MBL CREATIVE. A / W 16 / 17
Marie Lewis Consumer Forecasting and Concept Development EFMM6002
CONTENTS Introduction to MBL Creative Womenswear Market Trend 1: Introduction Mystic Hope Trend 1: Inspiration Board Trend 1: Fabric Direction Trend 1: Textures and Graphics Trend 1: Key Shapes Trend 1: Customer Profile
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Trend 2: Introduction Evolving Trend 2: Inspiration Board Trend 2: Fabric Direction Trend 2: Textures and Graphics Trend 2: Key Shapes Trend 2: Customer Profile
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Trend 3: Introduction Exposure Trend 3: Inspiration Board Trend 3: Fabric Direction Trend 3: Textures and Graphics Trend 3: Key Shapes Trend 3: Customer Profile
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Trend 1: Micro Version Trend 2: Micro Version Trend 3: Micro Version
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Bibliography List of Illustrations
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MBL CREATIVE. MBL Creative is a professional fashion trend agency based
in London, delivering in-depth creative research. We give personal hands on experience to our customers. Forecasting is a fundamental tool for all businesses.
MBL Creative provides a realistic overview of seasonal
consumer trends, we help our customers pick the right trend concepts. Our team of trend spotters travel the world to discover latest inspirations, discovering street art, graphics and up and coming designers.
MBL Creative
At you get to gain knowledge and expertise on new trends emerging and the newest ideas as they are appearing, predicting accurate trend forecasting. We help you to have a clear direction on the seasonal trends.
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WOMENSWEAR MARKET
‘The main clothes shoppers are aged 16-34-years-old, the 7% rise in 25-34s over the next five years will benefit the womenswear market.’ (Mintel 2014a)
‘The womenswear market has grown by 4.6% in 2013 to reach £24.9 billion.’ (Mintel, 2014b)
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‘The global womenswear market had total revenues of £407.7 billion in 2013, representing a compound annual growth rate of 3.2% between 2009 and 2013. Clothing, footwear, sportswear & accessories retailers accounted for the largest proportion of sales in the global womenswear market in 2013, sales through this channel generated £280.1 billion equivalent to 68.7% of the market’s overall value.’ (Nexis, 2014)
There’s an opportunity for designers to think outside the box for womenswear, women are looking for unique clothing which stand out from everything else. But women are more bargain hunters than men.
From Mintel it ‘estimates that the women’s fashion market will grow by 22% between 2013 and 2018 to reach £30.4 billion, as women’s confidence increases on the back of a recovering economy’ (Mintel 2014c)
‘Approximately 65% of women bought clothes online in the last 12 months, which highlights that females remain keener online shoppers than their male counterparts. Online shoppers are skewed towards under-35s’ (Mintel 2014d)
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MYSTIC
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C HOPE To discover and resolve happiness of new research and treatments for mankind. Drawing out inspiration from deep sea creatures and how they have an impact on new discoveries and creations, detailing of microscopic photography, small cells and bizarre, surreal chemical colours and microscopic view of engineered creatures. We are taking full control over nature to keep things the way mankind desires. Humans struggle to survive without scientific treatments; organisms are a successful connection for unique ideas of research.
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Scientific. Biologically inspired. Fresh. Sense of relief. Survival.
TREND 1
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MYSTIC HOPE FABRIC DIRECTION Mystic Hope features a mixture of vintage lace, textured fabrics with decorative detail. The palette consists of artificial blends of colour. Clashing with transparent PVC’s, netting and rough pattern. Playing with intriguing prints and emerging colours which can be worn in the winter to stand out from the crowd. Forming delicate embossing onto the fabrics, with raw surface enhancement. With some metallic shimmering shades which reflect to the trend.
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Lace. Netting. Textured fabrics. Sheer. Cotton.
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TEXTURES AND GRAPHICS Microscopic photography, details of underwater creatures, graphic small cells which is beyond what the human eye could see, science and nature photography combined together, bizarre and surreal colour palettes.
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KEY SHAPES
Mystic Hope key shapes are high neck shirts, long blazers, midi skirts with lacing and woven knitwear. Structured items are layered together in simple textured silhouettes. Different materials are mixed and matched together to create a unique style.
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Structured blazers can be worn with slim fitted trousers and bold texture is key for the Mystic Hope look, so you stand out from the crowd.
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THE MYSTIC HOPE WOMAN
Jasmin is a Fashion student studying in London working part time as a junior designer at Sugar CRM in Cambridge, her taste in clothing is bright yet edgy and isn’t afraid to wear colour. What is your age? - 21 What are your interests and hobbies? - “Photography - Blogging - Socialising with friends - Rummaging through vintage and charity shops - Film” Where does your inspiration for your style come from? - “Fashion blogs, I tend to put my own twist on the clothes I wear.”
The consumer loves to hunt around in vintage boutiques to put together fun and bizarre clothing to reflect there personality. She loves to be out
socialising with
friends in bars and restaurants so she’s rarely at home. Addicted to social media to connect with friends and art
creatives for work. ‘Social media sites encourage you to share every facet of your life online’ (LS:N Global, 2013.)
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EVOL
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OLVING Evolving is inspired by human evolution and how we are changing the world with new extreme designs, what does the future hold for us? Enhancing technological advances to keep up with the pace of human life, the world is everchanging, rapidly evolving. New materials are being created to build an artificial world. It’s no longer a dream it’s a revolution.
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TREND 2
Futuristic | Innovative | Modern | 22
Texture | Evolve | Metallic | 23
EVOLVING
FABRIC DIRECTION Laser-cutting detailing on fabrics, with premium materials such as metallic coated leather. Striking prints including croc metallic grey tones emerging for Autumn/Winter 16/17, and rustic leathers to give a tougher structured look to the clothing. Inspired by 3D structural tile patterns using fabric manipulation.
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Premium leathers. Quilting. Polyester. Nylon.
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TEXTURES AND GRAPHICS Inspiration from graphics came from shapes of tiling on walls in the household, geometric structure from modern architecture, texture of liquid metal which gives off a metallic reflection. Viewing different gradients of colour and shapes from the images.
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KEY SHAPES
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Evolving look can be achieved with structured, boxy jumpers and tops to match with wide leg crop trousers. Texture and metallic leather is key for this trend with laser cut pattern on jackets. A simple small clutch is the main accessory needed for the evolving woman.
The looks are futuristic but are also maximum in fabrics and texture with a touch of dynamic metallic. Quilted textured coats are important to finish off the look.
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THE EVOLVING WOMAN
Georgina is a marketing communications manager living in London, Clapham Junction. What is your age? - 26 Do you use a lot of technology? - “Yes I have a Mac book pro, smart-phone, iPad and a Kindle.” What do you do in your spare time? - “Eating out at different restaurants in London, I try to go to the gym at least three times a week and enjoy going to local music gigs.” The evolving woman is always up to date with new technologies and connecting online with her friends and family. Every other month she loves to take mini breaks at the weekend to Paris to visit Family. Social singles ‘Singles now share, shop and socialise online. Being single means she can go on holiday when and where she wants. She can book last-minute breaks to European cities such as Berlin and London without having to check her partner’s availability. Our singles spend time in bars, nightclubs, restaurants and cafés, but they socialise as much online as they do offline.’ (LS:N Global, 2013)
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EXPO
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SURE Feeling exposed from society, women are feeling more and more insecure about themselves and their identity. The concept of beauty and capturing the soul of the persons identity from a work of art. We are given the illusion that women are confident in their own skin, their lovability and desirability are dependent on physical perfection. Privacy is a privilege, being exposed to the world of unknown.
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TREND 3
Exposure | Identity | Privacy | 34
Disclosure | Risk | Safety | 35
EXPOSURE
FABRIC DIRECTION Weathered textured surfaces are key for this trend and experimental home textiles. Fabrics include leathers, non-leathers, synthetic woven’s and bonded constructions. Textures of the materials have distressed prints and decayed atheistic. Fabrics have two tone combinations of colours including bronze, ash grey and black. Cracked and swirled patterns and gold tones on different leathers from crumpled and crushed finishes.
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Leathers. Non-leathers. Wovens. Wool.
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TEXTURES AND GRAPHICS The aesthetic to the trend is rough, rustic and distressed textures showing the raw movement of the trend exposed. Crackling, and peeling of old surfaces and flooring, which are fully exposing the first layer of the material.
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KEY SHAPES
The key shapes for the trend are harem tailored trousers slightly cropped lengths which hover above the ankle which give a sunken look, worn with polo neck crop jumpers to complete the look. Neutral and colour blocking fur jackets, texture is key for the trend.
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The look can be achieved with a long knit oversized dress which sits on the knee or below teamed with a fur jacket. A plain black jumpsuit is an essential for exposure to keep the trend fresh and directional.
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THE EXPOSED WOMAN Annelisa is a graduate from Sheffield Hallam University, graduating Sports Science. Working at Addenbrooks hospital in Cambridge as a physiotherapy assistant. What is your age? - 22 Is social media important to you? - “Yes, I stay connected with friends, and also use it to interact with fashion brands to get the latest updates and discounts.” Describe yourself in a few sentences? “Career driven and ambitious, I rely a lot on my smartphone and iPad, I couldn’t live without them. Travelling is key when I can fit it around work.” The consumer loves to travel and live life on the edge,
attending festivals throughout the summer months. In her spare time she goes to David Lloyd gym 3 times a week keeping a healthy but hectic lifestyle.
Athena Woman:
‘Career success and increased spending power are giving rise to a new breed of highly educated, affluent and entrepreneurial woman. These women exude a positive ‘alpha’ spirit, which is empowering rather than aggressive, and collaborative rather than competitive. They seek new products and services that place emphasis on fitness, wellbeing, and mind-body strength to fuel their hectic lives and help them achieve their end goals.’ (LS:N Global)
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MICRO VERSION
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PANTONE 2316 C
PANTONE 2254 C
PANTONE 17-5024
PANTON 5225 C
NTONE 5C
PANTONE 7688C
PANTONE 2975C
PANTONE 2726 C
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MICRO VERSION
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PANTONE 2695 C
PANTONE 14-5002 TC
PANTONE 12-0225 TCX
PANTONE 2126 C
PANTONE 412C
PANTONE 19-3908 TCX
MICRO VERSION
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PANTONE 7535 C
PANTONE COOL GREY 1-C
PANTONE 19-3908 TCX
PANTONE 7504 C
PANTONE DS 217-7 C
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BIBLIOGRAPHY
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Annelisa, member of the public. (2014) [Interview with Marie Lewis, 18 November 2014] Georgina, Fashion conwsumer (2014) [Interview with Marie Lewis, 18 November 2014] Jasmin, Fashion student. (2014) [Interview with Marie Lewis, 18 November 2014] LS:N Global. Tribes, Social singles,(2014) [ONLINE] Available at: https://www-lsnglobal-com.ucreative.idm.oclc.org/ tribes/article/7064/social-singles. [Accessed 03 January 2015]. LS:N Global. ATHENA WOMAN [ONLINE] Available at: https://www-lsnglobal-com.ucreative.idm.oclc.org/tribes/ article/8319/athena-woman. [Accessed 08 January 2015]. Mintel 2014a.Womenswear Market- market environment. [ONLINE] Available at: http://academic.mintel.com. ucreative.idm.oclc.org/display/704966/. [Accessed 19 December 2014]. Mintel 2014b . Womenswear introduction. [ONLINE] Available At: http://academic.mintel.com.ucreative.idm.oclc.org/ display/704962/ [Accessed: 19 December 2014] Mintel 2014c.Womenswear Market- market environment. [ONLINE] Available at: http://academic.mintel.com. ucreative.idm.oclc.org/display/704966/. [Accessed 19 December 2014]. Mintel 2014d The consumer, where do women buy clothes? At: http://academic.mintel.com.ucreative.idm.oclc.org/ display/704974/[ONLINE] [Accessed 19 December 2014] Nexis速 Report Linker : Womenswear: Global Industry Almanac, Market Line (2014) [ONLINE] Available at: http://www.nexis.com/results/ docview/docview.do?docLinkInd=true&risb=21_T21166984535&format=GNBFI&sort=BOOLEAN&startDocNo=1&resultsUrlKey=29_ T21166984539&cisb=22_T21166984538&treeMax=true&treeWidth=0&csi=8054&docNo=3. [Accessed 19 December 2014].
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LIST OF ILLUSTRATIONS
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Page 4: 1. Bullock, Dave. (2014) Hydrilla Verticillata At: http://eecue.com/a/1266/Photomicroscopy-new-slides.html [Accessed: 26. 11. 14] Page 6: 2. Schwemmer, Artem.Black and white image(2014) [Tumblr] http://helenaaaaaa.tumblr.com/post/12562292816 [Accessed: 29.12.14] Page 7: 3. Prue Stent, Pink paint on face. (2014) At: http://www.ignant.de/2014/11/11/pink-by-prue-stent/ [Accessed: 26.11.14] Page 8: 4. Juno, Paul. Canvas Art. (2014) At: http://www.thinkpositiveprints.com/2014/08/metallic-molten/ [Accessed: 01.12.13) Page 10: 5. Metallic shell. (2014) [Tumblr] At: http://cookedhead.tumblr.com/post/29856739390/themagicfarawayttreeabalone-shell [Accessed: 30.11.14] 6. Schrayer, Grover. Crystallization of polyethylene. (2010) At: https://www.flickr.com/photos/14833125@ N02/4802688436/in/pool-71827654@N00/ [Accessed: 28.11.14] 7. Lavender netted dress. (2014) At: http://www.elle.com/beauty/makeup-skin-care/tips/g7079/runway-nail-trendsfall-2012/?slide=4 [Accessed: 01.12.14] 8. Jelly fish. (2014) At: http://indulgy.com/post/9SmRlgfeD2/portuguese-man-o-war-physalia-physalis-is- [Accessed: 29.11.14) 9. Root cross section. (2014) At: http://visualplaygrounds.tumblr.com/post/74788650805/fevra-dicot-root-cross-section [Accessed: 7.11.14] 10. Gala, Gonzalez, dressed in lavender (2014) At: http://vanessajackman.blogspot.co.uk/2014/03/london-fashionweek-aw-2014gala.html [Accessed: 02.12.14] 11. Textured pattern Paris street style. (2014) At: http://www.niedsano.com/the-best-of-paris-street-style/ [Accessed: 25.10.14] Page 12: 12. Prada 2008 catwalk. (2008) At: http://www.popsugar.com/fashion/Fall-Glimpse-Your-Grandma-Lace-1773151 [Accessed: 03.01.15] Page 13: 13. White flower lace fabric At: http://www.wgsn.com/myfolders/zoom_image.php?item_id=image.21083218# 14. GOLD WHITE LACE fabric At: http://www.wgsn.com/content/board_viewer/#/54770/page/6 15. Vintage lace fabric At: http://www.zctextiles.com/blog/preserving-care-for-lace/ 16. Purple lace. At: http://www.wgsn.com/content/reports/#/Materials+&+Textiles 17. Purple netting. At: http://www.elle.com/beauty/makeup-skin-care/tips/g7079/runway-nail-trends-fall-2012/?slide=4 18. Purple sheer At: http://www.calicolaine.co.uk/lilac-cationic-chiffon-fabric-col-7.html purple sheer 19. Blue laser cut leather At: http://www.wgsn.com/content/board_viewer/#/54779/page/7 20. Green and cream metallic leather. At: http://www.wgsn.com/content/board_viewer/#/51730/page/13 21. Lace At: https://oneyounglovedotcom.wordpress.com/tag/lace-bow/ [Accessed: 15.12.14]
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Mystic Hope key shapes are high neck shirts, long blazers, midi skirts with lacing and woven knitwear. Structured items are layered together in simple textured silhouettes. Different materials are mixed and matched together to create a unique style.
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Structured blazers can be worn with slim fitted trousers and bold texture is key for the Mystic Hope look, so you stand out from the crowd.
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Futuristic | Innovative | Modern |
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Texture | Evolve | Metallic |
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Page 15 22. Soy bean under a microscope (2011) At: http://beyondthehumaneye.blogspot.co.uk/2011/04/give-me-strength. html [Accessed: 26.11.14] 23. Nakao, Sonoe. Green plant in the sea. (2014) At: http://elinka.tumblr.com/post/17874264583/inside-of-beautifulwater-by-sonoe-nakao (Accessed: 12.11.14) 24.Leaf of a Virginia spiderwort (2013) At: http://io9.com/photos-of-the-amazing-and-gruesome-world-under-amicros-1291328130 [Accessed: 26.11.14] 25. Ken-ichi Ueda Microscopic image. (2010) At: http://www.flickr.com/photos/ken-ichi/4614659898/in/gallery-tr ansphormetic-72157624276269006/ [Accessed: 26.11.14] Page 16/17 26. Top CAD filled in.(2014) At: http://www.wgsn.com. [Accessed: 15.12.14] 27. Lace skirt filled in. (2014) At: http://www.wgsn.com/ [Accessed: 15.12.14] 28. Chanel, Fall 2013 Couture detail (2013) At: http://www.style.com/fashion-shows#146 [Accessed: 03.12.14] 29. White lace jumper. At: http://www.adoreness.com/summer-manifesto-white-clothing-essentials/ [Accessed: 03.12.14] 30. White lace floral shirt. (2014) At: http://www.theyallhateus.com/ [Accessed: 04.12.14] 31. Sheer purple top. At: http://femme-belle.tumblr.com/ [Accessed: 04.12.14] 32. Floral jacket (2014) At: http://streetpeeper.com/fashion/rachael-wang-nylon-magazine 33. Carven 2013 Brown leather laser cut top At: http://www.vogue.it/sfilate/sfilata/collezioni-primavera-estate-2013/ carven/details/gallery/514653 [Accessed 24.12.14] 34. CAD Structured top with lace. At: http://www.wgsn.com [Accessed: 15.12.14] 35. CAD Long blazer http://www. wgsn.com [Accessed: 15.12.14] Page 18 36: Blue fur coat. (2014) At: http://carolinesmode.com/stockholmstreetstyle/art/312959/40_furry_looks/?pic=5 [Accessed: 01.12.14] 37: Travelling map (2014) At: http://hotcoffeelogic.tumblr.com/ [Accessed 26.11.14] 38: Cocktail At: http://www.pacificgrilltacoma.com/contact/red-cocktail-blackcroped-copy/ [Accessed: 02.12.14] 39: Vintage shop. (2014) At: http://www.shoreditchradio.co.uk/2011/10/beyond-retro-hits-stokey/ [Accessed: 02.12.14] 40: Canon Camera (2014) At: http://spotimg.com/photography-camera-praktica-super-tl-1000-wallpaper-hd-7699/ camera [Accessed: 02.12.14] 41: Apple Mac (2014) At: http://good-wallpapers.com/computers/21299 [Accessed: 02.12.14] 42: Bar London, Soho. At: http://www.designmynight.com/london/bars/soho/bar-soho [Accessed: 02.12.14] 43: Social media At: (2014) http://www.aptitude.co.uk/blog/why-social-media-is-the-hardest-marketing-platform-to-crack/ [Accessed: 02.12.14] Page 20 44. Dimacali, Raecen. Glitter makeup. (2014) At: http://www.eyeshadowlipstick.com/26716/green-light-district-gialalu/ [Accessed: 20.11.14] Page 22/23 45. Krupetskova, Alena. Cyber woman At: https://www.behance.net/gallery/Cyber-Woman/4773489 [Accessed: 20.11.14] 46. Blue tiling. http://www.redbubble.com/people/glenallison/works/5096167-blue-skies [Accessed: 20.11.14] 47. 3D structural tile pattern. At: http://www.style.com/fashion-shows#113 [Accessed: 22.12.14] 48. Futuristic Hand At: http://sink00.tumblr.com/post/91736819267/agentpepperpotts-kavichi-the-future-is-in-our [Accessed: 13.11.14] 49. The Eden project architecture. (2004) At: http://architecturia.tumblr.com/post/46015835962/charisma-arts-theeden-project [Accessed: 13.11.14] 50. Foil At: http://surrogateself.com/post/22815690748 [Accessed: 13.11.14]
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Evolving look can be achieved with structured, boxy jumpers and tops to match with wide leg crop trousers. Texture and metallic leather is key for this trend with laser cut pattern on jackets. A simple small clutch is the main accessory needed for the evolving woman.
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The looks are futuristic but are also maximum in fabrics and texture with a touch of dynamic metallic. Quilted textured coats are important to finish off the look.
Page 24 51: Proenza Schouler SS15. (2014) At: http://www.wgsn.com/catwalk_gallery/#gender=2&season=0&city=0&show=15991Proenza Schouler SS15 [Accessed 5.01.15] Page 25: 52: Blue tile fabric [WGSN] At: http://www.wgsn.com/content/board_viewer/#/54036/page/19 [Accessed: 20.12.14] 53: Grey square fabric [WGSN] At: http://www.wgsn.com/content/board_viewer/#/54036/page/8 [Accessed: 20.12.14] 54: Black leather laser cut out. At: http://www.joelandsonfabrics.com/uk/4781 [Accessed: 05.01.15] 55: Blue metallic leather. At: http://www.wgsn.com/content/board_viewer/#/54036/page/9 [Accessed: 20.12.14] 56: Sports luxe leather. At: http://www.wgsn.com/content/board_viewer/#/54036/page/11[Accessed: 20.12.14] 57: Silver croc At: http://www.wgsn.com/content/board_viewer/#/54036/page/16 [Accessed: 20.12.14] 58: Grey hole fabric At: http://www.wgsn.com/content/board_viewer/#/54770/page/9 [Accessed: 20.12.14] 59: Padded fabric. At: http://www.wgsn.com/content/board_viewer/#/54288/page/5 [Accessed: 20.12.14] 60: Grey fabric. At: http://www.wgsn.com/content/board_viewer/#/54036/page/23 [Accessed: 20.12.14] Page 27: 61:White Geometric boxes At: http://www.wall-library.com/prodshow/Geo/GEO003.html [Accessed: 05.01.15] 62: Diamond tile wall. At: http://gilesmiller.com/projects/diamond-columns-dubai-mall/ [Accessed: 05.01.15] 63: Liquid metal. At: http://lego-soccer.pinthouses.com/best-photos.yummy.news.204403126523166.girl.1042744. ws [Accessed: 05.01.15] 64: Verity, Polly. Sculptures (2006) At: http://www.flickr.com/photos/47699758@N00/308652919 [Accessed: 05.01.15] Page 28/29: 65: Jumper crop CAD At: http://www.wgsn.com/search[Accessed: 20.12.14] 66: Wide leg trousers CAD At: http://www.wgsn.com/search [Accessed: 20.12.14] 67: White hole jumper. (2014) At: http://www.pictacular.co/thehautepursuit/media/683538096998798478_10365980 [Accessed:21.12.14] 68: Padded coat: [TUMBLR]At: http://death-by-elocution.tumblr.com/ [Accessed: 21.12.14] 69: Lo, Kathy. Futuristic quilting At: http://www.dazeddigital.com/fashion/article/18765/1/proenza-schouler-aw14live-stream [Accessed: 21.12.14] 70: Croc clutch.(2014) At: http://www.wgsn.com/content/reports/#/Street+Style/w [Accessed: 21.12.14] 71: White laser cut coat street style. At: http://www.harpersbazaar.com/fashion/fashion-articles/miroslava-duma-whitelook-paris-fashion-week-street-style-fall-2013#slide-24 [Accessed: 22.12.14] 72: Structured crop. (2014) At: http://thechicstreetjournal.com/photos/ [ Accessed: 22.12.14] 73: Short sleeved top CAD [WGSN] At: http://www.wgsn.com/search/design_library [Accessed: 22.12.14] 74: Jumper CAD [WGSN] At: http://www.wgsn.com/search/design_library [Accessed: 22.12.14] Page 30: 75:PHIL OH. Metallic top. At: http://streetpeeper.com/fashion/laure-heriard-dubreuil-webster [Accessed:22.12.14] 76: Mac lipstick At: http://nottheitgirls.com/ask-a-makeup-artist-choosing-the-right-lip-color/ [Accessed 20.12.14] 77: Paris Eiffel Tower http://www.maxisciences.com/paris/wallpaper [Accessed: 20.12.14] 78: Socialising with friends At: http://www.giantbomb.com/forums/off-topic-31/how-to-make-friends-as-anadult-1483911/ [Accessed: 20.12.14] 79: London restaurant, Sloane Square. At: http://www.yourcoffeebreak.co.uk/travel/26338728020/the-botanist-asleek-and-modern-gatsto-pub-on-sloane-square/ [Accessed: 20.12.14] 80: Gym (2014) At:http://www.vouchercloud.com/blog/top-5-uk-gyms/ [Accessed: 20.12.14] 81: Live music At: http://www.collaborativeconsumption.com/2013/11/23/collaborative-consumption-for-live-musicfans/ (Accessed: 20.12.14]
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111 104 The key shapes for the trend are harem tailored trousers slightly cropped lengths which hover above the ankle which give a sunken look, worn with polo neck crop jumpers to complete the look. Neutral and colour blocking fur jackets, texture is key for the trend.
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The look can be achieved with a long knit oversized dress which sits on the knee or below teamed with a fur jacket. A plain black jumpsuit is an essential for exposure to keep the trend fresh and directional.
Page 32: 82: Crackled wallpaper. (2013) At: http://www.patheos.com/blogs/goodletters/2013/05/tuck-in-your-artifice-itsshowing/ [Accessed: 27.11.14] Page 34/35: 83: Woman with pain on her back. At: http://afidai.tumblr.com/post/30669402274 [Accessed:26.11.14] 84: Exposed mountain At: http://ralf-bohnenkamp.tumblr.com/post/16117059310 [Accessed: 24.11.14] 85: Balenciaga FW2013-2014 (2013) At: http://camilleovertherainbow.tumblr.com/ [Accessed: 11.12.14] 86: Textured rough surface [TUMBLR] At: https://www.tumblr.com/search/neutrals [Accessed: 01.11.14] 87: Borsi, Flora. behind her hand(2014) At: http://www.ignant.de/2014/07/18/ireel-by-flora-borsi/ [01.11.14] 88: Snowy mountain (2014) At: http://theultralinx.com/2013/12/random-inspiration-114-architecture-cars-girls-stylegear.html [01.11.14] Page 36/37: 89: Alexander-Lewis-PreFall-2013 At: http://www.stylebubble.co.uk/page/103 [Accessed: 04.01.15] 90: Bronze and brown leather At: http://www.wgsn.com/content/board_viewer/#/54036/page/17 [Accessed: 04.01.15] 91: Gold rough leather. At: http://www.wgsn.com/content/board_viewer/#/54036/page/17 [Accessed: 04.01.15] 92: Gold Cracked fabric (2014) At: http://www.wgsn.com/content/board_viewer/#/54036/page/21 [Accessed: 04.01.15] 93:White and black crumpled fabric. At: http://www.wgsn.com/content/board_viewer/#/54036/page/17 [Accessed: 04.01.14] 94:Crackled leather fabric At: http://kleidersachen.tumblr.com/page/2 95: Silver texture wool At: (2014) http://www.wgsn.com/myfolders/zoom_image.php?item_id=image.21280386# 96: Blurred textures Grey wool At: http://www.wgsn.com/content/board_viewer/#/55042/page/9 [Accessed: 04.01.15] 97: Hightex textile grey and black At: http://www.wgsn.com/content/board_viewer/#/54770/page/10 [Accessed: 04.01.15] 98: Black and white texture cotton At: http://www.wgsn.com/myfolders/zoom_image.php?item_id=image.21236447# [Accessed: 04.01.15] Page 39: 99: Cracked flooring (2015) At: http://death-by-elocution.tumblr.com/post/107433323510 [Accessed: 06.01.15] 100: Peeling paint At: http://ageofdistress.tumblr.com/ [Accessed: 06.01.15] 101: Rough surface (2014) At: https://www.tumblr.com/search/neutrals [Accessed: 06.01.15] 102: Rust texture (2014) At: http://ageofdistress.tumblr.com/ [Accessed: 06.01.15] Page 40/41: 103: Knit dress CAD [WGSN] At: http://www.wgsn.com/search/design_library [Accessed: 02.01.15] 104: Fur Jacket CAD [WGSN] At: http://www.wgsn.com/search/design_library [Accessed: 02.01.15] 105: Grey polo neck fur gilet At: http://www.stellawantstodie.net/search?updated-max=2014-12-21T12:25:00%2B01:00&maxresults=3 (Accessed: 30.12.14) 106: Woman in blue polo neck jumper At: http://www.wgsn.com.ucreative.idm.oclc.org/content/board_ viewer/#/51306/page/7 (Accessed: 5.01.15) 107: Black cracked crop jumper. (2013) At: http://www.style.com/fashion-shows#80 (Accessed: 20.12.14] 108: Woman in Black jumpsuit At: http://www.wgsn.com.ucreative.idm.oclc.org/content/board_viewer/#/51306/ page/10 (Accessed: 5.01.15) 109: Woman in tailored trouser and fur coats trend 3 http://www.wgsn.com.ucreative.idm.oclc.org/content/board_ viewer/#/51074/page/7 (Accessed: 5.01.15) 110: Polo neck CAD [WGSN] At: http://www.wgsn.com/search/design_library [Accessed: 05.01.15] 111: Tailored trousers CAD [WGSN] At: http://www.wgsn.com/search/design_library [Accessed: 05.01.15]
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Page 42: 112. Lewis, Marie. Photograph of the consumer, Annelisa. (2014) [Taken 20.11.14] 113: Annelisa training at the gym. (2014) At: http://www.davidlloyd.co.uk/at-david-lloyd/gym/personal-training gym [Accessed: 18.12.14] 114: Annelisa travelling in Thailand (2014) At: https://www.facebook.com/annelisa.caruso?fref=ts [Accessed: 18.12.14] 115: Thailand sea, travelling (2014) At: https://www.facebook.com/annelisa.caruso?fref=ts [Accessed: 18.12.14] 116: Afternoon tea At: http://katieandchelsie.blogspot.co.uk/2013/07/brit-rocks-tea-pots-afternoon-tea-at.html [Accessed: 18.12.14] 117: Cocktails (2014) At: http://blog.hossintropia.com/en/la-semana-del-coctel-en-londres/ [Accessed: 18.12.14] 118: Music Festival (2014) At: http://www.radiotimes.com/news/2013-04-12/the-best-summer-music-festivals [Accessed: 18.12.14]
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