RESEARCH & DEVELOPMENT HONG KONG
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TABLE OF
CONTENT
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INTRODUCTION
KEY TOOLS
THE SETUP
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THE AIM
INFORMATION FLOW
RESEARCH
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DEVELOPMENT
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SEASONAL TRENDBOOKS
BESTSELLER ASIA SEMINAR
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ASIA RETAIL ANALYSIS REPORTS
GUANGZHOU FABRIC SOURCING & CUTTINGS
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CAPSULE COLLECTIONS
Hong Kong
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INTRODUCTION
RESEARCH & DEVELOPMENT
The Research & Development team is based in Hong Kong and consists of 5 creatives. The purpose of the team is to support our colleagues across Asia & Europe.
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RESEARCH & DEVELOPMENT
KEY TOOLS
Asia Retail Analysis Created to reflect a quick overview of current in-season trends & tendencies seen at major retailers in Asia from high end, high street & local markets. The report features womenswear, menswear, kidswear & accessories. The latest reports can be distributed monthly via merchandisers across BESTSELLER Asia. The report may be used as in-season confirmation for main collections and/or to react on express collections.
and trimmings, which could also be used for collection development. Please find the seasonal trend books in our BESTSELLER buying offices in Hong Kong, Shanghai, Beijing, Dhaka & New Delhi.
Seasonal trend books In addition to our BESTSELLER Strategic Sourcing Seminar R&D will collaborate with BESTSELLER partners and provide seasonal trend books for womenswear and menswear biannually. The books will feature global tendencies - directional and essential - presented through fabrics and trimmings. The aim of the books is to showcase global trends as well as full information on fabrics
Inspiration // Trim & fabric sourcing travels For guidance on inspirational and fabric sourcing trips throughout Asia please feel free to connect with the R&D team. Furthermore, all colleagues are welcome to visit the R&D studio in Hong Kong, where they will have access to all materials such as; latest trend reports, seasonal trend books, magazines, trims & fabrics, collections and all kinds of other goodies.
Capsule collections Based on in-season gaps and requests from markets BESTSELLER Asia can react fast by developing capsule collections in collaboration with the R&D team.
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RESEARCH & DEVELOPMENT
THE SETUP
Vlatko Dukic Menswear Responsible Ida Chalmer Womenswear Responsible Mandy Ho Design assistant Michelle Chow Design assistant Eddie Li Design assistant
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RESEARCH & DEVELOPMENT
THE AIM
Support for: Merchandisers in China, India & Bangladesh buying offices Partners (Suppliers), tier 1, 2 +3 Brands: DK, India, Zalando, ASOS
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RESEARCH & DEVELOPMENT
INFORMATION FLOW
BESTSELLER
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BESTSELLE
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R&D
* Merchandiser’s in BESTSELLER’s buying offices; China, India & Bangladesh ** BESTSELLER’s brands in Denmark & India + ASOS & ZALANDO
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RESEARCH
Extensive research through: Major fashion- & tradeshows Street style Fashion influencers Up & coming brands WGSN, FashionSnoops & other forecasters Fabric/trim/yarn/garments markets High end, high street, local boutiques Magazines Social media
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TREND FOR EC A O
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-& RO ENDS R
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DEVELOPMENT
Seasonal trend books BESTSELLER Asia Seminar Asia Retail Analysis Reports Guangzhou fabric sourcing & cuttings Capsule Collection Daily Requests
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RESEARCH & DEVELOPMENT
SEASONAL TREND BOOKS
THE AIM The aim of the books are to showcase global tendencies - directional & essential presented through fabrics & trimmings.
THE LOCATION Please find the seasonal trend books in BESTSELLER’s buying offices in Hong Kong, Shanghai, Bejing, Dhaka & New Delhi.
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THE PROCESS
SEASONAL TREND BOOKS
1. Research
2. Trend direction
4. Seasonal trend books
3. Fabrics & trimmings
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RESEARCH & DEVELOPMENT
BESTSELLER ASIA SEMINAR
BESTSELLER Asia will host two major sourcing seminars for S/S & A/W seasons
VENUE Buying offices in Hong Kong, Shanghai & Beijing provide a venue where suppliers, buyers & manufacturers can meet and develop collections
PURPOSE R&D Hong Kong support BESTSELLER’s merchandiser teams with knowledge on trend direction, trims & fabrics
AGENDA Day 1 Trend release & inspiration Day 2 Fabrics & trim workshop Day 3-5 Collection meetings
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ASIA RETAIL ANALYSIS REPORTS
WHAT? Asia Retail Reports are created to reflect a quick overview of current in-season trends & tendencies seen at major retailers in Asia from high end, high street & local markets Featuring accessories, mens-, womens- & kidswear Distributed every 3rd week Inspiration gathered from: Hong Kong, Shanghai, Beijing, Guangzhou & Seoul
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ASIA RETAIL ANALYSIS REPORTS
HOW? The latest reports can be distributed monthly via merchandisers across BESTSELLER Asia WHY? ARA provides a quick overview of in-season trends & tendencies Check for fulfilling gaps & express requests Trend, print & colour confirmation for main collections & close-to-season direction for express department
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RESEARCH & DEVELOPMENT
GUANGZHOU FABRIC SOURCING & CUTTINGS
THE PURPOSE To share the latest in season fabrics from Guangzhou fabric market with our colleagues from our buying offices in Hong Kong, Shanghai & Beijing
THE AIM To optimize the speed and constant development of our fabric selection at BESTSELLER United China Ltd. Fabrics & report will be sent out once every two months to our head merchandisers in Hong Kong, Shanghai & Beijing.
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RESEARCH & DEVELOPMENT
CAPSULE COLLECTIONS
Based on our research and knowledge from our partners we provide capsule collections to brands on request BESTSELLER A/S Denmark BESTSELLER India Retail ASOS.COM ZALANDO.COM
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GET IN TOUCH RESEARCH & DEVELOPMENT
Vlatko Dukic Menswear Responsible vlatko.dukic@bestseller.com +852 3185 7232 Ida Chalmer Rasmussen Womenswear Responsible ida.ir.rasmussen@bestseller.com +852 3185 7235 Mandy Ho Design assistant mandy.ho@bestseller.com +852 3185 7266 Michelle Chow Design assistant michelle.chow@bestseller.com +852 3185 7234 Eddie Li Design assistant eddie.li@bestseller.com +852 2268 1120
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