LEAFF 2020 PROMOTIONAL CONCEPT

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New stories, new perspectives


My visual concept for LEAFF’s 2020 campaign takes an Escher inspired approach to capturing a collective of perspectives in one, reflecting the power that East Asian filmmaking has t o u n l o c k n ew p e r s p e c t i ve s i n We s t e r n audiences.


MAIN POSTER SERIES


MAIN POSTER SERIES


PERSPECTIVE ILLUSION CLOSE-UPS


PERSPECTIVE ILLUSION CLOSE-UPS


SUPPORTING POSTER SERIES


PRINT DETAILS: [ALL POSTERS] 190 GSM SEMI GLOSS FOR OUTDOORS AND INDOORS



PRINT DETAILS: [ALL TICKETS] 12-POINT GLOSS COVER PA P E R

BACK

FRONT






CO P P E R P L AT E GOTHIC BOLD A a Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt U u V v W w X x Y y Z z . 12 3 4 5 6 7 8 9 & (0) $ @


LONDON E

A

S

T

A

S

I

A

F

I

L

M

F E S T I VA L BAHNSCHRIFT BOLD

Aa Bb Cc Dd Ee Ff Gg Hh Ii J j K k L l M m N n O o Pp Q q R r S s T t U u Vv Ww X x Yy Z z . 123456789 & (0) $ @

BAHNSCHRIFT REGULAR

Aa Bb Cc Dd Ee Ff Gg Hh Ii J j K k L l M m N n O o Pp Q q R r S s T t U u Vv Ww X x Yy Z z . 123456789 & (0) $ @


PUBLIC POSTER MOCKUPS




EXAMPLE BANNER USED TO DECORATE T H E F E S T I VA L VENUE




EXHIBITION PRESENTATION I D E A L LY I W O U L D L I K E T O P R E S E N T A T T H E FRONT OF THE JAMES HOCKNEY GALLERY, WITH MY BILLBOARD LINING THE FIRST LEFT WA L L , S E PA R A T E C O L U M N S A T T H E C E N T R E F O R M Y M A I N P O S T E R S E R I E S, W H I L E M Y SECONDARY POSTERS LINE THE REST OF THE WA L L N E X T T O T H E B I L L B O A R D.





SUPPORTING POSTERS PRESENTED IN LINE AFTER THE BILLBOARD POSTER AT THE ENTRANCE [LEFT SIDE OF JAMES HOCKNEY GALLERY]




B A N N E R P R I N T, A N D LAMPOST BANNER PRINT WOULD BE PLACED AT THE SIDE OF THE JAMES HOCKNEY GALLERY ENTRANCE DOOR, AS A SORT OF INTRODUCTION TO THE P R O J E C T.


T I C K E T S I N A LT E R N A T I N G B R I C K D I S P L AY O N T H E S A M E WA L L N E X T T O T H E S U P P O R T I N G P O S T E R S, BUT WILL ALSO BE LAID OUT ON EXHIBITION SHOP STALL FOR PEOPLE TO LOOK AT CLOSE UP ON B O T H S I D E S.



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