Event presentation

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Visual Communications Maria Jose Reyes

EDUN is a global fashion brand based in New York. Founded by Ali Hewson and her husband, the singer Bono, the aim of Edun is to promote trade in Africa by sourcing production through-out the continent.

EDUN is building long-term, sustainable growth opportunities by supporting manufacturers, community-based initiatives and partnering with African artists and artisans. LVMH invested in EDUN in 2009. Danielle Sherman was named Creative Director in April 2013.

Tesla’s mission is to accelerate the world’s transition to sustainable transport

Location: Buckhead Facility: Indoor Maximum Capacity Reception 800 Maximum Capacity Seated 700 Catering, Design & Floral

Store opening/Promotional event Mission: Create a special event for the clothing line EDUN with Tesla as their sponsor. For this Autumn/Winter 2016 EDUN and Tesla are going to create a luxurious space were technology, sustainability and fashion meet.

The event is going to take place at the new hottest event space, Flourish. It will display the current and newest models of Tesla automobiles and the new collection of EDUN. The guests are going to be able to buy the collection, learn about the brand, their mission and the importance of sustainable luxury in fashion and lifestyle.

Event Details Location: Piedmont Estate by Legendary Events Date: Saturday, September 17th, 2016 Time: 7:00pm Guests: Atlanta’s socialite & luxury customers and conscious customers interested in ethical sustainable practices.

Merchandise: Pieces from EDUN latest collection will be available for sale on special screen where it imitates an online purchase, as well as advertisement for Tesla’s models.

Mood: Clean/sophisticated/modern/ethical

Fitting rooms

DJ

Fitting rooms

Tesla platform

Screen

Green/moss wall

Fitting room Fitting rooms

Fitting rooms

Customer Tesla customers enjoy the benefit of charging their car at home and helping the environment. Tesla is not just an automaker, but also a technology and design company with a focus on energy innovation. Tesla owners are luxury customers earning $100,000 a year. Luxury customers and Tesla buyers are interested in an allelectric automaker with a different perspective on luxury and technology. Owners of used Model S are younger, about 10% of pre-owned Model S buyers are millennials, ages 18 to 34, compared to just 6% of those who purchase a new one.

Millennial are leasing and opting for more luxurious, tech-forward cars than they could otherwise afford to buy.

EDUN customer are women interested in social, ethical and environmental responsibility.

The EDUN women cares about high quality luxury item as well as helping the community with sustainable growth opportunities.

The EDUN store opening will attract the luxury customer as well as a conscious customer. The luxury industry has a particular responsibility because it sets trends and is open to innovation.

Sustainability should be at our core. Customers mind-set has been changing and their consciousness and expectations are evolving regarding corporate environmental issues, especially for millennials. They want their brands to behave responsibly.

Communication

09 17 16

09 17 16

7:00 p.m.

3143 MAPLE DRIVE, ATLANTA, GA 30305

Fashion Sustainability Technology

PR & Communication

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09 17 16

EDUN is opening their first store in ATLANTA #atlanta #EDUN #savethedate

09 17 16

Space Decor

Materials Lighting: Simple, elegant LED lighting will be strategically place in areas of the clothing racks and the walls. This will accentuate the product and will give it a cold atmosphere to the space.

Furniture: The furniture that will be use for this event is going to be very simple, modern, with clean lines. The prominent colors that we will use of the furniture and decor will be black and white. We want the plants and product to be the center of attention. The clothing racks are going to be made out of iron.

Entertainment: Flourish will provide with catering and a live DJ for entertainment.

Flowers: We will use air terrarium plants and a green moss wall behind the bars. We also want to use different plants in the space to incorporate the sustainable aspect of EDUN and Tesla.

Signage: EDUN is going to make a simple black and white signage with their logo and a second signage for Tesla with their iconic logo.

Fitting rooms: We will have four fitting rooms in the main ballroom.

Application & screen: EDUN will have a free app just for the guests in order to shop the line being showcase in the event.

Fitting rooms

Merchandising

Food & Entertaining

Estimated cost

Event Space

Catering & Drinks

Facility Fee $10,000

Food & Beverage minimum $30,000

Entertainment DJ

Floral decor

PR & Communication

$250 per hour Total of $1,000

Fuji Floral Design $5,000

Printing and delivery $2,000

Total

*Rental includes: Valet parking & Security officer

$48,000

Sponsor

Time & Action Plan July 17th August 17th

Press Release Special guests invitation & electronic invitations

September 1st

Social media and email invitation

September 17th

Event day

9:00am

Flower are delivered and green wall is install

10:00am

IT will set up the screens and laptops for the installation

11:00am

Cleaning and organizing

1:00pm

Set up starts with props and furniture

4:00pm

Set up clothing and Tesla products, booth information

5:00pm

Cleaning and organizing

6:00pm

Organize gift bags and details around the space

7:00pm

Receive guests and show time!

30

See you soon!