DIVERSITY DAY : European Commission - DG employment Logo design
CENTRE FOR RESEARCH ON THE EPIDEMIOLOGY OF DISASTERS Brochure designed for United Nation deciders, make use of visuals for popularization of scientific work
EUROPEAN COMMISSION DG ENTREPRISE AND INDUSTRY Giving life to abstract subject
46
Strengthening
STRENGTHENING SOCIAL INNOVATION IN EUROPE
ANNEX 5
social innovation in Europe
Assessing the strengths and weaknesses of organisations
JOURNEY TO EFFECTIVE ASSESSMENT AND METRICS
Useful approaches include the Bell-Mason stage-gate approach, research undertaken in ESF community of practice on results based management, the EFQM model, and the South Korean Government Innovation Index.
Bell-Mason stage-gate approach Developed in the field of corporate venturing, the Bell-Mason Group has developed a rigorous framework for assessing the elements that make up a credible business plan, such as skills, marketing, and finance.
The ESF Community of Practice on Results Based Management The Results Based Management (RBM) tool 82 was developed to support the development of a learning agenda for study visits of community of practice members to each other’s organisations. Six dimensions are considered - orientation of the programme management organisation (vision and values); strategic results framework; translation of the strategy into operations; collection and supply of performance information; use of performance information; and external stakeholder involvement.
Their proprietary model for new ventures has 12 axes, in each of which progress is mapped in four stages – from the concept stage which is seeded and then developed as a product, through to market development. Bell-Mason have used this diagnostic model to chart the progress of more than 450 ventures, in order to benchmark strengths and weaknesses for further development.
FIGURE A5.1 • The Bell-Mason model BUSINESS PLAN 4
NEW VENTURES MODEL
MANUFACTURING 3
5
MARKETING
PRODUCT 2
6
SALES
KEY
outlines a prototype that can be used to initiate the debate.
MARKET DEVELOPMENT
7
TECHNOLOGY 1
CEO
PRODUCT DEVELOPMENT CONTROL 12
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SEED FINANCEABILITY 11 CONCEPT
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BOARD
10 CASH
Design of a colorful and lively brochure reporting about social innovation in Europe for European Commission, DG Entreprise and Industry
TEAM
DARTS-IP The Global IP Case Law Database
After 10 years of growth, Darts-ip needed a website and visual identity that was in line with who had become : an international company, selling an innovative product and the leader in their field. Mardi has created a new visual identity and a new client oriented website.
http://www.darts-ip.com/world/
MINERVA: société de gestion et de conseil
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NATO: North Atlantic Treaty Organisation Logo and visual identity for the international institution
Briefing: Intensify the positive global image of NATO and his impact on international relations. Creation of a modular concept logo. Development of the entire graphic guideline.
GDF SUEZ - COFELY AXIMA Corporate communication
Expertise through experience With more than 750 professionals and 50 years of experience Cofely Axima became the reference company in HVAC and cooling technology. Are you looking for HVAC, industrial air treatment, ice water or piping? Then look no further. Cofely Axima nv follows the trends in the industry closely. Or do you want fire protection? Actis, B.U. of Cofely Axima Vlaanderen, is specialized in sprinkler systems. Cofely Axima Refrigeration, finally, masters the complete cold chain. We design, construct and manage custom made refrigeration systems. Whether it is a small or large system, simple or complex, you can always count on us for a full-custom approach.
“Our main concern is to put a stop to you concerns. � We have everything it takes to manage a project from a to z, from the design and installation to the management and maintenance of your technical installation.
A well-considered and functional design
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CONS TR UC
NANCE INTE MA
DESIGN
ON TI
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Service & Maintenance By people for people Cofely Axima takes care of the management and maintenance of your technical installation. Our experienced technicians are on standby every day of the year, 24/7. Furthermore, you can count on us for advice when converting or modernising your existing system. Of course we also guarantee that your installation meets the most stringent safety demands and the most recent environmental standards. We feel strongly about security: Cofely Axima obtained an ISO 9001:2000
Based on your wishes and needs, our engineers work out a technical concept, taking into account specific product and/or project demands, quality control and legislation. These demands may be high reliability, energy efficiency or a customer-friendly and cost-reducing maintenance plan. An open and comprehensive communication in all stages with you as a partner is essential, so the concept engineering gives way to a well-considered and functional design.
A multidisciplinary approach With specialists in various domains, the Cofely Axima Group possesses a big dose of technical experience and know-how. We can manage your entire project, civil engineering works, piping and mechanical included. Thereby, a multidisciplinary approach with an intensive cooperation between our several business units is put in the forefront.
7TH FRAMEWORK PROGRAMME : European Commission, DG Research Logo design
The 7th Framework Programme aims to strengthen the scientific and technological base of European industry and to encourage its international competitiveness, while promoting research that supports EU policies.
EUROPEAN RENEWABLE ENERGY COUNCIL Design and production of brochures
Hat-trick 2030 An integrated climate and energy framework
Renewable energy
Design: www.mardi.be Printed on recycled paper containing 50% recycled waste and 50% virgin fibre and manufactured at a mil certified with ISO 14001 environmental management standard, using vegetable ink.
Energy efficiency Greenhouse gas
E U R O P E A N
R E N E W A B L E
E N E R G Y
C O U N C I L
AEBIOM Mardi created the image of “the voice of the european bioenergy sector�
After years of growth, Abiom wanted to professionalize its identity : a mix of institutional attribute and their sustainable vision of european energy. Mardi developped the Logo together with a colorful graphical environment. We also developed their website and continue to upgrate. In parallel Aebiom can count on us for developing identity for their Policy Event, also design and production of their publications.
TRICOUNT: Web Application Logo, icons and favicon
Jonathan and Guillebert, 2 young and innovative developers, asked Mardi to design a simple and descriptive logo for their new mobile application. We also provided the look and feel and pictograms for the Tricount.com website. Don’t have it yet ? : download the app
EUROPEAN RENEWABLE ENERGY COUNCIL Defining simple and strong concept, to be declined timelessly
We advised EREC to abandon the idea of using photos in their communication. Instead, we proposed them to use a grid on which we created an infinity of symbols. The color palette is directly inspired from their logo symbolizing earth, air, see and fire. As a result, EREC has fresh, modern look but at the same time serious and institutional.
3E, Technical consultancy and software service in renewable energy Corporate communication
3E is an international consultancy and software company focused on increasing renewable energy installation performance and optimising energy consumption. Mardi is their partner for corporate documentation (fact sheet, brochures..) event communication (pop up, roll up, leaflets‌) and digital communication (newsletters, white papers‌)
COM REALTY: Real estate for professional Creating Logo, visual identity and communication tools
BIODIVERSITY IS LIFE: EUROPEAN COMMISSION, DG ENERGY Creating visuals for brochures, screensavers, flyers….
EUROPEAN COMMISSION, DG ENTERPRISE AND INDUSTRY Graphic Guidelines and brochures
Justification refers to the discussion on why policimakers should intervene in the innovation process, that is, what is the rationale for innovation policy.
IMPLEMENTATION
JUSTIFICATION
Diagnosis consists of the analysis of the external situation, that is, the context. Formulation involves the analysis of the
LEARNING FORMULATION
DIAGNOSIS
different possible strategies of the policy makers (what can they do) and the selection of the alternatives that should be implemented, giving the diagnosis of the problems in the system as well as the capabilities and resources available to the policymaker at one given moment in time.
Implementation of the strategy means putting it into praxis in the specific system of innovation it aims at influencing.
FIGURE 1
Diagnosis phase 5. Or cluster initiative, cluster effort, JOOPWBUJPO OFUXPSL PS PUIFS APCKFDU of analysis’ 6. Based on a number of different indicators including employment, productivity, exports, patents and publications, new products and citations, and new establishments.
1PMJDZNBLFST OFFE GBDUT PO JOEVTUSJBM TUSVDUVSF JODMVEJOH BSFBT PG HSPXUI decline and inter-dependencies between industries and sectors. They need detailed analysis on how specific clusters 5 are performing 6 at any given moment, and how different factors in the business environment, such as skills levels, collaboration with academic and research institutions, government regulations, or access to labour or capital, affect cluster performance, and what alternative actions could be taken. International cluster databases use a variety of indicators to highlight areas of strength as well as areas, whether emerging or in decline, which could be ear-marked for action. Indepth analyses of these sectors or clusters provide insight into how a cluster functions and how different factors in the business environment can have an impact. And they point out where policy action could be focused.
Formulation phase The specific policies that support clusters and their surrounding environment formulated at this stage are a natural development of the analysis and recommendations made in the preceding justification and diagnosis phases. In the policy formulation phase, policymakers need input on which activities to pursue. Which alternative strategies and activities, either UP TUSFOHUIFO MJOLBHFT PS TUSFOHUIFO UIF CVTJOFTT FOWJSPONFOU DPVME CF SFDPNNFOEFE 8IJDI QPMJDJFT IBWF CFFO TVDDFTTGVM FMTFXIFSF 8IJDI BDUJWJUJFT TIPVME CF HJWFO B IJHI QSJPSJUZ Consultants, specialising in business strategy, and policy analysts, with insight into innovation policy priorities and business conditions, are key to this phase of the process. Factbased input is based on the analysis of regional or national conditions and policy priorities. As yet, there are very few examples of cluster analytical methods that enable the international benchmarking of cluster-specific framework conditions.
Implementation phase During this phase, policymakers need access to analysis and evaluation of the performance of clusters and cluster initiatives over time. These results give policymakers insight into operations, enabling them to see which policies realise their goals. They can then use these insights to justify new investments, revise existing policies, and inspire new policy measures.
8
CHAPTER 1 - INTRODUCTION
CO.STATION : Post accelerator Brand identity
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CO.STATION : Post accelerator Brand identity
CO.STATION, a Brussels-based post accelerator, aiming to offer European growth companies access to corporate customers, expertise as well as a direct connection to Silicon Valley. The central idea of CO.STATION is to create a meeting point between investors and talent, between local and global, between majors and starts up. This idea was the starting point of the identity. Our solution is a flexible system, with a diverse colour palette and visual elements that constantly change and adapt, depending on the communication requirements. It expresses energy and positiveness. Confirming that 1+1 is 3, just like when colors meet.
VAN BAEL & BELLIS: international law firm Corporate identity and communication
ECO-SEE: EUROPEAN PROGRAMME Logo and visual identity package
The ECO-SEE project aims to develop new eco-materials and components for the purpose of creating both healthier and more efficienct buildings. Mardi developped the logo, the graphic guideline including stationery brochure, Roll up and take aways
FLOATGEN: EUROPEAN PROGRAMME Logo and visual identity package
Floating Windmiles : Mardi developped the logo, the graphic guideline including stationery brochure, Roll up and website look&feel
FYRA Study on the visual identity, how to decline it
EWEA: EUROPEAN WIND ENERGY ASSOCIATION The voice of the wind industry
Creating visuals for brochures, screensavers, flyers‌.
ECOPOL EVENT Event Communication package
Development of the identity for the Conference. Adapation to Roll up, website banner, invitation, programme, poster, speaker desk‌
CLASSES DE TERRE - Ministère de la communauté française Design of a 20 exhibition panels telling the story of a family trip across europe
FENIXCO Real estate development identity and website
HÉLÈNE BOSTOEN helene@fenixco.be
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SNCF - SNCB: TGV BROCHURE Design the inside pages
1h34
8 TGV®
pour rejoindre Disneyland® Paris
au départ de Bruxelles vers la France
30 destinations
1.100.000
françaises
de voyageurs
accessibles directement au départ de Bruxelles
empruntent chaque année TGV® entre Bruxelles et la France
27 années
1.000 km
d’expérience TGV® dans le voyage à grande vitesse
parcourus en moins de 5h pour le trajet Bruxelles-Marseille
300 km/h
votre vitesse de pointe entre Lyon et Avignon
5
Lyon-Part-Dieu
Toulouse
Valence-TGV Avignon-TGV Nîmes Montpellier Sète Agde
Carcassonne
Béziers Marseille Narbonne Perpignan
Bruxelles
Aix-enProvenceTGV
Nice Antibes Cannes St-Raphaël Les Arcs Toulon
Lille-Europe
Massy-TGV
TGV-Haute-Picardie Aéroport Ch. de Gaulle-TGV Marne-la-Vallée (Disneyland® Paris)
St-Pierre-des-Corps (Tours) Poitiers (Futuroscope)
Angoulême Libourne Bordeaux
Toulouse Carcassonne
Lyon-Part-Dieu
Valence-TGV Avignon-TGV Nîmes Montpellier Sète Agde Béziers Marseille Narbonne Perpignan
Aix-enProvenceTGV
Nice Antibes Cannes St-Raphaël Les Arcs Toulon