MARIETTA COLLEGE PIONEERS ATHLETIC VISUAL IDENTITY GUIDELINES SECOND EDITION • OCTOBER 2006
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This introduction originally accompanied the first edition of these guidelines that were printed in 2003. Introduction In the 168 years Marietta College has been in existence there has never been a unifying symbol of the Pioneers. The word Pioneers has never had an established, consistent symbol. Athletic teams came up with their own symbols and lettering and it was very difficult to pinpoint the College’s official brand. The athletic department has determined an identity system that will make a stronger statement for the College is important. Now is the perfect time for us to put a visual representation of what “Pioneers” represents. A new symbol that will coincide with the opening of the Dyson Baudo Recreation Center and a new era at Marietta College. By giving the Pioneers a visual identity, Marietta College will have a professional look and a higher profile as a college. Many larger institutions (Boston College, BYU, and San Diego St. University) have been able to update their logos and team colors, giving them a unified look and an overall professional feel. The new logo design will provide the athletic department with the opportunity to bring uniform colors back to one standard and give the College a consistent look across all athletic teams. This consistent look will hopefully also ignite a new interest to the retail sale of clothing and merchandise to fans, alumni, and students. The new athletic logo will unify all of our students, alumni, parents, fans, and athletic teams. It can give the athletic department a consistent look and the feel of a “big time” college program. The new logo is flexible and gives each coach choices as to how to use the logo without changing the overall feel and look of the logo. The logo comes in both one color and in a black and white version. It will be used on all material so that it conveys a simple and consistent message from Marietta College. As Marietta College continues to strive for excellence in and out of the classroom, it is imperative that the entire athletic department communicate with a clear, consistent public identity. The development of Athletic Visual Identity Guidelines by the entire athletic department is critical to achieving this objective. The most basic yet comprehensive component of a strong institutional athletic image is a unified visual presentation. Collectively, all elements of the Marietta College Athletic Department must present to the world a consistent image that reflects our quality, professionalism and mission. The Marietta College Pioneers name carries heavy responsibility. It stands as the sum of the institution’s many parts and embodies the authentic, recognizable essence of this institution. It must reinforce to many diverse audiences a definitive and unique impression. Every time someone from Marietta College communicates with the public, it contributes to our reputation. Public appearances, publications, stationery, newsletters, T-shirts, displays, business cards, advertisements, media interviews, Web sites, flyers, signs and
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other forms of communication represent not just the individual or program, but the entire College. As symbols of a winning athletics program, the logos and logotype must be used appropriately in both printed and electronic publications. When used correctly, the result are strong, consistent graphics that inspire confidence in players and staff and enhance the reputation of the program and the institution. This Athletic Visual Identity Guidelines manual outlines how and when athletics department staff, merchandising and printing vendors, and the media may use the Marietta College Pioneers athletics logos and logotype in publication. This manual covers most, but not all, examples of acceptable usage. For clarification on the appropriateness of other usages, please consult the Director of Athletics or the Office of College Relations. By complying with these specifications, you help project and protect a clear, unifying image for the College. Marietta College’s Athletic Visual Identity Guidelines feature a new visual identity, alternate logos, usage guidelines, typography guidelines and a new, approved stationary style. Note The information contained in this manual is intended as a guide to the graphic standards followed by the Marietta College Athletics Department and the Office of College Relations. Staff members have been authorized and directed to review all logo applications, including those complying with the guidelines listed here. If you have a question about any of the points mentioned in this publication, please contact the athletic director at 740.376.4667, or the Office of College Relations at 740.376.4715.
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Athletic Visual Identity Guidelines All materials printed or produced by the Marietta College Department of Athletics, or in the name of Marietta College Pioneers, will adhere to the guidelines of the Marietta College Athletics Visual Identity. Extra copies of the manual are available from the Department of Athletics. The graphic elements contained in this guide are not to be altered in any manner and are reserved for use by Marietta College Athletics only. The Director of Athletics must approve any exceptions. •
• •
Individuals may not order any merchandise (clothing, stationery, etc.) that do not conform to these guidelines, including all items purchased/produced inhouse or by third-party vendors. Apparel-related items may require additional guidelines. Please contact the Director of Athletics or College Art Director. All design and ordering of stationary, envelopes, and business cards must be initiated through the Office of College Relations.
Marietta College’s athletics imagery is one of the most visible representations of the College’s visual identity. In order to strengthen and maintain this image, the College has developed this guide to define specific, acceptable uses of athletics logos, images, and fonts: • When printing the names of individual teams and programs, the College’s approved, specially designated type font must be used. • Each of the images shown in this guide must appear in a horizontal and square position. No other format is acceptable. • Use of any previous images, letterhead, and other athletic design elements must be discontinued as new items are ordered. • In accordance with all graphic standards and uniform guidelines, images shown are only a sampling of how the logos will be personalized to fit each athletic program.
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Marietta College Visual Identity Marks Marietta College’s athletic visual identity is based on a system of official graphic marks, coordinated to help the public easily identify the College athletics and to promote Marietta’s distinctiveness and visibility among its many important audiences. The images depicted are the official athletic visual identity marks of Marietta College. To promote strength and consistency—and to protect important trademark registrations— use of these marks should adhere to the graphic standards outlined in this manual.
Official Marietta College Athletics Logo The primary Marietta College Pioneers athletic logo uses a stylized Pioneer and incorporates the word “Pioneers” in white with a Sliver/gray and Navy Blue outline. For the vast majority of applications, the Primary Logo should be used. The primary logo is preferred for most uses. Where possible, print the entire image in Marietta College Blue (PMS 281 or PMS ) and either Metallic Silver, 30% of PMS Black, or PMS Cool Gray 3.
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Secondary Logo Use of the secondary logos is acceptable for most applications, and is used at the discretion of the individual coach or Director of Athletics. The following secondary logos and wordmarks are permissible, but are to be used as the first choice when not using the Primary Logo. •
“Pioneers Head Logo”
Wordmarks • “Marietta” is fully acceptable to be used as the secondary mark and is to be used when not using the Primary Logo.
•
“Pioneers Word Logo”
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Logo Type Options There are two logo type options for general athletics use. Either one may be used. In addition, each individual program has its own team-specific logo type designation for related items.
Example 1: This is how the PIONEERS Logo Type would be used with an individual program.
Example 2: This is how the Logo Type would be used with an individual program.
Example 3: This is an example of how the one-color PIONEERS Logo Type would be used with an individual program or general athletics.
Example 4: This is an example of the onecolor Logo Type would be used with an individual program or athletics in general.
Example 5: This is an example of the one-color Primary Logo and how it can be customized for an individual program.
Example 6: This is an example of the fullcolor Primary Logo and how it can be customized for an individual program.
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Guidelines To assure that the logos are used correctly, the following guidelines have been established. Exceptions to the rules outlined below require approval of the Office of College Relations. Color Reproduction The official colors of Marietta College are “Marietta Blue” (Pantone Matching System PMS 281 for coated paper and PMS 295 for uncoated paper) white and gray. When gray or metallic silver cannot be used the alternative is 30% black. All of the Marietta College visual identity marks must appear in their entirety in either Marietta Blue (PMS 281 coated, PMS 295 uncoated), black, gray, or in white for reverse-out applications. Since white is one of Marietta’s official colors, white paper is usually a better choice than off-white or colored papers for printed publications, and provides a white background when reversing out Marietta’s athletic visual identity marks. When ordering materials from a vendor (for example, shirts and mugs) asking for “navy blue” is acceptable.
281 C
295 UC
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White
Cool Gray 3
Metallic Silver 877
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Reproduction and Minimum Size Whenever possible, the logo should be used in one of the standard sizes as described in this manual. The logo must never be reproduced smaller than the minimum size. Reducing the logo further compromises the integrity of the icon and the readability of the wordmark.
Primary Logo Minimum size width 1.25 inches
Pioneers Wordmark Minimum size width 1.75 inches
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Head Logo Minimum size 1.25 inches
Marietta Wordmark Minimum size width 1.75 inches
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Incorrect Logo Usages To ensure visual consistency, promote recognition, and preserve its trademark status, the Marietta College logo must not be altered in any way. The illustrations below demonstrate many, but not all, incorrect uses of the logo: 1.
The logo should never be reproduced from a Web site or previously printed publication.
2.
The logo cannot be redrawn, re-set, reproportioned or distorted, nor can it be printed from an unapproved or unenhanced electronic output (for example, laser printer, fax or copy machine).
3.
The logo should never be printed within a border or other type of artwork.
4.
To ensure legibility, the logo is best used on a solid background, rather than overprinted on a photograph, on a heavily textured design or on top of other words.
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The logo cannot be substituted for the words "Marietta College Pioneers" in a publication’s title; nor can it be used as the subject "Marietta College Pioneers" in a sentence, tag line or slogan.
tonight
Support the 6.
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The words "Pioneers" and "Marietta College" cannot be set in another typeface and used in place of the official logotype.
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7.
The Pioneer head and logo should not be reversed; the head must appear to be looking right.
8.
Colors should be printed exactly as shown in the color breaks, or as necessary to comply with NCAA regulations. THERE SHOULD BE NO COLOR SUBSTITUTIONS!
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The logo should not be reproduced at an angle other than horizontal.
10. The logo Pioneers Word Logo and Pioneers with mascot cannot be produced with anything other than either A) the text Marietta College or B) the individual sport team. Both Marietta College and the sports team cannot appear under the logo.
L B A L K E T S A B
11. Logo cannot be separated from the “Pioneers” art unless approved. Only in a few specific cases can the Pioneer art be removed (example: 2003-05 football helmets). A L L E T B K S B A
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12. NO PRE-EXISTING ARTWORK MAY BE USED ON ANY MARIETTA COLLEGE ATHLETIC MATERIAL. ANY ARTWORK, FOR ANY NEW MATERIAL SHOULD BE ARTWORK DESCRIBED IN THIS MANUAL.
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Reverse Applications The athletic logo, on occasion, will need to be printed in reverse (white logo on dark background). Special artwork for this usage has been created so that the logo will always be easily distinguishable. When this form of use is required (in black and white or in color), the correct artwork must be obtained from the Office of College Relations along with printing advice and approval. All logos may be reversed out. Meaning they may be reproduced as white on a dark background. THIS IS NOT RECOMMENDED AS A FIRST OPTION AND SHOULD ONLY BE USED IN EXTREME CASES WHERE ONE OF THE OTHER LOGO OPTIONS CANNOT BE USED. A 1-color version of all logos are available on the CD included with this package and are available through the Sports Information Office or Office of College Relations. All other logos on a dark background are produced with a white border or a keyline. If this form of the logo will not work, the correct artwork must be obtained from the Office of College Relations along with printing advice and approval.
Primary Logo Reversed
Primary Logo on color background with a keyline (white border).
Patterned Backgrounds All marks should not be used on patterned backgrounds if at all possible. If there is a question that arises about the useability on a patterned background please feel free to consult the College Art Director about the logo usage.
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Control or Protected Area When using the logo, it is important that the area immediately surrounding the logo remain free of type or other graphics, so that nothing competes with the logo itself.
The gray represents the CONTROL AREA
Logo Use with Other Symbols Only the athletic logo or Marietta College logo is to be used on official college publications. The Marietta College Pioneers athletic logo may appear on the same page with that of another organization, but only to show co-sponsorship of an event or program, or as an illustration of group membership (i.e. Ohio Athletic Conference institutions); in either case, approval by the Director of Athletics or Office of College Relations is required. Specialty Applications Specialty applications of the logo (mugs, bumper stickers, T-shirts, decals, etc.) must be approved in advance by the Director of Athletics or Office of College Relations.
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Letterhead Marietta College’s official athletics letterhead may be ordered by contacting the Office of College Relations. Athletic departments may order letterhead customized for their individual program as shown below. To maintain consistency and professionalism in all College correspondence, individual campus entities or persons may not design their own letterhead. To order letterhead, call the Office of College Relations, Director of Printing and Production at ext. 4727 (on campus) or at 740.376.4727 (off campus).
Doug Foote, Head Men’s Basketball Coach Marietta College • 215 Fifth Street, Marietta, OH 45750-4013 Phone: (740) 376-4612 • Fax: (740) 376-4674 • E-mail: footed@marietta.edu • www.marietta.edu
CUSTOMIZED PROGRAM-SPECIFIC LETTERHEAD
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Envelopes The standard address block used for all Marietta College athletic envelopes and labels is illustrated below. For more information, or to order, contact the Office of College Relations at ext. 4727 (on campus) or at 740.376.4727 (off campus). CUSTOMIZED PROGRAM-SPECIFIC ENVELOPES
Patrick Holguin, Head Coach Men’s and Women’s Soccer 215 Fifth Street, Marietta, OH 45750-4013
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Business Cards To maintain a consistent and professional image for Marietta College, the business card format illustrated below will be used for all athletic department personnel. Individual campus units or persons may not design their own Marietta College business cards. To order business cards, call the Office of College Relations at ext. 4727 (on campus) or at 740.376.4727 (off campus).
Curt Wiese Head Football Coach
215 Fifth Street Marietta, OH 45750-4013 Phone: (740) 376-4664 Fax: (740) 376-4440 E-mail: wiesec@marietta.edu
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Correspondence Style Guidelines To provide a more standardized, professional look for Marietta College correspondence, the College suggests that the letter begin at least 2.5” from the top of the page with a 1” margin at both the right and left. A 11/4” margin should be set at the bottom of the page. Letters should be printed in 11 point Arial (sans serif ) or Times New Roman (serif ) font and should follow the format shown below.
2.5 “
1“
April 5, 2006
Mr. Name O. Person 123 Maple Street Marietta, OH 45750 1” 1”
The progressive subway ran away noisily, because umpteen obese Macintoshes laughed, even though elephants kisses umpteen silly Klingons, but five lampstands gossips, even though one almost angst-ridden ticket tickled two chrysanthemums. One orifice marries umpteen dogs. Obese orifices bought umpteen quite angst-ridden subways. Two lampstands fights the purple trailers, and one subway tickled the silly dogs. Five progressive chrysanthemums partly drunkenly bought umpteen very obese televisions, although the chrysanthemums quickly abused one irascible dog. Umpteen orifices partly drunkenly fights chrysanthemums.
1“
One cat tastes five bourgeois trailers. The orifice grew up, then two pawnbrokers tickled Quark. One quixotic elephant untangles five orifices. Obese bureaux grew up. Five almost irascible trailers annoyingly abused umpteen mats, yet the obese Jabberwockies auctioned off one bourgeois subway, then five elephants laughed. The fountain untangles two trailers, although Phil gossips, and bureaux slightly cleverly perused one subway. Two aardvarks marries the botulism, although one Klingon annoyingly kisses the mat.
Second sheet letterhead margins
One speedy chrysanthemum ran away, however two pawnbrokers fights the bourgeois lampstand, although Dan towed one aardvark.
1.25”
Doug Foote, Head Men’s Basketball Coach Marietta College • 215 Fifth Street, Marietta, OH 45750-4013 Phone: (740) 376-4612 • Fax: (740) 376-4674 • E-mail: footed@marietta.edu • www.marietta.edu
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1.25 “
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Recommended Type Styles The recommended type styles for Marietta College’s stationery and campus-wide marketing materials are listed below. These type styles possess a dignified, easy-to-read quality and their use is encouraged for body copy in brochures, newsletters, advertisements, and other communications. If you have a question about a font usage please contact the College Art Director 740.376.4715. SERIF
StonePrint-Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 abcdefghijklmnopqrstuvwxyz1234567890 StonePrint-Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 abcdefghijklmnopqrstuvwxyz1234567890 StonePrint-Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 abcdefghijklmnopqrstuvwxyz1234567890 StonePrint-Roman Small Caps ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 abcdefghijklmnopqrstuvwxyz1234567890 StonePrint-Italic Small Caps ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 abcdefghijklmnopqrstuvwxyz1234567890 Times New Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 abcdefghijklmnopqrstuvwxyz1234567890 Times New Roman Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 abcdefghijklmnopqrstuvwxyz1234567890
SANS SERIF
Arial - Normal ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 abcdefghijklmnopqrstuvwxyz1234567890 Akzidenz Grotesk - Normal ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 abcdefghijklmnopqrstuvwxyz1234567890 Akzidenz Grotesk - Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 abcdefghijklmnopqrstuvwxyz1234567890 Akzidenz Grotesk - Normal ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 abcdefghijklmnopqrstuvwxyz1234567890 SECOND EDITION • OCTOBER 2006
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Baseball Logo and Crew Shield Under the current Athletic Visual Identity the Marietta College Baseball logo and crew shield will be kept in use. The baseball MC and crew shield will ONLY be used in references to the Marietta College baseball team and crew teams. All color standards and identity standards will apply to the baseball MC and crew shield.
Official Marietta College Logo
In the summer of 2006, the Marietta College President and Cabinet officially approved this logo to serve as Marietta College’s primary visual identity mark of the institution for use on its stationery package, merchandise, and all printed and electronic publications. The “Erwin Tower” oval icon represents Marietta College’s history of commitment to academics and to its liberal arts foundation.
Official Marietta College Seal AR
I ETTE N S
I G I LLV M
V E R I TA S
•S
LV X • E T
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The Marietta College seal is the official ceremonial mark of the institution. As such, it is reserved for more limited use than the logo.
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Approval Process If a job is produced through the Office of College Relations, then it meets the guidelines set forth in this document and will receive an approval number for the vendor responsible for producing the job. If for some reason a department produces a piece that carries the Marietta College logo, but has not been produced by College Relations then that job will need to be approved by College Relations. The person or department developing a job needs to submit a copy of the project to College Relations in person or by email. The project will then be reviewed by the College Relations staff (to ensure the logos and colors are correct) and will be either returned for adjustments to be made or approved and assigned an approval number. An approval number is required before a vendor may begin working on that job. The approval process is not intended to slow down the production of a job and it will be done in as timely a manner as possible. Trademark Information Marietta College’s athletic visual identity marks are currently in the process of being registered with the U.S. Patent and Trademark Office. This means that: • Neither the College’s marks or approximations may be used to identify entities other than Marietta College. • The College’s rights to revenue generated by the commercial use of its marks is protected. • The College’s marks cannot be altered or used inappropriately without jeopardizing legal protective status. • Marks, when used on apparel, should be displayed with the “TM” symbol indicating trademark status. Merchandising The College presents a wide variety of merchandise to students and alumni. The primary hub for Marietta College merchandise is the College Bookstore, which has developed strategies for incorporating the College’s athletic visual identity into its merchandise. Campus departments, offices, and program areas may also order merchandise for the audiences that they serve. Although these items are often prepared according to the prevailing fashion style or vogue, most suppliers are capable of preparing customized items to match Marietta College’s athletic visual identity. While additional production costs may sometimes result, vendors must always reproduce our official visual identity marks as designed and match PMS 281 or PMS 295 exactly (for printed materials) or as closely as possible for other merchandise where PMS matching capabilities do not exist (usually Navy Blue). To protect the trademarks of the College, all items bearing Marietta College’s name or logos must be officially licensed and approved. The Office of College Relations is responsible for coordinating the College's licensing and trademark program. This office must approve all merchandise bearing the name and/or symbols of the college prior to SECOND EDITION • OCTOBER 2006
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manufacturing or distribution. The College strongly suggests that when ordering items (such as mugs, keychains, shirts, and pens) that you do so through the Office of College Relations and by contacting the Director of Printing and Production (ext. 4727). The Office is prepared to handle such requests and in many cases can save the client money by taking bids from multiple merchandising vendors. Camera-ready art can be e-mailed to vendors so they may produce their merchandise according to Marietta’s standards. The Office of College Relations will be the sole judge of acceptability and reserves the right to grant approval of uses and designs that may deviate from these guidelines. Note to Vendors The visual identity marks depicted in this manual are trademarks of Marietta College. All graphic standards and restrictions outlined in this manual apply to the production of all merchandise—whether purchased by the College or by outside funding. Design alterations or substitutions are strictly prohibited without the express written consent of the College Art Director (see page 25 for contact information). All jobs produced at Marietta College that carry the official logo need to have an approval number (as discussed on page 23). Without this number, Marietta College reserves the right to reject delivery of, and payment for, materials containing unauthorized or incorrect usages of the Marietta College visual identity marks, including the College logo, seal, and athletic logos.
How to Obtain Visual Identity Marks Marietta College’s visual identity marks are available by requesting production-ready files through the Office of College Relations or the Sports Information Director. (Please allow 1-2 working days for your request.) Contact Information: Art Director Marietta College 215 Fifth Street Marietta, OH 45750 ext. 4715 (on campus) 740.376.4715 (off campus)
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Office of College Relations Contacts Hub Burton Associate Vice President for Alumni Relations and College Relations ext. 4402 740.376.4402 hub.burton@marietta.edu Tom Perry Director of College Relations ext. 4408 740.376.4408 perryt@marietta.edu Ryan Zundell Art Director ext. 4715 740.376.4715 zundellr@marietta.edu Adeline Bailey Director of Printing and Production ext. 4717 740.376.4717 baileya@marietta.edu Frank Diller Web Master ext. 4857 740.376.4857 frank.diller@marietta.edu Jeff Moyers Print Shop Supervisor ext. 4610 740.376.4610 jeff.moyers@marietta.edu
SECOND EDITION • OCTOBER 2006
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