MARCO WARREN GRAPHIC DESIGNER
ADVERTISING
CAMPAIGNS
BRANDING
APPS
CONTENTS DOZE DJ CHUBB ANTI-GMO ST. FRANCIS HOUSE GATORADE: BUILDING THE BEST SIDEKICKS JIF: MAKE IT COUNT BRAIN TRAIN
01
DOZE UI DESIGN. APP. BRANDING. ADVERTISING.
Doze was created around the method of user-centered design is the foundation for the design of Doze app. Using the technique of user design I needed to create an app based on a need and design a layout that fits best for my user. The Doze app assists
users in getting the best out of their sleep. This app will help users live a happier life feeling alert and more refreshed. Users will most likely use this app at home, a friends house, a hotel, or on an airplane. I was going for more of a clean, night time feel.
DOZE
APP STORE DESCRIPTION Doze is a special alarm clock app created to cope with your sleep cycle assisting you in getting the best out of their sleep feelling more alert and refreshed.
FEATURES - Set up your first alarm before you Doze. - Monitor you daily, weekly, and monthly sleep cycles - Set up your soundscapes to give you an atmosphere as you Doze
ALARM Start by setting you’re alarm. The app will automatically give the user the best time to fall asleep in order to wake up feeling as refreshed as possible
SOUNDSCAPES Setting up a Soundscape will give users an audio of a desired atmosphere to sleep with.
TRENDS Doze will monitor the users’ sleep pattern to help them get the best out of their sleep. The app records weekly and monthly sleep cycles.
ALARM
SOUNDSCAPES
TRENDS
SETTINGS
INFO SETTINGS
DOZE PANDORA AD This is an advertisement for the Doze app on Pandora. Many people in the world listen to music and for many different reasons. The app's target audience can be found listening to music on the Pandora app; therefore, this is an effective position for an advertisement for Doze App.
02
DJ CHUBB BRANDING. WEB DESIGN. ADVERTISING. APPAREL DESIGN
The client, DJ Chubb is a very versatile DJ. His musical versatility allows him to be able to cater to various listeners of different genres of music. DJ Chubb currently works the morning sessions at Vibe 103 (radio station). Target audience: general public of Bermuda who enjoys music ages 18-45 male and female. The
design challenge was to create a logo using elements within the field of DJ-ing whilst reflecting the style of the client in his profession. I was challenged to incorporate simplified elements in a unique way to reflect the positive vibe the client brings to the listening public. Tone and feel: unique, sleek, hint of class.
BUSINESS CARD BACK
BUSINESS CARD FONT djchubb103 djchubb103 Marcus George #djchubb103
tel. (441)-734-9863 djchubb103@gmail.com 9 Perry Drive Warwick, WK10
HOME PAGE FULL
HOME PAGE iMAC
ABOUT PAGE FULL
ABOUT PAGE iMAC
APPAREL CUSTOMIZED CAP
03
ANTI-GMO CAMPAIGN. UI DESIGN. ADVERTISING.
SayNotoGMO is a campaign advertising against anti-GMO food and raising awareness about it. The target audience are both males and females ages 21-35. Our focal audience is also those who eat farmed food but mainly directed to those who want to live a healthier lifestyle. Ads are directed at people who are a bit
more health conscious and opt for organic food. Our main message is that GMOs are unsafe to consume. Other objectives were to create awareness of what GMO farms are doing to their food as well as encourage the audience to “say NO to GMO". The tone of our campaign will be alarming, creative, bold and encouraging.
MAGAZINE AD Ad that can fit with many different medias such as in magaizines, posters, bus stop posters, on vehicles, or even billboards. This Ad first asks a retorical question and by givin the answer it encourages the viewers to think about the main message in relation to visuals. The perception of danger is what the ad is selling. Using a fear tactic, the ad may make the audience feel a bit unsafe and will bring awareness to GMO food.
BILLBOARD AD BIlboard Ad essentially showing viewers the the origins of GMO food and a glimpse to how the food is grown. The billboard also reminds viewers of the main message “Say no to GMO. This billboard shows GMO farmers. Some people are unaware what these farmers to wear to keep safe around the food they create for you to eat. By stating the word “farm” in the ad, it creates an unfamiliar picture in that audience mind because when one visualizes a “farmer’, these type of people looking like this don’t come to mind. This billboard will bring awareness about GMO food.
BUS STOP AD Bus stop Ad that encourages users to learn the different food lables to nkow what they are eating and avoid GMO’s.
App Home Screen
Location use would help the app access the store database.
Carrier Carrier Carrier
8:08 AM
O G M-O ve r I t The best way to say NO to GMO.
8:08 AM
8:08 AM
100%
100%
Tap scan icon to scan your first product! You can scan a product’s tags or barcodes.
100%
“GM-Over It” Would Like To Use Your Location This will help us easily access database of food labels based on the store/market location.
Don’t Allow
OK
SCAN TAGS SETTINGS
ABOUT GMO-Ver It
The purpose of this app is to give users their right to know what they are eating by scanning the details of tags and barcodes and giving feeback to the user as to what category of farmed food it is under. Conventional, Organic, GMO. This app allows users to quickly tell the origins of the farmed good informing them how it was grown.
This screen shows the app’s special scan screen feature. Users simply need to take a photo of the foods tag or barcode and GMO-Ver It will and let you know what tag the food comes under: conventional, organic, or GMO.
Off
Cancel
SCAN
SCAN
Off
Off
Cancel
PHOTO
SCAN
Imagery of the app showing users that the scan is complete and showing you the results. The scan says the food is Organic which is the most naturalfood to eat.
Scan complete
ORGANIC (Naturally grown, no chemmicals added.) OK
SCAN
PHOTO
Cancel
SCAN
Scan complete
CONVENTIONAL (Grown with chemicals and pesticides.) OK
SCAN
PHOTO
This imagery of the GMO-Ver It s h o w s the scan complete. These fruit come under the category of Conventional. The App lets users know the food is good to eat and how it is grown.
This imagery of the app shows the scan complete. Once again the app shows users the results. These oranges are GMO’s. The color of the text chang red. This idea serves to signify a red flag on this item being unsafe to consume. It reminds users to say “NO” to GMO.
Off
Cancel
SCAN
Scan Scancomplete complete GMO
ORGANIC SAY NO!
(Unnaturally grown,
(Naturally grown, no genetically modified.) chemmicals added.) OK
SCAN
PHOTO
04
St. Francis HOUse BRANDING.
The client I completed this project for was St. Francis House who are a non-profit organization. They specialize in serving the needs of the less fortunate. The target audience is the less fortunate as well as donars and teen or adult volunteers. The goal was to rebrand their organization giving them a new fresh identity. The colour scheme and overall feel of the brand should be very clean
and friendly/welcoming. I chose to use green and blue. Green represents progression and blue gives off more of a friendly and calm feel. During this project the main key challenges were to: • Try to eliminat e the idea that it’s only for a single man but for everyone. Objectives: communicate shelter 1st, growth/ progression, needs and safety.
ST. FRANCIS HOUSE
STATIONERY PACKAGE
SFH BROCHURE
SFH BANNER
05
GATORADE ADVERTISING. CAMPAIGN. PACKAGING.
The target audience for this campaign are active athletes and sports participants, 18-28, men and women who live physically active lifestyles. They are also student-athletes or those in a sports career; those engaging in this lifestyle for leisure but most of all for competition. The ads will informing athletes how it can physically improve their performance, sustaining energy and
increasing recovery time after activity. We will do this using imagery showing the everyday athlete (not celebrities) in their routine settings (field, court, training room etc). People like to be able to relate and feel a part of something and using the everyday athlete will help them achieve that. Ads should be lively, dynamic and motivational.
PRINT AD 1 Ad that can fit with many different medias such as in magaizines or posters. Used is sport magazines to reach target audience. The headline “Bring It” gets the viewer involved. It allows them to picture themselves in the ad as well because everyone that is competitive has atleast once in their life said that assertive phrase. Also, the It is in red which is the color of the Gatorade being advertised. Encouraging the audience to bring “It” refreencing their skill and gatorade.
PRINT AD 2 Ad that can fit with many different medias such as in magaizines or posters. Used is sport magazines to reach target audience. Headline “Making your best better”, plays off the idea that all athletes want to give their best and Gatorade offers the special fluids to make your best better. Showing imagery of an athlete practicing shows the athlete’s effort to want to get better at what they are doing.
PRINT AD 3 This Print Ad can fit in many different outlets such as in magaizines or posters. Used is sport magazines to reach target audience. Headline “Building the BEST�, indicates that on top of just fueling the best Gatorade is aldo capable of building the best.
GATORADE PACKAGING
COMMERCIAL ADS
06
SIDEKICKS WEB DESIGN. BRANDING. ADVERTISING.
Doze was created around the method of user-centered design is the foundation for the design of Doze app. Using the technique of user design I needed to create an app based on a need and design a layout that fits best for my user. The Doze app assists
users in getting the best out of their sleep. This app will help users live a happier life feeling alert and more refreshed. Users will most likely use this app at home, a friends house, a hotel, or on an airplane. I was going for more of a clean, night time feel.
BUSINESS CARD FRONT
BUSINESS CARD BACK
SIDEKICKS SHOPPING BAG
MAGAZINE AD
WEBSITE HOME PAGE
APPAREL PAGE
ABOUT PAGE
WEB AD
07
JIF
CAMPAIGN. BRANDING. ADVERTISING. APPAREL DESIGN The target audience for the Jif Campaign are parents ages 25-40. The campaign name "Make It Count" derrived from the fact that 1 out of 5 children in the US suffer from hunger. With every purchase of a Jif product, food will be donated to kids who need the nutrition. We need to make every meal count with
good nutrition to improve children’s well-being. The campaign logo is a simple one color logo using the blue from the Jif brand, the phrase "Make It Count" a rectangular box. We used the rectangle because it represents stability. Tone/Feel: Informative, Friendly
PRINT AD This is the magazine ad featuring the main image used throughout the various components of the campaign. The ingredients used to create this image are apples, pretzels, raisins, and Jif Penut Butter.
BILLBOARD
SOCIAL MEDIA FACEBOOK PAGE
SHOPPING CART AD FLAT
This is a coupon for our new blueberry penut butter flavour.
FLOOR DISPLAY FLAT
FLOOR DISPLAY LIVE
SHOPPING CART AD LIVE
EVENT BANNER This Banner will go up at the Kids Pack Event. This is an event that will give kids food full of nutrition to have for the weekend.
T-SHIRTS These campaign T-Shirts will be worn by Jif employees at the Kids Pack Event.
FRONT
BACK
08
BRAIN TRAIN UI DESIGN. APP. BRANDING. ADVERTISING.
Brain Train is an app that branches off from the recent concept of STEM. Our main focus is teaching kids basic mathematics through a fun learning experience. Our target audience is senior infants, boys and girls in a grade range from Kindergarten to Grade 2 (ages 5-8). Brain Train will help these students increase
their mental math skills and speed of thought through our exclusive design. The app is designed with colours giving off a lively, fun, and clean feel. The app comes with am exclusive game called Brain Break, simply giving the child’s brain a break from their math.
PRINT AD This image shows is an Informational magazine ad with visuals of the app and where viewers can download it. These type of ads will feature in various magazines for teachers as well as parents; ie) Instructor, Teacher, Primary Teacher, Parenting etc.
MAIN GAME SCREEN Kids will need to gain enough points during the Brain Break game to unlock new trains to use.
BRAIN BREAK Brain Break feature of the app. This feature is designed to give kids the feeling of reward. They will believe this as just a fun game. Little do they know, they are doing more math by maintaing the fun.
TRAIN UNLOCK Kids will need to gain enough points during the Brain Break game to unlock new trains to use.
HOME
LEVELS
KINDERGARTEN
GRADE 1
This is a view of the many other screens that will be used for navigation throughout the app.
GRADE 2
PARENT/TEACHER LOG IN
LAPTOP
LAPTOP
iPAD
NOT AN APP YET!
MARCO WARREN THANK YOU!