LICENSE FOR STREET SELLING HE LIVES AND WORKS IN BOVISA RUNS THE STALL WITH HIS FRIENDS IN SHIFTS THEY HAVE SHIFTS FOR COOKING 7.30 - 18.00 FROM MON-SAT 7.30 - 12.00 ON SUNDAY
BODY AS DISPLAY OPPORTUNITY
IMPROVISED SELLING TOOLS
FINDING MINIMAL COMFORT
SOME FORMALITY TO EXPRESS ‘NO BARGAINING’
DEDICATED WORK/LIFE INVESTMENT
MOVING EFFECT SERVICE PROVIDED MORE IMPORTANT THAN PRODUCTS
MAIN HAPPY MOMENTS ARE SOCIAL INTERACTIONS
MACRO OBSERVATIONS HE DOESN’T MAKE A LOT OF MONEY, SO WHY DOES HE DO IT? EVERY 1 EURO HE EARNS FEEDS HIS FAMILY IN BANGLADESH FOR 1 DAY HIS FAMILY’S SUSTENANCE IS MORE IMPORTANT TO HIM THAN HIS OWN QUALITY OF LIFE SOON HE’S GOING BACK TO BANGLADESH TO GET MARRIED (1ST TIME IN 7 YEARS) THEN WILL RETURN TO MILAN IT’S A TEMPORARY VISION, HE PLANS TO MOVE BACK HOME ONE DAY WHEN HE EARNS ENOUGH MONEY
WORK PATTERN WORK
LIFE
TREND
LIFE POSTPONEMENT
PEOPLE ARE WILLING TO SACRIFICE PRIME YEARS OF THEIR LIFE FOR WORK IN ORDER TO HAVE A BETTER QUALITY OF LIFE AFTERWARDS
CONTEXT TWO : THE FOOD SERVER
VOLKAN | 27 GREW UP IN ANKARA | TURKEY MOVED TO MILAN IN 2005 TO WORK IN HIS COUSIN’S KEBAB RESTAURANT HE PREPARES FOOD AND SERVES CUSTOMERS HE LIVES ABOVE THE RESTAURANT HE WORKS IN SHIFTS UNTIL LATE AT NIGHT
HE SOCIALISES WHEN FRIENDS VISIT HIM AS THEIR FREE MOMENTS ARE HIS WORK MOMENTS
RITUAL OF REFRESHING HIMSELF AFTER WORK AT NEARBY FOUNTAIN REMINESCENT OF ABLUTION TRADITION
DECOR REMINISCENT OF HIS CULTURE
ARABIC IMAGES SIGNIFY THE IMPORTANCE OF RELIGION IN HIS LIFE AND WORK
DRESS CODE FOR EFFICIENCY NOT FORMALITY
MACRO OBSERVATIONS IT IS A MUNDANE JOB, SO WHY DOES HE DO IT? HE WANTED TO MOVE FROM TURKEY TO ITALY TO HAVE A DIFFERENT LIFE AS AN IMMIGRANT HIS OPPORTUNITIES FOR EMPLOYMENT WERE LIMITED IN THIS JOB HE FEELS COMFORTABLE AND CAN RETAIN HIS HERITAGE AND SENSE OF IDENTITY THE WAY HE FEELS IN HIS WORK IS MORE IMPORTANT THAN THE TYPE OF WORK WORK PATTERN WORK
LIFE
TREND
IDENTITY ASSERTION PEOPLE ARE BECOMING MORE WILLING (AND MORE FREE) TO EXPRESS THEIR IDENTITY, CULTURE AND SOCIAL BACKGROUND IN THEIR WORK ENVIRONMENT
WORK
CONTEXT THREE: THE ACADEMIC
CARLO | 30 BORN IN NAPLES | MOVED TO MILAN FOR UNIVERSITY PURSUED INDUSTRIAL DESIGN CONTINUING WITH HIS PHD. IN DESIGN SUSTAINABILITY WORKING IN AN ACADEMICALLY ENVIRONMENT HIGH SKILLED PROFESSIONAL LIVES IN GALLARATE COMMUTES TO BOVISA DAILY IT IS A EARLY STAGE OF HIS CAREER PLANS FOR AN AMBITIOUS CAREER AS A DESIGN RESEARCH PLANNING TO SET IN MILAN THOUGH MISSES THE “SOUTHERN SPIRIT” LATEST POSSESSION | KINDLE READER
MULTI-TASKING WITH VARIETY OF MEDIUM
PERSONALISATION OF WORK SPACE
WORKS WITH HIS GIRLFRIEND IN THE OFFICE WITH HIM
COMPLEX DESK MENAGEMENT
MIXES SNACKS/FOOD WITH FILES ON DESK + PLASTIC WATER BOTTLE MESSES WITH WORK AFTER FINISHING ITS CONTENTS
MAIN HAPPY MOMENTS ARRIVE WITH SOCIAL NETWORKING IN BETWEEN WORK
MACRO OBSERVATIONS IT IS A HIGHLY SKILLED YET LOW PAID JOB, SO WHY DOES HE DO IT? HE REGARDS IT AS THE FIRST STEP IN HIS CAREER PATH HE FINDS WORK IN THE FIELD OF SUSTAINABILITY INSTRINSICALLY FULFILLING IT IS MORE IMPORTANT TO HIM TO MAKE A POSITIVE IMPACT ON THE ENVIRONMENT THAN TO EARN A HIGH SALARY
WORK PATTERN LEARN
W
W
W
W
W
W
L
TREND
THE ETHIC FACTOR PEOPLE ARE NOT ONLY LOOKING FOR WORK WITH THE ‘X FACTOR’, THEY ARE LOOKING FOR WORK WITH THE ‘ETHIC FACTOR’ WORK THAT SATISFIES THEIR MORALS AS WELL AS THEIR DESIRES (RELATED TO FCL TRENDS: FAIR EXTENSION, EXPANDED ENVIRONMENT) LEARN
CONTEXT FOUR : STREET ENTERTAINER
SALVATORE| 36 HE IS SICILIAN | ITALY MOVED NORTHWARDS TO ROME AND THEN MILAN STUDIED PHILOSOPHY AND DEVELOPED AN ECCENTRIC VIEW OF THE WORLD HAS TRIED MANY DIFFERENT JOBS BUT NEVER FELT SATISFIED SPENT A PART OF HIS LIFE CONFUSED AND FRUSTRATED REALISED THAT “TO AMUSE” PEOPLE IS WHERE HIS HEART LIES HAS COME IN TERMS WITH LIFE – ‘A BIT OF SACRIFICE AND A BIT OF LIFE’
WORKS LONG HOURS WITHOUT A BREAK SO HE DOES NOT COMPROMISE HIS IMAGE
TRAVELS TO WORK WITH A SUITCASE TO CARRY HIS STAND AND MONEY BOX
AS HE WORKS IN THE PUBLIC SPACE, HE HAS TO USE THE TOILETS OF NEARBY BARS
UNCONNECTED LIVING CARRIES NO CELL PHONE, CONNECTS TO THE INTERNET IN THE NIGHT ONLY
HIS MAIN HAPPY MOMENTS ARE MAKING PEOPLE STOP AND SMILE
MACRO OBSERVATIONS IT IS A PHSYICALLY DEMANDING AND LOW PAID JOB, SO WHY DOES HE DO IT?
HE FEELS TRAPPED IN THE CONFINES OF AN OFFICE, HE LOVES WORKING IN THE OUTDOOR ENVIRONMENT HE IS A DEEP THINKER AND LOVES PEOPLE WATCHING HIS WORK MAKES HIM FEELS CONNECTED TO HIS COMMUNITY HE IS HIS OWN BOSS – HE DECIDES WHEN, WHERE AND HOW HE WORKS CREATIVE EXPRESSION AND FREEDOM MEAN MORE TO HIM THAN MONEY WORK PATTERN LIFE
WORK
TREND
FREELANCE FREEDOM IN A WORLD OVERFLOWING WITH OFFICE WORKERS, MORE PEOPLE WANT TO BREAK FREE OF THE NORM AND LEAD AN ALTERNATIVE LIFESTYLE
CONTEXT FIVE : THE PASSIONATE RESTAURANTEUR
GIOVANNI | 67 HAS LIVED IN MILAN HIS WHOLE LIFE AND ALL OF HIS FAMILY ARE THERE LOVES HIS FAMILY AND IS STILL MOTIVATED TO PROVIDE FOR THEM OWNS RESTAURANT IN STUDENT AREA TO ENJOY THE COMPANY OF YOUNG PEOPLE HE IS VERY CREATIVE AND SPENDS HIS EVENINGS AND WEEKENDS INVENTING NEW RECIPES HE HOPES THE BUSINESS WILL STAY IN THE FAMILY FOR YEARS TO COME BELIEVES THAT THERE IS NO AGE TO RETIRE!
PAINTING OF OWNER WITH HIS SHOP SHOWS HOW IMPORTANT HIS WORK IS IN HIS LIFE
PHOTO OF GRAND-DAUGHTER BRINGS FAMILY LIFE AND ATMOSPHERE INTO WORK ENVIROMENT
TRADITIONAL UNIFORM SHOWS THAT HE TAKES PRIDE IN HIS WORK
VARIETY OF HOMEMADE FOODS ON OFFER SHOWS THAT PASSION AND CREATIVITY GO INTO THE WORK
FATHER AND SON WORKING TOGETHER LIFE AND WORK MERGE
MACRO OBSERVATIONS IT IS A HIGHLY TIME CONSUMING JOB, SO WHY DOES HE DO IT? HE FEELS THAT WORKING IN THE COMPANY OF YOUNG PEOPLE KEEPS HIM YOUNG HE HAS ALWAYS LED A BUSY, ACTIVE LIFE AND WOULDN’T KNOW WHAT TO DO WITH ALL THE FREE TIME OF RETIREMENT FOOD IS HIS PASSION AND WITHOUT HIS RESTAURANT HE WOULDN’T BE ABLE TO SHARE IT WITH THE WORLD
WORK PATTERN L
W
L
W
L
W
L
W
L
W
L
TREND
RETIREMENT REJECTION PEOPLE WORKING VOLUNTARILY BEYOND RETIREMENT AGE TO KEEP THEIR MIND AND BODIES ACTIVE
WORK-LIFE BALANCE IN THE MEDIA IN SOCIETY IN DESIGN IN REAL LIFE 5 PERSONAS: THE STREET SELLER THE FOOD SERVER THE ACADEMIC THE STREET ENTERTAINER THE PASSIONATE RESTAURANTEUR
THE PASSIONATE RESTAURANTEUR
THE STREET SELLER
THE PASSIONATE RESTAURANTEUR
THE FOOD SERVER
THE ACADEMIC
THE STREET ENTERTAINER
THE STREET SELLER
CHALLENGE
THE PASSIONATE RESTAURANTEUR
THE PASSIONATE RESTAURANTEUR
THE FOOD SERVER
THE ACADEMIC
THE STREET ENTERTAINER
RESPONSIBILITY
THE ACADEMIC
THE STREET ENTERTAINER
SKILLS
THE STREET SELLER
THE FOOD SERVER
THE STREET SELLER
THE FOOD SERVER
THE ACADEMIC
THE STREET ENTERTAINER
SATISFACTION
TO BE CONTINUED.. THANK YOU VIVIAN GRIECO AVNISH MEHTA JENNIFER PARKER MARCO SPADAFORA