Giving Momentum to co-create our city
Gellerup today
Gellerup today ‣
The biggest social housing project in Denmark
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Many large green areas and tall buildings
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Very few places to spend longer amounts of time
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Surrounded by main roads, making it feel separate from Aarhus
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Often presented as being troubled and associated with crime
Gellerup today ‣
This vibrant area has 6000 inhabitants
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81% are non-western nationality, which make a diverse and multicultural environment
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A rich food culture
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Half are unemployed or uneducated - opportunities!
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1/3 are under 18 years old - this is the new generation
Gellerup tomorrow
Gellerup tomorrow ‣
Create a ‘city’ - with urban solutions and ensure diversity in terms of functionalities
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Central, modern shopping street
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Removing some apartment blocks
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Renovation of the apartments
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Filling in with new houses
TRANSFORM THIS NEW SPACE WITHIN THE MUNICIPALITY BUILDING
TO CONNECT GELLERUP TO THE REST OF AARHUS CELEBRATE THE NEIGHBOURHOOD AND ITS DIVERSITY TO SUPPORT EVERYBODY TO BRING THEIR IDEAS TO LIFE
DIFFERENT PEOPLE USING MOMENTUM WE DON’T EVEN KNOW THAT WE HAVE AN IDEA!
WE HAVE AN IDEA BUT DON’T KNOW WHERE TO BEGIN!
WE WANT TO TAKE OUR COMPANIES, PROJECTS AND ASSOCIATIONS TO THE NEXT STEP!
DIFFERENT PEOPLE USING MOMENTUM retired
WELCOME
mom
unemployed
IMPULSE WEEK
students
COMPLETED IDEAS
DIFFERENT PEOPLE USING MOMENTUM helping others
RESOURCES & WORKING SPACE
textile designing
food cargo bike
COACHING MENTOR FACILITATOR
music festival
MICRO-INVESTMENTS AND PILOT LAUNCH
DIFFERENT PEOPLE USING MOMENTUM ACFC Soccer Club
DEVELOP VOLUNTEERS INTO JOBS
Sigrid’s Space Art in Gellerup
ATS CRAFTSMAN
PROFESSIONAL NETWORK
SMAG a la GELLERUP CATERING
REACH THE DANISH MARKET
PART CITY LAB PART MAKER SPACE PART COMMUNITY HOUSE PART CO-CREATION
PART CITY LAB PART MAKER SPACE PART COMMUNITY HOUSE PART CO-CREATION MOMENTUM IS GRASSROOTS AND SHAPED BY THE PEOPLE WHO PARTICIPATE!
PEOPLE RELATE TO THE SPACE IN DIFFERENT WAYS
THE SPACE RELATES TO PEOPLE IN DIFFERENT WAYS
Impulse place
Flexible work spaces
Permanent studios
Pop-up shops
Flexible workspaces Facilitator point
Permanent studios
Open spaces
MOMENTUM STRATEGIES
URBAN INSTALLATIONS #MOMENTUMAARHUS
URBAN INSTALLATIONS RIDEHUSET
URBAN INSTALLATIONS STORE TORV
MOBILE MOMENTUM
IMPULSE WEEK
CORPORATE SOCIAL RESPONSIBILITY
GROWING NATIONALLY AND INTERNATIONALLY
PHASE 1: BUILDING THE BRAND
NOW
MOBILE MOMENTUM
CSR PROGRAM
A temporary studio that kickstarts the first project ideas. Get people from Gellerup involved from the beginning. Builds on the work of Instant City.
Partnerships with big companies are established. Mentors, coaches and facilitators are trained. Practice in the Mobile Momentum.
BUILD INTEREST Mysterious monuments around the city with #MomentumAarhus. Pointing to the new location.
PHASE 2: KICK OFF!! OPENING DAY MOMENTUM is a reality. Celebration with potential stakeholders and residents from all of Aarhus. First ideas from the Mobile Momentum are showcased.
PROGRAMS BEGIN RUNNING Impact weeks. Flexible work spaces are used. Permanent studios are rented. Shop is selling goods from Momentum participants.
PHASE 3: LONG TERM PROGRAM SHOPS INSIDE MOMENTUM
CSR PROGRAM GROWS
People rotate using the temporary inside pop-up shops to test selling products and services. Permanent shop continues to sell items from all Momentum participants.
ONGOING IMPACT THEME WEEKS Every 2 month a new impact week happens. Themes change based on local interest. Example themes: Food, fashion, film, health, music, etc.
As the number of projects increase, new mentors, coaches and facilitators need to support. New companies are offered the Momentum CSR program.
PROJECTS GROW INTERNATIONALLY Partnership with other municipalities is established so that projects can grow in the public sector.
WELCOME TO