Hazelwood Brand Guidelines Template

H A Z E LWO OD

studios brand guidelines Design by M A R I G O L D S T U D I O S

brand guidelines

H A Z E LWO OD

studios

Design by M A R I G O L D S T U D I O S

studios

Design by M A R I G O L D S T U D I O S

brand guidelines

H A Z E LWO OD

table of content

Hazelwood B R A N D G U I D E L I N E S

TABLE OF CONTENT

Welcome to Hazelwood -

Website & Grids

Fa cebook

35

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P i nteres t

37

L etter from the C EO

01

We b s i t e L ayout

21

Bra nd Ph ilos ophy

03

Gr id Sy s t e m

23

Bra nd Pers ona l ity

04

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Stationery -

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25

05

Folde r & E nve lop e

27

Prim a ry L ogo

07

Sw i n g Ta g & Ts h i r t

29

S ec ond a ry L ogo

09

L o go C ons truc tion & Us a g e

11

Ty pogra phy

13

C olor Pa lette

Social Media

15

Patterns & Tex tu res

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17

S o c i a l Me d i a Me t r ic s

30

Ic onogra phy

17

31

Photo gra phy

S o c i a l Me d i a Guide l i ne s

19

I n s t a g r a m

33

39

Conta ct Deta i l s

41

Hazelwood

Bus i ne s s Ca rd & L e t t e rhe a d

The I ns piration

O ver view

WELCOME TO

Brand Elements

Summary

welcome

01

Letter from our C H I E F

EXECUTIVE OFFICER

Hello Darlin’!

Welc ome to the Ha ze lwo o d S t u d i o s t e a m .

Th is is a great s ec tion to a dd a le t t e r f rom t he ow ne r / CE O le t t i n g ne w c ome r s t o t he comp a ny know a b ou t the bu s ines s h is tor y, v a lue s , m i s s ion s a nd g iv i n g t he m a w a r m we lc ome t o t he tea m.

O videbit iu mq u i c oratis qui s q ui s e t ur aut dolup t a t i s t ore ro volut q ui dolore s m a x i mus , s er fer up tur, doluptatem fu gita e nis q u i a m ex pl iq ue a b i nt ve l iq uide ro t e nt i bus , e s t ius , s i m i , o c c u s ci piciet a l i tatu s a ec a ep eles s impore nita e r unt d ipid i t dolor i bus aut at i a p a r io t e m l a b or i s t e t i m i , ut quunt.

C EO, Ha ze lw o o d S t u d i o s

Hazelwood

Katniss Everdeen

WELCOME TO

o c c u m q u ia ea veris au t e a q ua e p e aut ip s um volor i a volor i a m q uat e s i t at ur? E he nt i bus denes ci i s s ed i a

02

Hazelwood B R A N D I N T R O D U C T I O N

BRAND PHILOSOPHY

Tell people a l ittle bit a b ou t how the c omp a ny g ot s t a r t e d .

Our brand vision.

A story a b ou t the fou nder a nd wh at d rove t he m t o bui ld t he

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company from the

To b e a re cogn i s ed f a s hion br a nd a nd the f i r s t choice when

ground up.

c on s ume r s con s ider qua l i ty, ti meles s ga r ments .

Ovidebit iu mq u i c oratis q u is q u is etu r aut dolup t a t i s t ore ro

Our brand mission.

volut q u i dolores m a x imu s , s erferup t ur, o c c um q ui a e a ve r i s aut eaqu a epe au t ips u m voloria volor i a m q uat e s i t at ur?

Ehentibu s denes c iis s ed ia doluptatem f ug i t a e n i s q ui a m explique a b int vel iq u idero tentibu s , e s t ius , s i m i , o c c us c i

WELCOME TO

Hazelwood 03

piciet a l itatu s a ec a ep eles s impore ni t a e r unt d ipid i t dolor i bus aut at i a pa rio tem l a b oris tet im i, u t q uunt .

Our p a s s ion for q ua l i ty ha nd ma de products a nd res p on s i ble c om me rc e i s a pl atfor m where we provide cl ients wi th t i me le s s pieces that i ncor p or ate qua l i ty, a nd bui ld a n e m i t ion a l bond wi th the through emotive a pp ea l . O ur cl ients a re t he re a s on a nd the i n s pi r ation for ever y thi n g we do.

Our brand values.

Cre at ive , Fa s hion a ble, Con s cious nes s , Hones t, K i nd , Rel i a ble, A s pi r at ion a l , Down to E a r th, Comp a s s ion

We value kindness.

Our t one is a lway s pol ite, helpfu l a nd k i nd . We a re n’ t pus hove r s but we unders ta nd th at everyone h a s their h i l l t o c l i m b a nd t re at ot he r s w i t h re s p e c t and care.

We believe in honesty.

We don’ t s pin the tru th . We don’ t l ie a but our pro duc t or c re at e f a l s e g r a nd io s e stat ements th at even h ave a n inc l ini n g of a h a l f t r ut h . We a re c le a r, hone s t a nd t ransluc ent with ou r c u s tomers c once r n i n g a l l a s p e c t s of our pro duc t s and servic es .

We don’t do trends.

If it won’ t b e in s tyle nex t month , or e ve n i n a ye a r. It ’s not He m lo c k S t ud io s .

Our des igns a re timeles s a nd s o a re our a dve r t i s e me nt s a nd br a nd .

personality

BRAND PERSONALITY

04

Hazelwood B R A N D I N S P I R A T I O N

BRAND INSPIRATION

The bra nd never feel s fa ked or overly p o s e d . We s t r ive t o

Our brand is natural.

inspire a nd evoke a n emotiona l c onne c t ion t o t he c l ie nt .

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Our idea l c l ient m im ic k s thes e q u a l i t ie s , a nd v a lue s i t i n t he

F rom h a ndwr i tten fonts , or ga n ic mater i a l s a nd eco f r iend ly

brands they fol low.

ide a l s , our br a nd s hould a lway s feel l i ke a i t’s ma de wi th tr ue i nt e nt ion s a nd love.

Images a nd c olors a re wa rm a nd mu t e d . T yp o g r a phy i s a balnace b etween c l a s s ic s erif a nd h a ndw r i t t e n s c r ip t font s t o convey a n intim ate a nd pers ona l me s s a g e .

Hazelwood B R A N D E L E M E N T S 05

Textures a nd deta il s a re importa nt. It e m s a re h a nd c r a f t e d and of the u tmos t q u a l ity bu t never ove r p owe r s t he mo de l .

Inc ludi ng natu ra l elements s pea k s to t he us e of or g a n ic fabric s a nd c ompa ny ecofriend ly idea l s .

Our brand is inspired .

O ur br a nd a i ms to i n s pi re over a l l , never to give a n un rea l i s tic ide a l . No over us e of photo ed i ti n g. We a i m to ca p ture tr uth.

Our brand is sincere.

Mo de l s a re hea l thy, not overly p os ed a nd never over s tyled or m a de up. There i s a s en s e of s i ncer i ty a nd emotion . L i ke a s n a p s hot ta ken of them goi n g through thei r d ay a s nor ma l .

06

inspiration

logo design 07

H A Z E LWO OD

studios

Hazelwood P R I M A R Y L O G O

PRIMARY LOGO

Our pr im a ry logo c om mu nic ates th re e of our mo s t i mp or t a nt br a nd a s p e c t s , t imeles s , c reative a nd pers ona l . The s c r ip t font us e d for s t ud io s le nd s a persona l a nd les s s tatic feel to the lo g o a nd e mph a s i z e s t he or g a n ic n at ure of t he bra nd . Wh ile the emph a s is is a lw ay s pl a c e d on “Ha z e lwo o d ” i n a c le a n s e r i f font.

The ma in logo wil l b e u s ed a c ro s s pr i m a r y br a nd a ppl ic at ion s . The m a rk assist aud ienc es to ea s ily identify the br a nd , we t he r on p a p e r or s c re e n . It i s brand.

Our pr im a ry logo is ava il a ble in fou r m a i n c olor s for l i g ht b a c kg round s , a nd four ma in c olors for d a rk b a c kgrou nd s . D a rk b a c kg round a ppl ic at ion s ut i l i s e d t int ed s h a des of the c olor pa lette a nd “Ha z e lwo o d ” i s fe at ure d i n wh i t e .

SPECIFICATIONS Th i s i s the pr imar y ver s ion of the logo and s hould be u se d i n a ll a pplicat ion s, u n le ss sh a pe or len ght makes the application imp os s ible or proble m at ic.

Av a i l a ble in 4 color op tions for d ark b ackgrou nd .

Av a i l a ble in 4 color s for light b ackgrou nd .

Hazelwood B R A N D E L E M E N T S

essent ia l th at the logo is a lway s pl a c e d w i t h c a re t o e n s ure t he s uc c e s s of t he

08

Hazelwood S E C O N D A R Y L O G O S

SECONDARY LOGOS

Second a ry options a re needed when a s e c ond lo g o m i g ht ne e d t o b e pl a c e d , if the prim a ry lo go is not s u ita ble for t he s p e c i f ic a ppl ic at ion or t he f ul l lo g o

t he spec ific s itu ation.

The ic on c a n however a l s o b e u s ed a s a g r a ph ic e le me nt whe re ne e de d . A n example wou ld b e b a c kgrou nd pl a c eme nt , us e d a s fo ot e r ic on or w at e r m a rk prot ec tion.

UDIO S ST

Hazelwood B R A N D E L E M E N T S 09

It shou ld however only b e u s ed when t he pr i m a r y lo g o op t ion i s i l l-f i t t e d t o

ELWO O AZ

D

plac ement wil l a ppea r repetitive.

H

Us ed when s mall ver tical log o i s ne e de d or where “s tud ios ” might not be re qu i re d .

Can als o b e u s ed as s econd ar y logo placeme nt opt ion .

Never u s e d irectly next to Pr i m a r y Log o.

H

ELW O AZ

O D

Us ed when f u ll logo is n’t ne ce ssa r y.

Can als o b e u s ed as s econd ar y logo placeme nt opt ion .

Ca n be u s ed as prof ile image where name in tex t i s a lre a dy v i sible, eg. I ns tagr am, Pinteres t, Twitter or Fa ce book .

H A Z E LWO OD IC ON Us ed when f u ll logo is n’t ne ce ssa r y.

Can als o b e u s ed as s econd ar y logo placeme nt opt ion .

Ca n be u s ed as prof ile image where name in tex t i s a lre a dy v i sible, eg. I ns tagr am, Pinteres t, Twitter or Fa ce book .

UDIO ST S

H A Z E LWO OD MONO G R A M

secondary

H A Z E LWO OD WOR D M A R K

10

Hazelwood L O G O C O N S T R U C T I O N

The log o is the em b o d iment of the Ha z e lwo o d

x

x

x

x

x

LOGO STRUCTURE

brand. Therefore, it is importa nt to e n s ure t he ind ic ated c lea r s pa c e is a lway s inc lude d t he c lea rs pa c e ens u res legibil ity a nd w i t hout

x

when the lo go is pl a c ed on a des ign. Us i n g obst ruc tions . Ma in a nd s ec ond a ry lo g o s must at a l l times h ave the c lea r s pa ce t h at i s specified .

x

out line d . Sm a l ler lo go or s u bm a rk pl a c e me nt

x

will res u l t in il lega ble ty pe.

H

ELW O AZ

1 cm

x

O D

Lo go mi nimu m s ize 1 cm Subma rk mimimu m s ize 1.5 cm No gra ph ic elements within x-zone

1.5 c m

x-hei ght minimu m clear s p ace

ELW O AZ

O

UDIO ST S

-

H

D

UDIO ST S

SPECIFICATIONS

x

Hazelwood B R A N D E L E M E N T S 11

Also, b e s u re to a d here to the m inimum s i z e s

Hazelwood L O G O U S A G E

LOGO USAGE Hazelwo od lo gos , s u bm a rk s or

A.

B.

C.

D.

E.

F.

icons s hou ld never b e a l tered from t he origina l s ets provided .

Never s trec h or s kew the des ign.

Ensure the “ Ha z elwoo d ” ty pe is only us ed in Bl a c k or Wh ite a nd “St udios ” c a n b e c h a nged to a ny of the c olor pa lette options or dark ba c kgrou nd .

SPECIFICATIONS A . Do not rotate or s kew logo B . D o not apply an ef fect to the logo C. D o not make logo one color D. Do not res ize or alter layou t E. Do not s q u as h or s trech logo F. Do not add elements to clear s p ace

Hazelwood B R A N D E L E M E N T S

t int colors when pl a c ed on a

12

typography 13

BRAND TYPOGRAPHY

Ha z e lwo o d Br a nd ut i l i z e s 4 ma i n ty p ef a ces . Thes e fonts , when combi ned , e n h a nc e t he br a nd i m a g e of n atur a l , cl a s s ic a nd ti meles s . P r i ma r y a nd s e c ond a r y font s s hould a lway s b e us ed to keep the br a nd con s i s tent a cros s a l l me d i a .

Primary Typeface Our pr i m a r y t yp e f a c e i s Pl ay f a i r Di s pl ay. The ty p ef a ce i s ava i l a ble i n a mul t i t ude of we i g ht s a nd s ui ts a wide r a n ge of a ppl ication s . Ma i n hea der s a re a lw ay s i n A l l Ca p s , s e mi b old or heavier, a nd s ui ted for pr i nt a nd web a ppl ic at ion s . B o dy t ex t i s

Secondary Typeface Our s e c ond a r y t yp e f a c e i s River s ide Avenue. The ty p ef a ce lend s a more p e r s on a l a nd c re at ive f l a i r to the br a nd . The font s hould a lway s be us ed s p a r i n g ly a nd a lw ay s e n s ure p oi nt tr a cki n g i s s et to 0 or lower to en s ure no s p a c e s a re e v ide nt b e t we e n cha r a cter s .

Hazelwood T Y P O G R A P H Y

SPECIFICATIONS

PLAYFAIR HEADER

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

10 p t m inimu m s iz e 2 0 0 p oint t rac k ing A l l Cap s Cas e

SPECIFICATIONS

Playfair Display Sub Header

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a b c d e f g h i j k l m n o p q r s t u v w x y z

8 p t m inimu m s iz e 10 0 p oint t rac k ing S e nt e nc e c as e / T it le Cas e

Pl ay fa ir D is pl ay b o dy text

a b c d e f g h i j k l m n o p q r s t u v w x y z

6 p t m inimu m s iz e 10 0 p oint t rac k ing S e nt e nc e c as e

SPECIFICATIONS

Riverside Avenue Header

abcdefghijklmn opqrstuvwxyz

14 p t m inimu m s iz e 0 p oint t rac k ing m ax imu m T it le Cas e / lowe r c as e

Hazelwood B R A N D E L E M E N T S

SPECIFICATIONS -

14

Hazelwood C O L O U R P A L E T T E

PRIMARY COLOUR PALETTE

The prim a ry pa lette is ea rthy, rom a nt ic and rus tic .

There a re th ree prim a ry c olou rs : E a r t h Re d ,

Hazelwood B R A N D E L E M E N T S 15

Emerald Mo s s a nd C herry Blos s om .

Bac kgrou nd c olou r s hou ld b e u s ed at a

Cherry Blossom

Earth Red

Emerald Moss

C 10 M 30 Y 2 5 K 1 5

C 2 0 M 70 Y 6 0 K 25

C 75 M 25 Y 50 K 3 5

R 1 9 6 G 16 0 B 1 5 3

R 1 96 G 16 0 B 153

R 19 6 G 16 0 B 153

#c 4 a 0 9 9

#c 4 a0 9 9

#c4a 0 9 9

minimu m . For l a rge s pa c e b a c kgrou nd us e t int ed s h a des at 10% or lower.

SPECIFICATIONS

80 %

80 %

80%

60%

60%

60 %

40%

40%

40 %

Use RGB or Hex codes for Web Use CMYK for Pr int Use Ti nts for Second ar y Items 10 % or 5% Tint for Backgrou nd s

Hazelwood C O L O U R P A L E T T E

SECONDARY COLOUR PALETTE

There a re fou r s ec ond a ry c olou rs : O c re F ields, Thu nder S torm , Silver Shore a nd

Ocre Fields

Thunder Storm

Midnight Sky

C 2 0 M 35 Y 70 K 10

C 6 5 M 3 0 Y 20 K 45

C 0 M 0 Y 0 K 90

R 1 9 6 G 16 0 B 1 5 3

R 1 96 G 16 0 B 153

R 19 6 G 16 0 B 153

#c 4 a 0 9 9

#c 4 a0 9 9

#c4a 0 9 9

Midnight Sk y.

colour for c a l l ou ts , nu t ens u re to avoid overu s e.

80 %

80 %

80%

60%

60%

60 %

40%

40%

40%

SPECIFICATIONS Use RGB or Hex codes for Web Use CMYK for P r int Use Ti nts for Second ar y Items Pa lette for Mens Wear 10 % Ti nt for Backgrou nd s

Hazelwood B R A N D E L E M E N T S

Ocre c a n b e u s ed a s a n attention gra b bi n g

16

Hazelwood P A T T E R N S & T E X T U R E S

BRAND PATTERNS & TEXTURES

The Ha z elwoo d Bra nd h a s one textu re , a nd t h re e m a i n p at t e r n s t h at

SPECIFICATIONS

can be u s ed a s needed a c ros s print a nd we b a ppl ic at ion s . O t he r

-

Patterns s im il a r to the b elow c a n b e i nt ro duc e d , but t hey s hould never b e to fa r removed from the br a nd s t yle .

Hazelwood B R A N D E L E M E N T S 17

Tex t u re s t o be u se d as ac c e nt s only. Ne ve r as b ac kg rou nd.

Pat t e r n m ay be u se d as b ac kg rou nd bu t s hou ld ne ve r ove rp owe r m ain c al l ou t .

Use spa r i n g ly i n de si g ns and only one p at t e rn at a t ime .

Gold Leaf

Diamond Pattern

Icon Pattern

Triangle Pattern

May be u s ed for fra me, l ine

May b e us e d for

May b e us e d for

May b e us ed for f r a me, l i ne

or t ype elements .

b a c kg round s or s h a p e f i l l s .

b a c kg round s or s ha p e f i l l s .

or ty p e elements .

Hazelwood I C O N O G R A P H Y

BRAND ICONOGRAPHY

Where word s fa il , or where we feel a de s i g n e le me nt c a n

SPECIFICATIONS

commu nic ate b etter th a n word s , we h ave ic on s av a i l a ble . A lw ays

-

ensure, if more ic ons a re c reated , it m at c he s t he d i s t i nc t s t yle designe d b elow.

Use a s de si g n e le me nt whe re ne e de d or e mphas is is re q u ire d.

Ke e p st yle a nd si ze c ons is t e nt whe n pl ac e d as g roup.

On ly u se colou r s f rom ou r c olou r p ale t t e (s e e p ag e 1 8) .

Shoppi ng Ic on

Diamond Icon

Category Icons

Social P rofiles , home pa ge,

On l i ne s hoppi n g b a g ic on t o

Us e d a s s e c ond ar y icon a f ter

Fa s hion icon s et exa mple.

and dec orative element.

re pl a c e s hoppi n g c a r t .

Ha z e lwo o d Ic on.

Shoes , j a ckets , d res s es , etc.

Hazelwood B R A N D E L E M E N T S

Hazelwood Icon

18

Hazelwood I M A G E R Y

BRAND IMAGERY

As st at ed b efore, the Ha z elwo od bra nd ne ve r fe e l s f a ke d or

Images are emotive.

overly pos ed . We s trive to ins pire a nd e voke a n e mot ion a l

-

connec tion to the c l ient. Th is s hou ld a lw ays b e c on s ide re d

I m a g e s s hould have a n emotion a l con nection wi th the viewi n g

when a s hoot is pl a nned or s to c k im a g e s a re ne e de d .

aud ie nc e . Keep i t s weet, f r iend ly a nd i n s pi red .

Images s hou ld a lway s a ppea r a s a mome nt c a p t ure d , not a

Images include natural elements.

shoot s etup. We c elebrate women a nd me n a s t hey a re . We discoura ge over photo s hopped or ove r s t yl i s e d i m a g e s a nd

Hazelwood B R A N D E L E M E N T S 19

models . C a ptu ring au thentic natu ra l b e aut y i s t he a i m of our imagery.

Overall im a ges c a ptu re emotion, tex t ure s , n at ure a nd t he beauty of b eing who you a re. Remem b e r t o d r aw at t e nt ion t o t he garmet s truc tu re a nd deta il s a nd a h i nt of g re e ne r y ne ve r hurt s.

The logo c a n b e pl a c ed on photogra ph ic b a c kg round s , but should a lway s b e h a nd led with c a re. m a k i n g s ure t he lo g o i s not obs truc ted a nd c lea rly legible.

A lw ay s re member to i nclude n atur a l , or ga n ic elements when c ho o s i n g location , model s , p os es or s tyl i n g.

Images capture moments.

Our i m a g e s ca p ture a moment. L aughter, j oy, p a s s ion , love or i nt r i gue.

20

photography

Hazelwood W E B S I T E & G R I D

WEBSITE DESIGN O u r brand gu ide l ine s are e s s e nt ial in re c re at ing t he Ha ze l w ood ide nt it y onl ine .

The home p ag e s e t s t he t one for t he whole s it e . It mu s t , mo s t of al l , ins pire .

SPECIFICATIONS -

Nav ig at ion s hou ld b e s imple

Use RGB or Hex c o de s

and c le ar. The s t yle gu ide

Use Web Lo go i n RG B

s hou ld b e e v ide nt .

Use Grid Sy stem 10 px mi n i ma l spa c i ng

21

website design

Mobile W E B S I T E

& GRID

MOBILE DESIGN Fol low t he horiz ont al g rid ru le s whe n de s ig ning t he mo bile or ip ad v ie w s t o e ns u re t he inform at ion is l aid ou t in a rat ional and c ons is t ne t f as hion. E ns u re font s are no s m al le r t han 6 p t t o e ns u re le g ibil t iy.

SPECIFICATIONS

F u nc t ion is exe p t ional ly imp ort ant t o t he

-

e f fe c t ive ne s s of t h e mo bile we b s it e and

Us e RG B or Hex code s

s hou ld alw ay s b e dou ble c he c ke d for e rrors

Us e Web Log o i n RGB

or broke n l ink s .

Us e Gr id Syst e m - 10px mini m a l spa ci n g

mobile design

22

horizontal 23

HORIZONTAL GRIDS The g rid l ayou t s s e rve as a me ans t o org anis e inform at ion, e le me nt s , and im ag e s in a c le ar and rat ional m anne r. It c an b e u s e d t o e mphas iz e inform at ion and ke e p s a c ons is t e nt fe e l t o al l me dia.

The pre fe rre d pl ac e me nt for t he lo g o is alw ay s t he t op le f t c orne r, or c e nt e r. I nform at ion is alw ay s pl ac e d in t wo, t hre e or fou r c olu m b l ayou t s .

EXAMPLES Grid l ayou t on A 4 S q u are Blo c k L ayou t Us e d for We b, Sl ide & Bro c hu re 1 /2 of blo c k s iz e c an b e u s e d

Hazelwood W E B S I T E & G R I D

The g rid l ayou t s s e rve as a me ans t o org anis e inform at ion, e le me nt s and im ag e s in a c le ar and rat ional m anne r. It is op e n t o int e rpre t at ion howe ve r.

The pre fe rre d pl ac e me nt for t he lo g o is alw ay s t he t op le f t c orne r, or c e nt e r. I nform at ion is alw ay s pl ac e d in t wo, t hre e or fou r c olu m b l ayou t s .

EXAMPLES Grid l ayou t on A 4 S q u are Blo c k L ayou t Us e d for p ample t s & bro c hu re 1 /2 of blo c k s iz e c an b e u s e d

Hazelwood W E B S I T E & G R I D

vertical

VERTICAL GRIDS -

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Hazelwood S T A T I O N E R Y

BUSINESS CARD The Ha z elwood Bu s ines s card s hou ld emph a si ze the br and and the merc h a dis e available.

The c a rds are available in all fou r colou r option s and gener ic b ack op tions are av a i l a ble for ins tore and inter ns to u tilis e.

SPECIFICATIONS

Hea ds of dep ar tments and s enior s taf f s hou ld

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ea c h h ave their own p er s onalis ed card s tock

5. 5 c m x 8 . 5 c m

to sh a re w ith p ar tner s and s upplier s . phone

H

ELW O AZ

012 345 6789

O

Sil k Mat t F inis h 350 - 400 gsm

D

CM YK c olor c o de only

UDIO ST S

email info@hazelwood.com

website www.hazelwood.com

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business card

Hazelwood S T A T I O N E R Y

LETTERHEAD The lette rhead s hou ld b e u s ed for all forma l , or legal docu mentation.

Always ens u re ever y docu ment fol lows c olor code r u les , gr id layou ts a nd typo g r aphy gu idelines .

Invoic e a nd q uote templates are SPECIFICATIONS

av a i l a ble in the comp any s er ver.

2 1 c m x 2 9.7 c m A 4 Sil k Mat t F inis h 80 - 120 gsm CM YK c olor c o de only

letterhead

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ENVELOPE DESIGN C or p or ate envelop es are made ava i la ble for docu ments req u ired to b e s igned i n pe r son , or for invoices included in delive r y.

Always ens u re ever y docu ment follow s color code r u les , gr id layou ts and typ og r a phy gu idelines .

ELW O AZ

O D UDIO ST S

Hazelwood S T A T I O N E R Y 27

H

SPECIFICATIONS Silk Matt F inis h 350 - 400 gs m C MYK color code only

envelope

Hazelwood S T A T I O N E R Y

O ur c orp or ate folder s a re prov ided for each in offic e employee for for mal presentation or docu ments to be presented in.

Always ens u re ever y do c ument follows color c o de rule s , gr id layou ts and ty po gra phy gu idelines .

folder

FOLDER DESIGN -

SPECIFICATIONS Si l k Matt F inis h 350 - 40 0 gs m CMYK c olor code only

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Hazelwood S T A T I O N E R Y

SWING TAG E a c h Ha zelwood gar ment is ador ned with ou r si gn ature s wing tag. Size, pr icing, mater ial a nd wa sh ins tr uctions s hou ld always b e c lea rly v is ible.

S a les sticker s are u s ed when s eas onal di sc ounts are s upplied . Or iginal pr ice s hou ld a lway s be vis ible when applied .

SPECIFICATIONS Always ens u re ever y docu ment follows color c o de rule s , gr id layou ts and typ ogr aphy guidel i nes .

5. 5 c m x 9. 5 c m Sil k Mat t F inis h 350 - 400 gsm CM YK c olor c o de only

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swing tag design

Hazelwood S T A T I O N E R Y

TSHIRT DESIGN Tsh i rt de s igns are made available for s ale tra i nees and cor p or ate events or promotional events. White or grey ts hir t are the only c olor tshir ts allowed for s ale teams .

Corporate events allow for the color ts hir t option s to b e u s ed .

Al l sh i rts are 100% cotton. and des igns are sc reen pr inted .

SPECIFICATIONS Siz e X S - X X L 10 0 % O rg anic Cot t on S c re e n P rint

tshirt design

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Hazelwood S O C I A L M E D I A G U I D E L I N E S

SOCIAL MEDIA GUIDELINES

Social Med ia h a s c h a nged the way we c om mun ic at e a nd e n g a g e

Build relationships.

with w ith c u s tomers . A s uc c es s fu l me d i a c a mp a i g n c a n m a ke

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a c ompa ny rea c h new height a nd c l ie nt e le . A s o c i a l c a mp a i g n

We t e l l s t or ies , we en ga ge a nd we i n s pi re our cus tomer s .

builds a rel ations h ip a nd tru s t with our c om mun i t y.

We ne ve r over s el l or promi s e. Rememb er to b e tr a n s p a rent a nd d i s c lo s e neces s a r y i n fo. We wa nt cl ients to tr us t us a nd

The socia l med ia metric s a re a n es s e nt i a l t o ol for S o c i a l

Hazelwood S O C I A L M E D I A 31

t he re fore we pr ide our s el f on hones ty.

Media Ma na gers , Ha z elwo od tea m s , a f f i l i at e s a nd p a r t ne r s .

It keeps ou r va lues at the forefront a nd bui ld s a c om mun i t y t hat t ru s t a nd va lues the bra nd .

We encou ra ge a nd va lue feed b a c k , s h a r i n g a nd e ne g a g e me nt on our feed s , bu t there a re ru les s et i n pl a c e t h at ne e dd t o b e adhured to in order to protec t the Ha z e lwo o d br a nd .

Failure to c omply with thes e regu l at ion s c a n re s ul t i n t ermin ation of c ontra c t or wa rnings , s o we e nc our a g e a l l t o familia ris e you rs el f with the term s .

Know your algorithms.

Po s t i n g at the bes t ti me, a i mi n g p a id a dver ti s ements at the r i g ht de mogr a phic a nd knowi n g what y ur cl ient wa nts to view i s t he key to s uces s f ul l ca mp a i gn s .

Di sc lo se all neces s ar y infor mation, b e tr u thf u l a bou t offers, sales , gar ments , and other topics at all ti me s.

Di shones ty will b e q u ickly noticed by the online v iewers. Repres ent Hazelwood Stud ios with ethics a nd i nteg r ity at all times .

TREAT THE BRAND WITH RESPECT Don’ t reveal clas s if ied infor mation. Res p ect the guidel i nes , tr ademarks , copyr ights , f air u s e and tra de secrets . Cons u lt ou r Hazelwood PR or Team Lea ders if you are u ns u re.

PRO T E C T H A Z E LWO OD & C L I E N T S A lw ays e n su re t he post doe s not v iolat e con f ide nt i a li t y, copyr i g ht or le g a l a g re e me nt s.

E n su re t he post i s a pprove d by t he he a d of de pa r t me nt s a nd do not re le a se i n for m at ion t h at h a s not be e n m a de pu blic by t he Ha ze lwood Te a m s t he m se lve s.

DISCLOSE Sh a r i n g ou r work or cre at ion s on you r pe r son a l fe e d i s a lw ays we lcome d ! Ple a se e n su re d i sclose e ndor se me nt s or re com me nd at ion a nd st at e t h at you a re e mploye d by Ha ze lwood St ud ios. Th i s i n for m at ion h a s t o be pa r t of you r post , not bio.

VA LU E, K I N DN E S S & C OM PA R I S ON S Never mi s lead or exagger ate claims . Don’t comp are or ba d-mou th comp etitor s . Ou r bu s ines s is u nique , a s i s their s . Be kind , never cr uel. Add value to you r po sts a nd remeb er it’s a conver s ation that you are lea di n g. Bu ild a commu nity b as ed on mu tu al res pe ct

BUILD RELATIONSHIPS Te ll st or ie s, e n g a g e a nd i n spi re clie nt s. We w a nt

metrics

BE HONEST & TRANSPARENT

t he m t o fe e l at home on ou r Fa ce book , I n st a g r a m a nd Pi nt e r st pa g e s.

a nd k i ndnes s .

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Hazelwood I N S T A G R A M

INSTAGRAM GUIDELINES

Hazelwo od ins ta gra m rea d s l ike a b e aut i f ul ly c ur at e d phot o

Posts should tell stories.

album. W ith l au ghter, j oy a nd pa s s ion . We a i m t o i n s pi re w i t h

-

our feed , not only s el l . We res pec t a nd v a lue c l ie nt e le a nd t e l l

D on’ t jus t s ha re b eauti f ul i ma ges but tel l a s tor y wi th the

t heir stories , a s wel l a s ou r own.

phot o. Know what our aud ience a re cur rently fol lowi n g, i nt e re s t and i n s pi re them a bove a l l el s e.

It is importa nt to a lway s c ons ider the mo s t a ppropr i at e t i me ,

Hazelwood S O C I A L M E D I A 33

hashtags a nd the mes s a ge th at wil l b e i nc lude d . B e s ure t o avoid c l ic he h a s hta gs , fil ters a nd a dd v a lue w i t h c opy, m a ke i t persona l or enga ging bu t never med io c re . Ta g c l ie nt s , mo de l s , locat ions a nd pa rtners where c a l led for a nd s h a re t he i r stories a s wel l .

Remem b er, we tel l s tories , we don’ t s e l l f a l s e ho o d s . A lw ay s make it feel au thentic a nd true.

Share inspiration.

Sh a re b e auti f ul s tor ies , motivation a l quotes a nd tel l our s tor y t h roug h t ext or i ma ge ba s ed p os ts .

Feature engaging insta stories.

Sh a re i n s t a gr a m s tor ies f rom cl ients , s a les a nd new s ea s on re le a s e s .

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instagram

facebook 35

H A Z E LWO OD

studios

Hazelwood F A C E B O O K

FACEBOOK GUIDELINES

Posts should tell stories.

album. W ith l au ghter, j oy a nd pa s s ion . We a i m t o i n s pi re w i t h

-

our feed , not only s el l . We res pec t a nd v a lue c l ie nt e le a nd t e l l

Te l l a s t or y wi th the photo. K now what our aud ience a re

t heir stories , a s wel l a s ou r own.

c ur re nt ly fol lowi n g, i nteres t a nd i n s pi re them a b ove a l l el s e.

It is importa nt to a lway s c ons ider the mo s t a ppropr i at e t i me ,

Follow guideline sizes.

hashtags a nd the mes s a ge th at wil l b e i nc lude d . B e s ure t o avoid c l ic he h a s hta gs , fil ters a nd a dd v a lue w i t h c opy, m a ke i t persona l or enga ging bu t never med io c re . Ta g c l ie nt s , mo de l s , locat ions a nd pa rtners where c a l led for a nd s h a re t he i r stories a s wel l .

Remem b er, we tel l s tories , we don’ t s e l l f a l s e ho o d s . A lw ay s make it feel au thentic a nd true.

A lw ays use RGB. P rof i le i ma ge 180 px x 180 px, Cover mi mi mum s i z e 39 9 px x 150 px, Sha red i ma ges 120 0 px x 9 0 0 px, Sha red L i n k 1 2 0 0px x 6 27px

List new releases.

Tho s e who fol low us wa nt to be f i r s t i n the know. Add i n g g a l le r y i ma ges that l i n k to the or i gi n a l product i s a lway s the pre fe re d method . Ma ke i t ea s y for them, a nd ha s s le f ree.

Hazelwood S O C I A L M E D I A

Hazelwo od Fa c eb ook rea d s l ike a b eaut i f ul ly c ur at e d phot o

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Hazelwood P I N T E R E S T

PINTEREST GUIDELINES

Hazelwo od Pinteres t feed rea d s l ike a b e aut i f ul ly c ur at e d

Pins should tell stories.

phot o a l bu m . W ith l au ghter, j oy a nd p a s s ion . We a i m t o

-

inspire with ou r feed , not only s el l . We re s p e c t a nd v a lue

D on’ t jus t s ha re b eauti f ul i ma ges , but tel l a s tor y wi th the

client ele a nd tel l their s tories , a s we l l a s our ow n .

phot o. Know what our aud ience a re cur rently fol lowi n g, i nt e re s t and i n s pi re them a bove a l l el s e.

It is importa nt to a lway s c ons ider the mo s t a ppropr i at e t i me ,

Hazelwood S O C I A L M E D I A 37

hashtags a nd the mes s a ge th at wil l b e i nc lude d . B e s ure t o avoid c l ic he h a s hta gs , fil ters a nd a dd v a lue w i t h c opy, m a ke i t persona l or enga ging bu t never med io c re . Ta g c l ie nt s , mo de l s , locat ions a nd pa rtners where c a l led for, a nd s h a re t he i r stories a s wel l .

Remem b er, we tel l s tories , we don’ t s e l l f a l s e ho o d s . A lw ay s make it feel au thentic a nd true.

Share inspiration.

Sh a re b e auti f ul s tor ies , motivation a l quotes a nd tel l our s tor y t h roug h t ext or i ma ge ba s ed p os ts .

Feature engaging pins.

Sh a re pi n s wi th s a les i n for mation , promotion s a nd new s e a s on re lea s es .

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pinterest

summary

GUIDELINE SUMMARY

You’ ve re a c he d t he e nd of t he

Ma ny hour s wa s s p ent creati n g

guide l i ne s ! Th i s me a n s you v a lue

the Ha zelwood Br a nd a nd we wa nt

de t a i l s a nd q ua l i t y a s muc h a s

to keep i t looki n g good a ccros s

we do : )

a l l med i a , but we a l s o welcome creative a nd un iq ue idea s f rom

We k now a pply i n g t he s e pr i nc iple s t a ke s t i me a nd e f for t .

I f i n doub t , a lw ay s c on s ul t t he s e

If you have a ny a dd i tion a l

guide l i ne s a nd for a dd i t ion a l

q ues tion s rega rd i n g the

a s s i s t a nc e your He a d of

Ha zelwood br a nd guidel i nes a nd

D e p a r t me nt s a re a lw ays t he re t o

a ppl ication s , don’t hes i tate to

a s s i s t . Our guide l i ne s a re f a i rly

get i n touch wi th us at i n fo@

f lex a ble a nd a l low our t e a m s t o

ha zelwood s tud ios .com.

b e c re at ive . But our v a lue s s hould a lw ays b e at t he fore f ront of wh at you do a nd t he br a nd s hould a lw ays b e t re at e d w i t h re s p e c t a nd i nt e g r i t y.

39

our tea ms .

T hank yo u .

Hazelwood G U I D E L I N E S U M M A R Y THE IMAGERY -

O n ly used the approved logo ver s ions . C MYK for

A lw ays ke e p i t i n spi re d , li g ht-he a r t e d a nd a s

pri nt a nd RG B for web. Don’t alter the logo s tr uct u re

“i n t he mome nt ” a s possi ble . Ke e p mode ls u nde r

i n a ny way and ens u re the miminimu m clear s p a ce

st yle d , re la xe d a nd ca pt u re mome nt s. Wa r m t one s

requi red is u s ed . Rememb er to ad here to the

a re pre fe re d bu t not re qu i re d . Or g a n ic a nd n at u re

mi mi n mu m s ize req u irements .

e le me nt s ca n a lso be i nt roduce d whe re ne e de d .

THE COLOUR PALETTE

THE WEBSITES & GRIDS

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-

Always us e the approved pr imar y and s econd ar y

A lw ays u se g r id layou t s a s i nd icat ion s whe re t ype

c olour palette codes . RG B or Hex for web u s e and

a nd i m a g e s shou ld pre fe r a bly be pla ce d . E n su re

CMYK for pr int applications .

h ie r a rchy i s e v ide nt on a ll me d i a a pplicat ion s.

THE TYPOGRAPHY

THE SOCIAL PLATFORMS

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-

Fol low our typ ogr aphy r u les to keep des igns

Ke e p soci a l post s hone st , k i nd , t r a n spa re nt

c on si stent and make them eas ily recognis able.

a nd i n spi r i n g . Re me m be r t o d i sclose ne ce ssa r y

Always dou ble check the des ign is legible

i n for m at ion a nd ne ve r sh a re cla ssi sf ie d i n for m at ion .

before publis hing.

Use RGB or Hex code s a nd spe ci f ie d si zi n g .

OU R VA LU E S & M I S S ION A lw ay s u s e ou r v alue s and m is s ions t o gu ide you r de s ig n and c opy. Hone s t , k ind, au t he nt ic , e mot ive , t ime le s s and e ng ag ing . I f it ’s not s p e ak ing t o one or al l of t he s e , it ’s not Haz e lwo o d.

WHERE ARE THE DESIGN ASSETS? You c an f ind al l of ou r t e mpl at e s , g rids , lo g o s , s u bm ark s , font s and more on t he c omp any s e rve r Ha ze l w ood > Ma r k e t i n g > Cor p ora te Id e n t i t y > Bra n d E l e m e n t s.

Hazelwood G U I D E L I N E S U M M A R Y

THE LOGO & SUBMARKS -

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G et in touc h with ou r

Te l : +01 ( 1 2 ) 34 5 6 78 9

tea m at Ha ze lwo o d S tudio s if you h ave a ny

Mo bile : +2 7 ( 7 9) 8 9 5 9 35

q ues tions rega rd ing ou r bra nd , produc ts

E m a il : i n fo @h a z e lwo o d s t ud io s .c om

or j u s t to c h at a b ou t ou r gorgeou s

We b sit e : w w w. h a z e lwo o d s t ud io s .c om

merc h a nd is e.

C o rne r o f 2 nd a nd 1 s t Ave nue , Ne w Yo rk, Ne w Yo rk 1 2 3 4, Uni te d S ta te s

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