MARC THOMPSON & CALLUM WASTELL
About /THE CHALLENGE To combat the world epidemic of littering that cause many environmental problems. /TARGET AUDIENCE YOU! The overall theme is universal and applies to the general public and everyone on Earth. It specifically addresses the actions of anyone who litters. /VISION We are tackling the mentality that it is okay to just toss out fast food wrappers on sidewalks, open streets or highways rather than go out of the way just to look for a trash bin. We vision a more sustainable and environmentally friendly future while changing the mentality of people. We also hope to reduce the amount of litter in the world.
/HOW WILL WE ACHIEVE THIS You will be surprised, have fun, laugh, think and will change your thoughts on littering. By utilizing an integrated media campaign which will include animation, typography, social media, website, merchandise, print and digital media and much more to revolutionise littering with “TRASH SHOTZ�. The integrated media campaign will also raise awareness of littering and how much it effects the environment and encourage people to help the environment.
MOCKUPS
MERCHANDISE
CONCLUSION /THE END Over all we feel it has been an extremely strong campaign from the start to finish. Hopefully we have been able to deliver the correct message well and have people thinking about this cause and the campaign. Thanks for reading and watching let’s go do some #TRASHSHOTZ.
CAMPAIGN VIDEO