PORTFOLIO

MARCO SPADAFORA

| I WAS BORN IN 1985 IN SAN GIOVANNI IN FIORE (CS) ITALY. AFTER HIGH SCHOOL I MOVED TO ROME IN ORDER TO STUDY PRODUCT DESIGN AT LA SAPIENZA UNIVERSITY WHERE I GRADUATE IN 2007. IN SEMPEMBER 2008 I MOVED TO MILAN, WHERE NOW I LIVE, IN ORDER TO ATTEND THE INTERNATIONAL MASTER COURSE IN PRODUCT SERVICE SYSTEM DESIGN AT POLITECNICO DI MILANO.

2005

WAVES DESIGNED AS A TRIBUTE TO THONET’S CHAIR

WAVES STEMS FROM THE DESIRE TO CREATE EYEWEAR THAT IS NOT IDENTIFIED IN THESE STRUCTURAL ELEMENTS SPECIFIC TO A CONVENTIONAL FRAME, SUCH AS THE HINGE BETWEEN THE FRONT AND THE SIDES OF THE FRAME, WHICH LIMITS THE MORPHOLOGICAL DEVELOPMENT. THE STRUCTURE OF WAVES SPREAD ALONG THE MORPHOLOGY OF THE FACE, RESTING ON THE OUTLINES OF THE WEARER. THE MAIN FEATURE IS CERTAINLY THE MONOCOQUE LIKE A WAVE THAT FOLLOWS THE STRUCTURE OF THE HEAD. IT IS DESIGNED AS A TRIBUTE TO THONET’S CHAIR, AND UNDER-

LINES THE IMPACT OF THE WAY OF PRODUCTION INTO THE SHAPE AND THE USE OF AN OBJECT.

2006

MOVE

MOVE IS A MULTIFUNCTIONAL PRODUCT DESIGNED TO ADAPT TO USER REQUIREMENTS, ITS ABILITY TO ROTATE FOR SITTING ON ANY POINT OF THE SURFACE, GIVES FREEDOM TO THE USER, WHO CAN MOVE AT WILL. THE STRUCTURE IS COMPOSED OF ONLY THREE PIECES, MADE OF MOULDED POLYCARBONATE, WHILE THE SEAT IS FORMED BY ELASTIC BANDS.

PHOBIC

PAURE DA ESORCIZZARE VINCENZO SPADARO, SEM MENNA AND ME

THE PROJECT COME OUT OF THE ATTEMPT TO CREATE A LAMP, THAT IS ABLE TO EVOKE SENSATIONS AND FEELINGS. THE AIM IS TO CREATE A CONTRAST BETWEEN THE LIGHT- MEANING FREEDOM, VITALITY AND OPEN SPACES- AND THE CLAUSTROPHOBIA- MEANING LIGHT’S NEGATION, CLOSED SPACES AND FEAR. PHOBIC COME OUT OF THE INTERPRETATION OF THIS FEELING. THE LAMP PROJECTS A WATER EFFECT ON THE WALL. IT MAKES PEOPLE FEEL LIKE THEY IN AN AQUARIUM. IN A SECOND TIME A SPOT LIGHT PROJECTS FROM THE BOTTOM OF THE LAMP SYMBOLIZING THE OPENING OF A TRAPDOOR, THE EXIT FROM THE CLAUSTROPHOBIC FEELING.

CHANGE

VINCENZO SPADARO, SEM MENNA, ANA PAULA STRINA AND ME

THIS SET DESIGN IS BASED ON A SYSTEM OF ROPES AND SHEETS, GLINDING ALONG SOME TRACKS ON THE STAGE, ALLOWING QUICK SCENE CHANGES. IMAGES AND COLOURS ARE SHOWN ON THE SHEETS TO ENRICH THE SCENE.

2007

ESSENCE

VINCENZO SPADARO, SEM MENNA AND ME

ESSENCE STEMS FROM THE DESIRE TO ERASE THE GRANDEUR THAT CENTURIES AND DECORATION HAVE GIVEN TO LITURGICAL OBJECTS THROUGH THE STRENH OF MATERIAL AND DECORATION; WE TRIED TO GIVE IMPORTANCE TO THE INSIDE, THE “ESSENCE”, THE ONLY PART THAT IS IMPOSED IN THE FINAL IMAGE. EVERYTHING WAS MADE WITH MATERIALS OF VARIOUS DENSITIES, WHICH INTERACT WITH LIGHT DIFFERENTLY.

FULLLINE

FULLLINE IS THE PROJECT OF A TILE DESIGNED STARTING FROM THE JOINT ELEMENT, EXPLORING THIS IN TERMS OF MATERIAL CONSISTENCY AND GEOMETRY. THE JOINT IS MADE OF SILICONE RUBBER, WHICH MAKES IT RECOGNISABLE TO THE TOUCH.

FOUR DIFFERENT GEOMETRIES, BASED ON THE SAME MESH, MAKE THE OVERALL VISION DYNAMIC, CREATING THE

POSSIBILITY TO HAVE DIFFERENT COMBINATIONS. SOME SHELVES IN THE SAME SHAPE AND THE SAME MATERIAL OF THE JOINT, DAMAGE TO THE WALL 3-DIMENSIONALITY, AND CUSTOMIZATION POSSIBILITIES.

2008

AMORFO

ANNA SERENA VITALE AND ME

AMORFO WAS BORN FROM THE IDEA OF ALLOCATING A POSITION FOR THE MP3 PLAYER, ALWAYS WITH US, BUT ALWAYS LACKING A PLACE TO PUT IT. THE SHAPE OF THE BRACELET, LIKE A BAG, ALLOWS YOU TO PUT YOUR MP3 PLAYER INSIDE, WHILE THE STRETCH FABRIC FITS PERFECTLY TO THE SHAPE OF THE MP3 PLAYER, CREATING A GAME OF METAMORPHOSIS OF THE BRACLET

THAT CHANGES SIZE AND SHAPE DEPENDING ON THE SHAPE OF THE PLAYER. IN THIS WAY THE MP3 PLAYER HAS ITS PLACE AND AN ANONYMOUS BRACELET ACQUIRES A CHARACTER.

FONTANA DOVE L’ACQUA NON SCORRE

A NEW METHOD CALLED SODIS (SOLAR WATER DISINFECTION) ALLOWS PURIFICATION OF WATER, EXPOSING IT TO SUNLIGHT FOR AT LEAST SIX HOURS, IN A COMMON PET BOTTLE. THE PROJECT IS DESIGNED FOR THOSE CITIES IN DEVELOPING COUNTRIES THAT HAVE PROBLEMS WITH DRINKING WATER. FONTANA BECAME THE CENTRE OF THE DISTRICT WHERE BOTTLES ARE LEFT TO BE CLEANED, IT BECOMES THE PLACE WHERE WATER CAN BE FIND LIKE A NORMAL FOUNTAIN WITH THE ONLY DIFFERENCE IS THAT WATER DOES NOT FLOW, BUT IT BECOMES PURIFY. STRUCTURE IS DESIGNED IN SIMPLE MATERIALS EASILY FOUND EVERYWHERE, EVEN DISCARDED IN ORDER TO PROMOTE FAST REPAIR OF THE FOUNTAIN.

d e t ec n o i s s e P r X

un E

WORKSHOP WITH MARKUS BENESCH FOR LA FLUTE SUTHAPA PRUKSAPONG, LIN WE, DANIELE BARATTA AND ME

THE IMAGE OF CHAMPAGNE IS USUALLY LINKED WITH SPACIAL OCCASION IN LIFE, LIKE WEDDINGS OR BIRTHDAYS, ALL PLANNED IN ADVANCE. BUT NOT ALL THE SPECIAL EVENTS IN OUR LIFE ARE PLANNED AND KNOWN IN ADVANCE, EVERY MOMENT CAN BE A SPECIAL MOMENT TO CHEER. UNEXPECTED EXPRESSION BORN FROM THIS IDEA, IS A SMALL PORTABLE KIT, TO HAVE IN ORDER TO BE ALWAYS READY TO CHEER ALSO THE LITTLE MEANINGFUL MOMENTS OF EVERYDAY LIFE.

BLOW 2

FLASH DESIGN, MADE IN THREE HOURS

BLOW’S KEY ELEMENT IS THE MATERIAL FROM WHICH IT IS FORMED, THE AIR! THE SHAPE DEPENDS ON THIS, AND ALL THE OTHER CHARACTERISTICS OF THIS OBJECT, BUT WHAT

WOULD HAPPEN TO THE PROPERTIES OF THIS OBJECT IF WE CHANGE THE MATERIAL? BLOWS OVERCOMES A LOT OF RULES ABOUT INTERIOR DESIGN. I DECIDED TO PUT HELIUM IN IT TO LET BLOW BREAK THE GRAVITY RULE. IT IS NOMORE LINKED TO THE DIMENSION OF THE FLAT FLOOR AND CAN LIVE IN THE THREE DIMENSIONS OF THE ROOM.

2009

bubble soap

SELF PRODUCTION DUSAN DOJIC AND ME

FROM A NEW INTERPRETATION, FOR A NEW USE OF THE BUBBLE WRAP, BUBBLE SOAP BORN, A PACKAGE OF PRACTICAL COLOURED BUBBLES OF SHOWER GEL, SHAMPOO AND HAND SOAP TO CARRY EVERYWHERE AND TO BURST WHEN YOU NEED, AND HERE THE FUN STARTS

BIRTH OF VENUS COMING FROM THE WATER VINCENZO SPADARO AND ME

AS A CHILD, THE FUNNIEST MOMENT WHEN WE USED OUR MIRROR WAS WHEN WE LEFT THE SHOWER AND STARTED DRAWING A CUTE SMILE. THEN, WE GROW UP AND OFTEN THE IDEA OF

DIRTYNG THE MIRROR FOR A SMILEY FACE DISAPPEARS. THAT MOMENT, THAT AS A CHILD WAS CREATIVE, TURNS INTO A CLAUSTROPHOBIC ENVIRONMENT, TARNISHED, WHERE THE MIRROR DENIES US ITS FUNCTION AND CREATES A SITUATION SUFFERING BOTH FROM A FUNCTIONAL , AESTHETIC AND EMOTIONAL STANDPOINT. THEN COME THE DESIGNERS DESIGNING HEATED MIRRORS TO AVOID FOGGING AFTER SHOWERING. HERE ENDS THE NICE STORY, AND IT IS FROM THIS END THAT WE ADDED A COMMA AND WE WENT AHEAD. WHY, INSTEAD OF ELIMINATING CONDENSATION ON MIRRORS, DON’T WE CREATE SOMETHING FUN WITH IT, LIKE WE COULD DO AS CHILDREN? WE FOUND THE SOLUTION THROUGH AN ECO-FRIENDLY AND TRASPARENT CHEMICAL, THAT IS APPLIED BY SPRAYING THE MIRROR, WHCH AT A CERTAIN POINT PREVENTS CONDENSATION. WE WANTED TO BRING FORWARD AN IDEA OF A CONTROLLED IMAGE, BUT WITH A NATURAL LOOK THAT SEEMS ALMOST SPONTANEOUS.

P S S SKILLS RODUCT

ERVICE

YSTEM

COOL HUNTING RESEARCH AND TREND DEVELOPMENT FUTURE CONCEPT LAB

WORKSHOP WITH

ABOUT WORK-LIFE BALANCE

AVNISH MEHTA, VIVIAN GRIECO, JENNIFER PARKER AND ME

CONTEXT FIVE : THE PASSIONATE RESTAURANTEUR

TRADITIONAL UNIFORM SHOWS THAT HE TAKES PRIDE IN HIS WORK

PHOTO OF GRAND-DAUGHTER BRINGS FAMILY LIFE AND ATMOSPHERE INTO WORK ENVIROMENT

FATHER AND SON WORKING TOGETHER LIFE AND WORK MERGE VARIETY OF HOMEMADE FOODS ON OFFER SHOWS THAT PASSION AND CREATIVITY GO INTO THE WORK

TREND

RETIREMENT REJECTION PEOPLE WORKING VOLUNTARILY BEYOND RETIREMENT AGE TO KEEP THEIR MIND AND BODIES ACTIVE

PAINTING OF OWNER WITH HIS SHOP SHOWS HOW IMPORTANT HIS WORK IS IN HIS LIFE

GIOVANNI | 67

CONTEXT ONE : STREET SELLER BODY AS DISPLAY OPPORTUNITY

IMPROVISED SELLING TOOLS

DEDICATED WORK/LIFE INVESTMENT

MAIN HAPPY MOMENTS ARE SOCIAL INTERACTIONS

THE NEED FOR ENTERTAINMENT AT WORK

MOVING EFFECT TREND

FINDING MINIMAL COMFORT

LIFE POSTPONEMENT

SOME FORMALITY TO EXPRESS ‘NO BARGAINING’

PEOPLE ARE WILLING TO SACRIFICE PRIME YEARS OF THEIR LIFE FOR WORK IN ORDER TO HAVE A BETTER QUALITY OF LIFE AFTERWARDS

SERVICE PROVIDED MORE IMPORTANT THAN PRODUCTS

ABDUL | 29

ON FIELD PROTOTYPING

http://behaviors.posterous.com/8th-daygroup-05tetris-timefinal-presentation-1 WORKSHOP WITH D.BUZZINI AND C.SWOPE FROM IDEO ABOUT WORK-LIFE BALANCE

MEI XIAOAN, FEDERICO GRASSI, MARCELLA MALTESE AND ME

BRAIN STORMING MIND MAPPING

http://behaviors.posterous.com/8th-daygroup-05tetris-timefinal-presentation-1

BY HAND PROTOTYPING EXPERIMENTATION FOR LIGHT IN CHANGE PROJECT AND USE OF SILICONE IN FULLLINE PROJECT VINCENZO SPADARO AND ME

VILLA ARCONATI

LENDER

GUEST Milan residents lend home objects

Guest uses loaned objects & can leave message for lender

Guests arrive at the hotel

Esterni builds hotel rooms with the loaned home objects

Lender get home object back with message from the user

Esterni collects the objects

esterni

SYSTEM MAP+STORYBOARD LOANED OBJECTS

B.LENDER PROJECT FOR ESTERNI + OFFICE PROJECT FOR TECNO DALIBOR PORCIC, VIVIAN GRIECO, JENNIFER PARKER, FIRAT TOROGLU DUSAN DOJIC, AVNISH MEHTA, EMMA NILSSON AND ME

P S S WORKS RODUCT

ERVICE

YSTEM

+ A BRENDING PROJECT FOR VIRGIN INSIDE POLITECNICO DI MILANO CAMPUS CONSIDRING WORK LIFE BALANCE OF UNIVERSITY STUDENTS. A PLACE IN THE CAMPUS IS BEEN TRASFORMED TO COMUNICATE VIRGIN VALUES, TRHOUGHT THE INTERACTION WITH THE SERVICES THE STUDENTS GET TO KNOW VIRGIN SERVICES AND HAVE THE OPPORTUNITY TO RELEASE THEIR STRESS. USING A METAPHORE OF AN HOSPITAL, IN WHICH STUDENTS ENTER USE THE FIRST AID SERVICE AND THEN OBTAIN A PRESCRIPTION FOR A LONG TERM CURE WITH OTHER VIRGIN’S SUB BRANDS with : jennifer parker / dusan dojic / sogand nobahar / vaid daem inanloo

http://issuu.com/marcospadafora/docs/virginfirstaidpresentation

TO KNOW MORE CLICK ON! http://vimeo.com/8810749

+ IS A PROJECT BORN WITH THE GOAL TO CREATE A WEBSITE 2.0 ABLE TO MATCH STUDENT’S AGENDA IN ORDER TO HELP TO CROSS INTERESTS AND NEEDS . THE MOTTO IS “OTHERS NEEDS BECAME YOUR OPPORTUNITIES!” ...

TETRIS TIME

with: marcella maltese / federico grassi / sarah thenot tejada / mei xiaoan

http://issuu.com/marcospadafora/docs/tetristime

TO KNOW MORE CLICK ON! http://vimeo.com/8030072

+ SOUNDXPLORER IS AN APP, BASED ON ANDROID OS SYSTEM, MEANT TO CREATE A WORLD LIVE MUSIC MAP, USER CAN SEARCH IN THIS MAP TO HEAR WHAT PEOPLE ARE LISTENING RIGHT NOW IN DIFFERENT LOCATIONS, BECOMING EXPLORER OF THE LATEST MUSIC TRENDS AROUND THE GLOBE

with: vivian grieco / jennifer parker / bruno santos / girish wagh

http://www.youtube.com/watch?v=ZfARCzwSyj8&feature=related

TO KNOW MORE CLICK ON! http://vimeo.com/14999563

spadafora.m@gmail.com