Investing in Innovation and Design

ENGINEERED FLOORS

Emily Morrow Finkell, Professional Product and Interior Designer, IIDA and Allied ASID and vice president of residential design for Engineered Floors says, "Have you seen our products?!?!? They’re gorgeous. I have a stack of my favorite swatches under my desk to share with my other interior designer friends. Keep in mind that my immediate family is in the construction business.

Timberstep's Wood Lux. Timberstep is inspired by nature and perfected by technology. Timberstep will compliment any home décor with its real wood texture, natural colorations, and visuals. Water proof installation option, AquaEdge™ technology seals the end of the planks to keep moisture out, Superior scratch resistance – AC4 rating

To us, the foundations upon which they build are of utmost importance. It’s always much more than just the foundations, there are the footings, the re-bar and much more that meets the eye. Interior design and product design are each like that as well, it’s what comes before you see the “pretty parts” that really makes whatever you build be better, more successful and hopefully more salable.

DW Select Davos. Davos introduces a soft, subtle pin dot pattern showing off striated colorations that are accentuated by an earth tone pallet offering an uplifting cozy feel for any room. DW Select, has become the leader in style, performance, and luxury. The DW Select collection delivers a flooring solution like no other.

That is the research, the experience, the instincts and intuition of what consumers want and need… a knowledge of the right colors, patterns, textures, species (all the finishes that go into interiors). Now that I’ve been in product development for twenty-plus years and interior design for thirty-seven years, my work should reflect that timelessness that fits the needs of the end user while using the ingredients, methods and processes for the best outcome.

Engineered Floors always has (and continues to) invest in innovation. Today it is no different, although perhaps today’s definition of innovation more broadly includes a keen focus on design leadership. ■