HAZELWOOD | Welcome Guide Template

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welcome guide ED BRA

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CLIENT:

Hazelwood Studios

DATE:

01/01/19

MARIGOLD STUDIOS

01/ 01/ 19

welcome guide

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DATE:

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Hazelwood Studios

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ESTABLISHED 2012

CLIENT:

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MARIGOLDSTUDIOS.CO.ZA

MARIGOLD STUDIOS

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WELCOME GUIDE

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CLIENT: DATE:

Hazelwood Studios

01/01/19

Hey the re! So nice to meet you, and th ank you for c onside ring Marigold S tudios for your proje c t. We are s up er exc ited to g et started ! Th is document is just a short guide to what to expe c t, and the journey to your p e r fe c t brand desig n. Let’s g et star ted ...

W W W. M A R I G O L D S T U D I O S.C O. Z A

MARIGOLD STUDIOS

To desi gn i s muc h more than si mply to asse mbl e, to order, or e ven to e d it: i t i s to add valu e and meaning, to il l uminate, to si m pli f y, to cl ar ify, to mo d ify, to di g n i f y, to d ramat ize, to p e r suad e, and p erhap s even to amuse. To des ign is to tra n sform pro se into poetry.

PAUL RAND

welcome

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table of contents ED BRA

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A b ou t Us

pg. 01

The D e l ive rables

p g. 0 6

We lcome L e t t e r

pg. 02

Payme nt Options

p g. 0 7

The C re at ive P ro ce s s

pg. 03

Ge t I n Touch

p g. 0 8

D e s i g n C olla b orat ion

pg. 04

Thank You

p g. 0 9

The T i me li ne

pg. 05

ABOUT

Marigold Studios

ABOUT US

ABOUT

We a re a s m a ll, q ui rk y g roup of cre ative s work ing

D e adl ine s me t, formats provided for web and print,

t oget he r s i nce ou r do ors op e ne d i n 2 01 2 for cl ie nts

re v ise d u ntil pe rfe c t and effective beautiful designs?

a c ros s t he g lo b e .

Why not f ind ou t for yourself ?

Marigold Studios

We prov ide s t a ndou t ide nt i t ie s , cre ative il lu strations, u s er-f r ie nd ly we b s i t e s , at t e nt ion- g rabbing social me dia a nd ove ra ll awe s ome de s i g n work and se rv ice for you !

get to know pg. 01

WELCOME

Letter

hello there

NICE TO MEET YOU

We l l , he l lo the re ! We are so happy you have chose n ou r l ittle stud io for your proj ect!

I ’ m Haley, ou r in-house Creative Director that w il l be com mu nicat ing with you, and oversee e ve ry aspe ct of your design. I adore working solu tions for the ir brand , and getting their storie s ou t the re .

I ’ m so extre me ly lucky to get to do what I love daily, and me e t w it h p eople as p assionate as I am abou t tak ing their business to new heights.

you and you r k ick-butt business!

Kind re g ards,

Haley Winters

pg. 02

Marigold Studios

Look ing forw ard to getting to know more about

WELCOME TO

w ith ou r awe some c lients, find ing unique

the C R E A T I V E P R O C E S S

step one

step two

DISCOVER

CREATE

step three

IMPLEMENT

Marigold Studios C R E A T I V E PROCESS

The first par t of our process is

Onc e we have your c onc e pt down,

A ft e r ou r fi n a l re vi s ion s , a nd a l l

figuring out your br and str ategy and

we will c re ate some inspiration

e le me nt s h ave b e e n a pprove d, we

pl anning the desig n proj ect around

b oards with e le me nts that spe ak to

provide a l l t he fi n a l for mat s for you

th is.

your value s and m issions.

to use!

Your brand should alw ay s al ig n

Base d on your c hose n b oard, we

The br a nd e le me nt s a re fi n a l ly i n

w ith your per sonal , and busine ss

ge t starte d c re ating c olor pale tte s

you r h a nds ! Bu t don’ t fre t , we don’ t

v alues and mission. So, after a love ly

and first initial ske tc he s and logo

j u s t h a nd ove r a nd le ave you t o

v ir tual coffee d ate and g etting to

c onc e pts for you to re vie w.

fi gu re i t a l l ou t by you r s e l f.

Finally, we have a re-group se ssion

Ou r we lc ome p a c k a l s o i nc lude s

to disc uss c hange s and re c e ive

he lp fi le s , s t r at e gy pl a n ne r s for

O ur welcome pack includes a brand

fe e db ac k from you re garding the

s oc i a l me di a , i n s t r uc t ion s on u s i n g

work book to help you d iscover your

dire c tion.

you r br a nd e le me nt s a nd, of c ou r s e ,

k now you a bit we’l l be send ing some homework your w ay !

str ategy and the main values you w ant to communicate.

we a re j u s t a phone c a l l or e ma i l Afte r all this, we re vise the de signs

away t o a s s i s t you i n l au nc h i n g you r

and c re ate additional m ate rials.

wonde r fu l ne w br a nd.

we can g et started creating a brand

And the n it’s time for our final re-

Re a dy t o ge t s t a r t e d ye t?

concept. Woohoo!

group and final re vision are m ade .

O nce we h ave al l the info tog et he r,

creative process pg. 03

Design C O L L A B O R A T I O N

We don’ t ju st take a proje ct and ru n with it, we collaborate with ou r cl ie nt to re ach the ir brand ide al .

I n orde r to m ake this work , re gu l ar communication and clear dire ction ne e ds to be share d. We true ly appreciate compliments, bu t in orde r to re ach you r pe rfe ct brand , honesty is crucial du ring fe e dback s. We w ish we cou ld read mind s, but alas, this is not possible . So we ask ou r cl ie nts to provide honest, but kind , fe e dback in as much de tail as possible.

We al so re qu ire cle ar dire ction f rom you regard ing look and feel pre se ntations. We w ant to cre ate you r d ream brand , but without hav ing an incl ining of what you w ant, there is no way we will be able to cre ate what you have in m ind. This also saves you from hav ing to spe nd money on addisional revisions and the proj ect ru nning ove rtime !

pg. 04

Marigold Studios C O L L A B O R A T I O N

collaboration

DESIGN COLLABORATION

the T I M E L I N E

no. 01

no. 06

STRATEGY EXPLORATION

RE-GROUP SESSION 2

no. 10 RE-GROUP SESSION 3

Br and questionairre,

Fe e db ac k on logo c onc e pts.

Fe e db a c k on s t at ione r y, s oc i a l

pinterest board col l aboration.

me di a & s e c onda r y logos . no. 07

no. 02

SECONDARY LOGOS &

no. 11

CONCEPT DEVELOPMENT

PATTERNS

REVISIONS & FINAL

V ision & mission al ig nme nt.

C re ation of se c ondary logos,

RE-GROUP

subm arks, patte rns & texture s

Fi n a l re-group s e s s ion a nd

to c omplime nt the logo.

fi n a l re vi s ion re q ue s t s .

no. 08

no. 12

STATIONERY DESIGN

LAUNCH KIT & FINAL

no. 03 INSPIRATION BOARDS Br and board w ith over all

Marigold Studios T I M E L I N E

style & color inspir ation.

De sign of your thre e c hose n

FILES PROVIDED

no. 04

statione ry ite m s. Busine ss

Fi n a l fi le s a dde d t o DropBox

RE-GROUP SESSION 1

c ard, le tte rhe ad, thank you

fi le . He lp fi le , s oc i a l s c he du le ,

Feed back on brand boards.

c ard, note c ard or othe r.

a nd br a nd gu ide provide d.

no. 05

no. 09

LOGO CREATION

SOCIAL MEDIA DESIGN

Th ree custom log o conc e pts

3 Post de signs, Fac e b ook &

presented

Twitte r c ove r.

pg. 06

FOUR TO SIX WEEKS PROCESS

timeline

BRAND DESIGN TIMELINE

the D E L I V E R A B L E S

no. 01

BRAND WORKBOOK

no. 07

FACEBOOK COVER

no. 02

THREE BRAND BOARDS

no. 08

TWITTER/YOUTUBE COVER

no. 03

THREE LOGO CONCEPTS

no. 09

3 INSTAGRAM POSTS

no. 04

MAIN LOGO

no. 10

BRAND GUIDELINE

no. 05

SUBMARK / SECONDARY LOGO

no. 11

HELP FILE

no. 06

THREE PATTERNS / TEXTURES

no. 12

SOCIAL STRATEGY FILE

ADDITIONAL REVISIONS OR MATERIALS NEEDED ?

No problem! We can create add itiona l re visions at $ 75 pe r hour (our hourly rate). Base d on the type of de s i gn c h a n ge s ne e de d or ne w mat e r i a l s ne e ded we w il l send an estimate amount of hours. If le ss hours are use d, this will b e re fle c te d in the fin a l i nvoic e . If more hou r s a re re q u i re d, we w i ll notify you before add ing to the i nvoic e amount.

pg. 07

Marigold Studios D E L I V E R A B L E S

delivables

PROJECT DELIVERABLES

PAYMENT OPTIONS

Our p ayme nt ca n b e s plit in to two payme nt for clie nt s , or i f you r a re t u rning cl ie nt, we al low dow n p ayme nt op t ion s .

Marigold Studios P A Y M E N T

The i n i t i a l 5 0 % p ayme nt e nsu re s you r spot in our d i a ry, a nd s e cure s you r starting date .

PayPa l or W i reT ra n s fe r payme nt acce pte d.

Ple a s e not e fi n a l p ayme nt due be fore f inal f ile s a re prov ide d .

LATE FEES Unless the stud io is notifie d of an unforse e n proble m , and

OPTIONS

an ag r rement is met, l ate payme nts will apply. L ate fe e s are $ 100 each month past deadline date .

pg. 08

investment

the P A Y M E N T O P T I O N S

get in touch Prov id i n g fe e d b a ck , re v ie w s or j u st g e tting in touch, is supe r e asy w ith ou r tool s be low. Please note however, for reviews, c ha n ges.

SKYPE / HANGOUTS Let’s schedule a v ir tual c of fee d ate on Sk y pe or Go o g le Hang outs and ch at abou t your br and need s or re v i s ions in person. ma r i gold_s t udios

EMAIL

SOCIAL MEDIA

No m atte r the time of day, he re or the re , e m ail is a sure fire way to ge t in touc h with us.

We love he aring from you on

Drop b ox i s a gre at t ool for

soc ial me dia and se e you r

s h a r i n g a nd le avi n g re vie ws

brand following grow.

ne e de d on mat e r i a l s .

@m arig old_stu dios

We s e nd e a c h of ou r c l ie nt s

FB

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a u n iq ue l i n k s t o re vie w

PIN

/m arig oldstu dios

t he i r br a nd pre s e nt at ion s .

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info@m arig oldstu dios.co.z a

pg. 09

DROPBOX

Marigold Studios C O M M U N I C A T I O N

we do howe ve r pre fe r t o h ave t ex t base d fe e dback in orde r for u s to g o back and dou ble check we d id n’t miss any small

thank you

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you r bu sine ss be tte r.

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We are supe r excite d to g e t starte d and g e tting to k now you, and

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ESTABLISHED 2012

Th ank you so much for pick ing ou r l ittle studio for you r proj ect!

ms

ED BRA

MARIGOLDSTUDIOS.CO.ZA

LET’S GET STARTED!

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