Pr calender

Page 1

For Men

12 Month PR Calender



Marie Lewis.1206097. EFMM6003. Major Project & Career Planning.



For Men YOUR INVITATION TO AN EXCLUSIVE MENSWEAR LAUNCH


January 2016 Su Mo Tu We Th Fr Sa

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

The exciting journey begins with Céline for men showcasing it’s menswear collection during mens fashion week in Paris, at Palais De Tokyo.

For Men YOUR INVITATION TO AN EXCLUSIVE MENSWEAR LAUNCH


February 2016 Su Mo Tu We Th Fr Sa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29

Printed campaign in L’Officiel Hommes magazine, which comes out quarterly.

For Men YOUR INVITATION TO AN EXCLUSIVE MENSWEAR LAUNCH


March 2016 Su Mo Tu We Th Fr Sa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Soon after the mens collection is launched, women’s AW 17 ready to wear collection will be followed after, held at Paris fashion week.

For Men YOUR INVITATION TO AN EXCLUSIVE MENSWEAR LAUNCH


April 2016 Su Mo Tu We Th Fr Sa

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

Continuing social media engagement through constant updates on new events and product launches.

For Men YOUR INVITATION TO AN EXCLUSIVE MENSWEAR LAUNCH


May 2016 Su Mo Tu We Th Fr Sa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

AW showroom appointment bookings available which will be held in Paris.

For Men YOUR INVITATION TO AN EXCLUSIVE MENSWEAR LAUNCH


June 2016 Su Mo Tu We Th Fr Sa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

Showcasing Céine’s mens S/S 17 collection held in Paris.

For Men YOUR INVITATION TO AN EXCLUSIVE MENSWEAR LAUNCH


July 2016 Su Mo Tu We Th Fr Sa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Focus on digital marketing, updating the website with the new menswear collection, continuing to email customers to engage with them.

For Men YOUR INVITATION TO AN EXCLUSIVE MENSWEAR LAUNCH


August 2016 Su Mo Tu We Th Fr Sa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Provide regular press releases on the new collection, and keep up to date with regular social network updates.

For Men YOUR INVITATION TO AN EXCLUSIVE MENSWEAR LAUNCH


September 2016 Su Mo Tu We Th Fr Sa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

Book show venue and appointments, for run up of the menswear show in January 2017.

For Men YOUR INVITATION TO AN EXCLUSIVE MENSWEAR LAUNCH


October 2016 Su Mo Tu We Th Fr Sa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Digital copy of the look book is emailed to clients.

For Men YOUR INVITATION TO AN EXCLUSIVE MENSWEAR LAUNCH


November 2016 Su Mo Tu We Th Fr Sa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

S/S collection is released, magazine advertisers to be confirmed this month.

For Men YOUR INVITATION TO AN EXCLUSIVE MENSWEAR LAUNCH


December 2016 Su Mo Tu We Th Fr Sa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Showroom appointments being booked. Come into store to find a perfect gift for your partner for Christmas.

For Men YOUR INVITATION TO AN EXCLUSIVE MENSWEAR LAUNCH


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