SEMPLICITÀ Zoe Brown, Angie Tiano, Mariah Tomasetti & Mackenzie Zeller
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Target Market Competitive Analysis Ottod’Ame Molly Bracken Trends Trend Board Trend Research Color Trends Fabric Trends Style Trends Analytics Style Sheets Line Plans Branding Hang Tags Care Labels Conclusion Citations
TABLE OF CONTENTS
TARGET MARKET Age: 20-40 Sex: Female Marital Status: Single or Married Family size: Ranges from Small to Large Occupation: Business, works somewhere where fashion matters or is appreciated Education: College level Religion: Varies Geographic: Clothes can be purchased based on the season arriving. (Italian) Fashion Attitude: Updated Product Positioning: Contemporary design (not mass market)
COMPETITIVE ANALYSIS OTTOD’AME Product: specialized in women’s clothing Strengths: good branding, well known, personal styling available, less locations make it more exclusive Weaknesses: fewer stores, less opportunity for business
COMPETITIVE ANALYSIS MOLLY BRACKEN Product: wide assortment Strengths: available in over 4,000 stores worldwide, o ices in USA and France, family started business, carry womens, men, teens, and young girls, large target market Weaknesses: less exclusive
ALLURE
Autumn/Winter 17/18
Formality takes a back seat to relaxed and oversized silhouettes inspired by a genderless association & a return to simplicity. Allure is centered around a rediscovered value of well-being and appreciation for nature.
Muted Haze 0762 U
Moonlight 7365 T
Frost 6822 C
Stone Path 0672 PPath Stone 402 U
Moss 3609 P
Rose 675 R
TREND RESEARCH
KNITS
LONG SILHOUETTES
NON FORMATIVE GENDER
COLOR TREND
Muted Haze 0762 U
Moonlight 7365 T
Frost 6822 C
Stone Path 402 U
Moss 3609 P
Rose 675 R
Indigo 452C
Camel 576P
Black 008B
FABRIC TREND
ID: 0547
ID: Bossa
ID: Perugia
ID: B934
ID: 20881
ID: 8111
ID: Dis.000
100% Wool
98% Cotton, 2% Elastane
100% Cotton
34% Polyamide, 34% Polyester 32 % Cotton
52% Virgin Wool, 48% Camel
100% Linen
89% Cotton, 11% Elastane
Width: 150 cm
Width: 140 cm
Width: 190 cm
Width: 145 cm
Width: 152/150 cm
Width: 130 cm
Width: 127/132 cm
Weight: 540 g/M²
Weight: 346/356 M²
Weight: 580 M²
Weight: 110 g/ M²
Weight: 540 g/M²
Weight: 120 g/M²
345/355 g/M²
Weight:
STYLE TREND
Allure Autumn/Winter 17/18 Style Number: 10647 Style name Trench Coat
Description: A classically structured trench with a loose fitted silhouette Color: Camel, Black
Retail Price: â‚Ź220.00 XS, S, M, L, XL
Fabric: 52% Virgin Wool, 48% Camel
Details/comments/trim: Belt to tie around waist
Allure Autumn/Winter 17/18 Style Number: 10648 Style: Pea Coat
Description: A simple, double breasted pea coat with button detailing Color: Camel, Black, Stone
Retail Price: â‚Ź135.00 XS, S, M, L, XL
Fabric: 100% Wool
Details/comments/trim: Button closure
Allure Autumn/Winter 17/18 Style Number: 10649 Style: Sleeveless Vest
Description: A longline vest for an elongated silhouette Colors: Black, Stone
Retail Price: â‚Ź130.00 XS/S, M/L
Fabric: 100% Wool; 100% Cotton
Details/comments/trim: Button closure
Allure Autumn/Winter 17/18 Style Number: 10650 Style: Blazer
Description: A smartly styled, open front blazer, an everyday classic Colors: Black, Indigo, Rose
Retail Price: â‚Ź115.00 XS, S, M, L, XL
Fabric: 100% Wool
Details/comments/trim: N/A
Allure Autumn/Winter 17/18 Style Number: 10651 Style: Bomber Jacket
Description: An updated classic, front zip, military inspired bomber jacket Colors: Black, Moss, Frost
Retail Price: â‚Ź270.00 S, M, L
Fabric: 89% Cotton, 11% Elastane
Details/comments/trim: Elastic waistband
Allure Autumn/Winter 17/18 Style Number: 10652 Style: Knit Dress Retail Price â‚Ź195.00 S, M, L
Description: An elegant, curve hugging, comfortable knit dress Colors: Black, Stone, Muted Haze Fabric: 34% Polyamide, 34% Polyester, 32 % Cotton
Details/comments/trim: Stretch over head
Allure Autumn/Winter 17/18 Style Number: 10653 Style: Cocktail Dress
Description: A fit and flare, classic silhouetted cocktail dress Colors: Black
Retail Price â‚Ź215.00 XS, S, M, L, XL
Fabric: 100% Linen
Details/comments/trim: Hidden zipper closure
Allure Autumn/Winter 17/18 Style Number: 10654 Style: Jumpsuit Retail Price â‚Ź269.00 XS, S, M, L, XL
Description: A classic jumpsuit with a contemporary update Colors: Camel, Black, Moonlight Fabric: 89% Cotton, 11% Elastane
Details/comments/trim: Hidden zipper closure
Allure Autumn/Winter 17/18 Style Number: 10655 Style: Pleated Skirt Retail Price â‚Ź175.00 XS, S, M, L, XL
Description: A ladylike, knife pleated midi skirt Colors: Black, Stone, Muted Haze Fabric: 100% Linen
Details/comments/trim: Elastic waistband
Allure Autumn/Winter 17/18 Style Number: 10656 Style: A-Line Skirt
Description: A minimally detailed, timeless and youthful A-line skirt Colors: Camel, Black, Moss
Retail Price â‚Ź135.00 XS, S, M, L, XL
Fabric: 52% Virgin Wool, 48% Camel
Details/comments/trim: Zipper closure
Allure Autumn/Winter 17/18 Style Number: 10657 Style: Skinny Jeans
Description: The everyday skinny jean with an ankle length hem Colors: Indigo Blue
Retail Price ₏135.00 36-54 (Italy women’s pant sizes)
Fabrics: 98% Cotton, 2% Elastane
Details/comments/trim: Zipper and button closure
Allure Autumn/Winter 17/18 Style Number: 10658 Style: Straight Leg Jeans
Description: Versatile, high rise straight leg jean, with a relaxed fit Colors: Indigo Blue
Retail Price ₏140.00 36-54 (Italy women’s pant sizes)
Fabrics: 98% Cotton, 2% Elastane
Details/comments/trim: Zipper and button closure
Allure Autumn/Winter 17/18 Style Number: 10659 Style: Dress Pants
Description: Tailored, straight leg dress pants, made for everyday workwear
Colors: Black, Stone, Rose
Retail Price ₏130.00 36-54 (Italy women’s pant sizes)
Fabric: 34% Polyamide, 34% Polyester, 32 % Cotton
Details/comments/trim: Elastic waistband
Allure Autumn/Winter 17/18 Style Number: 10660 Style: Peasant Top
Description: Smocked peasant top with billowy sleeves and a mock neckline
Colors: Stone, Rose, Frost
Retail Price â‚Ź135.00 XS, S, M, L, XL
Fabrics: 100% Linen
Details/comments/trim: Button closure
Allure Autumn/Winter 17/18 Style Number: 10661 Style: Collar Button Down Retail Price â‚Ź115.00 XS, S, M, L, XL
Description: A classic button down with a slightly oversized fit Colors: Black, Stone, Moonlight Fabric: 34% Polyamide, 34% Polyester, 32% Cotton
Details/comments/trim: Button closure
Allure Autumn/Winter 17/18 Style Number: 10662 Style: V-Neck Tank Top Retail Price â‚Ź90.00 XS, S, M, L, XL
Description: A lightweight camisole, cut for a draped, flattering fit Colors: Stone, Moss, Muted Haze Fabric: 34% Polyamide, 34% Polyester 32% Cotton
Details/comments/trim: Adjustable straps
Allure Autumn/Winter 17/18 Style Number: 10663 Style: Sleeveless Asymmetrical Blouse
Description: A classic blouse with an asymmetrical hemline Colors: Black
Retail Price â‚Ź140.00 S, M, L
Fabric: 34% Polyamide, 34% Polyester, 32% Cotton
Details/comments/trim: Zipper closure
Allure Autumn/Winter 17/18 Style Number: 10664 Style: Knit Sweater
Description: Slightly oversized, drop-shoulder silhouette for a relaxed look
Colors: Camel
Retail Price â‚Ź139.00 S, M, L
Fabric: 52% Virgin Wool, 48% Camel
Details/comments/trim: N/A
Allure Autumn/Winter 17/18 Style Number: 10665 Style: Knit Cardigan
Description: A knit, cozy cardigan with a plush, oversized silhouette Colors: Stone
Retail Price â‚Ź120.00 S, M, L
Fabric: 100% Wool
Details/comments/trim: N/A
Allure Autumn/Winter 17/18 Style Number: 10666 Style: Turtle Neck
Description: A long, slim, layer ready, classic long sleeved turtle neck Colors: Camel, Black, Rose
Retail Price â‚Ź110.00 S, M, L
Fabric: 100% Cotton
Details/comments/trim: Elastic neckline
Trench coat
Pea coat
Sleeveless Vest
Blazer
Bomber jacket
€220.00
A/W 17/18
€135.00
A/W 17/18
€130.00
A/W 17/18
€115.00
A/W 17/18
€270.00
A/W 17/18
XS, S, M, L, XL
#10647
XS, S, M, L, XL
#10648
XS/S, M/L
#10649
XS, S, M, L, XL
#10650
S, M, L
#10651
6822C
3609P
008B
675R
Color:
452C
Color:
008B
Color:
402U
Color:
008B
Color:
402U
Fabric: 89% Cotton, 11% Elastane
008B
Fabric: 100% Wool
576P
Fabric: 100% Wool; 100% Cotton
008B
Fabric: 100% Wool
576P
Fabric: 89% Cotton, 11% Elastane
Knit dress
Cocktail dress
Jumper
Pleated skirt
A-line skirt
€195.00
A/W 17/18
€215.00
A/W 17/18
€269.00
A/W 17/18
€175.00
A/W 17/18
€135.00
A/W 17/18
S, M, L
#10652
XS, S, M, L, XL
#10653
XS/S, M/L
#10654
XS, S, M, L, XL
#10655
S, M, L
#10656
3609P
008B
576P
0762U
Color: Camel
402U
Color: Moonlight
008B
Color:
7365T
Color:
008B
Color:
576P
Fabric: 52% Virgin Wool, 48% Camel
008B
Fabric: 100% Linen
0762U
Fabric: 89% Cotton, 11% Elastane
402U
Fabric: 100% Linen
008B
Fabric: 34% Polyamide, 34% Polyester, 32 % Cotton
Skinny jeans
Straight leg jeans
Dress pants
Peasant top
€135.00
A/W 17/18
€140.00
A/W 17/18
€130.00
A/W 17/18
€135.00
A/W 17/18
€115.00
A/W 17/18
36-54
#10657
36-54
#10658
36-54
#10659
XS, S, M, L, XL
#10660
S, M, L
#10661
Color:
7365T
402U
675R
402U
008B
Color:
Polyester, 32 % Cotton
008B
Color:
Fabric: 34% Polyamide, 34%
6822C
Color:
Fabric: 100% Linen
675R
Color:
Polyester, 32 % Cotton
402U
Fabric: 34% Polyamide, 34%
452C
Fabric: 98% Cotton, 2% Elastane
452C
Fabric: 98% Cotton, 2% Elastane
Collar button down
V-neck tank
Long sleeve asymmetrical top
Knit sweater
Knit cardigan
Turtle neck
€90.00
A/W 17/18
€140.00
A/W 17/18
€139.00
A/W 17/18
€120.00
A/W 17/18
€110.00
A/W 17/18
XS, S, M, L, XL
#10662
S, M, L
#10663
S, M, L
#10664
S, M, L
#10665
S, M, L
#10666
Color:
675R
Color:
008B
Color:
576P
Color:
402U
Color:
576P
Fabric: 34% Polyamide, 34% Polyester, 32 % Cotton; 100% Wool
008B
Fabric: 100% Wool
0762U
Fabric: 52% Virgin Wool, 48% Camel
3609P
Fabric: 34% Polyamide, 34% Polyester, 32 % Cotton
402U
Fabric: 34% Polyamide, 34% Polyester, 32 % Cotton
OUR STORY
SEMPLICITÀ
A lifestyle brand founded in Florence in 2016. Our brand strives to create a community of women living each day with purpose.
SEMPLICITÀ Style #10652 Color #3609P ABOUT OUR PRODUCT €195.00 Our products are ethically sourced from regions across the globe. We employ those who specialize in each aspect of garment construction. From our materials, to the construction of the garment, every detail is thought out to ensure the highest uality for you. By purchasing this garment, you are contributing to a community of consciousness within the industry. This garment has been made with care to ensure it’s place inside and out of your wardrobe.
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Fatto in Italia
Hecho en Italia
52% Lana Vergine 48% Camel
52% Lana Virgen 48% Camel
Machine wash 30 degrees celsius Dry low heat Iron low heat Any solvent except tetrachloroethylene Non Chlorine
Lavare in lavatrice a 30 gradi celcius Fuoco basso secco Ferro fuoco basso ualsiasi solvente eccetto tetracloroetilene Non cloro
Lavar a má uina 30 grados celsius Calor seco bajo Hierro a baja temperatura Cual uier disolvente excepto el tetracloroetileno No cloro
GARMENT CARE
CURA DEI CAPI
CUIDADO DE PRENDA
Made in Italy 52% Virgin Wool 48% Camel
Machine wash cold with like colors. Tumble dry with low heat. If necessary, iron using low heat.
Lavare in lavatrice a freddo con colori simili. Asciugare con il calore basso. Se necessario, il ferro con fuoco basso.
Lavar a má uina fría con colores similares. Secar en seco a fuego lento. Si es necesario, planchar a fuego lento.
SEMPLICITÀ
SOURCES https://bisousandbijoux.wordpress.com/2016/09/12/fb-2-what-to-expect-in-fall-2017/ Source: Doneger Creative Services. (n.d.).Inspiration Fall/Winter 2017: Allure, Women’s Runway.
https://www.google.it/search?q=technical+flats&biw=1280&bih=594&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiUgceM19_QAhVKOBQKHf3TBH8Q_AUIBig B Source: Google