mariandrea gรณmez | portfolio 2016
.this portfolio.concept.urvanity.beauty.poursuit.
PORTFOLIO
. 2016
02 dec 1992 bog. col. who am i? designer & tyreless learner
A Colombian designer always looking for new things to learn and worlds to know. An art passionate, an illustration lover & a photography aspirant. A dream traveler, anxious for new places to go and new experiences to live. Searching for new windows to open, every time bigger and wider; every time more inspiring. Writing, doodling, reading and daydreaming have been my favorite things since birth. I am newly obsessed with history and theatre, finding every story and tale wonderful and fulfilling.
this is a window to my world
URVANITY
URBAN a concept born to look forward & deeper into the desire of beauty
PORTFOLIO
. 2016
VANITY
windows are little holes to look inside This portfolio is my stage to the world, is a beautiful window to what I am capable of doing. As in the cities, this windows are created, designed and arrange to persuade to look inside. Is created with the vanity of reaching beauty and the urban search for a place to go.
this is a window to my world
URVANITY
THIS PORTFOLIO IS MY SEARCH for beauty, for identity and for a deeper understanding of what creation is about.
PORTFOLIO
.moods.accesories.branding.identity.packaging.
. 2016
URVANITY
PORTFOLIO
. 2016
dec 2016 bog. col. moods: accesories by ana sierra
A little accesories design venture that needed a different way to express it’s singularity, in this case MOODS is a brand designed for the state of mind. MOODS doesn’t follow the standard seasons collection but instead we introduce the concept of following a mood (an state of mind) to conceive the product and the 4 different collections that the brand offers. We made parte of the whole conception process of the brand, from the concept and idealisation of it’s universe to the graphic developpement and brand exploration in corporate and comercial supports.
this is a window to moods
URVANITY
stationary pack: We developpe a basic stationery package for the brands corporate developpement where the color blue is dominant and presents the brand in it’s simplest way.
commercial dev.: In the introduction of the concept and the idea of the brand we were asked to developpe what would be the actual commercial and merchandised going of the brand in terms of graphic developpement elements and brand universe.
PORTFOLIO
. 2016
media and web: We also gave a web graphic universe, with the idea of the constant brand presentantion and the sense of color brought by each MOOD.
packaging intent: We have create an intention of the packaging sense, in terms of clarity and where to beging to developpe it. The idea of keeping the logo in it’s purity is always present and conserved.
URVANITY
PORTFOLIO
.cup.patiserie.branding.identity.developpement.
. 2016
URVANITY
PORTFOLIO
. 2016
mar 2013 bog. col. cup!: bakery, confectionery & catering
Academic branding development turned personal endeavor, a brand that only serves in individual portions and who’s name is the measure of that. Cup! is the largest proyect in this portfolio, not because of it’s product but for the time I have been working on it. It is a conceptual search for a colorful, pure and simple brand that comprehends a wider universe not explored. This brand wants to have the possibility of going everywhere and the logo and it’s developpement are helping the company in the journey to all this places. The identity needs to able to go there.
this is a window to cup!
URVANITY
stationary pack: We create the brand in terms of simplicity and developpe it’s universe in terms of it’s figurative orm. That’s where we find this cupcakes texture as a complement to Cup! ‘s universe.
PORTFOLIO
. 2016
supports: We were part of the creation of graphic basic restaurant supports such as menus, napkins, etc.
universe: We wanted a universe of color and flavor. For Cup! there are just 3 colors: it’s magenta, it’s turquoise, and white.
URVANITY
PORTFOLIO
.bogotรก.my place.editorial.photography.book.
. 2016
URVANITY
PORTFOLIO
. 2016
mar 2014 bog. col. bogotรก:editorial presentation
My idea of my city, an squared book showing my city with all its beauty, its fashion and its sense of medernity. A layout academic exercise to showcase amazing pictures, an organsied typographical management and a woderfull city. A few pages of history, amusement, culture, art and diversity.
this is a window to bogotรก
URVANITY
research: The presentation of my city, of what I like and the extensive reasearch of it’s history, it’s attractive and it’s worderful sites.
photographic dev: In the introduction of the concept Also a showcase of a photographic research to show a city only in it’s beauty. Big, amazing and clear images of the more attractive places of Bogotá.
PORTFOLIO
. 2016
layout: A clean layout in order to show the information concrete and let the photographs talk by them selfs.
typography: With a long and bold typeface we create a simple and fluent design to give hierarchy and order to the presentation of the information.
URVANITY
PORTFOLIO
.moi&toi.chocolates.brand.labels.packaging.
. 2016
URVANITY
PORTFOLIO
. 2016
mar 2012 bog. col. moi & toi : fruit chocolate brand
A serie of labels for little chocolate bars, a color distinction between it’s different kinds and flavours. A typographical organisation of information and a sign reference to each kind.
this is a window to moi & toi
URVANITY
stationary pack: The creation of a brand that could suit an idea of singularity and the fact of it’s variety.
commercial dev.: We introduce the idea of purity so we can developpe a brand that very clean and direct. The typeface goes directly to it’s point.
PORTFOLIO
. 2016
packaging intent: We have create a texture to vary and a color to stablish in every flavor of the product. The color is matching and representing the fruit that nourrish the chocolate.
URVANITY
PORTFOLIO
.pro2.construction.brand.identity.developement.
. 2016
URVANITY
PORTFOLIO
PR O 2
. 2016
PROFESIONALES
EN PRO YECTOS DE
mar 2012 bog. col. pro 2 : engeeniering & construction
A branding project with the idea of abstraction and of going to the beginning in order to properly project a brand into the future and into a new era of development. We took the idea of a ancient romanic water management construction and in an abstraction of its shapes we introduce the brand into their new image and a new era for their development.
this is a window to moi & toi
URVANITY
stationary pack: With a very cold palette we started to developpe a conceptual brand to approache the sense of water management in the speciality of the company.
In the introduction of the concept and the idea of the brand we were asked to developpe an abstract universe. A place qhere the brand could be everything but only represents the engeeniering.
PORTFOLIO
. 2016
id handbook: We have developpe the brand till the final point, we gave a handbook in order to show the right and wrong uses of the brand and explain the hole universe created.
URVANITY
PR O 2
PORTFOLIO
.mariandrea.myself.brand.identity.developement.
. 2016
URVANITY
PORTFOLIO
. 2016
mar 2011 bog. col. mariandrea: me, myself & i
This is my own graphic identification and the developpement of it. I showcase here my printed portfolio representing my desire of getting to this beauty and elegance concept that I find very far away and the main goal in every design developpement.
this is a window to mariandrea
URVANITY
stationary pack: We developpe a basic stationery package for the brand where the color is not a dominant factor but the texture and typography are.
commercial dev.: The developpement of my own brand and stationary pack helped me enter into the professional field where I created my CV and an editorial direction to take into consideration at the time of the creation of letters, resumes, brochures, etc.
PORTFOLIO
. 2016
print portfolio: We have create an intention of the packaging sense, in terms of clarity and where to beging to developpe it. The idea of keepinf the logo in it’s purity is always present and conserved.
URVANITY
PORTFOLIO
.huevos & pastas.food design.branding.develope.
. 2016
URVANITY
PORTFOLIO
. 2016
mar 2013 bog. col. huevos & pastas: bio food producer
A new brand for organic products, an image that tries to show the nature of the brand in their name and in the use of farm animals as the ones that bring the products to the table. “Let’s get the milk that we get from the cow but the horse serves us.” Let’s show a brand that wants to be organic and natural from the way how they are made but the they are presented. H U E V O S & P A S T A S is a brand in the search of modern and catchy design with a message to give: the products are clean because they are served by it’s producer.
this is a window to huevos & pastas
URVANITY
stationary pack: We developpe a basic stationery pack for the brands corporate developpement where the color is dominant as a factor of diversity and contrast.
PORTFOLIO
. 2016
packaging intent: The contarst between the organic of the product and the intet of purity in the package are the keys to the real anchor point in the proyect. Where the contrast is the one telling the story.
URVANITY
PORTFOLIO
.memoire.research.analysis.photography.book.
. 2016
URVANITY
PORTFOLIO
. 2016
LA PHOTOGRAPHIE L’outil qui réaffirme la mise en scène d’un produit
jun 2014 bog. col. memoire: la photographie
My master’s memoire in an editorial project about photography in the industry.
this is a window to ma memoire
URVANITY
presentation: As my master’s memoire I decided to direct my research into the developement of the photography inside the branding creation, I was interested in how photography makes part of a brands universe.
I appropiate this proyect as an editorial one too. I wanted to give it a characteristic of priority to the photographs and keep a “magazine” like style to it’s typographical use.
PORTFOLIO
. 2016
path of research: I developpe my research from the meaning of photography in history and how it was portrayed to chowcase a reality and how that concept has changed.
conclusion: I realised that the meaning of photography is still the proyection of a reality instead of the technical developpement that has changed that. That’s the main reason why the brands still use photography as the portray of their universe, because that way it is a reality.
URVANITY
PORTFOLIO
.stage.rapport.editorial.learning.new world.
. 2016
URVANITY
PORTFOLIO
. 2016
jun 2014 par. fr. rapport de stage: logic design
An internship that gave me an strong sense of what I spect of my carreer and of a work place, amazing people, an amazing experience and wonderfull projects to learn and share. In this repport I wanted to show how much I appreciate what they taught me in a clean and organised layout. An official academic internship repport turned editorial project. In this case I had to deliver a repport on how my internship went, and turn it into a 3 copies project that I developpe as an little brochure, telling little stories about my activities during the year I worked for the agency. I wanted to mix two contrasting typographies and give a color identity to each of the samples, blue for the agency, red for the school and orange for the academy.
this is a window to my internship
URVANITY
my repport: I transformed my repport in a 3 part editorial proyect, in order to play and exercise my layout skills. I made 3 book in a same style and identity to present to my internship boss and to both of my schools.
editorial proyect: This year was a wonderful experience, I got to meet Agnès Louis (my intership boss) someone with a very clear and creative way of thinking. She gave the oppportunity to participate actively in every process in this job.
PORTFOLIO
. 2016
the experience: I was able to make part of the printing process, I visit the print workshop and was able to communicate with him. I had a day in a silk-screen (serigraphe) print workshop. I was part of the creative proces of the corporate design of the brands that the agency manages. I did a whole brand manual and universe redesign of one of the clients. And I was heard, I could express my opinion and participate in every poyect and desition of the corporate area of the agency.
URVANITY
PORTFOLIO
. 2016
ownership note: copyright infringement advice The works compiled in the present Portfolio - Mariandrea Gómez fit to an academic process performed, therefore, I certify my authorship for each of them. Its compilation is strictly documentary of the process elaborated for each one. Therefore, the conceptual documentation and graphics; as the final result obtained by the author for the projects, is protected by the in force laws of intellectual property in Colombia. The use, copying, reproduction or exhibition of this material is prohibited, without first the explicit written authorization from the author.
complementary note Projects “Cup” and “HUEVOS” shared authorship and moral rights with Maria Estefania Vallejo Gaviria and César Benito Lozano Guzman. This note has been written with the advice of professor Diego Anibal Restrepo knowing that there is no legal base or advice in it and it is just a statement of the ownership of these projects.
©2016