lolita

Lolitas in Japan

Western Lolita through the decades Vladimir Nabokov” Lolita” 1955

Stanley Kubrick film “Lolita” 1962

Western Lolita through the decades 1980` s Vanessa Paradis

1960`s Twiggy 1970`s Taxi driver

Western Lolita through the decades The beginning of 1990`s Kate Moss

Luc Besson “Leon” 1994

Adrian Lyne “Lolita” 1997

Western Lolita through the decades Late 1990 ` s Britney Spears

Sam Mendes “American Beauty” 1999

History of Japanese Lolita Visual kei is a music genre that born in Japan and mixes cosplay, metal, gothic and glam. The main characteristic of this tribe is the visual. The visual kei bands are very extravagant.

Mana is a Japanese musician and fashion designer, famed for his role as a leader and guitarist of the influential visual kei band Malice Mizer. It is said that he is widely considered the figurehead of Japan's Gothic Lolita fashion movement, as he helped popularize it.

Philosophy • Japanese Lolita lives for innocence, decadence, and a life of elegance.

• Different for west Lolita: "cute" rather than "sexy".

• The irony of the name, Lolita, is that the actual fashion was created to fight the growing exposure of the body and skin in today's clothing, specifically in regards young women.

• The feeling of modesty allows a girl to feel young, cute, beautiful or off- limits, depending on which type of Lolita a girl chooses to be.

Lifestyle • Hand made dresses • Girls are perfect in almost every respect and follow a Lolita 'lifestyle' of baking and knitting. • For the majority of Lolita, dressing in the fashion doesn't mean changing personalities and habits, it may simply be a preference of style or a statement for modesty.

Fashion Influences

Victorian Era,1837-1901

Fashion Influences

Rococo,17th-early 18th century

Fashion Elements Hand-Made High quality fabrics Expensive lace

Haute Couture (West)

Fashion Influences 70` s Fashion labels Other labels: Pinkhouse Milk Baby, the Stars shine Bright Metamorphose temps de fille Angelic Pretty

Later Influences

90` s

Visual Kei

Later Influences Visual Kei Followers Gothic Lolita

Lolita

90 ` s

Later Influences

Lolita

Gothic Lolita

Goth Punks Cyber Goths WA Goths

Maid Style Sailor Lolitas Sweet Lolitas

Gothic Lolitas

Punk Goth Lolita

Cyber Lolita

Waloli

Lolita

Maid Style

Sweet Lolita

Sailor Lolita

Lolita Magazine Tokyopop

Gothic & Lolita Bible

Lolita` s brands

Innocent World

THE CLOSET CHILD

Why are these brands expensive?

• The companies are not major manufacturers • Produce small quantity of specialty items • Made in Japanese Couture Houses, instead of being outsourced into the 3 rd world countries • Create garments in single size PRICE: $ 450-650

Types of Lolitas

1) Gothic/classic Lolita

• Wearing black Victorian dress • Small crowns/hats • Brands of lace • Brand: innocent world

2) Punk Lolita

• • • •

Rock inspired look Stripes, chains, piercings Industrial look Brand: Coockie

3) Sweet Lolita

• • • •

Childish Pastel colors/ cute prints Teddy bears Appearance young and innocent • Brands: Baby, The stars shine bright

4) - 5) Kuro & Shiro Lolitas

6) Country Lolita

• Country touch • Fabrics: gingham/ floral prints • Main inspiration: “ Gone with the Wind” • Brand: Angelic Pretty

7) Madam Lolita • Japanese fashion which is a Feminine version of Aristocracy • Influences: 19th centuries • Corsets, skirts • Mature make-up

8) WA-LOLI Lolita

• Traditional Japanese Kimono • Aprons • Black/flower motives • Brand: MAM

9) Ero Lolita • Fetish elements: leather, corsets, collars • Shorter garments • Make-up mature

10) Dandy Lolita • Men` s gothic style • Victorian era inspiration • Bowlers hats • Frock coats

All over the world • The style is not mass marketed outside of Japan except some stores • Japanese culture places a higher value upon extremely youthful appearance and behavior than Western, and some adult women buy large amounts of products, such as Hello Kitty goods, that are typically marketed only to children in the West.

Thank you!!!

Tanya Dobrevska Valeria de Luca Maria Estegneeva