Hey! My name is Marc Saboya Feliu. I am now in the second year of a
masters programme in Advanced Product Design in UmeĂĽ Institute of Design, in Sweden.
I love Lindy Hop dancing, skiing and travelling! I am a 28-year-old design-aholic, hardworker,
and I constantly widen my horizons. I am relentless, and I like defying ambiguity. I want to show to the world that we, as designers, are not the guys who make only good-looking sketches, but the ones that empathize with stakeholders to create solutions that have potential to change societies.
And this portfolio is a glimpse of my journey.
@ msaboya1989@gmail.com
tel
+46 764 390 895 +34 667 998 930
in
linkedin.com/in/msaboya
About
me...
Education
Languages
Umeå University, Sweden | August 2015 - Present Master’s Programme in Advanced Product Design
Catalan | Native Spanish | Native English | CAE Diploma
Universitat de Girona, Spain | 2007 - 2010 Degree in Industrial Design and Product Development
Professional experience
Professional Skills
Laerdal Global Health | Norway | February - June 2017 Product Design Intern
Human Centered Design Strategic Design Design for manufacturing Sketching Organizational skills
Swift Creatives | Denmark | July - December 2016 Product Design Intern
Model Making Rapid Prototyping Creativity Techniques Brand Design
Stimulo Design | Spain | 2010 - 2015 Product Designer El Megàfon | Spain | May 2013 - August 2014 Co-owner. Branding and graphic design agency for small businesses
Marc Saboya Feliu
Software
Industrial designer also...
Skier Lindy Hop dancer Backpacker
Prizes and awards
Rhinoceros | Solidworks | Alias | Keyshot | 3DMax
Red Dot winner | 2017 | Piko Spark - Silver | 2016 | Piko
Ps
IDEA - Student Finalist | 2016 | Adrinject and Adripod
Ai
Id
Pr
Student Excellence | 2011 Prize for effort and student excellence by Universitat de Girona Highest average mark
tel
+46 764 390 895 +34 667 998 930
Ae
Photoshop | Illustrator | Indesign | Premiere | Audition | After Effects
Core77 - Student Notable | 2016 | Adrinject and Adripod
@ msaboya1989@gmail.com
Au
in
linkedin.com/in/msaboya
My travel partners
UmeĂĽ Stavanger AArhus
Barcelona
Product Design Portfolio 2018 - Marc Saboya Feliu
1
2
3
4
5
CPR training Helping people to save lifes
Colab The new collaborative workspace for microbiologists
Adrinject Adrenaline injector for cardiac arrest
PIko The new measuring and aligning tool for Bosch
Improving newborn survival Ethnographic research in Helping Babies Breathe program
...and these are my most recent experiences
Product Design Portfolio 2018 - Marc Saboya Feliu
1 How might we facilitate layperson CPR learning and teaching experience in order to more bystanders provide effective CPR?
In collaboration with
20 weeks 2018 UmeĂĽ Institute of Design
Work in progress Master Thesis Helping people to save lifes
Product Design Portfolio 2018 - Marc Saboya Feliu
88,8%
Why In 2016 in America, 88% of 350.000 victims did not survive an out-of-hospital cardiac arrest1. Bystander CPR (ByCPR) can double or triple a person’s chance of survival especially in the first minutes of the cardiac arrest2.
What A better solution that facilitates the learning experience and helps people provide effective CPR during a real event.
Who
Where
People that do not have experience in the medical field, especially familes, due to the fact that 7 out 10 cardiac arrests happen at home or residence2.
Worldwide, Bystander CPR (ByCPR) rates vary greatly across the globe. In some places, only 5% of bystanders perform CPR and in other places as many as 70%. In the UK between 30% and 40% of out of hospital cardiac arrests receive bystander CPR5.
18% of the population in the US has been trained in the previous 2 years in CPR3. However, 70% of the course participants can’t perform correctly after 3 months4.
Do you want to know more?
Join me in the UID18 Design talks on May 31st, 2018
American Heart Association. Cardiac Arrest Statistics - http://cpr.heart.org/AHAECC/CPRAndECC/General/UCM_477263_Cardiac-Arrest-Statistics.jsp American Heart Association. CPR facts and statistics - http://cpr.heart.org/AHAECC/CPRAndECC/AboutCPRFirstAid/CPRFactsAndStats/UCM_475748_CPR-Facts-and-Stats.jsp 3 Blewer AL, Ibrahim SA, Leary M, et al. Cardiopulmonary Resuscitation Training Disparities in the United States. Journal of the American Heart Association: Cardiovascular and Cerebrovascular Disease. 2017;6(5):e006124. doi:10.1161/JAHA.117.006124. 4 Brown LE, et al, CPR skill retention in 795 high school students following a 45-minute course with psychomotor practice, American Journal of Emergency Medicine (2017), https://doi.org/10.1016/j.ajem.2017.10.026 5 Laerdal Medical Community of lifesavers - http://laerdal.com/gb/learn/community-lifesavers/ 1 2
Product Design Portfolio 2018 - Marc Saboya Feliu
2 What is the value of collaborative robotics in a microbiology laboratory environment?
In collaboration with
Team members Daan Hekking & Marc Saboya
10 weeks 2017 UmeĂĽ Institute of Design
Redesigning the microbiology laboratory workspace
Human centered design Field ethnography Role playing UX 3D modelling Prototyping
Product Design Portfolio 2018 - Marc Saboya Feliu
research methods
working together with the experts During this 10-week project, we stayed in close relationship with the UmeĂĽ Clinical Microbiology Laboratory to get stakeholders engaged with the process.
Product Design Portfolio 2018 - Marc Saboya Feliu
Wait... What do they do in a medical microbiology laboratory? Medical microbiology focusses on the prevention, diagnosis and treatment of infectious diseases. Medical microbiologists often serve as consultants for physicians, providing identification of pathogens and suggesting treatment options.
REGISTRATION
Samples come in from the hospital or different parts of the region and they are labelled and prepared for analysis
INOCULATION
The sample is spread on agar plates which contains “food� for the bacteria to grow.
INCUBATION
BACTERIAL IDENTIFICATION
SUSCEPTIBILITY TESTING
The plates are stored in different enviroments for a period of time so bacteria can grow
Grown bacteria can be identified using, for example, the MALDI-TOF technique
Several antibiotics are tested on the bacteria to identify which one is more effective
Product Design Portfolio 2018 - Marc Saboya Feliu
Insight one
Repetitive and non-intellectual tasks take too much time Repetitive, tasks take up to 49% 1 of a microbiologists time. User research showed us that these tasks, such as inoculation, susceptibility test, preparing, and sample transfering are not the tasks microbiologists prefer to do.
source
1. Clinical Microbiology and Infection 2015 European Society of Clinical Microbiology and Infectious Diseases. Published by Elsevier
Insight two
Sample quality can be threatened by human factors The microbiologist prioritises quality control. Long exposure to wrong environments can worsen sample quality and slow down bacteria growth. Besides environmental impact, microbiologists work on a small scale and are in need of precise and sensitive instruments.
Product Design Portfolio 2018 - Marc Saboya Feliu
insight three
Plate reading time delays results Manual sample checking for bacteria growth is being done once a day, which takes in total up to 25% of a microbiologists time1. Fully automated systems allow constant sample monitoring, by using HD cameras, but can take up to two hours to deliver a sample2.
source
1. Clinical Microbiology and Infection 2015 European Society of Clinical Microbiology and Infectious Diseases. Published by Elsevier 2. User research session with microbiologists at the Umea Clinical Microbiology laboratory
insight four
Not all labs can afford fully-automated systems Every clinical microbiology laboratory is different. Based on geographical location, sample productivity varies per lab. Also, most of the laboratories are part of a hospital and are therefore constrainted in space.
Product Design Portfolio 2018 - Marc Saboya Feliu
) “ s k s g ta
design challenge
. A . K . A (
n i r o b “The
how might we reduce the amount of non-intellectual tasks for microbiologists with the use of collaborative robotics? in order to Ensure sample quality Optimize analysis process Improve microbiologists experience
Product Design Portfolio 2018 - Marc Saboya Feliu
Design process
Prototypes Throughout the design process we used prototypes for many different purposes such as understanding better the different contexts, testing sacrificial ideas, role-playing or experiencing degrees of freedom.
Product Design Portfolio 2018 - Marc Saboya Feliu
Design process
Sketches
Sketches especially helped us to understand how can we make a robot that microbiologists trust and are not scared to work in front of it.
Product Design Portfolio 2018 - Marc Saboya Feliu
Introducing collaborative robotics in the clinical microbiology laboratory Colab is a workstation for clinical microbiologists that allows them to reduce the amount of repetitive tasks and improve the overall quality during inoculation. Colab also gives microbiologists a better insight in bacteria growth during the incubation phase with the help of AI. The Time To Result (TTR) will be reduced and the overall quality of a sample will be improved, which not only benefits the patient due to quicker diagnosis, but also allows the microbiologists to focus on tasks they love to do within their field.
Product Design Portfolio 2018 - Marc Saboya Feliu
Presentation video
Product Design Portfolio 2018 - Marc Saboya Feliu
Reducing repetition
Like a ping-pong table, microbiogists assign individual tasks to the robot arms, and they send the task back once they are done inoculating the plates.
Product Design Portfolio 2018 - Marc Saboya Feliu
Colab is a potential tool for all laboratory departments At the moment Colab focusses on inoculation, incubation and prepares slides for microscopic analysis. We believe the two collaborative robots can be deployed at any laboratory environments such as dilution, maldi-TOF analysis, registration and anaerobic spaces
BACTERIAL IDENTIFICATION
REGISTRATION
The rail system could help with bacteria picking, moving them to a tray and add acid for further MALDI-TOF analysis.
The rail system could help with relabelling samples, scanning lab forms etc.
ANAEROBIC WORKSPACE
SUSCEPTIBILITY TESTING
anaerobic workspaces are hard to work in, because of the isolation needed. The rail systmem can help with bacteria picking, dillution, inoculation etc.
after incubation, a bacteria needs to be picked, dilluted, inoculated and antibiotics need to be placed. The rail system could assist here.
Product Design Portfolio 2018 - Marc Saboya Feliu
Adapts to your lab The bottom module allows different tools to be mounted in order to perform multiple tasks
Product Design Portfolio 2018 - Marc Saboya Feliu
Agile and trustworthy With six degrees of freedom and a ball head, the robot arms move as natural as a human. Unnatural movements result in distraction, something that decreases trust and interrupts a microbiologists’ workflow.
Product Design Portfolio 2018 - Marc Saboya Feliu
Patient name
Per Jonsson
Patient Number
938567362 Rapid growth detected
17h
Collect sample for analysis?
YES
NO
An AI that reads plates like an expert A high definition camera shoots photos on all samples on set intervals in order to identify bacterial growth by analyzing shape, size and growth patterns. Once there is significant growth, the right department will be notified to collect the sample.
Product Design Portfolio 2018 - Marc Saboya Feliu
Reorganized plate collection Samples are stored in cartridges ready to be picked up. They are organized by type and team, optimizing the workflow.
Product Design Portfolio 2018 - Marc Saboya Feliu
3 How can the intravenous treatment be done more efficiently during a cardiac arrest?
In collaboration with
10 weeks 2016 UmeĂĽ Institute of Design
Human centered design Field ethnography Visual persona diagram Role playing Sketching User testing 3D modelling Model making
Semi-Automatic Adrenaline Injector for Cardiac Arrest
4 days in an ambulance station, 28 emergency calls, 25 interviews, syringes, defibrillatiors, bone drills, blue lights... How does the paramedics work day look like? Have a look at our field research video https://vimeo.com/145408467
Product Design Portfolio 2018 - Marc Saboya Feliu
Insight
The drug management is difficult to manage during CPR, especially for adrenaline Adrenaline is injected every 4 minutes to keep a more stable pulse
Product Design Portfolio 2018 - Marc Saboya Feliu
The
Unoptimized team Need for extra paramedics to hold the IV bag
BIG problems
Keep track of time “I always have problems remembering when to inject the Adrenaline” - Christopher, Ambulance nurse in Umeå.
Time-consuming preparation of doses Up to 1 minute per dose (Open packages, sterilization, charge the syringe...) Adjust the dose to the patient with precision Different doses for kids and adults
Product Design Portfolio 2018 - Marc Saboya Feliu
(and big opportunities)
Design Opportunity A device that speeds up the preparation of adrenaline doses and optimizes the intravenous process
Product Design Portfolio 2018 - Marc Saboya Feliu
Ideation and development From the idea to reality Don’t miss it! https://vimeo.com/156157520 “Adrenaline is really cheap, I wouldn’t mind throwing away multiple doses if it was for a strong reason.” Ronnie Ruusila, Ambulance Nurse in Umeå
Product Design Portfolio 2018 - Marc Saboya Feliu
Feedback from Paramedics Doodle making Mock-up making Role-playing Foam models Sketching
Ideation and Development sketches
Product Design Portfolio 2018 - Marc Saboya Feliu
Model Building Stereolithography CNC milling Spray-painting
Product Design Portfolio 2018 - Marc Saboya Feliu
+
Two devices that speed up the preparation of adrenaline doses and optimize the drug treatment management during CPR
Product Design Portfolio 2018 - Marc Saboya Feliu
Dose adjustment
Dose ejection
Indication for time left for next dose on button
Induction charger and attachment to the Adripod
Grip area
4-in-1 dose
Product Design Portfolio 2018 - Marc Saboya Feliu
Ease the Set-up Using 4-in-1 doses to reduce the time of recharge to a minimum.
Easy reporting to the hospital Doses have marks to indicate how many doses were given to the patient.
Product Design Portfolio 2018 - Marc Saboya Feliu
Forget about mistakes in dosage The adjustable slider allows dose adjustment for patients with smaller weights like kids. The Safelock prevents the slider from moving and changing the dose.
Product Design Portfolio 2018 - Marc Saboya Feliu
Automatic reloading The amount of Adrenaline is adjusted by the travel of the button.
Always in control The button mechanically pushes fluid while allowing the paramedic to accurately take control
Product Design Portfolio 2018 - Marc Saboya Feliu
Hook for IV bags Release Button Telescopic tube
Ergonomical area for unfolding
Extra battery port for Adrinject
Lightweight and sturdy legs
Product Design Portfolio 2018 - Marc Saboya Feliu
Ready in a blink of an eye Adripod can be quickly unfolded just by pushing one button, so the paramedic can focus on the patient.
Close at hand It fits in most of the paramedics bags
Product Design Portfolio 2018 - Marc Saboya Feliu
Extend and Hang The hook is integrated in the handle for a faster set-up.
Product Design Portfolio 2018 - Marc Saboya Feliu
4 Unifiying the product design language of a brand with an enormous product range How can we prevent DIYers from making mistakes? In collaboration with
10 weeks 2016 UmeĂĽ Institute of Design
Strategic design Human centered design Role playing Sketching User testing User interaction 3D modelling Model making
Spark awards Silver
Piko
Aligning and measuring now together
PHASE 1 UNIFYING BOSCH’S DESIGN LANGUAGE Defining the strategy Together with Jon SommarstrÜm, we analysed the brand and its competitors to better understand their positioning within the market The strategy tools helped to generate a debate between different stakeholders and agreeing on a established direction. Designing the signature By using the common core technique we could gather the most visible features of the brand. this technique allows to create a common design language for each of the product categories of Bosch. Making the language meaningful Understanding the context to build a compelling story that makes sense for the future
Product Design Portfolio 2018 - Marc Saboya Feliu
Trustworthy
Simplified
BACK TO THE ORIGINS We realised that Bosch’s real objective had always been to care about people. The design language should communicate how important it is for Bosch to take care of the users. It should not only be applied in a physical way, but also in how the product behaves towards the user.
Thoughtful
Cooperative
Product Design Portfolio 2018 - Marc Saboya Feliu
Adaptability Surface changes for dynamic or static products
POWER
Trustworthy and dynamic
HOME
Versatility Works as an interactive element
Protective and thoughtful
BOSCH HUMAN TOUCH Caring about people
Product Design Portfolio 2018 - Marc Saboya Feliu
PHASE 2 REDESIGNING THE MEASURING, ALIGNING AND MARKING PROCESS How can we prevent DIYers from making mistakes? The second part of the collaboration with Bosch was to design a wild card product that would fit in their catalog.
Product Design Portfolio 2018 - Marc Saboya Feliu
ISE C E R P N U D N A G IN M TIME-CONSU D N A L E L L A R A P R O F TOOLS S E IN L R A L U IC D N E P R E P
THE BIG
ARRAY CALCULATIONS (OFFSETTING)
23,7
PROBLEMS
DS N A H XTRA
UNCONFIDENCE OF HAVING MARKED THE R IGHT SPOT “I DON’T USUA LLY DRILL BECA USE I AM AFRA OF RUINING TH ID E WALL (DRILL ING IN THE WRONG PLACE) ”
Product Design Portfolio 2018 - Marc Saboya Feliu
E R O F NEED
Ideation Creative sessions management Insight spotting How might we & Card sort techniques
Product Design Portfolio 2018 - Marc Saboya Feliu
Think. Shape. Make. Evolve Hands-on development Foam, paper and wood mock-ups Sketching User testing and feedback Design language application
! Y S S E M E B IT HAS TO
Product Design Portfolio 2018 - Marc Saboya Feliu
! e s e h t t miss
DOn’
uct Prod tion nta e s e r p
Product Design Portfolio 2018 - Marc Saboya Feliu
the d n i h Be s scene
Product Design Portfolio 2018 - Marc Saboya Feliu
Product Design Portfolio 2018 - Marc Saboya Feliu
Product Design Portfolio 2018 - Marc Saboya Feliu
YES, IT IS STRAIGHT!
Piko assists you to get perfect alignment
Product Design Portfolio 2018 - Marc Saboya Feliu
Digital level
Multifunction button
Locking button on the origin
Visible lasers
Distance measuring lasers
Product Design Portfolio 2018 - Marc Saboya Feliu
Product Design Portfolio 2018 - Marc Saboya Feliu
5 What are the most critical challenges to solve within Helping Babies Breathe program implementation to increase impact on newborn survival?
Analyzing what threatens newborn survival after birth 18 weeks 2017 Stavanger, Norway
Ethnographic Research
How might we make the implementation of Helping Babies Breathe more effective worldwide? Helping Babies Breathe is an evidence-based hands-on training program developed to train health care providers in managing babies born not breathing. Right now, HBB is being implemented in more than 80 countries, however, the impact is limited in several of them.
HBB course in Cambodia by The Lake Clinic (photo: The Lake Clinic) Product Design Portfolio 2018 - Marc Saboya Feliu
Interview with J. Gilbertson, Laerdal Global Health, Product Implementation Expert
Gathering insights Desk Research Interviews with experts Field trips to Tanzania
Field trip to Haydom and Muhimbili Hospital in Tanzania
Facility-based low-dose high-frequency training in Haydom Lutheran Hospital, Tanzania
Product Design Portfolio 2018 - Marc Saboya Feliu
Our challenge
How “big” is the big picture? “The planning phase before one-day training is critical, if we don’t understand the needs of the region in advance we won’t change anything after” Dr Nalini Singhal, AAP and HBB editor
Understanding the big problems Adapted card sorting with several stakeholders to prioritize problems
e h t s i g i b w o H ? m e l b pro r o f t i s i l a c i ? t i n r o i c t a w t Ho n e m e l p m i l u succesf s m e l b ro p l a c i t i r c r t e s d o l m o eh k The a t s h c a e r fo Product Design Portfolio 2018 - Marc Saboya Feliu
physical space and time for training in facilities How do we map variablity? Each country implements HBB in quite a different way Goal-focused journey To understand which challenges act as barriers to achieving which goals.
equipment to train/ work with
focus in Scenario training to practice in teams
Champions lead and support training efforts
Mantain training efforts Ensure facility champions lead training efforts Ensure they create time and space for training Mantain the training credentials updated
Training activities Follow the steps of the action plan Achieve consistent chest rise in manequin Deliver correct and continuous ventilations Initiate ventilation within one minute Use training equipment accordingly Delegate or take ownership of roles Provide respectful care for the mother Perform confidently all scenarios
Product Design Portfolio 2018 - Marc Saboya Feliu
IMPACT Mantain the skills, knowledge and confidence of participants
Goals of HBB n o i t a t n e m e l p im The biggest problems
HBB implementation journey
what n eeds to be in p l achieve ace to the go al
Enable stakeholders to define strategies by helping them understand the bigger picture Generate engagement in and ownership of the process Define opportunities for stakeholders
Opport
unities
Product Design Portfolio 2018 - Marc Saboya Feliu
Thank you !
If you want to know more about me Marc Saboya Feliu +46 764 390 895 +34 667 998 930 msaboya1989@gmail.com linkedin.com/in/msaboya
Product Design Portfolio 2018 - Marc Saboya Feliu