MAF Consultancy; Larissa Hadjio

LARISSA HADJIO

LARISSA HADJIO & MAF CREATIVE CONSULTANCY

LARISSA HADJIO MOOD BOARD INSPIRATION

LARISSA HADJIO & MAF CREATIVE CONSULTANCY

EXPANDING TO JAPAN

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To expand Larissa Hadjio’s brand to an entirely new market To make Larissa a globally recognizable brand To focus on her “Deep Sea” collection To showcase Larissa’s designs through several media platforms MARKETING CONCEPT

LARISSA HADJIO & MAF CREATIVE CONSULTANCY

Competitors Â

KIKI LONDON FLEET ILYA Originally from Japan, designer Kiki A relatively young brand with a distinct has now based her accessories line in theme of eroticism through out their collections. Leather plays a key part in London. Her clutch bags are beautifully the designs as the brand has become constructed and embrace elements of her Japanese heritage. one of London’s most celebrated accessories designers.

COMPETITORS

LARISSA HADJIO & MAF CREATIVE CONSULTANCY

OUR TARGET AUDIENCE

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Female & Male Aged between: 20-40 Lives in the city of Tokyo and its surrounding districts for example Nakameguro.

Works within the creative industry in areas such as fashion, art, music and design.

Individual, trend setters, original Continuously follow current trends Indulge in statement pieces Aware of brand values

TARGET AUDIENCE

LARISSA HADJIO & MAF CREATIVE CONSULTANCY

WHY JAPAN?

• Larissa’s contemporary designs will appeal to the Japanese market.

• Larissa can offer an overall brand experience.

• Her innovative designs will interest and fascinate the fashion forward.

ASIAN MARKET

LARISSA HADJIO & MAF CREATIVE CONSLUTNANCY

Trends in Japan

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Structured and contemporary style seen by designers such as Yohji Yamamoto Rebellion trend Decora found in Harajuku False hair and false eyelashes are all exaggerated Larissa Hadjio’s bags would suitably fit into both trends as a playful yet directional brand.

TRENDS IN TOKYO

LARISSA HADJIO & MAF CREATIVE CONSULTANCY

MOOD BOARD INSPIRATION JAPAN

LARISSA HADJIO & MAF CREATIVE CONSULTANCY

Published Media

• Japan has a vast array of fashion magazines to appeal everybody’s needs.

• Suitable magazines would be Spur, Numero and Fudge.

• Target audience similar to chosen target market • Strong interest in luxury fashion • Work within the creative industry JAPANESE MAGAZINES

LARISSA HADJIO & MAF CREATIVE CONSULTANCY

Online Media

There are a vast number of Tokyo-based fashion blogs/magazines, • The Fashion Post – Potential magazine to submit editorials. Fashion writer, Reiko Hasegawa recently published an article about British designer J.W.Anderson as one of the magazines Rising British Talents.

• Untitled- A magazine similar to Tank and I-D over here in the U.K, focuses of fashion but features art exhibitions and photography.

ONLINE JAPANESE MAGAZINES

LARISSA HADJIO & MAF CREATIVE CONSULTANCY

Events: Trade Shows

Trade shows in Tokyo happen all year round and are a brilliant way for designers and brands to showcase their products to consumers and potential buyers. Manicolle, Attractions and Rooms Link are Tokyo’s most well known trade shows showcasing mainly luxury and high quality products.

TRADE SHOWS IN JAPAN

LARISSA HADJIO & MAF CREATIVE CONSULTANCY

Showroom/Pop Up store

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Showcasing Larissa’s designs to a suitable market ‘Meiji Dori’ popular street running through five areas of Tokyo International brands also tend to set up flagship stores on this street.

Omotesando Street, Harajuku.

Showrooms in Japan

LARISSA HADJIO & MAF CREATIVE CONSULTANCY

LARISSA SHOWROOM POSTER

LARISSA HADJIO & MAF CREATIVE CONSULTANCY

Japan Fashion Week

Tokyo Fashion Week is becoming the fifth most important fashion week in the world, alongside New York, Paris, London and Milan. It showcases the most innovative and inspirational designers across Japan. Our aim is to exhibit Larissa’s designs during Tokyo Fashion Week exposing her to the mass of media and therefore beginning to make her brand globally recognizable.

JAPAN FASHION WEEK

LARISSA HADJIO & MAF CREATIVE CONSULTANCY

MOOD BOARD INSPIRATION PHOTOSHOOT

LARISSA HADJIO & MAF CREATIVE CONSULTANCY

EDITORIAL

LARISSA HADJIO & MAF CREATIVE CONSULTANCY

LARISSA HADIJO DEEP SEA COLLECTION AVAILABLE AT WWW.LARISSAHADJIO.COM

EDITORIAL

LARISSA HADJIO & MAF CREATIVE CONSULTANCY

EDITORIAL