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By looking at these examples, it is clear that a big way marketing illustration can be used is through website design. I can look at these companies as possible companies to reach out to or apply to as an inhouse illustrator.
In these kind of commissions it is important that you can convey BRAND IDENTITY, and so it is also important that I show examples of this in my portfolio.
By looking at these companies, it seems clear that illustrations are usually used to reinforce the HUMAN ASPECT of the companies, and so it is important that I can show that I can draw scenes with people in either my portfolio or website.
For these kind of roles I think it is important that I PRACTICE MORE SPOT I L L U S T R A T I O N - as these seem to work most with company websites.
Other than the actual artistic skills you need to be an illustrator, you need good communication skills in order to get projects done for either a client or a company. You will also need to communicate you ideas to directors you are working with or pitching ideas to. TIMEKEEPING AND O R G A N I S A T I O N skills are also important to have as you will need to keep on top of commissions and deadlines.
I need to consider all the different digital platforms I can utilise to sell myself as a brand and get commissions.
I will need to adapt my portfolio and CV for graphic design compared to illustration jobs, as I will need to prioritise different skills.
Illustration will often still be a part of graphic design roles, or atleast beneficial, and so it will be good to show my illustrations regardless in a graphic design portfolio.
It’s important that I showcase my ability to create and develop a full brand identity project, or promotional project, as graphic designers will usually be tasked with broad roles that span a much larger project than a typical illustration commission might. It will also be useful to develop my typography and typesetting skills. I have some examples of this already to back up my graphic design skills in a portfolio.
It will be crucial for me to stay up to date with all digital software, especially the adobe suite. However some companies may ask that you learn to use their specified software, and so I need to be able to learn new technology quickly.
There’s a lot of thought that goes behind the styling of each image and icon behind a brand design. This will also mean that graphic design requires less of a fixed/consistent style compared to illustration. This may be difficult to resolve within a single portfolio, and may require separate ones for each. I think the work I have produced so far definitely shows that I am able to work with a brief while maintaining ‘beauty’ and aesthetic in my final products.
CAREER PLAN RESEARCH ROAR: An Illustration Agency [taken from their website]
W • • • •
HY ROAR: Roar represents artists with a variety of styles Very colourful and bold work from the artists they represent Jess Ebsworth is one of my main professional inspirations They also represent artists who focus in graphic design and typography • London based • Also represent emerging artists not just established ones
FOUNDER: Skye Kelly Barrett info@roarartists.com s k y e @ r o a r a r t i s t s. c o m p: +44 (0)7891863776 Postal Address: Roar Illustration Agency Unit 6, De Beauvoir Block 92-96 De Beauvoir Road N1 4EN. W • • • • •
HAT I OFFER TO ROAR: Bright and colourful style My own style can stand out from their current artists I can apply myself to multiple different projects and briefs I can apply my illustrative style to graphic design I follow current design trends constantly, and feel as though my style would work well for stylish, underground or new brands, which are who some of their artists have worked with. • I could offer more animation skills, which are shown as much in their current artists.
HOW TO APPLY INTERNSHIP: • Not hiring right now, but keep track of their social media + website.
ARTIST SUBMISSION
EXHIBITION BRANDING Keeley Sheppard
ARTWORK:
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Not booking right now Check back in 2021
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Email skye@roarartists.com Na me We bsi te S o me i n fo a b out my sel f No m o re t h an 5 l ow - res i mag es o f my w o r k.
CAREER PLAN RESEARCH Bernstein &: A Creative Agency Andriulli
WHY B&A: • • • •
•
[large list of clients]
They represent a large and broad selection of artists My style seems like it could stand out from the other artists. Their artists have worked for a wide variety of clients and companies. They have a number of sectors to work in, including Illustration, CGI, Motion, Beauty, Stylists, Mural art. Experimental/Immersive tech. They are an already well established agency, which would mean I’d have more connection to, and exposure to larger companies/art directors.
CONTACT
Main contact to submit por tfolio to
CAREER PLAN RESEARCH BREED: A Creative Agency
Andy Gilmore
Steven Wilson WHY BREED: • The type of work produced by Breed artists is of outstanding quality, and I’d want to work in a similar way, for clients just as high end. • The range of projects from luxury fashion, to food and art companies really excites me, and would give me freedom to express both illustrative and graphic design sensibilities, • Each of the artists have a broad range of clients, while the array of artists that Breed represents tells me that they are open to many different styles.
CAREER PLAN RESEARCH AGENDA: A Creative Agency [taken from their website]
CAREER PLAN RESEARCH AGENDA
T H E S E A R E T H E A R E A S I F E E L T H AT I W O U L D B E B E S T S U I T E D T O I N T H E C O M PA N Y
CLIENT BRIEF EXAMPLES:
The conceptual approach to the brief, by building a story around the Samsung and Olympic collaboration, is something I always admire most about promotional campaigns, and so is something I could learn from in my career.
The illustration has a vector style, more suited to the graphic design of the rest of the campaign, which is definitely a style I can create and show in my portfolio.
NOTE: Most other campaigns, Agenda use more graphic and sleek styles, but this brief was fitting for a sketchy illustration combined with images as the aim was to attract kids and parents.
ANIMATION MADE FOR BOEING
W H AT I L I K E A B O U T T H E A G E N C Y : I really like that the agency apply clear creativity throughout each campaign, and have a refined sense of where to apply certain styles. I especially love the use of animation and video techniques to work within certain campaigns, all of which embody the identity of each brand. I also really like that the agency can bring certain companies to life with touches of humour, which make the agency feel like a friendly place I would want to work for.
A G E N DA : J O B VA C A N C Y E X A M P L E
K E Y S KI LL S I HAV E F OR T HE J OB : Graphic Design: packaging, images, cards, branding Illustration Adobe Creative Suite: InDesign, Illustrator, Photoshop, Acrobat NEED TO LEARN ABOUT: ‘Optimisation’ Website link to best image optimisation sources:https://www.creativebloq.com/netmag/10-ways-optimiseimages-better-performance-71515792
COMPANY: AGENDA W HY T HI S COMPANY? The agenc y have worked with a wide range of brands, and I was ver y drawn to the fact that the y’d worked with big brands suc h as Samsung, Heineken, and Swarovski . I would love to star t working with the company to hopefully get design for similar brands as briefs for bigger companies would look more impressive on my por tfolio . I also live their creative approac hes and ver y professional standards whic h I could learn a lot from to refine my way of working.
WHY T HE Y ’ D L I K E MY S K I LL S? I feel as though I work in a similar, sleek and c lean way when it comes to g raphic design, especially typesetting, whic h is what I have seen from Agenda. How ever I think the y’d appreciate my illustrative skills as it shows I can work creatively for other aspects of campaigns, suc h as building up brand identity.
W HAT S K I LL S WOUL D B E RE L EVANT TO T HE M? As shown in the g raphic designer job posting, my confidence in the Adobe Creative Suite would be ver y relevant to them specifically. I have also been developing my skills in creating 3D pac kaging moc k-ups whic h would be a ver y beneficial skill to have as a designer for a campaign, as I could tac kle multiple sectors of design . I am proficient in Illustrator and would therefore be able to create logos and vector illustrations . My ability to animate in Photoshop would also allow me to offer animation and video editing skills for promotional video content, or motion g raphics.
COMPANY I’D LIKE TO WORK WITH
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AIRBNB DESIGN
HY AIRBNB DESIGN: Value community and the illustrators as people Value creativity and bright design Travel culture provides a broad subject to explore visually I could get to promote my own country, the Philippines I love the beautiful and colourful illustrations they exhibit Good exposure to a wide audience
WHY AIRBNB DESIGN: I love that Airbnb Design embrace inclusivity in their illustration also, which is a big factor that draws me to them as a brand I’d want to work for.
WHAT I COULD OFFER: I am able to work in a similar style to the illustrations currently in the Airbnb design identity, using a mix of vector shapes And paintbrush/ grainy textures. I am also able to work conceptually to create illustrations that communicate the context of an article.
INDUSTRY PROFESSIONAL INSPIRATION
DIPTYQUE French perfume and candle makers Diptyque asked me to create a colorful illustration for the 50th anniversary campaign.
Like Hos has done, I would also love to work with a perfume company, or luxury product company as these often require lavish and elegant looking drawings which is what I love to create and what I know I have a flare for. OTHER CLIENTS HOS HAS WORKED WITH: MIT Technology Magazine (Editorial) Merijn Hos works mostly as an illustrator but Down The Rabbit Hole Festival (Promotional) has eventually gone on to work as a ‘visual Nike (Nike Vapor Max animations) artist’ and art director. He is represented by the creative agency Hugo & Marie, Brummel Magazine (Editorial) working with clients of the calibre I would Calvin Klein (Summer 2016 campaign) love to eventually work with, having 15 The New York Times (Editorial) years industry experience.
ANIMATION: A big reason I find Hos an inspiration, is because he applies his illustration and style in multiple forms, such as these animations to celebrate the release of the new Nike Vapor Max. I also want to create a number of animations throughout my career, and find a path that would eventually allow me to explore other creative forms.
GRAPHIC DESIGN:
As my main career goal would be to work with promotional artwork, it is important for me to be able to work with graphic design aswell, such as designing for posters and social media content
I N D U S T R Y
P R O F E S S I O N A L I N S P I R A T I O N
JEE-OOK CHOI
Choi is my favourite artist in the industry at the moment as her style can be both atmospheric aswell as graphic driven , as she creates strong and beautiful scenes in her work. She also has a strong colour identity running through her work which I would also love to develop through my career. Like the other artists, she has worked with a range of clients that I would also love to work with. In particular, the posters she designed for the Bucheon film festival are my main inspiration for the work I want to have in my portfolio from my FMP, to showcase when applying for jobs. Her work for Peggy Gou is also reflects one of my long term career goals, which will be to work with a music artist that I love. CHOI’S
DESIGNS
FOR
PEGGY GOU
INDUSTRY PROFESSIONAL INSPIRATION
Like Ebsworth, I would also love to work with a start-up company, as getting to help design a brand from the ground up would give a lot of creative freedom to explore visuals and concepts. I think an Asian restaurant or dessert place with a similar playful identity would be my ideal client, as I like to create stylish and bright designs.
I love how Ebsworth works with colour and graphic shapes to create fun and playful illustrations. Her style works very well for Supa Ya Ramen and really draws you into the brand, making it seem fun and friendly. I would also love to work with an Asian restaurant, with Asian food being one of my favourite things to enjoy, and having an inclination towards Asian graphic styles.
The types of clients that Ebsworth has worked with are ones that I aspire to work with one day
These clients include: • Festivals, • Magazines (making editorial illustrations) • Radios/Podcasts
COMPANY I’D LIKE TO WORK WITH
CULTURE TRIP
W HY C U LT URE T R I P: • Freedom to explore my own style within a range of different themes that come from Culture trip articles. • I would get to explore landscapes in my work. • I like the idea of making a destination seem more interesting by conveying it in an artistic way. • They offer multiple opportunities for illustrators, as shown above. W • • •
HAT I COULD OFFER: My own style and artistic take on a subjects. Bright and aesthetic style. I could bring my own knowledge and experience of the Philippines into an article about that country. • My own ability to capture themes in a beautiful way.
I N D U S T R Y
P R O F E S S I O N A L I N S P I R A T I O N
JISU CHOI FOR CULTURE TRIP Hong Kong
FOR NY TIMES
INSPIRATION • Working with a range of different subjects, from editorial to branding. • Strong style and colour themes, • Works in both illustration and animation. • Creates illustrations about landscapes and places which is what I should create more of in my portfolio.
AGENCY I’D LIKE TO WORK WITH
WITHOUT
WHY WITHOUT • They work with brands that I love, and in the sectors that I’d love to work in, especially food and drink, and leisure. • A prime example of the branding that I love from them is their project with branding Wahaca, which is one of my favourite restaurants. • They are offering a design internship that I could gain a lot of industry experience from. • I love their company culture and the types of designs and projects they create, especially the modern look they give to brands. W H A T I C O U L D O F F E R : I think my style of working is very similar to the way they design at Without, modern and fun. So my ideas could contribute well to the types of clients and projects they work on.
Could include years of freelancing experience?
I need to emphasize my attention to detail not only in illustration but in GRAPHIC DESIGN Something I’ve had experience with previously: Manah Farm, Spitfire, Tiger Maduro, freelance commisions. Etc.
ESPECIALLY GOOD FOR ME AS AN ILLUSTRATOR + I’m well versed in all forms of illustration. Fits in with my work at the hotel
STUDIO I’D LIKE TO WORK WITH
STUDIO FRITH
WHY STUDIO FRITH • • •
I love the style of their designs, as they work in a sleek yet slightly retro graphic way. I have personal connections to Frith herself. Their client base is extremely broad and includes a lot of high end, and luxury brands which I would love to work with or gain experience in seeing how those projects are created.
TYPOGRAPHY will definitely be something I need to work on before applying to an internship, as this is highly important to graphic design, and the projects Studio Frith works on
The style that Studio Frith adopts is very much similar to my own personal preferences of style, and so I think I would be able to fit in with the work they create and their general design expectations from clients. The colours and muted tones they use are also what I like to work with in my pieces and designs, and so I think my portfolio could work for them, especially if I continue to develop the design projects I am currently working on, such as iSoju.
W H AT I O F F E R TO S T U D I O FRITH •
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•
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I love how Studio Frith thinks outside of the box when it comes to design. For example the crossing out, the reworking of shapes into text and exploratory typography is innovative and something I’d like to learn from, I think that I can also offer new ways of looking at design and type to the company, My own colour sensibilities and sense of style would definitely benefit the studio.
•
I think my own style is very suited for Studio Frith’s type, and calibre, of clients, in that I like to design in ways that I N D I E or A R T I S A N brands go for.
•
I will need to develop more of this work however before applying for an internship, in order to show them more specific pieces of work/specific abilities,
P I N AT E X A sustainable fabric company, making fake leather from pineapple leaves. I first heard about the company through their involvement in the same fashion awards as Studio Frith They use very muted colours and earthy tones, while putting an emphasis on the farming aspect of their company, which I would be able to use my work for Manah Farm as a selling point when looking to collaborate with them.
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I personally feel drawn to Pinatex as a company as they grow their pineapple farms in the Philippines, and so I have a connection to their roots, and would love to convey an element of my culture in their company.
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I think that while their overall look is very photographic and sleek, they could benefit from an illustrative style in their promotion or social media channels.
MAMASONS
I have always been drawn to working with Mamasons because they are possibly the most popular Filipino branch in England currently. Their bright pastel and playful aesthetic is very much a style I would like to work in, and I’d love to reach out to get a commission with them, whether it be a promotional piece or something for display.
The food industry in particular has always been a big goal of mine to work with, and my portfolio could demonstrate this well as I have worked with food topics quite a lot throughout university, and so I think I would be well versed for this.
Some of the illustrations Mamasons uses on their online menu.
J OB OP E NI NG I AM A P P LY I NG TO: DEEPMIND An attempt to gain experience with real customer briefs in order to get bigger jobs more suited to official designer jobs.
Need to emphasize my broad set of skills
KEY POINTS •
DeepMind build AI to expand knowledge and fin new answers.
• • •
Commercial illustration skills or 2D concept art skills. – Very confident in these. Suggestions for artwork, and produce exploratory sketches. Occasional graphic design services.
• • • •
“Broad range of 2D artwork” – mention in CV/cover letter: ‘highly adaptable’ Regularly switch styles – this is something I’m already confident in. Create metaphorically narrative imagery Concept art for wide range of customer requirements – mention my own client briefs and commissions. Storyboarding to narrative brief and thumbnailing – lots of experience in this throughout uni.
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[DEEPMIND CV]
[DEEPMIND Cover letter]