“Consumers want that convenience – they want all the different brands they buy in one place” -Samantha Dover, Mintel
Many transformations has taken place over the past decade for the beauty industry. The rise of social media and acceleration of e-commers led to change in how customers buy and what they buy. The beauty industry is ever evolving.
With the restrictions lifted and people go back to work and striving to be getting on with their lives, spikes in make-up sales became evident. Glossier targets the younger generation in particular. True to their mission, Glossier’s barely-there makeup saw Gen-Z wanting to wear more make-up than in the past. Functional make-up such as those covering bad acne became popular. Some other brands offers quirky patches to apply to the acne in colors like purple with various forms and sizes. Creating a make-up brand wardrobe Consumers want convenient shopping. They want all their make-up brands have one outlet where they can buy from. Partnerships between brands might be a viable option in future in order to address this problem. In the mean time, customers from all over the world wonder if Glossier might, in future, sell their products to international markets.
