BRAND GUIDELINES
PUBLIC LIBRARY
BRAND GUIDELINES
CONTENTS
Introduction
7
Logo
9
Misusage
15
Color
19
Typography
23
Applications
27
Public Library – Brand Guidelines
INTRODUCTION
Research The logo is derived from a direct, strategic research and documentation of public libraries in the UAE. A formal logo was then created with an overarching visual identity that references back to attributes that we listed. My attributes are: calm, quiet, safe, and shared.
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Public Library – Brand Guidelines
LOGO
Approach The simplification of lines and type communicate – through a certain degree of abstraction – the majority of what libraries include: words in paragraphs. The alternation of the type and bars is to provide a visual relation to a paragraph. The logo is in both Arabic and English because of the specific context it requires. By playing with the rotation of the logo, it can start to become dynamic, alluding to stacks of books found in libraries.
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Public Library – Brand Guidelines
Final
Deconstruction
Logotype
Logo
Logotype
Logomark
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Public Library – Brand Guidelines
Safety Dimensions
Expansion Zone
A
B = 2 2/3 x A
C = 1 2/3 x A
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Public Library – Brand Guidelines
LOGO
Misusage Here are examples of how the logo should never be used.
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Public Library – Brand Guidelines
Do not stretch or manipulate
Do not reorganize the logo
Do not rotate
Do not reorganize the logo
Do not invert
Do not apply effects
Do not outline
Do not switch colors
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Public Library – Brand Guidelines
COLOR
Swatches The primary color of the logo is in black and white. The only instance in which the red blue alternative versions are used is in the stationary.
19
Public Library – Brand Guidelines
Primary Color
RBG: 31, 35, 32 CMYK: 0, 0, 0, 100
Secondary Colors
RBG: 238, 53, 38
RBG: 27, 68, 156
CMYK: 100, 87, 0, 0
CMYK: 0, 94, 98, 0
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Public Library – Brand Guidelines
TYPOGRAPHY
Typefaces The English typeface used is Scala Sans Pro. Titles and names are used in bold uppercase. Subtitles, in bold, and body text, in regular, are used in upper and lowercase. The Arabic typeface used is Frutiger LT Arabic.
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Public Library – Brand Guidelines
English
Scala Sans Pro, Regular
0 1 2 3 4 5 6 7 8 9 abcdefghijklm nopqrstuvwxyz ABCDEFGHIJKLM NOPQRSTUVWXYZ Scala Sans Pro, Bold
0 1 2 3 4 5 6 7 8 9 abcdefghijklm nopqrstuvwxyz ABCDEFGHIJKLM NOPQRSTUVWXYZ
Arabic
Frutiger LT Arabic, Roman 55
0 1 2 3 4 5 6 7 8 9 ابتثجحخدذرز سشصضطظعغ فقكلمنهوى
Frutiger LT Arabic, Bold 65
0 1 2 3 4 5 6 7 8 9 ابتثجحخدذرز سشصضطظعغ فقكلمنهوى
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Public Library – Brand Guidelines
APPLICATIONS
Stationary The stationary has two versions of business cards, membership cards, and envelopes. The extended application includes an iPhone and iPad app.
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Public Library – Brand Guidelines
Basic Application
Extended Application
29
MARIAM ALZAYANI
BRAND GUIDELINES
MARIAM ALZAYANI