MariaCorina Portfolio

MariaCorina AlvarezdeLugo Parsons The New School for Design BBA - Design & Management ‘11

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About

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The Fashion Playground

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The Highline Project

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On Location Shoot

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Character Shoot

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Device Research Diagram

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Political Movement Shoot

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Show Me The Money

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Berling/Amsterdam Shoot

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Personal Diagram

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Studio Shoot

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The Parsons Survival Guide 26 A Journey Shoot

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MariaCorina AlvarezdeLugo

Table of Contents:

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I am a photographer and designer who finds inspiration in everyday life. My interest in art began at an early age and my curiosity for history and culture has taken me on adventures that document through my work. I was born in Caracas, Venezuela, a country that is full of life, music, and tradition. In this country was were my interest in the world of art began, immersed in its natural beauty and culture I learned to express my thoughts and feelings through art.

This is a hybrid book containing both my photography and design work.

MariaCorina AlvarezdeLugo

About:

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The Fashion Playground Design 3 Fall 2008

Young, up-and-coming fashion designers are hiding away working for other designers, while their own designs and innovative ideas are not being heard or seen in the fashion industry. This is a campaign to bring light to those new fashion designers, targeting well established fashion designers and houses who will be interested in funding this project as well as promote and hire this up-and-coming talent.

Overall this campaign’s goal is to open people’s eyes to the youth in the fashion world because after all, they are the future of design.

Project Brief

Business Card

Fashion is our passion.

Make SoHo a playground for the future fashionistas!

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Support young fashion designers everywhere, make their dreams come true.

For more information go to www.FIOP.com

Logo T-Shirts

MariaCorina AlvarezdeLugo

Advertisements

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The Highline Project Design 4 Spring 2009

Researched the about-to-be-opened Highline Park as a basis to analyze the building of networks around the creation of new public urban space. Realized the need for publicity for the park because the mayority of New Yorkers did not even know about the park’s construction. Created an advertisement campaign that personalizes the park to New Yorkers, instead of a public place, it can be a second home.

The Problem.

The Highline Park is a huge development in New York City for the rebuilding of the Highline train tracks into an innovative park and recreational space for the public. Unfortunately, a lack of publication has kept most of the community unaware of this extraordinary project.

The Plan.

an advertising campaign to spread the word.

Ads to be placed in: -contruction area of Highline -billboards Business cards handed out in: Highline area and residential areas targeting the community of NYC.

Business Card

AD Campaign in Place

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Advertisements

MariaCorina AlvarezdeLugo

Advertisements in place

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On Location Shoot Fashion Concepts Fall 2010

Shooting fashion free-hand and on

location in New York. Model: Arianna Kaiser. Assisance: Tina Sarno.

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MariaCorina AlvarezdeLugo

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Character Shoot Photography Spring 2010

Assigned to depict a character, a life through photography. Model: Alexandra Giffes. 35mm film.

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MariaCorina AlvarezdeLugo

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Device Research Diagram Visual Organization & Information Design Spring 2009

Taking a single device, researching, analyzing and maping it along with it’s gadets and features..

Manufacturer: Asustek Computer unibody design

MANUFACTURE

Target Market: College Students

13.3�

Name: Apple MacBook

TEXT Materials: Alluminum, Glass

Battery Life: 5.5 Hours

Final

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DISTRIBUTION

Design 4: Visual Organization and Information Design Spring 2009 AlvarezdeLugo MariaCorina

RESEARCH DIAGRAM

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MariaCorina AlvarezdeLugo

Widgets & Sketches

Political Movement Shoot Fashion Concepts Fall 2010

Choosing to depict the opposition party in Venezuela against president Hugo Chavez. The oposition party is largely made up of students who are loosing right daily. They fight against the Venezuelan government on a daily basis and hope to one day find democracy and change.

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MariaCorina AlvarezdeLugo

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Show Me The Money Design 4 Spring 2009

Keeping track of personal daily expenses for a week and mapping the data results.

6% 12%

4%

Travel Food Entertainment Pharmacy

25%

26%

Bills Cash Clothing/Accessories

21% 6%

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Travel Food Entertainment Apparel

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MariaCorina AlvarezdeLugo

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

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Berling/Amsterdam Shoot Photography Spring 2010

Model: Arianna Kaiser and Casey Fuchs. 35mm Film.

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MariaCorina AlvarezdeLugo

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Personal Diagram Design 4 Spring 2009

Thinking about where you come from and what parts make up who you are, map it.

my world.

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Drafts

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my world.

physical future likes languages

span

MariaCorina AlvarezdeLugo

eng

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Studio Shoot Fashion Concepts Fall 2010

Styling, directing and shooting a fashion advertisement

in a closed studio location. Model: Alondra Isabel Cruz.

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MariaCorina AlvarezdeLugo

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The Parsons Survival Guide Managing Creative Projects & Teams Fall 2009

While creating solutions for problems at Parsons, the idea of a guide for new and current students with information about the university as well as places, activities, events, and discounts around New York City. As a group project, I was in charge of the art section. Covered in the art section is The Museum of Modern Art, The Chelsea Galleries, Mercedes-Benz Fashion Week, and The Union Square art vendors.

THE SURVIVAL GUIDE:

PARSONS

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MariaCorina AlvarezdeLugo

Union Square Vendors TIPS o

Go through all the vendors and ask for prices. Some vendors sell similar or identical items for different prices

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Instead of going to a store and purchasing commercial art, the Union Square vendors have original pieces that are much cheaper

o Learn how to negotiate prices. If

you dont like the offer, start walking away and more often than not, the vendor will give into your deal

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A Journey Shoot Photography Spring 2010

Given directions to show a journey through narrative photography, this is Venecia, Italy through the eyes of a dear friend. Model: Holy Coutu. 35 mm Film

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MariaCorina AlvarezdeLugo

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