MARKETING, ADVERTISEMENT & ENTREPRENEURSHIP

will conduct a campaign, but to be eligible for the chair, they must present their respective CVs and any other evidence for their expertise. Additionally, the candidates must have a clean record and proof of impeccable health. After a thorough analysis of the documents, conducted by a commission established by the leaders of the project, the name of the candidates will be put on ballot papers. The prospective inhabitants will have to vote by sending the codes positioned next to the candidates to an encrypted address. Every measure is going to be taken to avoid any kind of cyber-attack that could potentially compromise the elections.

The purpose of our marketing project is to prepare an informational campaign on Earth so that people on Earth who are willing to explore space become motivated and are well-informed of the challenges or risks they could face as well as educational and personal qualities they have to have in order to be eligible for flying to space.

Demographics

According to the United Nations Population Division’s World Population Prospect on 2019, below we can find the distribution based on age/sex indicator.

Group age 0-4 years 5-9 years 10-14 years 15-19 years 20-24 years 25-29 years 30-34 years 35-39 years 40-44 years 45-49 years 50-54 years 55-59 years 60-64 years 65+ years Total United Nations Total Population Age Male

8.79% 8.58% 8.25% 8.99% 8.79% 8.47%

7.85% 7.74% 7.75% 7.76% 8.01% 7.92% 7.9% 7.85%

6.91% 6.35% 6.16% 5.66% 4.88% 4.07% 9.06% 6.95% 6.36% 6.15% 5.61% 4.80% 3.94% 8.01% Female 8.59% 8.38% 8.04% 7.69% 7.56% 7.6% 7.67% 6.87% 6.34% 6.18% 5.72% 4.97% 4.21% 10.11%

We will conduct a survey for us to answer the question: “Do you want to go to space?”

Building the panel of respondents

We will choose the sample below of 80 respondents. The Panel was chosen to be distributed and be representative of the overall population, based on the distribution of percentages. As the overall population is 7.674 billions, our school project cannot build a sample based on the total population but we will work based on the distribution of percentages. When targeting the categories of people that will populate the Aphrodite settlement, we will not be discriminating based on race, sex or ethnicity, nor we will take into consideration whether they are married, have kids or are single. We consider that their intellectual, physical capabilities and strong motivation are all that matters. In order to respect children’s rights to freedom of choice of their profession and to be ensured that we send to space motivated people, fully aware of their decision, willing to assume both success and failure, we have decided to inhabit Aphrodite with adults over 25 years old. Furthermore, in children’s cases, medical problems might appear, as radiation is way more harmful in the developing stage of humans and for them to adapt from 3/8 to 1 g might be damaging as well. However, we will conduct survey on children as well to foresee whether they dream about flying to space one day and what we can do in order to help them understand what is expected of them and what education path they might follow so that they make informed choices. Moreover, we will not discriminate against the settlers’ origins on Earth as there is already proof that astronauts from all around the world who showed enthusiasm in exploration and vision, have already made a change in successful space projects.

In our distribution panel across 80 respondents, we included age categories for children, pre-teens, teens, students, new graduates, family starters, adults, senior adults. 8.79% children under 4 were distributed equally across all categories as babies start to discover their whereabouts on Earth.

Group age

Children 5-9 Pre-teen 10-14 Teens 15-19 Aphrodite Panel respondents

Total percentage

Total number 9.58% 8 Percentage Male

Total Male 9.79% 5

9.25% 8 8.85% 7 9.47% 5 9.01% 4

Students 20-24

8.74% 7 Young graduates 25-29 8.75% 7 8.92% 4 8.9% 4

Family starters 30-45 22.02% 18 22.16% 9

Adults 46 - 65 Senior Adults 65+ 21.77% 17 10.06% 8 21.5% 8 9.01% 3

Total 80 42 Percentage Female 9.38% 9.04% 8.69% 8.56% 8.6% 21.88% 22.08% 11.11% Total Female 3 3 3 3 3 9 9 5 38

After we established our panel, we built the survey in order to identify who is more willing to go to space, which age category and which gender. Qualities that the settlement’s residents are required to have are to be assessed later in the interview process. Firstly, we need highly motivated people to colonize Aphrodite. Therefore, our marketing campaign will identify the categories where people might need more information in order for them to take a decision. Our Survey model answers the question, “Do you want to go to space?” as well as to understand the reasons for their choices. Google Forms was used to generate the survey, based on the following questions. The Survey was completed by 80 respondents that match our panel of demographics and based on their answers, we got the following chart results:

Results

Out of 80 respondents, 25% responded Yes – they would go to space if given the chance. Out of 20 respondents who answered Yes (25% of total 80), 75% were Men/Boys (15 boys) and 25% were Women/Girls (5 girls). In the category “Children 5-9”, 1 out of 5 boys said yes and out of 3 girls, no one said yes. In the category “Pre-teen 10-14”, 3 out of 5 boys said yes and 1 out of 3 girls said yes. In the category “Teen 15-19”, 3 out of 4 boys said yes and 2 out of 3 girls said yes. In the category “Students 20-24”, 1 out of 4 boys said yes and out of 3 girls, no one said yes. In the category “Young graduates 25-29”, 2 out of 4 boys said yes and 1 out of 3 girls said yes. In the category “Family starter 30-45”, 2 out of 9 boys said yes, and out of 9 girls, no one said yes. In the category “Adult 46-64”, 2 out of 8 boys said yes and 1 out of 9 girls said yes. In the category “Senior Adult 65+”, 1 out of 3 men said yes and out of 5 girls, no one said yes.

Interpretation of results

While looking at the age distribution, we can see that the very young children are still very much attached to their families and want to stay on Earth, while pre-teens are more willing to leave Earth, the teens are the most excited to leave Earth, students are more willing to stay on Earth to study, new graduates want to explore space even though they are not as excited as the teens, the family starter age group wants to stay more on Earth, the adult age group wants to give space another chance and finally, senior adults are more willing to stay on Earth.

While looking at the gender distribution, we observe that most of the people who want to go to space are boys(75%). According to Reshma Saujani, founder of the “Girls who code”, “girls are raised to be perfect, to avoid risk and failure, get straight A’s, while boys are taught to be brave, play hard, being awarded for taking risks”. She is promoting an attitude towards encouraging girls to celebrate failures and play for the sake of playing, not necessarily for winning. Action items to launch information campaign for space exploration  Build posters to advertise for university studies in Space Science (Astrophysics, Robotics)  Organize competitions about space related subjects in order for people to study art and science and stir their imagination  Organize talks and debates in order to encourage young girls to experiment and research, even though they might fail, as failure is not final, but an attempt towards success

If the respondent is motivated and has the age of 25+, he can apply to become an Aphrodite resident, and will be evaluated psychologically if he fits the requirements. Aphrodite Settlement resident requirements

Competence  Passionate in either astrophysics, science, robotics, construction work, philosophy, psychology, arts or literature

Personal  Team player  Proactive, self-starter  Survives stressful situations with ease  Adapts easily to changes  Has no problem with spending time alone or with a small circle of friends for long time  Leadership  Empathic  More Balanced than adrenaline rushed  Athletic

Entrepreneurship

Our goal as a team was to bring this project as closer to a real-life realisation as possible. Therefore, we have thought, as a first step, about a non-profit organisation that would help us bring awareness to our cause, raise funds, as well as market the project to the general public. Therefore, we will establish “Space Horizons Foundation” in hopes of collecting funds for space exploration with the help of the art industry. Just as Corporate Social Responsibility gets corporations involved in coming up with innovative ideas for supporting communities, our foundation will ask communities of artists to brainstorm creative ideas for a noble cause, space exploration. Organizations such as already well-known auction houses, start-up communities of artists from art hubs around the world or international cultural foundations are invited to participate to our annual international competition, named “Art-For-Aphrodite” that will award the best projects that collect funds for space exploration. This will mean free advertisement for the artists, a sense of selfachievement for contribute to the progress of humanity as well as an excellent “social media” hub for artists in general.