ADV 370 02: Brand and Branding Instructor: Lance Anderson Maria Calcaneo, Alexander Tombach
GREEN DOTS
Philosophy / Manifesto
What binds us together is our passion to develop and to create interesting and successful brands. We believe that every ordinary brand can be turned into a fascinating one. To live our claim, we develop innovative brand cultures and unique designs to solve communication problems around the world.
GREEN DOTS
Partners
Networker - Investigator - Explorer Alex is the Creative Strategist and Researcher in our agency. Having a good eye for the market, Alex develops strategies that help brands become unique and successful.
Artist - Wordsmith - Creative Maria is the Art Director and Copywriter in our agency - our talented one-person-creative-team. Making use of her bilingual background, Maria has the ability to fuse her treasure of words with her unique artwork to create successful brand content.
GREEN DOTS
Ouvrard Club de ComĂŠdie Branding Project
Creative Brief
Objective
Be a unique comedy club by communicating exclusivity and style through branding content.
Concept
Presenting finest comedy talent, Ouvrard Club de ComĂŠdie is a French comedy club located in San Francisco. Inspired by the roots of French comedy and French art directions like art nouveau and art deco, the comedy club is designed to create a unique ambience comparable to a varietĂŠ theatre. Ouvrard is cooperating with the neighbouring restaurant Boulevard and offers a reduced Boulevard dinner menu and a full-service bar.
Creative Brief
Design
The Ouvrard experience differs a lot from all other comedy clubs in town. Ouvrard is not the regular American comedy club. It is more of a Francophile variĂŠtĂŠ theatre hosting not only stand-up comedians, but also more acrobatic, original and elaborate artists. This concept is reflected in the design. Elements of art deco, art nouveau and modern architecture create a unique interior design. Ouvrard is designed to have an outstanding branding design that stands out and differs from all other night clubs.
Audience
We are looking for urban males and females with household incomes over 80k per year. They like to enjoy themselves, go to restaurants, nightclubs and comedy clubs. They are willing to spend good money on good food and good entertainment. Our target group is well connected in San Francisco’s society and has a wide business network.
Moodboard
Ouvrard Comedy Club Belladona
Moodboard
Logo Exploration
Logo Exploration
TH E
OUvrard club de comédi e
OUVRARD Club de Comédie
OUVRARD Club de Comédie
OU
D
VRA
VRA
R
RD
OU
Logo Exploration
OUVRARD
Final Logo Black & White
CLUB DE COMÉDIE
Logo Color Exploration
CLUB DE COMÉDIE
CLUB DE COMÉDIE
CLUB DE COMÉDIE
CLUB DE COMÉDIE
Typography And Color Exploration
Slim Jim
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Color Palette
K100
C- 15 M-86 Y-86 K-4
R-201 G-71 B-54
C- 54 M-35 Y-73 K-22
R-109 G-120 B-82
C- 100 M-90 Y-49 K-60
R-5 G-20 B-50
C- 25 M-36 Y-99 K-2
R-195 G-156 B-47
White
Final Logo White Background
CLUB DE COMÉDIE
Final Logo Blue Background
CLUB DE COMÉDIE
Business Card Final Logo (blue background)
Cl ub de Com édi e 10 M ission St r eet 94109 San Fr ancisco, CA 415.770.4982 ouvr ar d.com inf o@ouvr ar d.com
Scale: 1,5 : 1
Signage
Poster
C lub de C om ĂŠdie
Outdoor
Bar Menu
COCKTAIL MENU
MIMOSA
$10
BELLINI
$10 PEPA BONAFE
FRENCH 75’
$19
Orange juice, champagne.
Peach juice, champagne.
Lemon juice, simple syrup, champagne, gin.
THE FRENCH BLONDE
$19
Angostura bitters, dry vermouth, vodka, cognac.
TREMBLEMENT DE TERRE $19 Cognac, absinthe.
$19 KIR ROYALE
Grapefruit juice, Lillet blanc, elferflower liqueur, dry gin, lemon bitters.
THE LUMIÉRE $19
Lime juice, orange bitters, elderflower liqueur, green chartreuse, gin.
FRENCH ROSE $15
Raspberry syrup, kirsch, vermouth, maraschino cherries.
$10
Créme de cassis, champagne.
THE SIDECAR
$20
SERENDIPITY
$25
Lemon juice, cognac, Cointreau.
Apple juice, fresh mint, white sugar, calvados, cognac.
WINE LIST CHARDONNAY
$7
SAUVIGNON BLANC
$7
BEAUJOLAIS
$6
PINOT NOIR
$8
CHATEAU DE BRIGUE
$7
Domaine Chene Macon la Roche Vinese, France. 2015
Francois Chindaine, Bergerac Sec, Se France, 2012.
BEER KRONENBOURG $7 1664 FISHCHER BIÈRE $7 BLONDE ADELSCOTT
$6
TRADITION BLONDE
$8
33 EXPORT
$7
Brouilly, Cuvee Vieilles Vignes, Domaine de la Grand’Cour, France, 2014.
Reserve de Marcigoue, Francois Crochet, Sancerre, France. 2012.
Cotes de Provence, France, 2015.
Promotional Giveaway
Juggling Balls