A Note About Library of Flowers
When I created Library of Flowers, I envisioned a world
A woman thlivine edg gein ofa comloigrfhtulcottage at irytale forest... be fa city lights far the twinkline ofthe distance. off of happy stories inspired by...
She is a paradox.
She is thoroughly modern—yet her soul sings when she makes something by hand. She feels most free when she’s being creative. There is an air of wildness about her. A twinkle of something almost magical that is wondrous and captivating. She always has her eye on what is new and next. It is well worth stopping by to visit. Sit with her, have a glass of raspberry lemonade and a friendly chat to see what exciting things she is dreaming up for the future.
LIBRARY OF FLOWERS | FLORAFOLK | FROM MARGOT ELENA | FOLLOW ON INSTAGRAM @MARGOTELENA | 02
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There is an air of wildness about her. A twinkle of something almost magical that is wondrous and captivating...
LIBRARY OF FLOWERS | FLORAFOLK | FROM MARGOT ELENA | FOLLOW ON INSTAGRAM @MARGOTELENA | 04
Flora Folk
AND HOW THEY CAME TO BE
There they were, dusty, far older than me, some dating 100 years—yet far too fresh to be forgotten. Motifs, patterns and inspirations calling from the past waiting for an infusion cheerful color and a modern touch. These patterns and I became fast friends. We were enchanted by possibility and the promise of an imaginative future together. Some floral and some folksy. Not the usual partners asking to play together, but instead, friends who differ from one another and bring balance to each other. Each personality with her own unique beauty, hidden strengths, special quirks, smarts, sense of humor and charm. A splash of bright and clear pink to wake things up in our colorway named “Poppy.” To quiet the mood, a more reflective and calm, silvered color story, simply named “Lavender.” And finally, to sleep, perchance to dream, in hues of blues and green “Nightshades” calls from the garden.
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Meet the Gals
EIGHT PATTERNS—THREE COLORWAYS
Spend a lazy afternoon with us... Katie John Lucinda Lee Laverne Mable Myrtle Velma Calliope Molly Mae
An inspired friendship, indeed.
Let's create something wonderful together!
SHE IS A PARADOX... Thoroughly modernÂ.... yet her soul sings when she makes something by hand.
x
LIBRARY OF FLOWERS | FLORAFOLK | FROM MARGOT ELENA | FOLLOW ON INSTAGRAM @MARGOTELENA | 07
She always has her eye on what is new and next. It is well worth stopping by to visit. Sit with her, have a glass of raspberry lemonade and a friendly chat to see what exciting things she is dreaming up for the future.
LIBRARY OF FLOWERS | FLORAFOLK | FROM | 08 LIBRA R Y O F F LO W E R S ¦MARGOT F LO R A ELENA F O L K | ¦ FOLLOW F R O M MON A RINSTAGRAM G O T E L E N A@MARGOTELENA ¦ 8
SHE FEELS MOST FREE WHEN SHE IS BEING CREATIVE L I B R A R Y O F F LO W E R S ¦ F LO R A F O L K ¦ F R O M M A R G O T E L E N A ¦ 9
A splash of bright and clear pink to wake things up in our colorway named “Poppy.” To quiet the mood, a more reflective and calm, silvered color story, simply named “Lavender.” And finally, to sleep, perchance to dream, in hues of blues and green “Nightshades” calls from the garden.
b
LIBRARY OF FLOWERS | FLORAFOLK | FROM MARGOT ELENA | FOLLOW ON INSTAGRAM @MARGOTELENA | 10
LAVERNE
CALLIOPE
MABLE
MOLLY MAE
LUCINDA LEE
KATIE JOHN
VELMA
MYRTL
POPPY
Flora Folk NIGHTSHADE
LAVENDER
We were enchanted by possibility and the promise of an imaginative future together.
Some floral and some folksy. Not the usual partners asking to play together, but instead, friends who differ from one another and bring balance to each other.
r
LIBRARY OF FLOWERS | FLORAFOLK | FROM MARGOT ELENA | FOLLOW ON INSTAGRAM @MARGOTELENA | 12
MOTIFS,PATTERNS & INSPIRATIONS calling from the past
waiting for an infusion of cheerful color and a modern touch.
LIBRARY OF FLOWERS INSTAGRAM | 13 L I B R A| RFLORAFOLK Y O F F LO W| FROM E R S ¦ MARGOT F LO R A ELENA F O L K ¦| FOLLOW F R O M MON ARG O T E L E N A@MARGOTELENA ¦ 13
ABOUT MARGOT ELENA Margot Elena, Founder and Chief Creative Officer of Margot Elena Companies & Collections is the design and marketing mind behind several cult-classic, niche beauty brands including TokyoMilk, Lollia, Library of Flowers, and The Cottage Greenhouse. Margot Elena is a true “designer’s designer” held in highest regard for her multi-dimensional creativity and talent. Perennially an editorial favorite, her unsurpassed ability to connect with audiences by bringing beauty into their lives is championed by editors, inf luencers and tastemakers alike. Her brands are frequently featured in Oprah’s Favorite Things, O, The Oprah Magazine, Vogue, InStyle, Nylon, Marie Claire, Glamour, and others. Margot Elena’s multi-brand portfolio has successfully stratified diverse markets nationally and internationally from Harrods, Barneys New York, Anthropologie, Urban Outfitters Fred Segal, Neiman Marcus, Nordstrom’s, Sephora and more.
STORE LOCATER quilters & sewists quilt shop owners
LIBRARY OF FLOWERS #margotelena #libraryofflowers #iamafreespirit www.margotelena.com
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FreeSpirit speaks to a community of quilters and sewers who look to our brand and family of designers for inspiration. Our brand speaks of creativity and vivacious fun for home décor, quilting, crafting and more. FreeSpirit brings together a global portfolio of leading designers. The fabrics are as diverse and expressive as the artists themselves – perfect for those seeking out inspiration. 100% Cotton, 44/45” Wide (114cm) 8 yrds D/r. Imported Screen Print. Not suitable for children’s sleepwear. www.freespiritfabrics.com © 2018 Westminster Fibers, Inc. All Rights Reserved. © 2018 Margot Elena Companies & Collections For a Sales Rep in your area or a list of an international distributor, contact info@westminsterfibers.com