CIS Manual MAC Cosmetics by Mariell Midtbø Bøyum

Corporate Identity Manual MAC Cosmetics

D Name: ID: Module: Lecturer:

Mariell MidtbĂ¸ BĂ¸yum 110046691 Graphic Design 1 Zaity Musa

Contents Introduction 3 Logo

Brand signature variations 5 Logo size / Logo clearspace 6 Violatios 7 Colour variations 8

Typography

Supporting typography 10 Typefaces and Family variations 11

Colour

Colour of brand identity elements 13 Special colour 14

Buisness Application 15-18

Corporate Application Letterhead Buisness card Envelope

Marketing Application 19-22

Poster Packaging Brochure

Introduction This is a Corporate Identity Manual created in order to ensure that the graphic elements is made in same style as the visual identity of MAC Cosmetics. The logo, colour, typography and illustrations are chosen specially to be the image of the brand. Before making any new elements please do follow this manual to ensure the products is in the right design and fit the image created for MAC Cosmetics. It is important that every word is read and followed. These guidelines reflect MAC Cosmetics values exclusive, elegant and good quality. Let this Corporate Identity Manual be a essential tool in maintaining the identity for the brand for a long time.

Logo

Logo This is the logo for MAC Cosmetics seen in the two apperances. The logo is mainly typography put together. This is not a font, but shapes made with Pen Tool and Elipse Tool in Adobe Illustrator CS6. The logo is inspired by the font family of Century Gothic and Gill Sans MT. The logo still have the same classic style as the old logo and does look classy, stylish and elegant at the same time. As the brands image the logo will fit right in as the rest of the identity elements. The logo should only be used in black or white. The logo shall always be transparent and can be used on different kind of coloured background that the sales product is coloured in. This is the original logo preferred arrangement for all applications.

White background

Black background 5

Logo size The logo should never be reproduced for print any smaller than minimum 50 mm width. Here you can also see how the logo looks in 100 mm width and 150 mm width. 150 mm 100 mm

50 mm

100 mm

150 mm

50 mm

150 mm 100 mm 100 mm

50 mm

150 mm

50 mm

Logo clearspace It is important to keep the logo clear of any other graphic elements. To ensure this, a clear space rule has been established to indicate the closest any other graphic elements can be positioned in relation to the logo.

Violations Here is some examples of violations of what you should not do with the logo. The logo should not be done any changes to. Please keep the logo as it is made. It is important to keep the logo the same to have the correct image and that the logo is the same in every product and element. The logo can only change colour like example if there is a special campaign or occation like national day, holiday or to support a specific case. In the third example on the next page the left one is for christmas and the right one is to support a campagin in Norway against breast cancer.

Do not change the size of the logo by dragging from the left or the right side to make it thinner.

Do not change the size of the logo by dragging the top or the bottom.

Do not duplicate the logo and make more copies next to it.

Do not turn down the opacity on the logo, then you change the colour and it should always be black or white.

not change the size of one of the elements Do not delete one of the elements in the logo. X Do X in the logo. It should always keep the same 7

size.

Colour Variations The logo should only be used in black or white. The logo shall always be transparent and can be used on different kind of coloured background that the sales product is coloured in. Here is some samples of how to use the logo with a coloured background. The one with the clearest way of seeing the logo should always be chosen so on a red background both variations work but the white one stands more out so that one should be used over the black one. Of course the colour of the logo should always match with the text and other elements.

Typography

Fonts and variations When using text these fonts should always be used and not any other. Only headline fonts can be used diffrently if a special occasion for example if there is a special offer when school starts again in august the headline font can be a look-a-like college font or for christmas a more curly/handwritten font is ok. So headline font can easily be different by occasion and special times. Bread text should always use chosen font for keeping image.

Caviar Dreams a b c d e f gh i j k l mn o pqr s tu vw x y z ABC D E F GHI JK L M NO P Q R ST U VWX YZ 12 3 456 7 8 9 0 ., < > / ?:; { } []\ !@ # $%

Caviar Dreams Bold abcdefghijklmnopqrstuvwxyz AB C DE FG H IJ K L MN O PQ RS TU V WX YZ 1234567890.,<>/?:;{}[]\!@#$%

Agency FB ab c d e fg hi j k l m n o p q r s t uv wxy z ABC D E F GH IJ KL M N O P QR S TUVW XYZ 123 4 56 78 9 0 ., < > / ? : ; { } [ ] \!@#$ % 10

Bread text The following fonts Centyry Gothic, Courier New, Gill Sans MT and Myriad Pro are mainly for use as bread text, undertext or information text. But the fonts can also be used as headline font.

Century Gothic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890.,<>/?:;{}[]\!@#$% Courier New abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890.,<>/?:;{}[]\!@#$% Gill Sans MT abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890.,<>/?:;{}[]\!@#$%

Myriad Pro abcdefghijk lmnopqrstuv wx yz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890.,<>/?:; { } [ ] \! @ #$% 11

Colour

12 12

Colour The main colours for MAC Cosmetics Identity is white and black. The other colours depends what product, occation or time of the year. As long as the logo is not changed colour on the other elements and products can be made in colour as long as it only sticks to one extra colour and that it fits together and keep MAC Cosmetics image.

C = M = Y = K =

0 0 0 0

R = 255 G = 255 B = 255

C = M = Y = K =

0 0 0 100

R = 0 G = 0 B = 0 #B9212F

#000000

C = M = Y = K =

0 16 27 40

R = 167 G = 145 B = 125

C = M = Y = K =

19 100 89 9

R = 187 G = 32 B = 47

#A7917D

#FFFFFF

# BCBCBC

C = M = Y = K =

27 21 21 0

R = 188 G = 187 B = 187

Special colour

Summer theme

C = M = Y = K =

43 1 17 0

R = 114 G = 208 B = 212

#8DD0D4

C = M = Y = K =

3 0 68 0

R = 252 G = 241 B = 115

C = M = Y = K =

34 12 53 0

R = 174 G = 194 B = 142

#FCF173

Autumn theme

C = M = Y = K =

# D19B42

19 40 87 0

R = 209 G = 155 B = 66 # AEC28E

Buisness Application

Buisnesscard, envelope, letterhead and email header These are the Corporate Identity Elements such as letterhead, envelope and email header. These elements should not be done any changes with because that would destroy the matching look for the brand. The design for the buisness application is simple, elegant and fits completly with the rest of the Corporate Identity Elements made for MAC Cosmetics.

M-A-C Cosmetics 130 Prince St. 3rd fl. New York 1 800 588 0070 contact@maccosmetics.com

www.maccosmetics.com facebook.com/maccosmetics twitter.com/maccosmetics

Buisnesscard Front side

Buisnesscard Back side

MÂˇAÂˇC Cosmetics 130 Prince St. 3rd fl New York

Envelope Front side

Envelope Back side

M·A·C Cosmetics 130 Prince St. 3rd fl New York

1 800 588 0070 - contact@maccosmetics.com

D Letterhead

NEWS

WHAT’S NEW

SHOP PRODUCTS PRODUCTS

BESTSELLER

STORES

ARTISTRY

Email header

GIFTCARD

INSPO

Marketing Application

Poster, packaging and brochure These are the Marketing Application such as poster, packaging and brochure. These elements should not be done any changes with because that would destroy the matching look for the brand. One of the poster and the brochure is an example of how to make marketing products. MAC Cosmetics do often have a celebrity to make their own and front lipstick or eye shadow and other products.

Caramel

NET. WT/POIDS NET 3 g/0.1 US OZ

MAKE-UP ART COSMETICS TORONTO, ONTARIO CANADA M5V 1R7, LONDON W1K 38Q / MML8 MADE IN CANADA/FABRIQUE AU CANADA MACCOSMETICS.COM 2016

NET. WT/POIDS NET 3 g/0.1 US OZ

MATTE LIPSTICK / ROUGE A LEVRES

MATTE LIPSTICK

Bring this next time to a

MAC Store and get

Buy 3 get

10% off !

1FREE

For online use the code: MAC10off 1 800 588 0070 contact@maccosmetics.com www.maccosmetics.com facebook.com/maccosmetics twitter.com/maccosmetics M·A·C Cosmetics 130 Prince St. 3rd fl New York

TOP 3

MAC’s lipstick in colour Wild Red is perfect to use with smokey eyes for party or with classy clothes at daytime!

favourites

99 RM

BAD GAL - RIRI WOO - PLEASURE BOMB

D Rihanna for MAC

MAC’s stone pressed eyeshadow will make you party ready in 1-2-3! Also works good with natural make-up for daytime.

MAC’s foundation for face and body is the smoothest foundation we ever made! We are sure you will love it in summer, winter, spring and fall!

v MAC Cosmetics have for a long time provided special products of high quality for your skin. Now will you get the old and new ones even better! We are busy making the perfect colours matching your skin. So if you are having trouble finding the perfect one please try out our newest application Foundation Finder in the links below. Good luck!

SALE

D Get VIP invite to the pre-sale online SMS “MACSALE” to 2200

NET. WT/POIDS NET 3 g/0.1 US OZ

MAKE-UP ART COSMETICS TORONTO, ONTARIO CANADA M5V 1R7, LONDON W1K 38Q / MML8 MADE IN CANADA/FABRIQUE AU CANADA MACCOSMETICS.COM 2016

D Caramel

NET. WT/POIDS NET 3 g/0.1 US OZ

MATTE LIPSTICK / ROUGE A LEVRES

MATTE LIPSTICK

SALE

D Get VIP invite to the pre-sale online SMS “MACSALE” to 2200

Bring this next time to a

MAC Store and get

Buy 3 get

10% off !

1FREE

For online use the code: MAC10off 1 800 588 0070 contact@maccosmetics.com www.maccosmetics.com facebook.com/maccosmetics twitter.com/maccosmetics

D Rihanna

99 RM

for MAC

M·A·C Cosmetics 130 Prince St. 3rd fl New York

TOP 3 MAC’s lipstick in colour Wild Red is perfect to use with smokey eyes for party or with classy clothes at daytime!

D Rihanna for MAC

MAC’s stone pressed eyeshadow will make you party ready in 1-2-3! Also works good with natural make-up for daytime.

MAC’s foundation for face and body is the smoothest foundation we ever made! We are sure you will love it in summer, winter, spring and fall!

I’m looking for...

Try our new master mascara and get the model look!

D Beauty Lab I’m looking for...

I’m looking for...

Buy now

#MACCOSMETICS

Try our new master mascara and get the model look!

D TUTORIALS BEAUTY LAB

Buy now

#MACCOSMETICS

SHOP

INSPO WALL

D Beauty Lab

Red Velvet - 79 RM

BEAUTY LAB

SHOP

INSPO WALL

FACE

BEAUTY LAB

EYES SHOP

LIPS

INSPO WALL

Red Velvet - 79 RM

Buy 3 get

1FREE

favourites

Buy online at PRE-Sale 5th may In stores from 10th may

BAD GAL - RIRI WOO - PLEASURE BOMB

MATCH

FACE

EYES

LIPS

SAVE

M·A·C Cosmetics 130 Prince St. 3rd fl New York

1 800 588 0070 - contact@maccosmetics.com

Welcome to MAC Cosmetics

This is the logo for MAC Cosmetics seen in the two apperances. The logo is mainly typography put together. This is not a font, but shapes made with Pen Tool and Elipse Tool in Adobe Illustrator CS6. The logo is inspired by the font family of Century Gothic and Gill Sans MT. The logo still have the same classic style as the old logo and does look classy, stylish and elegant at the same time. As the brands image the logo will fit right in as the rest of the identity elements. The logo should only be used in black or white. The logo shall always be transparent and can be used on different kind of coloured background that the sales product is coloured in. Here is some samples of how to use the logo with a coloured background. The one with the clearest way of seeing the logo should always be chosen so on a red background both variations work but the white one stands more out so that one should be used over the black one. Of course the colour of the logo should always match with the text and other elements. The logo can only change colour like example three if there is a special campaign or occation like national day, holiday or to support a specific case. In example three the left one is for christmas and the right one is to support a campagin in Norway against breast cancer. The logo can only change colour like example three if there is a special campaign or occation like national day, holiday or to support a specific case. In example three the left one is for christmas and the right one is to support a campagin in Norway against breast cancer.

D Best regards

Mariell Midtbø Bøyum Department of communication MAC Cosmetis

M·A·C Cosmetics 130 Prince St. 3rd fl New York

D M·A·C Cosmetics 130 Prince St. 3rd fl New York 1 800 588 0070 contact@maccosmetics.com

M·A·C Cosmetics 130 Prince St. 3rd fl New York

www.maccosmetics.com

1 800 588 0070

contact@maccosmetics.com www.maccosmetics.com

facebook.com/maccosmetics twitter.com/maccosmetics

NEWS

WHAT’S NEW

SHOP PRODUCTS PRODUCTS

BESTSELLER

STORES

ARTISTRY

GIFTCARD

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