Beyond The Interview Media Kit

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who we are

Let’s get one thing out of the way: we don’t know sh*t.

We're not experts. We're not scholars. We're not sociologists.

We're not "The Media." We're definitely not influencers. We're not even 30 yet. But one thing we are is insatiably curious about the world around us.

We're hungry for knowledge, context, tolerance, and, yes, even a little success along the way. And that's why we created Beyond The Interview. It's the only website out right now, dedicated to breaking down the barriers that prevent us from digging deeper.

We go beyond predictable conversation, into a deeply personal, uncomfortable place, because that's the only place we'll gain insight into the questions and answers that matter.

Our mission at BTI is to explore lives beyond the pictures, beyond the gossip, and beyond the mainstream media's incomplete portrayals.

We ask questions that touch upon weakness, strength, differences, crossroads, turmoil, family relationships, jealousy, controversy, and every other human experience that can transform or lead us to triumph and peace of mind. We talk to the up-and-comers, the faces you see all the time yet know nothing about, and the celebrities you wish you knew more about.

So much flies under the radar on this noisy Internet landscape. Luckily for you, we're fanatical pop culture consumers. We delve into the books, movies, documentaries, TV shows, Interviews, and podcasts that will give you perspective, if you're ready to listen.

We don't have all the answers. But surely, someone else does.

C O - F O U N D E R S

mariella rudi Mariella Rudi has worked as a multimedia journalist in her hometown of her hometown of Los Angeles for more than 8 years.

An avid reader and pop-culture whiz, Mariella prides herself on being a reporter with a knack for conversation and connection. She applies her newshound charisma and years of interview experience to unearth the theme of everyone’s story and empathize with her subjects.

When writing, she relishes the opportunity to experiment with form, like literary and gonzo journalism. A fundamental tenet of Beyond The Interview is to push past the ego. With this, it’s always her goal to have an interview be fun, interactive, and always frank.

nicole behnam Nicole Behnam is a columnist and feature writer from Los Angeles with more than 10 years of experience.

Nicole challenges her subjects and uses her unique personality to connect with them. Reporting is different in the digital age. This isn’t 60 minutes. Now, people can be real. Nicole’s not just interested in what you have to say, but how you feel, where you started, and what you’ve learned through your experiences along the way.

It’s common for reporters to sit back and rely on the old rules of journalism, but Nicole sees it differently. She helps people be brutally honest about subjects they normally would feel uncomfortable talking about.

She has served as the print and digital editor of Westside Today, Brentwood News, and Century City News. She has written for Time Out Los Angeles, Yo! Venice, and the Santa Monica Mirror, among others.

With her curiosity, sarcasm, and wit, she brings common insecurities to the surface, including her own. As an interviewer, she has found that her interviewees are more candid when they aren’t sitting across someone in a pantsuit who meets them with an air of superiority.

Nicole’s writing has been featured in The Hollywood Reporter, Los Angeles Business Journal, WestsideToday, Jewish Journal, and The Huffington Post, among other outlets. Nicole graduated from the prestigious Annenberg School of Journalism at the University of Southern California as a Public Relations Major.

She holds a journalism degree from Pepperdine University, where she served as executive editor of Pepperdine Graphic Media’s newspaper, online site, and magazine. It was there that she also won national Pacemaker awards—considered the Pulitzer Prize of college journalism—for feature story of the year and advertorials in newspapers.

She also works as the editorial assistant at to Edward Goldman, host of NPR’s “Art Talk,” with a focus on social media, research, and, of course, art in L.A.

what we do We're relatable. Our headlines come from everyday conversation, not a podium.

What we want is the truth from experts, celebrities, and the girl and boy next door so that our audience can have solutions and insights at their fingertips. The editors and writers of Beyond The Interview came up in the industry during a time when traditional media was proclaimed dead, a time when answering someones question about what you wanted to do for a living beckoned a laugh and a "But why?" But here we are. We go beyond the traditional, expected media analysis, interviews, and essays to deliver radical yet empathetic stories. Our front page is dissected into four different categories: 1. Truth Serum — entertainment and cultural commentary 2. Getting Personal — essays 3. Experts Speak Up — video and written interview series with people of importance 4. Social Issues — quick blogs of the day's latest reflections

@beyondtheinterview

@byndtheintrview

Beyond the interview

our audience We are who our audience is.

D E M O G R A P H I C S Ages 18-34. 55% women, 44% men. 55% are aged 25-34.

Our audience are smart, young, and educated media consumers. They've lived through the MySpace age and are in the throes of #MeToo and Instagram dominance—they want something fresh and aren't afraid to vote with their dollar. 70% is from the US.

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55% AGED F

Source: Google Analytics, SquareSpace Analytics, and Instagram Insights.

L I F E S T Y L E Our audience's interests can be divided into the following dominant affinity categories: media & entertainment: music and movie lovers. news & politics/news junkies; lifestyle & hobby enthusiasts/fashionistas; shoppes; health and fitness buffs; technophiles, celebrities & entertainment news; TV shows and reality shows; and visual art.

Source: Google Analytics, SquareSpace Analytics, and Instagram Insights.

M E D I A

H A B I T S

72% of our traffic comes from social media. 21% come direct. And the rest comes from search engines. More than 80% view our site through mobile.

Source: Google Analytics, SquareSpace Analytics, and Instagram Insights.

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our reach F O L L O W E R S 11.6k followers on Instagram 2,947 likes on Facebook 3,110 followers on Twitter Everyday we're growing.

E N G A G E M E N T We post on social media everyday. Whether it's original content or reposts, our audience looks to us for the freshest, hottest takes on pop culture and news. We interact directly with everyone who @'s us. We average 9,000 impressions, 250 likes on Instagram, and 5,000 views on our Stories.

opportunity We want to partner with you. If we don't approach journalism conventionally, why would it be any different with advertising?

We want to grow together.

Advertorials and ad space on our media website, including sponsored posts on social media across all platforms, are up for grabs. We'll work with you to fine tune an ad campaign that both speaks to our joint audience.

We have an additional income revenue in the pipeline that we want to extend to our advertisers: an e-commerce store for writers by writers called @BeyondTheDesktop. Like Beyond The Interview’s mission statement, the BTI Store will be a highly curated collection of utilitarian object to entertain, decorate, comfort, procrastinate, get-down-to-business, wind-down, chill out, educate, style, and otherwise megaphone your tastes and proclivities to the world beyond the Internet.

Every time we feature an artist, designer, photographer, musician, ceramicist, —basically anyone who creates tangible objects—we’ll feature their goods in our shop. We’ll locally source most of our goods and expand conservatively to affordable outsourcing. We can't wait to work with high-end and original office supply and stationary stores and manufacturers on this new project in the coming months.

We post every article across all platforms. With a sponsored article or interview with you and your brand/company, we can fully disperse your message to our audience.

F A C E B O O K

@ByndTheIntrview's Twitter is dedicated to the best insights and breaking news. It's also often the birth place of Instagram's best-performing posts—get in on the ground with a photo, video, or shoutout on our Twitter page.

Facebook is the mecca of media content. There's no limit to what we can collaborate on for Facebook—videos, photos, albums, and links can increase clicks to your brand/company and reach hundreds of thousands of 18 to 34 year olds and their friends and family.

Create an personalized ad to live on our website pages and newsletter campaigns.

Create an personalized ad to live on our website pages and newsletter campaigns.

L E T ’ S

We can create sponsored Instagram posts disguised as our signature memes, portraits, collections, videos, statistics, throwbacks, and quotes. Check out our content to see the signature voice and look BTI has crafted on Instagram.

Double down and promote these #ads to capitalize on our reach and overall impressions.

T W I T T E R

C O L L A B O R AT E

I N S T A G R A M

C O N T A C T Contact editor@beyondtheinterview.com or mariella@beyondtheinterview.com.

Or in true Millennial fashion, just send us a DM @beyondtheinterview.

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