[
]
blank swimwear
[
]
we are blank
3. executive summary 4. introduction//target market overview 5. mission, vision, values 6. market analysis 7. retail sales volume 8. unique characteristics of the market//current trends 9. current sourcing//current distribution 10. perceptual map 11. factors driving future growth 12. target customer 13. psychographics//demographics 14. shopping habits//current garment life cycle 15. product development and sourcing 16.mood board//color story 18.sourcing//pricing//distribution 20.product assortment plan 22.use//care// disposal 23.garment life cycle 24.branding and messaging 24.leave behinds//hangtags//care 26.e-commerce 27.promotion 28.conclusion 30.appendix
2
[blank swimwear]
[executive summary]
We are [blank]. By creating functional pieces that focus on designs with less waste and a more proper fit, we have addressed the trends among consumer purchase behavior and demand. Not only do we focus on the functionality and lean design of the garments, but also their versatility by providing multiple uses for beachwear beyond the water. We aim to create fashion forward, sporty, performance ready swimwear for active women who care about their bodies. By proving that eco friendly swimwear can be current, edgy, and sexy, we can further improve the swim wear industry.
[our company]
3
[introduction] [blank] was the vision of four active, fashion forward and independent women that wanted to provide the surf and swim world with an ethical and transparent lifestyle option. The [blank] line is the answer for the modern woman with the desire for a brand that cares to the core. Inspired by a life spent traveling and innovating through self expression, [blank] aims to be the best we can be ethically. Our practices in textiles and production are designed to create surf and swimwear that is both stylish and sustainable.
[target market overview] [blank] swimwear focuses on fitting the mindset of bold young women from the ages of 21 to 31 who are athletic, energetic and confident. As a brand, we understand that consumers drive the current market. In the digital age, the consumer is more aware than ever of the practices of companies as well as current trends. Our goal is to provide the hyper-aware consumer with items they desire in forward-thinking ways.
4
[blank swimwear]
[mission] We are based on sustainable business practices that focus on principles of transparency, waste reduction and cyclical business models. We impose a design process that works to incorporate all leftover scraps and recycled materials into new original garments.
[vision] As we move towards our goal, we will grow by providing a sustainable swimwear brand that encourages and inspires woman to do and feel better.
[values] First and foremost, we care not about the garment on our woman, but the woman in our garment. We strive to supply swimwear to powerful, sexy women who disregard the opinions of others, choosing instead to rely only on the opinions of themselves. However, our second most desire is that the garments we put on those women do no harm to their bodies or the environment through chemicals, and, through a transparent business model, showing those women exactly where that perfect bikini comes from.
[our company]
5
[
]
market analysis
6
[blank swimwear]
[retail sales volume]
The swimwear market in the U.S has been showing signs of continuous growth as a result of heightened consumer demand for swimwear and beachwear items during off-seasons. The demand for swimwear has increased 6% mainly because of the growing consumer interest in active lifestyles as well as innovative and functional garments that are also stylish. The total swimwear sales, including men, women and children in the U.S. had a 6% increase over the previous year and the sales reached $4.4 billion (“Innovation, Style & Versatility Drive Swimwear Growth”, “Unlocking Swimwears Full Potential”). Based on the NPD Group 2014 U.S. swimwear report, combining innovation with demand provides a good outlook for future consumer spending in the swimwear market (“Unlocking Swimwears Full Potential”). According to Statistic Brain, the annual U.S. spending on women’s two-piece bathing suits is approximately $8 billion with a 70% in swimwear market share (“Swimwear Industry Statistics.”).
[market analysis]
7
[unique characteristics of the market// current trends]
According to Forum for the Future, which is a charity that focuses on sustainable developments for leading businesses and brands, the future projections for ethical behavior in 2025 can be summed up into four essential scenarios, “slow fashion”, “community couture”, “techno-chic” and “patchwork planet” (“Fashion Futures 2025” 11-24). Because of the shortages in resources, new effective technologies and shifting consumer behavior, the corporate climate throughout the world has shifted (“Fashion Futures 2025” 9-10). The trends in the swimwear industry are shifting more towards a new innovative era that includes 3D Printed Swimwear, high neck crop tops, longline bikini tops, long sleeved swimwear’s, rash guards, printed and patterned swimwear and in between others (“The 2015 Swimwear Market Trend Report”).
8
[blank swimwear]
[current sourcing practices// current distribution channels]
The distribution and sourcing practices among our competitors are based on the two main channels of distribution that encompass the market today: brick-and-mortar and e-commerce. According to Euromonitor, the Internet continues to be the fastest growing retail channel due to the constant availability to consumers (“Apparel Market...Euromonitor Study”). This commodity has changed the way consumers purchase goods and services, therefore, many companies have restructured their distribution channels focusing on e-commerce sites to maximize their services and minimize their delivery time frames (“Apparel Market...Euromonitor Study”). Approximately 30% of consumers compare apparel prices on their smartphones and in 2013 online apparel sales grew by 14%. Internet retailing in apparel currently makes up 11% of overall sales in apparel and is expected to rise 16% in sales by 2018 (“Apparel Market...Euromonitor Study”).
[market analysis]
9
[perceptual map]
[
]
blank swimwear
While we strive for absolute perfection, we know that no one can be perfectly sustainable. However, we hope that our more affordable sets help consumers choose more wisely when it comes to surf and swim. We feel that we sit close to the top of sustainability, keeping in line with Vitamin A. We’re also on level of price with popular surf brands such as Roxy and Rip Curl. While slightly more expensive than Triangle Swim, they are hardly competitors in sustainability, as their main textile, Neoprene, is a great harm during production and disposal to the environment.
10
[blank swimwear]
[factors driving future growth]
The exploitation of resources has led brands to reconsider the impact of how fashion should be developed, produced, delivered and disposed of in regards to the amount of time it takes fashion to be provided to the consumer. Fashion will be focused on high-quality key items that are durable, handcrafted and most importantly sustainable, which will be mainly sold through e-commerce websites in order to have more efficient logistics. Furthermore, new technologies will improve the durability of garments as well as raising awareness on the consumer side when it comes to proper garment care and post-use life (“Fashion Futures 2025�). For these reasons, Blank Swimwear has taken all of them into consideration and has threaded them within the DNA of the brand. We are committed to maximizing the value and use of our products as well as fostering ethical practices within the company while being completely transparent.
[market analysis]
11
[
]
target customer
12
[blank swimwear]
[psychographic segments] In order to supply our swimwear to the areas it would be desired most in, we must find groups of people who want it. Our main segments feature lifestyle groups including Urban Achievers, Young Digirati, the Bohemian Mix, and Money and Brains (Prizm, Claritas). The first segment, Urban Achievers, feature middle class, younger women without children. These consumers are informed, and well educated. The Young Digerati are not only educated, but both tech conscious and savvy. These customers are shoppers and travelers. The Bohemian Mix are slightly older, but fluent in current trends, and slightly more wealthy (Prizm, Claritas). According to Prizm, residential areas surrounding the first of our two target areas, Los Angeles, California, include Culver City and Melrose. In Culver City, our main segment is the Urban Achievers. Because our brand aims to target the health and tech conscious middle to upper class, this segment fits our market perfectly. In Melrose, the segments spread further out to the Bohemian Mix and the Young Digerati, both of which are well informed in technology and environmental advancements. Melrose is a prime location to sell [blank] swimwear because of its appeal to shoppers as well as the desirable Melrose avenue, featuring dozens of small boutiques. Our second target area is Miami, featuring Urban achievers, the Young Digerati, and the Bohemian Mix. Miami is a vacation spot and home to beach goers looking for sexy swimwear to wear practically year round (Prizm, Claritas).
[demographic segments] In women’s clothing, fit is hands down the most important factor for purchases, with a staggering 81% relevance in buying. Also impactful to purchases are comfort [71%], price [63%], and towards the center of the spectrum, style and color, both at 46% (Cotton Inc Survey, see Appendix). In terms of sustainability, 33% of women are willing to pay more for an environmentally friendly purchase, and 53% would pay extra for the guarantee of natural fibers. However, to most women, how sustainable the garment is does not effect their purchase entirely, having only 14% importance in total purchase decision making (Cotton Inc Survey, see Appendix). It is likely that this number could rise if the environmentally friendly options had better fit or style.
[target customer]
13
[shopping habits] As of 2012, over 5% of women chose to shop online. On average, in 2012, women shopped 1.9 times per month in store and for approximately 2 hours online, making the two options neck and neck (Cotton Inc Survey, see Appendix). As reported in Cotton Inc’s Lifestyle Monitor, the percent of women shopping online rose by at least 1% annually since 2009, showing that by 2016, that number could even double. In addition, nearly 15% of women chose to shop in specialty stores (Cotton Inc Survey. see Appendix). This could be because of the intimate atmosphere they bring, or their selective merchandise. Either way, these stores prove to be a profitable locale to put product.
[current garment life cycle]
Bikinis are currently being made from nylon, and while this is what [blank] swimwear features, our polyamide is recycled. According to Un Global Compact, nylon is made by breaking petroleum down into chemicals, this molten substance is formed into nylon. This nylon is shipped to a warehouse where it is manufactured as swimwear, put into retail, then bought and worn. Its use includes washing and re wearing multiple times, and sometimes for multiple swim seasons. Once the wearer is done, the bikini can go to a landfill, incinerator, or be recycled into a recycled polyamide, much like the one [blank] uses from the very beginning (Un Global Compact).
14
[blank swimwear]
[
]
blank swimwear spring//summer 2016 product development//sourcing//assortment
15
16
[blank swimwear]
[mood board//color story]
[product development and sourcing]
17
[sourcing]
We are a small, start up company planning to send out small orders. However, due to our size and scale, all of our prototypes will be made in house. Our final products will be made close to our home, Los Angeles, by 5ThreadFactory, located in the heart of LA’s fashion district (www.5threadfactory.com). Because they are local, our costs are lower due to lack of production based import and export. What is even better is that their factory is located in the US, which means a guaranteed minimum wage for workers, something that the fashion industry is in dire need of as a whole. Our fabrics come from Carvico fabrics, an Italian based fabric manufacturer with performance swimwear textiles. Many of their fabrics are made of recycled materials, including recycled polyamide. Vita, a stretch textile used in olympic style swimwear, is 78% recycled polyamide and 22% elastane. Renew Prime, the other textile in our selection, is a 65/35 polyamide elastane blend (Carvico). The best part of these fabrics is that they are both are tested for harmful substances by the Confidence In Textiles committee (Carvico). This means that against a woman’s skin, these fabrics will not do any harm, even after prolonged wear. These terms are ideal in swimwear because of the intimate portions of a body that the fabric is exposed to during wear. When spending the day in the surf and the sand, no one wants to be worried about chemicals near their skin.
18
[blank swimwear]
[pricing]
Thankfully, our needs as a sustainable company with products made in the USA will not hinder our ability to offer affordable swimwear to women looking for sexy, on trend performance wear. 5ThreadFactory is offering production at rates between twenty and thirty dollars per set, which is amazing for bikini manufacturing (Zuckerman, 5ThreadFactory). Even better, our fabric source, Carvico, prices their fabrics per yard at a mere five to eight dollars (Villa, Carvico USA). Having connections to a company who desires to supply performance textiles at such a low price benefits us by allowing our pieces to compete with much less sustainable brands available to our target customer. In order to compete with other swimwear groups, we will keep our mark ups beteen 40% and 60%, giving the final products a price range of $87.95 to $100.00.
[distribution] [blank] swimwear will begin its distribution through the e-commerce website while also distributing our designs at wholesale to retail boutiques in Miami and California. Although we have not yet established stores for retail, we feel as though Nasty Gal’s flagship store on Melrose Avenue and The Orchid Boutique in Miami.
[product development and sourcing]
19
[product assortment plan]
The ZERO 1 and ZERO 2 bikinis are [blank] swimwear’s favorites! This design embodies what our brand believes in and what we want our gals to embrace as conscious consumers. ZERO 1 and ZERO 2 were designed like puzzle pieces. By allocating each piece on the fabric accordingly, we reduce the waste of each yard by taking the pieces from the first garment and constructing a second bikini or rash guard.
[f] renew prime [w] $ $64.54 [mu]40% [r]$90.36
The GAZE bikini is perfect for sunbathing, lounging by the pool, and obviously, looking good while you’re doing it. This simple design is the perfect basic bikini for layering, especially with our rash guards.
20
[f] vita [w]$62.82 [mu]40% [r]$87.94
[f] vita [w]$62.51 [mu]60% [r]$100.00
[f] vita [w] $ $62.51 [mu]60% [r]$100.00
Feeling coquettish? Then the CANTICOY is the one! With its sexy front and back plunging V lines, this piece is the perfect mix between covered and flirty.
[blank swimwear]
[f] vita [w]$62.51 [mu]60% [r]$100.00
For the surfboard and beyond, this eye catching rash guard blends design with function. This bodysuit’s edge comes from its geometric cut, allowing the arm to be less constricted in active water sports. The suit is completely reversible, allowing for both left and right handed gals to perform more efficiently in the water.
[f] vita [w]$64.24 [mu]60% [r]$102.78
Who said basic black was boring? Netta is our sexy, high neck cap sleeve bodysuit for performance swim. This suit is anything but boring, flattering every curve while you hit the waves in total confidence.
[f] vita [w]$64.54 [mu]40% [r]$90.36
Surface is the bikini for comfort. This piece embraces the body with it’s simplicity in design while accentuating your body’s natural curves. The Surface includes straps from the trimmings of the fabric, which then transforms the bikini for low-impact beach sports like yoga and swimming laps by providing more support for the top.
[f] vita [w]$62.82 [mu]40% [r]$87.95
The Sitra is the definition of reserved with an edge. This bikini was made with the purpose of empowering our gals by creating the perfect fit for various body types. Sitra’s extra top straps hug a woman’s curves perfectly, making her feel sexy and confident.
[product development and sourcing]
21
[
]
use//care//disposal
[use] For the use of our garments, [blank] swimwear focuses on pieces that are form-fitting and functional for water sports while also appealing enough to be worn outside the water. For this reason, women’s swimwear should be highly adaptable to allow for easy switching between the fairly revealing swimwear that is typically desirable for swimming and bathing activities, to more modest or conservative clothing suitable for running errands and other everyday activities.
[care]
The laundering of our swimwear will focus on reducing the amount of water used each time a garment is washed. Most swimwear requires a simple rinse after every use, and ours is no different. Our fabrics are chlorine resistant, allowing our customer to keep their bikini at its best and brightest (Carvico). For spot cleaning, all that is needed is a mild organic soap and water. Always hang [blank] to dry, never tumble. For the repair and alteration of the garments, consumers have the option of sending the garment back to us for a minimum fee. We also encourage our customers to visit their local tailor for alterations in order to reinforce their local community. The moment a customer becomes a member of the [blank] family, we ask them for their body measurements in order to assure the best fit and size for them. We even offer special ordered custom sized swimwear, to make certain the customer is wearing the best bikini possible.
[disposal]
[blank] swimwear believes in extending the life span of each garment with proper care while reducing the waste impact. However, if the garment’s life can no longer be extended, we highly encourage our customers to send the garment back for recycling in order to reduce the landfill impact on the environment. In order to keep the garments from going to waste, we look for ways to re-use and repurpose each piece. If we cannot further repurpose or re-use the garment material, [blank] swimwear has decided to partner with Cycla, LLC, which is an environmentally conscious recycling management company. By partnering up with them, the post life logistics of each garment would reduce the consumer effort when looking for ways to save their garment (Cycla).
22
[blank swimwear]
[garment life cycle] 1 design
2 production
3 distribution
4 use
5 post-life
1
[blank] swimwear focuses on the the practical design of the gaments as a crucial part of our waste management approach. The fabric cutting stage focuses on constructing new garents from the extra fabric such as rash guards and other bikini sets that work s puzzle-like pieces that will be put together afterwards.
2
For the production of our fabrics we chose a company with the same ethics, transparency, and environmental care. Carvico is an Italian company that focuses on the ideal creation of a sustainable swimwear while also being highly commited to respecting and helping to improve the environment.
3
[blank swimwear goods will be mainly distributed through the e-commerce while also distributing them in select retail boutiques in Miami and California.
4
[blank] swimwear focuses on garments that are form-fitting and functional for water sports while also appealing wearing outside of the water. The laundering of our swimwear is designed to reduce the amount of water used in each wash.
5
[blank] swimwear believes in extending the life span of each garment with proper care while reducing waste impact. However, if the garmers life can no longer be extended, we highly encourage our customers to send the garment back for recycling in order to reduce landfill impact. If we cannot further repurpose or reuse the garment material, [blank] swimwear will send the garment to Cycla for recycling.
[use and disposal]
23
[leave behinds] With the purchase of our garments, these leave behinds made of recycled material are added to the package. The eco friendly business cards, produced using wind power, provide a tracking number to our customers for more information on the garment life cycle, manufacturing process, garment care and post-life intent of the garment. cost - [300/$104.99]//$0.35
24
[blank swimwear]
[hangtags]
The [blank] swimwear hangtags will be made from 100% post consumer waste material. Each hangtag will be identified with garment specifications such as the environmental impact of each garment, fabric usage, tracking code number and specific customizations. cost - [300/$245]//$0.82
[care instructions] The fabric care labels are heat transferred onto each piece with simple instructions for proper garment treatment. While helping raise consumer awareness, this also serves as a way to extend the life cycle of each piece. cost - [500/$95]// $0.19
[] care instructions
[branding and messaging]
25
[e-commerce]
The [blank] swimwear website is an online store with a transparent projection of our values as a sustainable brand. This online network has outlets to our social media platforms and our lifestyle blog to further connect our customers with our brand which will establish a stronger customer base and brand loyalty.
26
[blank swimwear]
[promotion] Our strategy focuses on creating buzz through this platform by making 2 posts each day, and 3 weekly posts for 3 months before Blank Swimwear’s launch. We will focus on raising brand awareness by creating posts that are true to our brand DNA and relevant to our target market’s interests. By doing so, we aim to create an ongoing conversation through Facebook that will keep our customers and potential consumers engaged with the purpose of acquiring a fair amount of insight as to what our customers are interested in and care about. We will measure our digital foot-fall through the page likes, post likes, page visits and posts by consumers on our page. We will continue to post two times a day and 3 times a day after the pre-launch for promotion and brand exposure to potential customers. Our strategy for Instagram will focus on establishing the aesthetic and personality of the brand through micro-videos, gifs, and weekly imsge posts. In order to effectively reach our customers, we will strategically make 3 related posts daily, 3 times a week for 2 months before the launch. Through the #BlankSwimwear hashtag, we will measure our Instagram activity and also use our customers’ pictures as product images in a section of our e-commerce website with their permission.
Blank Swimwear will create a community on Twitter that will blend the Facebook and Instagram strategies by posting things that are relevant to our beliefs as an ethically responsible company as well as threading the brand’s personality through the posts. Blank Swimwear will post daily as a way to personalize the company a month before the launch. We will measure our Twitter community through favorites, followers, mentions and the activity page on Twitter with our hashtag #BlankSwimwear. The Blank Swimwear App will be a mobile version of our e-commerce website that will offer in-app purchases for all of our customers, but will have exclusive features for our members. The app will have a section that will offer suggestions for local tailoring shops based on the location, full garment care and disposal instructions for each swimsuit available in that season, recommendations for use and customer service messaging system. For our exclusive members, we will offer an m-payment feature, which will serve as a digital wallet as a way to ease the moment of in-app purchase. After the Blank Swimwear launch, we will create a Pinterest board exclusively to our members that will serve as a mood and concept page reference for our design team. By having our customers participate in the creation of their garments, it will increase customer loyalty and it will appeal emotionally to our customers.
[branding and messaging]
27
We at [blank] see a large market in the future for sustainable goods, and judging by current trends, this has already heavily influenced consumer buying patterns. As a transparent brand we want to bring honesty, passion and sustainability to powerful women everywhere. By producing swimwear with a soul, women in the United States have the opportunity to express themselves with confidence as powerful buyers with the ability to make a difference. These women now have the opportunity to fill in the [blank]. Be different, be free and define yourself.
XO, The ladies at [blank] swimwear.
28
[blank swimwear]
[
]
blank swimwear
29
Works Cited "10 TRENDS FOR 2015 | Trendwatching.com." Trendwatching.com. N.p., n.d. Web. 10 Feb. 2015. <http://trendwatching.com/trends/10-trends-for-2015/#slide-13>. "The 2015 Swimwear Market Trend Report." Transworld Business RSS. N.p., n.d. Web. 01 Mar. 2015. <http://business.transworld.net/152894/features/2015-swimwearmarket-trend-report/>. "9 E-commerce Trends in 2015 That Influence Buyer Experience." 9 E-commerce Trends in 2015 That Influence Buyer Experience. N.p., n.d. Web. 01 Mar. 2015. <https://www.shipwire.com/w/blog/9-e-commerce-trends-2015-influence-buyerexperience/>. "Acacia Swimwear â&#x20AC;&#x201C; By Naomi Newirth and Lyndie Irons." Acacia Swimwear By Naomi Newirth and Lyndie Irons RSS. N.p., n.d. Web. 7 Feb. 2015. <http://www.acaciaswimwear.com/>. "Apparel Manufacturing in Downtown Los Angeles." 5 Thread Factory Apparel Manufacturing and Sewing Factory. N.p., n.d. Web. 24 Feb. 2015. <http://www.5threadfactory.com/about-us.html>. "Apparel Market, Brands Developments & Retail Environment Examined in New Euromonitor Study." MarketPublishers.com, 11 July 2012. Web. <http://0web.a.ebscohost.com.library.scad.edu/ehost/detail/detail?sid=6b31826c-db51478f-9b07f5f8fcaf93c4%40sessionmgr4003&vid=2&hid=4114&bdata=JnNpdGU9ZWhvc 3QtbGl2ZSZzY29wZT1zaXRl#db=bwh&AN=bizwire.c42811964>.
"The Balance of Opposites | Art, Surf, Skate, VA SPORT, Women's | RVCA." RVCA. N.p., n.d. Web. 7 Feb. 2015. <https://www.rvca.com/>. "Billabong - Select Your Region." Billabong - Select Your Region. N.p., n.d. Web. 7 Feb. 2015. <http://www.billabong.com/>. "Carvico Find A Fabric." N.p., n.d. Web. 12 Feb. 2015. <http://www.carvico.com/en/fabrics/find-a-fabric>. "Cotton Incorporated Lifestyle Monitor." Cotton Lifestyle Monitor. N.p., n.d. Web. 19 Feb. 2015. <http://lifestylemonitor.cottoninc.com/>. "Designer Swimwear 2015: Women's Designer Swimsuits & Designer Bikinis | The Orchid Boutique." Designer Swimwear 2015: Women's Designer Swimsuits & Designer Bikinis | The Orchid Boutique. N.p., n.d. Web. 27 Feb. 2015. <http://www.theorchidboutique.com/>. "Earth Friendly Swimsuits by Eco Swim." Get Green Be Well. N.p., 26 May 2014. Web. 10 Feb. 2015. <http://www.getgreenbewell.com/earth-friendly-swimsuits-by-ecoswim/>. "Fashion Futures 2025." Forum for the Future. Levi Strauss & CO, n.d. Web. 7 Feb. 2015. <http://www.forumforthefuture.org/sites/default/files/project/downloads/fashionf utures2025finalsml.pdf>. "Global Swimwear Market to Reach $17.6 Billion by 2015, According to Ne." PRWeb. N.p., n.d. Web. 01 Mar. 2015. <http://www.prweb.com/releases/swimwear/beachwear/prweb3615714.htm>. "Hang Tags 13 Pt. Uncoated Card Stock." Hang Tags 13 Pt. Uncoated Card Stock. N.p., n.d. Web. 26 Feb. 2015. <http://www.jakprints.com/green-printing/hang-tags13pt-uncoated-card#tab2470>.
"Hurley | Clothing, Boardshorts, & Surf Gear." Hurley. N.p., n.d. Web. 7 Feb. 2015. <http://www.hurley.com/>. "Innovation, Style & Versatility Drive Swimwear Growth." Total Swimwear Sales. N.p., n.d. Web. 01 Mar. 2015. <https://www.npd.com/wps/portal/npd/us/news/pressreleases/innovation-style-and-versatility-drive-swimwear-growth/>. "Italy Tariffs." N.p., n.d. Web. 26 Feb. 2015. <http%3A%2F%2Fweb.ita.doc.gov%2Ftacgi %2FOverSeasNew.nsf%2Falldata%2FItaly%23Tariffs>. "Latest Collections by Auria London." Auria London. N.p., n.d. Web. 10 Feb. 2015. <http://www.auria-london.com/spring-summer-2014-collection/>. "Latest Trends in Ethical Fashion." N.p., n.d. Web. <http%3A%2F %2Fwww.sustainablefashionadvice.com%2Fnews%2F2014%2Flatest-trends-inethical-fashion>. "Market Segmentation. Market Segmentation Research. Marketing Segmentation. Market Segment Research. Prizm from Claritas." PRIZM Market Segmentation, Market Segmentation Research, Market Segment Research, Market Segments, Consumer Market Segments, Customer Segmentation. Nielsen, n.d. Web. 22 Feb. 2015. <http://www.claritas.com/MyBestSegments/Default.jsp>. "MIKOH." MIKOH by Oleema and Kalani Miller RSS. N.p., n.d. Web. 7 Feb. 2015. <http://www.mikoh.com/>. "Nasty Gals Do It Better. Shop Clothing, Shoes & Vintage | Nasty Gal." Nasty Gals Do It Better. Shop Clothing, Shoes & Vintage | Nasty Gal. N.p., n.d. Web. 27 Feb. 2015. <http://www.nastygal.com/>. "O'Neill." O'Neill. N.p., n.d. Web. 07 Feb. 2015. <http://www.oneill.com/>.
Rapid Tag & Label. N.p., n.d. Web. 27 Feb. 2015. <http%3A%2F%2Fwww.rapidtags.com %2F>. "Responsible Products: Concepts and Consequences." Un Global Compact. Pentland, n.d. Web. <https%3A%2F%2Fwww.unglobalcompact.org%2Fsystem %2Fattachments%2F2408%2Foriginal%2FCOP.pdf%3F1262614328>. "Shop.ripcurl.com." Rip Curl. N.p., n.d. Web. 07 Feb. 2015. <http://www.ripcurl.com/>. "Sorona For Swimwear." Dupont. N.p., n.d. Web. 12 Feb. 2015. <http://www.dupont.com/products-and-services/fabrics-fibersnonwovens/fibers/brands/dupont-sorona/uses-and-applications/sorona-forswimwear.html>. "Sustainability." Recycled Boardshorts. N.p., n.d. Web. 01 Mar. 2015. <http://www.rizboardshorts.com/sustainability.php>. "Swimwear." Fashion Me Fairly. N.p., n.d. Web. 10 Feb. 2015. <https%3A%2F %2Ffashionmefairly.wordpress.com%2F%E2%80%A6%2Fswimsuit-searching %E2%80%A6%2F>. "Swimwear Industry Statistics." Statistic Brain RSS. N.p., n.d. Web. 01 Mar. 2015. <http://www.statisticbrain.com/swimwear-industry-statistics/>. "Triangl." Welcome to Triangl.com. N.p., n.d. Web. 7 Feb. 2015. <http://www.triangl.com/>. "Unlocking Swimwear's Full Potential." Blog NPD Group. N.p., n.d. Web. 01 Mar. 2015. <https://www.npdgroupblog.com/unlocking-swimwears-fullpotential/#.VMWrM8Yn1TU>.
"::: Vitamin A ::: Swimwear by Amahlia Stevens :::." ::: Vitamin A ::: Swimwear by Amahlia Stevens :::. N.p., n.d. Web. 7 Feb. 2015. <http://www.vitaminaswim.com/>. "Volcom | True To This." Volcom RSS. N.p., n.d. Web. 7 Feb. 2015. <http://www.volcom.com/>. "Welcome to Cycla." Thrift Recycling Management and Consulting. N.p., n.d. Web. 28 Feb. 2015. <http://www.cyclallc.com/>. "Welcome to MOO Welcome Back,." Custom Business Cards, Flyers, and More. N.p., n.d. Web. 01 Mar. 2015. <http://us.moo.com/>. "Women's Fashion & Beach Clothes from ROXY." Roxy. N.p., n.d. Web. 7 Feb. 2015. <http://www.roxy.com/>.
Zero 1 22% Elastane Price Total Vita 1/2 yard $2.50 $1.25 78% recycled polyamide 22% elestane Tariff 8% $0.10 Qty Heat Transfer Labels Hang Tags Take aways Labor Shipping Final shipping Total cost Markup Wholesale Price Markup Retail
2 1 1
Price Total $0.19 $0.38 $0.82 $0.35 $21.50 $9.11 $5.75 $39.26 60% $62.82 40% $87.94
Zero 2 Price Total Vita 1/2 yard $2.50 $1.25 78% recycled polyamide 22% elestane Tariff 8% $0.10 Qty Heat Transfer Labels Hang Tags Take aways Labor Shipping Shipping final Total cost Markup Wholesale Price Markup Retail
1 1 1
Price Total $0.19 $0.19 $0.82 $0.35 $21.50 $9.11 $5.75 $39.07 60% $62.51 60% $100.00
Gaze #04 22% Elastane Price Total Renew prime 1/2 Yard $4.50 $2.25 65% recycled polyamide 35% Elastane Tariff 8% $0.18 Qty Heat Transfer Labels Hang Tags Take aways Labor Shipping Final Shipping Total cost Markup Wholesale Price Markup Retail
Price Total 2 $0.19 $0.38 1 $0.82 1 $0.35 $21.50 $9.11 $5.75 $40.34 60% $64.54 40% $90.36
Cantocoy #04 22% Elastane Price Total Vita 1/2 yard $2.50 $1.25 78% recycled polyamide 22% elestane Tariff 8% $0.10 Qty Heat Transfer Labels Hang Tags Take aways Labor Shipping Final Shipping Total cost Markup Wholesale Price Markup Retail
1 1 1
Price Total $0.19 $0.19 $0.82 $0.35 $21.50 $9.11 $5.75 $39.07 60% $62.51 60% $100.00
Corrosive #08 Price Total Vita 1/2 yard $2.50 $1.25 78% recycled polyamide 22% elestane Tariff 8% $0.10 Qty Heat Transfer Labels Hang Tags Take aways Labor Shipping Final shipping Total cost Markup Wholesale Price Markup Retail
1 1 1
Price Total $0.19 $0.19 $0.82 $0.35 $21.50 $9.11 $5.75 $39.07 60% $62.51 60% $100.00
Netta #07 22% Elastane Price Total Renew prime 1/2 Yard $4.50 $2.25 65% recycled polyamide 35% Elastane Tariff 8% $0.18 Qty Heat Transfer Labels Hang Tags Take aways Labor Shipping Shipping final Total cost Markup Wholesale Price Markup Retail
1 1 1
Price Total $0.19 $0.19 $0.82 $0.35 $21.50 $9.11 $5.75 $40.15 60% $64.24 60% $102.78
Sitra #05 22% Elastane Price Total Vita 1/2 yard $2.50 $1.25 78% recycled polyamide 22% elestane Tariff 8% $0.10 Qty Heat Transfer Labels Hang Tags Take aways Labor Shipping Final shipping Total cost Markup Wholesale Price Markup Retail
2 1 1
Price Total $0.19 $0.38 $0.82 $0.35 $21.50 $9.11 $5.75 $39.26 60% $62.82 40% $87.95
Surface #03 22% Elastane Price Total Renew prime 1/2 Yard $4.50 $2.25 65% recycled polyamide 35% Elastane Tariff 8% $0.18 Qty Heat Transfer Labels Hang Tags Take aways Labor Shipping Final shipping Total cost Markup Wholesale Price Markup Retail
2 1 1
Price Total $0.19 $0.38 $0.82 $0.35 $21.50 $9.11 $5.75 $40.34 60% $64.54 40% $90.36
Heat transfer tags rapidtags.com Hang Tags jakprints.com Take aways moo.com
Amount 500
Cost $0.19
Total $95
300
$0.82
$245
300
$0.35
$104.99 $444.99
USPS flat rate envelope
Amount 300
Cost $5.75
Total $1,725
Sustainable+Apparel+Coalition
Higg+Index+1.0+(July+31,+2012)
Pkg.+Facilities
Instructions:+Copy+the+scoring+summary+from+a+P When+you+paste,+you+should+select+"Paste+Specia Components+tab.
4.5
10.5
8.0
3.1
2.5
1.4
2.7
5.6
5.6
2.7
FACILITY 3
4.3
7.2
10.5
1.3
7.2
FACILITY 2
2.1
5.2
3.3
8.0
2.6
2.4
FACILITY 1
ENERGY USE AND GHG EMISSIONS
5.2
5.2
3.5
2.0
1.1
26
Jak+Prints Jak+Prints
WATER USE
0.0
4.3
0.3
6.0
12
/))100
US+Moo Moo
WASTEWATER / EFFLUENT
2.2
10.3
1.8
45
3 46
Rapid+Tags Rapid+Tags
EMISSIONS TO AIR
1.7
1.0
21
/))100
Cleveland,+OH,+USA
WASTE MANAGEMENT
1.0
30
2 46
East+Providence,+RI,+USA
POLLUTION PREVENTION
12
/))100
Oakland,+NJ+USA
Packaging Supplier Facilities Dashboard Back)to)Navigation
SUPPLIER NAME FACILITY NAME CITY, COUNTRY
TOTAL
1 40
ENVIRONMENTAL MGT PROGRAM
TOTAL
Page+1+of+12
February 2014 Qualità e Servizio Clienti Quality & Customer Care
SCHEDA TECNICO-COMMERCIALE / Commercial - Technical Data
390 VITA
Articolo / Article :
78 % POLYAMIDE 22 % ELASTANE
Composizione / Composition :
Peso / Weight ( +/- 5 % ) : 190 g/m²
Altezza / Width (+/- 2%): 150 cm
Peso / Weight ( +/- 5 % ) : 285 g/m lin. Maglie / Courses : 44 / cm Stabilità Dimensionale - Lavaggio 40° C Dimensional Stability - Washing 40° C
Pezza / Piece : 70 m Cannette / Wales : 26 / cm
altezza / width : max -5%
lunghezza / length : max -5%
altezza / width : max -3%
lunghezza / length : max -3%
BS EN ISO 6330
Stabilità Dimensionale - Vapore Dimensional Stability - Steam Resistenza al Pilling/Resistance to Pilling NU Martindale - ISO 12945-2 7000 rotations
su tessuto : 5 on fabric
su lana : 4/5 on wool
Allungamento al Dinamometro (+/- 15%) Stretch to Dynamometer (+/- 15%) INSTRON 3343 - 3.6 kg Bianco x Stampa / White for printing
altezza / width : 80%
Tinto / Plain dyed
altezza / width : 85%
lunghezza / length : 140%
(min 68% - max 92%)
(min 119% - max 161%)
lunghezza / length : 145%
(min 72% - max 98%)
(min 123% - max 167%)
modulo 40% / modulus 40%
altezza / width : 250-450 g Tinto / Plain dyed altezza / width : 150-290 g
Bianco x Stampa / White for printing
Allungamento Manuale ( +/- 15 % ) Hand Elongation
Simboli di manutenzione : Care labelling codes :
altezza / width : 90%
lunghezza / length : 150-290 g lunghezza / length : 130-230 g lunghezza / length : 150%
(min 76% - max 104%)
(min 127% - max 173%)
I d - h *
® Note / Notes : POLIAMMIDE MULTIFILAMENTO RICICLATA - ELASTAN (LYCRA XTRALIFE) RECYCLED MULTIFILAMENT POLYAMIDE - ELASTANE (LYCRA ® XTRALIFE) RACCOMANDIAMO DI TESTARE OGNI BAGNO PRIMA DI QUALSIASI TRATTAMENTO O APPLICAZIONE CHE NON SIA TAGLIO E CUCITO WE RECOMMEND TESTING EACH DYEBATH BEFORE ANY TREATMENT OR APPLICATION OTHER THAN CUTTING AND SEWING
Il produttore, al fine di migliorare il prodotto, si riserva di apportare qualunque modifica in qualsiasi momento. To improve our products, we reserve the right to modify these, as and when necessary. Annulla e sostituisce la precedente del Giugno 2013 / Replaces the previous data sheet of June 2013
JUNE 2014
SCHEDA TECNICA COMMERCIALE / Commercial Technical Data Sheet
Articolo / Article:
RENEW PRIME
Composizione / Composition
65% POLYAMIDE 35% ELASTANE
Peso al m² / Weight m² (+/- 5%): Peso al m lineare / Weight linear m.
190 g/m² Altezza totale / total width (+/- 3 cm): 285 g/m lin.
150 cm
Stabilità Dimensionale – Lavaggio 40° C Dimensional Stability – Washing 40° C BS EN ISO 6330
altezza: -5% max width
lunghezza: -5% max length
Allungamento al Dinamometro (+/- 10%) Stretch to Dynamometer ZWICK – 1,5 kg
altezza: 70% width
lunghezza: 75% length
Modulo 40% / Modulus 40%
altezza:331-619g width
lunghezza:301-559g length
Resistenza al pilling / Resistance to pilling ICI Pilling Box – ISO 12945-1 20.000 rotations Resistenza al pilling / Resistance to pilling NU Martindale – ISO 12945-2 7.000 rotations
4 su tessuto: on fabric
4/5
su lana: on wool
3/4
Simboli di Manutenzione: Care labelling codes:
8odnW Note / Notes: POLIAMMIDE RICICLATA / POLYAMIDE RECYCLED Raccomandiamo di testare ogni bagno di qualsiasi trattamento o applicazione che non sia taglio e cucito. We recommend testing each dyebath before any treatment or application other than cutting and sewing Il produttore, al fine di migliorare il prodotto, si riserva di apportare qualunque modifica in qualsiasi momento. To improve our products, we reserve to modify these, as and when necessary.
Mikoh Billabong+ Acacia Roxy Vitamin+A Triangl Rip+Curl Hurley O'Neil Volcom RVCA
$ High Low High Low High Low High Low High Low High Low High Low High Low High Low High Low High Low
Swim $++++++202.00 $++++++++78.00 $++++++++54.00 $++++++++29.00 $++++++212.00 $++++++101.00 $++++++++80.00 $++++++++36.00 $++++++174.00 $++++++++75.00 $++++++++89.00 $++++++++79.00 $++++++++69.50 $++++++++34.50 $++++++++85.00 $++++++++33.00 $++++++++54.00 $++++++++36.00 $++++++++92.00 $++++++++29.50 $++++++++85.00 $++++++++32.00
Cover+ups $++++++310.00 $++++++++60.00 $++++++++64.00 $++++++++29.00 $++++++308.00 $++++++110.00 $++++++++88.00 $++++++++40.00 $++++++250.00 $++++++++98.00
$++++++++69.50 $++++++++44.50 $++++++++50.00 $++++++++35.00 $++++++++62.00 $++++++++38.00 $++++++++59.50 $++++++++39.50 $++++++++70.00 $++++++++44.00
Surf Average Number+of+stores $++++++320.00 $++++++207.00 141 $++++++275.00 $++++++++22.00 $++++++++74.00 2,731 $++++++249.00 $++++++182.00 94 $++++++249.00 $++++++++86.50 100+ $++++++++26.00 $++++++100.00 $++++++131.50 $++++++++95.00 $++++++++84.00 $++++++++39.99 $++++++419.99 $++++++100.00 $++++++++90.00 $++++++++94.00 $++++++++17.00 $++++++++49.50 $++++++++40.00 $++++++++39.50 $++++++++39.50
Online+Only
$++++++113.00 $++++++++65.50 $++++++++50.00 $++++++++52.00 $++++++++52.00
2421