Portfolio Creative Professional

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MarĂ­a PeĂąa Coto / mapecoo@gmail.com / +34 634470950 / mapecoo.com / IG:@mapecoo

mapecoo art /design /mkt & communication


ma rĂ­a pe Ăą a co t o International Creative Professional


? WHAT DO I DO?? Graphic Art (on/off) Brand Building Creative Direction Communication Marketing Social Media and much more

WHAT MAKES MY WORK UNIQUE? Artistic and creative mind. Combination of traditional techniques with digital ones, for getting unique visual results. Multidisciplinary professional: • Skills: Design/ graphic art/ video/ photo/ motion graphic. • Areas of knowledge: art/design/mkt/ communication/international cooperation. Flexible and collaborative working processes. Emphatic and motivated leader.


Visual identity • Mapecoo

VISUAL IDENTITY for my own brand Mapecoo Visual identity for my own brand, Mapecoo, including the logo and the personal cards shown in this page.

mapecoo Link to the creative process of this art work


PAINTING Original art work that I made with acrylic painting on canvas that has inspired my own branding


Visual identity • Mapecoo (phone cover)


Visual identity • Mapecoo



Visual identity • Mapecoo


Design & Graphic Art • Hoodie

DESIGN & GRAPHIC ART I combine the traditional drawing with digital techniques, for getting the best visual results. The combination of techniques and textures gives to the design works a very interesting and unique look.


Posters • Diseño

POSTERS Posters diseñados para trabajos puntuales.


Visual identity • Diversity Ambassador

VISUAL IDENTITY & LOGO I created the logo and visual identity of this program combining graphic design with handmade illustrations for giving to the brand a unique style. Link to the motion graphic for Instagram


Visual identity • Diversity Ambassador


Design and illustrations • Wedding Invitations

WEDDING INVITATIONS Personal and artistic design Personal design inspired in the stories and personality of the couple.


Kreyol-la • Logo

KREYOL-LA Proceso creativo Talleres con mujeres haitianas para crear la identidad visual de su marca y asĂ­ impulsar la venta de sus productos..


Visual identity • ReplanteART

VISUAL IDENTITY & LOGO for ReplanteART project ReplanteArt is a local development project that I leaded in Haiti, funded by a crowdfunding campaign. I designed the visual identity and graphic materials for this successful crowdfunding campaign.


Graphic Art • ReplanteART

GRAPHIC ART for ReplanteART project I illustrated these prints and designed the bag bellow for the rewards of the crowdfunding donors.


Leading workshops • ReplanteART

LEADING WORKSHOPS for ReplanteART project I led workshops with woman in Haiti for creating, in a participatory way, a brand for their products


Logo • Kreyol-la (ReplanteART)

LOGO AND PACKGING for KREYOL-LA brand (part of the project ReplanteART) Brand designed for Kreyol-la, a coffee and jewelry brand of the women’s cooperative with whom we worked in Haiti through ReplanteaART.

Cafe pour demain

Cafe pour demain


Engaging content • ReplanteART

ENGAGING CONTENT (DESIGN AND TEXT) for ReplanteART project Co-creation and co-design of the final report of the project ReplanteArt. Link to the complete report



Illustrations • Refest

ILLUSTRATIONS for REFEST project I was invited to participate in this project, which aimed to increase social awareness about migrations through the work of visual artists, poets and photographers from different European countries. I developed my work in Italy with women victims of human trafficking.


Illustrations • Refest

ILLUSTRATIONS for REFEST project The illustrations I created were exhibited in different formats in several festivals in Europe. Above, at the exhibition in Zagreb, Croatia, and below in Madrid, Spain.


Illustrations • Refest

ILLUSTRATIONS for REFEST project In the right, images of the exhibitions (Madrid and Zagreb). Bellow some of the illustrations I created.



Graphic design/ Layout • Realegalidad

LAYOUT I design brochures, catalogues or reports like this one that I did for Realegalidad project.


Social Impact Art • Realegalidad

LEADERSHIP OF A SOCIAL IMPACT ART PROJECT IN SAO PAULO

I led Realegalidad, a social art project for teenagers in a favela.


Illustrations for merchandising • Entrepreneurship event

ILLUSTRATIONS FOR CREATIVE MERCHANDISING Illustrations and designs for eco-friendly merchandising.

he difference between a small business owner and an entrepreneur comes down to scope. Most small business owners are mom-and-pop stores where the owners are just trying to run a small business and sell goods or offer services to locals. Entrepreneurs have big dreams of scaling their operation so they’re selling products or services across the country or around the world. Small business owners tend to be focused on the day-to-day, while entrepreneurs are thinking about the big picture at all times, and positioning their company with that in mind. For example, a small business plumber is just going locally from house to house, fixing the sink or installing a new water heater. An entrepreneur is trying to develop a new system of streamlining plumbing services that can be copied anywhere in the world, allowing them to open locations anywhere and build an empire.Successful entrepreneurs often are known as people who have a talent for seeing opportunities and developing them into profit-making businesses, and they’re able to evaluate the risk of doing so. Entrepreneurs also are associated with being visionary, which means they dream big and have big ideas. However, the main quality you need to be a successful entrepreneur is a determination to make your business venture succeed. You will need this mindset to handle the huge obstacles


Design • Web design

WEB DESIGN I have designed and created my personal website, in which I show my art works and creative process. mapecoo.com



Illustrations and layout • Book

ILLUSTRATIONS AND LAYOUT

I do illustrations and layout for books that make the reader enter in the world of the story.


Illustrations and layout • Book

Cuando cayó por segunda vez, no fue la altura lo que lo asustó. Sino la soledad. Cuando se cae, no siempre se está acompañado y se extraña lo que no se ve. Uno ya no piensa en los golpes y busca aliados, compañeros de ruta, cómplices de aventura… Ferxi sabe que la clave está en nunca abandonar la base. De lo contrario, toda la pirámide empieza a tambalear


Art & Design • Illustration & layout


Social Impact • STCP

ART FOR SOCIAL IMPACT COURSE for Serve the City, at the American University in Paris. On the right, the poster I created for the event. Bellow, images of the training.


Social Impact • STCP

Photos of the Art for Social Impact trainning tha I led at the American University in Paris.


Communication • Radio STCP

RADIO SHOW for Serve the City Paris I organized a radio show in World Radio Paris for Serve the City Paris.


Mkt events • STCP

EVENTS ORGANICER AND PROMOTION for Serve the City Paris Among my tasks at Serve the City Paris, I was organizing events and creating engaging content for promoting them in social media (IG, IN, FB and MeetUp)


Communication • Speaker

SPEAKER Selection of photos of different presentations or talks I have done in several contexts (conferences, art exhibitons, presenting projects, etc)


Communication

ARTICLES

LECTURES

Cerrar los ojos para ver, blog Heforshe. link

Speaker at “Heforshe, Arte y Género” (Art and Gender) at the Univ. of Oviedo Asturias, Spain. 2019

Article Libertad formal y expresiva, William Kentridge, El Comercio link Article Guerrilleras del Arte, Atlántica XXII link Article Mayoría en desventaja, blog “pobreza zero”. link

Speaker at “Eva tiene la culpa. Arte y violencia de género” (Art and genderbased violence) organized by the goverment of Asturias, Spain, 2018. Speaker at “Observatorio de Desigualdad de Andalucía” (Equality Observatory of Andalusia) 2018 Representative speaker at the Global Public Goods Conference in Santander. 2014


Artistic works • Photography

PHOTOGRAPHY WORKS Here a short selection of my photographs. I have two photo awards: 1.Photographic award “Viaxarte” XIV edition, A Coruña, 2017. 2.Photographic prize, “FEVOCAM”, Madrid, 2012. You can find a wider overview clicking here (more photos)



I hope that you enjoyed my portfolio. I look forward to discussing how to work toguether! :)


web: mapecoo.com Youtube: https://bit.ly/2P1AjkZ Fb: https://www.facebook.com/maria.penacoto Ig: @mapecoo IN: María Peña Coto E-mail: mapecoo@gmail.com

mapecoo


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