How To Grow Your Twitter Audience
Advertise on Twitter One of the most effective ways to promote yourself is on twitter itself. They offer solutions for promoting your profile, promoting your tweets, or promoting trends. Each method gives you a slightly different way to get your message across. This form of promotion is really powerful when used in combination with one of the other methods listed below, such as running a contest. Promoting your profile will help you grow your following directly, while promoting tweets and trends will allow you to drive other initiatives used to get exposure for yourself.
Run a contest Running a contest is a great way to attract new followers. Offer a good prize and make sure you clearly communicate the rules of entry. If your prize is related to your brand then it can also help find targeted followers who are interested in your area of expertise. Be creative! Try giving away an experience, a vacation, a meeting with a celebrity (maybe you?) Contests draw attention! Offer multiple prizes, including a grand prize, 3-5 mid-level prizes, and as many small prizes as you feel like. Set a hashtag for your contest like #mycontestisawesome or #winmystuff, and include it in every tweet about your contest.
Launch your contest through Twitter and any other mediums you are using. Blogs are great at driving contest traffic, because they can explain the prizes and rules in greater detail. Then just tweet about your contest as often as you feel like until you reach your milestone, and award prizes!
Directories - e.g. Twiends! There are dozens of directories of Twitter users online, including Twiends, WeFollow, and Twellow. Add yourself to as many directories as you can find under the proper categories, and you will begin to see some users following you from these sites. When someone follows you through one of these directories you will receive a notification email from Twitter - if you have these turned on. In these notifications you can see which directory they followed you through.
Guest Blogging Even if you don’t have a blog of your own, you can easily gain notoriety by writing posts for other blogs. Running a blog is hard work, and most people and companies welcome well written posts to give them a break. If you do score an opportunity to guest post, link to your blog if you like, but be sure to link to your Twitter account as well. Some people will follow you if they liked the post. This strategy works very well if you can give readers an incentive to follow you. Will they hear about more posts like the one you wrote? Is it the only way to find all of your guest posts? Do you tweet the location of buried treasure on International Talk like a Pirate Day?
Add a Twitter Widget Did you know that you can add a Twitter widget on LinkedIn that will display your recent tweets? How about on your blog? There are many places online that will allow you to display a list of your latest tweets, and these widgets are a great source of new followers! Few people integrate their Twitter account with LinkedIn, but if you are well networked on LinkedIn, it can help you encourage colleagues and friends to follow you. Placing a link to Twitter on your blog is obvious, but actually listing your tweets is an even more effective way to gain new followers. You can even get a customized widget from Twitter itself that works on any site, from static HTML sites to Tumblr, Blogger, WordPress, and anywhere that will allow you to add custom code!
Video tutorial People love to watch video's. For many it's their preferred route for learning something new. Some people have difficulty learning from written guides, and prefer to learn from content that is easier to absorb. Creating video tutorials for your area of expertise is a great way to get 'relevant' exposure for yourself. Place your Twitter username in various places in the video, including the end, and if people feel they have learnt something from you then they may be inclined to follow you. There are also plenty of places to upload your videos, including YouTube and other specialist tutorial sites.
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