Shop design Marilena Anagnostopoulou Florence Design Academy Interior Design II Academic
the consept
Donna Karrans favourite flower is the White Orchid. Having this in mind I created a shop inspired by nature, with decorations and display units shaped like the orchid flowers and their leaves. To bring «nature» into the shop I used natural materials, like wood and bright natural colors, brown, beige and cream. Donna Karran has stated her passion about contrasts of the primitive and the modern, the light and the dark. Also, I used black and white as this combination has been the identity color combination style for DKNY. “Everyone has their favorite flower. I have several, and all of them happen to be white. But the one that I’m most passionate about is the white phalenenopsis orchid. Love its simplicity – and its elegance. I have them throughout my homes and offices. Classic and exotic at the same time, they look good in any setting. It’s the best gift to give, especially to yourself.. Because they are a perennial herb, they last and last and last if you take care of them“ Donna Karran
sketches
Decoration elements
Shop design
The products
Shop design
shoes Shoes hold 40% of total sales. For spring 2010, Donna Karran presents 3 lines. DRESS, FLATS and ACTIVE
Shop design
handbags Handbags, also hold 40% of total sales
Shop design
ready to wear A small collection of dresses hold 10% of total sales
Shop design
accessories DKNY fragrances hold 10% of total sales
Shop design
materials
Giallo atlantide marble tile (floor area)
Solid wood ÂŤcafe-royaleÂť (display surface )
Shop design
Color palette
Shop design
renderings
Shop design
renderings
Shop design
renderings
Shop design
renderings
Shop design
renderings
Shop design
renderings
Shop design
renderings
Shop design
renderings
Shop design
renderings
Shop design
renderings
Shop design
renderings
Shop design
renderings
Shop design
renderings
Shop design
renderings
Shop design
renderings
Shop design
renderings
Shop design
Technical drawings Indication of dimensions
FLOOR PLAN Scale 1:50
Shop design
Technical drawings
FLOOR PLAN indication of sections Scale 1:50
Shop design
Technical drawings
Section 1 Scale 1:50
Shop design
Technical drawings
Section 2 Scale 1:50
FLOOR PLAN indication of sections Scale 1:50
Section 3 Scale 1:50
Shop design
Technical drawings
Section 5 Scale 1:50
Section 4 Scale 1:50
Shop design