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What does Made for Life™ mean?
Compared to other flooring types, Beautifully Responsible™ resilient flooring can be quite affordable. But even so, new floors for most of us represent an investment in our home—and naturally, you want your new floors to last. Nothing is more disappointing than a beautiful new floor looking old and worn out before its time. Or worse still, it could be everyday living by your family or pets that will damage your new floor in some unsightly way. But not with Beautifully Responsible™ floors!
Many resilient flooring brands have waterproof and scratch-resistant options that can handle the occasional soapy spill in the bathroom or dog claw skids from a game of fetch. In addition, many resilient floors provide advanced scratch and wear layer protections that resist severe staining or heavy foot traffic.
And when it comes to cleaning up a mess, no problem! Just a damp mop will usually do it. There is no need for harsh, smelly chemical cleaners. You’ll even find that many resilient floors have antimicrobials built-in that resist the growth of bacteria, mold, and mildew.
Made for Life™ also means flooring made for easier end-oflife recycling, or easier replacement, thanks to modern click installation styles.
Beautifully Responsible™ resilient flooring is made for you because it’s Made for Life™. ■ Beautifully Responsible™ resilient flooring manufacturers make their products stay looking newer, longer, and stand up to the rough and tumble of everyday living. That’s what we mean by “Made for Life™.”
We are exclusively
This year, the Resilient Floor Covering Institute and its manufacturing members are taking their exclusive Beautifully Responsible® message to millions of consumers, everywhere. Resilient flooring is all about Mindful Manufacturing® and a commitment to sustainable sourcing, designing and manufacturing. It’s also about Living Well® providing a healthier indoor environment. And resilient flooring is Made for Life® making it the ultimate in durability, performance and reduced waste. Check out BeautifullyResponsible.com only from RFCI member manufacturers. It’s just the beautifully responsible thing to do!
