OLD STU
S D
FT
S -
ms
IO
CR
A
IG
D
- MA R
welcome guide ED BRA
N
CLIENT:
Hazelwood Studios
DATE:
01/01/19
MARIGOLD STUDIOS
01/ 01/ 19
welcome guide
S D
R
- MA
DATE:
S -
Hazelwood Studios
FT
IO
ESTABLISHED 2012
CLIENT:
ms
ED BRA
MARIGOLDSTUDIOS.CO.ZA
MARIGOLD STUDIOS
OLD STU
D
CR
A
IG
N
FT
S D
ms
S -
- MA
OLD STU IO
CR
A
IG
D
R
WELCOME GUIDE
ED BRA
N
CLIENT: DATE:
Hazelwood Studios
01/01/19
Hey the re! So nice to meet you, and th ank you for c onside ring Marigold S tudios for your proje c t. We are s up er exc ited to g et started ! Th is document is just a short guide to what to expe c t, and the journey to your p e r fe c t brand desig n. Let’s g et star ted ...
W W W. M A R I G O L D S T U D I O S.C O. Z A
MARIGOLD STUDIOS
To desi gn i s muc h more than si mply to asse mbl e, to order, or e ven to e d it: i t i s to add valu e and meaning, to il l uminate, to si m pli f y, to cl ar ify, to mo d ify, to di g n i f y, to d ramat ize, to p e r suad e, and p erhap s even to amuse. To des ign is to tra n sform pro se into poetry.
PAUL RAND
welcome
“
“
OLD STU
S D
FT
S -
ms
IO
CR
A
IG
D
- MA R
table of contents ED BRA
N
A b ou t Us
pg. 01
The D e l ive rables
p g. 0 6
We lcome L e t t e r
pg. 02
Payme nt Options
p g. 0 7
The C re at ive P ro ce s s
pg. 03
Ge t I n Touch
p g. 0 8
D e s i g n C olla b orat ion
pg. 04
Thank You
p g. 0 9
The T i me li ne
pg. 05
ABOUT
Marigold Studios
ABOUT US
ABOUT
We a re a s m a ll, q ui rk y g roup of cre ative s work ing
D e adl ine s me t, formats provided for web and print,
t oget he r s i nce ou r do ors op e ne d i n 2 01 2 for cl ie nts
re v ise d u ntil pe rfe c t and effective beautiful designs?
a c ros s t he g lo b e .
Why not f ind ou t for yourself ?
Marigold Studios
We prov ide s t a ndou t ide nt i t ie s , cre ative il lu strations, u s er-f r ie nd ly we b s i t e s , at t e nt ion- g rabbing social me dia a nd ove ra ll awe s ome de s i g n work and se rv ice for you !
get to know pg. 01
WELCOME
Letter
hello there
NICE TO MEET YOU
We l l , he l lo the re ! We are so happy you have chose n ou r l ittle stud io for your proj ect! I ’ m Haley, ou r in-house Creative Director that w il l be com mu nicat ing with you, and oversee e ve ry aspe ct of your design. I adore working solu tions for the ir brand , and getting their storie s ou t the re . I ’ m so extre me ly lucky to get to do what I love daily, and me e t w it h p eople as p assionate as I am abou t tak ing their business to new heights.
you and you r k ick-butt business! Kind re g ards,
Haley Winters
pg. 02
Marigold Studios
Look ing forw ard to getting to know more about
WELCOME TO
w ith ou r awe some c lients, find ing unique
the C R E A T I V E P R O C E S S
step one
step two
DISCOVER
CREATE
step three
IMPLEMENT
Marigold Studios C R E A T I V E PROCESS
The first par t of our process is
Onc e we have your c onc e pt down,
A ft e r ou r fi n a l re vi s ion s , a nd a l l
figuring out your br and str ategy and
we will c re ate some inspiration
e le me nt s h ave b e e n a pprove d, we
pl anning the desig n proj ect around
b oards with e le me nts that spe ak to
provide a l l t he fi n a l for mat s for you
th is.
your value s and m issions.
to use!
Your brand should alw ay s al ig n
Base d on your c hose n b oard, we
The br a nd e le me nt s a re fi n a l ly i n
w ith your per sonal , and busine ss
ge t starte d c re ating c olor pale tte s
you r h a nds ! Bu t don’ t fre t , we don’ t
v alues and mission. So, after a love ly
and first initial ske tc he s and logo
j u s t h a nd ove r a nd le ave you t o
v ir tual coffee d ate and g etting to
c onc e pts for you to re vie w.
fi gu re i t a l l ou t by you r s e l f.
Finally, we have a re-group se ssion
Ou r we lc ome p a c k a l s o i nc lude s
to disc uss c hange s and re c e ive
he lp fi le s , s t r at e gy pl a n ne r s for
O ur welcome pack includes a brand
fe e db ac k from you re garding the
s oc i a l me di a , i n s t r uc t ion s on u s i n g
work book to help you d iscover your
dire c tion.
you r br a nd e le me nt s a nd, of c ou r s e ,
k now you a bit we’l l be send ing some homework your w ay !
str ategy and the main values you w ant to communicate.
we a re j u s t a phone c a l l or e ma i l Afte r all this, we re vise the de signs
away t o a s s i s t you i n l au nc h i n g you r
and c re ate additional m ate rials.
wonde r fu l ne w br a nd.
we can g et started creating a brand
And the n it’s time for our final re-
Re a dy t o ge t s t a r t e d ye t?
concept. Woohoo!
group and final re vision are m ade .
O nce we h ave al l the info tog et he r,
creative process pg. 03
Design C O L L A B O R A T I O N
We don’ t ju st take a proje ct and ru n with it, we collaborate with ou r cl ie nt to re ach the ir brand ide al . I n orde r to m ake this work , re gu l ar communication and clear dire ction ne e ds to be share d. We true ly appreciate compliments, bu t in orde r to re ach you r pe rfe ct brand , honesty is crucial du ring fe e dback s. We w ish we cou ld read mind s, but alas, this is not possible . So we ask ou r cl ie nts to provide honest, but kind , fe e dback in as much de tail as possible. We al so re qu ire cle ar dire ction f rom you regard ing look and feel pre se ntations. We w ant to cre ate you r d ream brand , but without hav ing an incl ining of what you w ant, there is no way we will be able to cre ate what you have in m ind. This also saves you from hav ing to spe nd money on addisional revisions and the proj ect ru nning ove rtime !
pg. 04
Marigold Studios C O L L A B O R A T I O N
collaboration
DESIGN COLLABORATION
the T I M E L I N E
no. 01
no. 06
STRATEGY EXPLORATION
RE-GROUP SESSION 2
no. 10 RE-GROUP SESSION 3
Br and questionairre,
Fe e db ac k on logo c onc e pts.
Fe e db a c k on s t at ione r y, s oc i a l
pinterest board col l aboration.
me di a & s e c onda r y logos . no. 07
no. 02
SECONDARY LOGOS &
no. 11
CONCEPT DEVELOPMENT
PATTERNS
REVISIONS & FINAL
V ision & mission al ig nme nt.
C re ation of se c ondary logos,
RE-GROUP
subm arks, patte rns & texture s
Fi n a l re-group s e s s ion a nd
to c omplime nt the logo.
fi n a l re vi s ion re q ue s t s .
no. 08
no. 12
STATIONERY DESIGN
LAUNCH KIT & FINAL
no. 03 INSPIRATION BOARDS Br and board w ith over all
Marigold Studios T I M E L I N E
style & color inspir ation.
De sign of your thre e c hose n
FILES PROVIDED
no. 04
statione ry ite m s. Busine ss
Fi n a l fi le s a dde d t o DropBox
RE-GROUP SESSION 1
c ard, le tte rhe ad, thank you
fi le . He lp fi le , s oc i a l s c he du le ,
Feed back on brand boards.
c ard, note c ard or othe r.
a nd br a nd gu ide provide d.
no. 05
no. 09
LOGO CREATION
SOCIAL MEDIA DESIGN
Th ree custom log o conc e pts
3 Post de signs, Fac e b ook &
presented
Twitte r c ove r.
pg. 06
FOUR TO SIX WEEKS PROCESS
timeline
BRAND DESIGN TIMELINE
the D E L I V E R A B L E S
no. 01
BRAND WORKBOOK
no. 07
FACEBOOK COVER
no. 02
THREE BRAND BOARDS
no. 08
TWITTER/YOUTUBE COVER
no. 03
THREE LOGO CONCEPTS
no. 09
3 INSTAGRAM POSTS
no. 04
MAIN LOGO
no. 10
BRAND GUIDELINE
no. 05
SUBMARK / SECONDARY LOGO
no. 11
HELP FILE
no. 06
THREE PATTERNS / TEXTURES
no. 12
SOCIAL STRATEGY FILE
ADDITIONAL REVISIONS OR MATERIALS NEEDED ?
No problem! We can create add itiona l re visions at $ 75 pe r hour (our hourly rate). Base d on the type of de s i gn c h a n ge s ne e de d or ne w mat e r i a l s ne e ded we w il l send an estimate amount of hours. If le ss hours are use d, this will b e re fle c te d in the fin a l i nvoic e . If more hou r s a re re q u i re d, we w i ll notify you before add ing to the i nvoic e amount.
pg. 07
Marigold Studios D E L I V E R A B L E S
delivables
PROJECT DELIVERABLES
PAYMENT OPTIONS
Our p ayme nt ca n b e s plit in to two payme nt for clie nt s , or i f you r a re t u rning cl ie nt, we al low dow n p ayme nt op t ion s .
Marigold Studios P A Y M E N T
The i n i t i a l 5 0 % p ayme nt e nsu re s you r spot in our d i a ry, a nd s e cure s you r starting date . PayPa l or W i reT ra n s fe r payme nt acce pte d. Ple a s e not e fi n a l p ayme nt due be fore f inal f ile s a re prov ide d .
LATE FEES Unless the stud io is notifie d of an unforse e n proble m , and
OPTIONS
an ag r rement is met, l ate payme nts will apply. L ate fe e s are $ 100 each month past deadline date .
pg. 08
investment
the P A Y M E N T O P T I O N S
get in touch Prov id i n g fe e d b a ck , re v ie w s or j u st g e tting in touch, is supe r e asy w ith ou r tool s be low. Please note however, for reviews, c ha n ges.
SKYPE / HANGOUTS Let’s schedule a v ir tual c of fee d ate on Sk y pe or Go o g le Hang outs and ch at abou t your br and need s or re v i s ions in person. ma r i gold_s t udios
SOCIAL MEDIA
No m atte r the time of day, he re or the re , e m ail is a sure fire way to ge t in touc h with us.
We love he aring from you on
Drop b ox i s a gre at t ool for
soc ial me dia and se e you r
s h a r i n g a nd le avi n g re vie ws
brand following grow.
ne e de d on mat e r i a l s .
@m arig old_stu dios
We s e nd e a c h of ou r c l ie nt s
FB
/m arig olddesig nstu dio s
a u n iq ue l i n k s t o re vie w
PIN
/m arig oldstu dios
t he i r br a nd pre s e nt at ion s .
IG
info@m arig oldstu dios.co.z a
pg. 09
DROPBOX
Marigold Studios C O M M U N I C A T I O N
we do howe ve r pre fe r t o h ave t ex t base d fe e dback in orde r for u s to g o back and dou ble check we d id n’t miss any small
thank you
S D
R
- MA
you r bu sine ss be tte r.
S -
We are supe r excite d to g e t starte d and g e tting to k now you, and
FT
IO
ESTABLISHED 2012
Th ank you so much for pick ing ou r l ittle studio for you r proj ect!
ms
ED BRA
MARIGOLDSTUDIOS.CO.ZA
LET’S GET STARTED!
OLD STU
D
CR
A
IG
N