STYLE GUIDE
MISSION
‘BUILDING COMMUNITY THROUGH ART’
TABLE OF CONTENTS Mission Logo Size Color Typography Vision Brand Extensions
LOGO
One-color logo over dark-color background should be presented in white.
If placed on photography, ensure there is strong enough contrast between the logo and the image.
CURRENT LOGO
Our logo was designed thinking of the railroad crossing sign, the art center is located in the historic Railroad Depot Freight Building, next door to the Petaluma Visitors Center.
SIZE
COLOR
.25”
.25”
.25”
.25”
Minimum of a quarter inch space padding.
PANTONE 409 C R 244 / G 121 / B 33 C 2 / M 66 / Y 98 / K 0
PANTONE 158 C R 134 / G 120 / B 117 C 47 / M 48 / Y 48 / K 10
TYPOGRAPHY
VISION
We want to create a place in central Petaluma where: Helvetica Neue Heavy Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Helvetica Neue Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
• Visual artists present and market their arts; • Regional and nationally recognized artists host exhibitions; • Cultural performances draw local residents and visitors; • Creativity and self-expression are fostered; • Arts education is offered for people of all ages and means.
BRAND EXTENSIONS
BRAND EXTENSIONS
Idea Lounge Logo
Art Bus Logo