By Stacey Lynn Wells, Editor Fabulous Floors Magazine
FLOOR ED
Design it with Luxury Vinyl Flooring
D
id you know that celebrity designer endorsements increase familiarity, trust, and brand awareness? It’s important because these factors affect the decision-making process in buying. Our brains don’t place much distinction between celebrities and people we actually know. For some consumers, it’s the signature style that sells a piece. For others, it’s the idea that they’ll be sharing a great thought process with a celebrity. We know that each designer has a hallmark that often sets their work apart. Many celebrity designers are willing to share tips and personal tastes as a kind of inside look. This helps draw the consumer in and makes them feel like they are a part of the celebrity’s world. The bottom line is that adding a celebrity endorsement can help sell a product.
The official magazine of the World Floor Covering Association
Premier FLOORING RETAILER A Special “Thank You” to all the manufacturers and their marketing departments who provided outstanding editorial to make this publication a success.
Publishing Staff
Margo Rodgers Locust, Publisher
This Issue’s Guest Columnists
Stan Michelson, Communications Director
Distribution/Commercial, HMTX Industries
Karen George, Managing Editor
Natalia Smith, Director Design,
Toelke Associates/Ron Toelke, Creative Director/Amelia Toelke, Project Designer
John Mina
Editorial and Advertising Offices:
Fabulous Floors Magazine, LLC Phone: 678-761-5002
Contributing Writers
Chad and Trent Ogden, QFloors Jason Spangler, Wagner Meters
Stacey Lynn Wells, Editor, Fabulous Floors magazine
Email: Margo@pfrmag.net
But it can also help reach new markets, thanks to social media. Studies show that celebrity endorsements have the greatest effect on Gen Xers. And as they come into homes of their own, it’s certain to create a new service pocket for designers and retailers. Having a trusted voice in the industry means a lot to all homeowners in almost any age group. It helps to reduce the opinion that whole-home design is a bigger-than-life undertaking. It also helps to know that the celebrity understands the product, design, and the trends behind it all. You’d be right if you have a “gut feeling” that celebrity designer endorsement is the way to go! And you can find out more by learning what these celebrity designers have to offer. It’s a great way to serve your consumer base with great luxury vinyl products, commitment, and trust. ■
WFCA
Scott Humphrey, Chief Executive Officer
Freida Staten, VP of Marketing Communications & Membership Steve Abernathy, Chief Financial Officer
Kay Wiley, Executive Assistant to the CEO
Contributing Columnists
Lisbeth Calandrino, Lewis Davis, Scott Humphrey, Tom Jennings, Jeffrey King, Stacy Eickhoff, Freida Staten
The World Floor Covering Association (WFCA) Phone: 855-330-1183
Email: wfca@wfca.org
All rights reserved. No portion of this publication may be reproduced in any way without written consent from Fabulous Floors Magazine, LLC or the WFCA.
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Premier Flooring Retailer is published quarterly in print and digital by Fabulous Floors Magazine, LLC located at 572 Main Street, Andrews, NC 28901 and the World Floor Covering Association located at 855 Abutment Road, Suite 1, Dalton, GA 30721. Postmaster: Please send address changes to WFCA, 855 Abutment Road, Suite 1, Dalton, GA 30721.
Premier Flooring Retailer is a joint initiative of the World Floor Covering Association and Fabulous Floors Magazine, LLC. Copyright © FABULOUS FLOORS MAGAZINE and WFCA 2022.
Although every effort has been made to ensure accuracy and timeliness of information, Premier Flooring Retailer Magazine cannot be held responsible for discrepancies, typographical errors, discontinuance of product nor color reproduction.
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