“Consumers want that convenience – they want all the different brands they buy in one place” -Samantha Dover, Mintel
Many transformations has taken place over the past decade for the beauty industry. The rise of social media and acceleration of e-commers led to change in how customers buy and what they buy. The beauty industry is ever evolving.
With the restrictions lifted and people go back to work and striving to be getting on with their lives, spikes in make-up sales became evident. Glossier targets the younger generation in particular. True to their mission, Glossier’s barely-there makeup saw Gen-Z wanting to wear more make-up than in the past. Functional make-up such as those covering bad acne became popular. Some other brands offers quirky patches to apply to the acne in colors like purple with various forms and sizes. Creating a make-up brand wardrobe Consumers want convenient shopping. They want all their make-up brands have one outlet where they can buy from. Partnerships between brands might be a viable option in future in order to address this problem. In the mean time, customers from all over the world wonder if Glossier might, in future, sell their products to international markets.
a f o s l l i k S e h T t s i l y t S n o i h s a F
A stylist is a visual storyteller and creator of images. When they are asked to do a photoshoot, they first go on a knowledge hunt. After thorough researching they have enough visual ideas to put that into a unique concept. One important role they play is to fiddle and manipulate clothing and accessories on the photoshoot set. They need to work closely with other people such as the photographer, brands, talent and other creatives in the fashion industry. Fashion stylists plays a significant role in the fashion industry. Since they are the filter between the outside world and the inside world of their industry, they need to have the ability to pull all sorts of ideas together in
Stylists are the eyes and ears of the fashion industry L.Chambers new and fresh ways. Their role used to be quite invisible to others till the late 1980. That has changed since they began to be credited on the pages of editorial shoots.
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The fashion rental industry is in an uptick. Slowly the masses are starting to catch on. This trend is here to say, according to various brands as diverse such as Ann Taylor, Bloomingdale's and Scotch & Soda. Mall brands struggling to entice customers into their stores are trying a new tactic: online rental services that bring the in-store experience to their homes. An infinite closet sounds like the ideal solution for many. But, from a retailer’s perspective, is that really as good as it claims to be?
Retailers all have extra inventory they can utilize for rental clothes. Basically, retailers don’t do anything new in terms of changing their operations and business models, there are some minor adjustments to make. As a result, the operating profit is very high. According to the chief executive of Caastle, “Essentially, we’re using the current assets they (retailers) have to work harder.”
Some clothes works better than others to rent. The quality of the fabric plays a significant role. The question is whether clothes will withstand the wear and tear of moving from owner to owner. Naturally, high quality fabric versus low quality fabric will be best suitable for this market. One business owner mentioned that at the end of the day their main job becomes that of a drycleaner. Renting clothes has been thought of the sustainable and frugal alternative to fast fashion, popularised by companies such as Rent the Runway and public figures. But, according to the Finnish scientific journal Environment Research Letters, dry cleaning has a high impact on the environment and is not sustainable. Regardless of many doomsayers utter, renting clothing is in full swing. Besides Rent the Runway, many other businesses have apps that makes it so easy to rent fabulous fashion.
Popular Fashion Rental Services These shops are examples of which will transform your shopping habits and revive your closet
Tulerie Tulerie’s communal closet allows customers to rent peer to peer clothing from each other. Much like friends and family borrowing their clothes. It’s easy to use – just download the app, browse and make rental requests! The success of Tulerie is due to keeping its network limited to a small group of active, invested users. Users are interviewed on Facetime by the founders Merrie Smith and Violet Gross. This platform only accepts clothing from high-end designers such as Dolce & Gabbana, Chanel, Gucci and Zimmerman. Nuuly If you love fashion and accessory brands like Anthropologie, Free People, BHLDN, Terrain, Menus & Venues ad urban Outfitters, this is the platform to be on. All these brands fall under parent company URBN.
How to Wear a Scarf Expert Advise for Women What’s not to love adding the “wow!” factor to your outfit? Accessories like a pretty scarf is versatile and don’t go out of fashion – ever.
Strife to have at least one element of dramatic flair, something that is special about the overall look that you can build on.
The Pretzel Fold the scarf in half and place it around your neck, with the loop to one side. Pull one end through the loop. Take the other end and place it on top of the loop—then pull it through the opposite way.
A scarf can be tied, twisted, folded and manipulated around the neck in many ways. These fashion pieces are not only for the neck. Use it to control bad hair by hiding it under a silk square. A purse can go from bland to grand by tying on a scarf to the strap. Any color, pattern, fabric will do.
A cashmere or knit scarf looped and tied at the front keeps one and warm.
The Cowl Neck Drape the scarf around your neck, then loop one end around again. Even out the ends and tie them into a half knot, so you end up with two loops around your neck. Adjust the loops until you have the volume you like.
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