Thesis "MYAAH cocoa cosmetics"

FOOD OF THE GODS Cocoa was the “food of the Gods”, the first farmers were the Mayas, followed by the Aztecs.

Mainly used as a drink whit water, corn flour, and spices.

It became famous in Europe in 1519 with Hernàn Cortéz.

The birth of cocoa plantation is linked to different legends, which have been taken as a reference point for developing thesis work.

LEGEND OF MAYA The God Quetzalcoatl arrives on earth to teach the wisest laws and makes the lands fertile. To defend his kingdom he left and entrusted his wife with the treasure, which he courageously protected until his death. From his blood was born the cocoa plant, whose fruit hides a treasure of bitter seeds as the sufferings of love, as strong as courage, red as blood.

EXCESS COCOA WASTE An excessive amount of cocoa waste in its production: • 40 million a year of cabosse, 10 tons per tonne of beans. • 12% of cocoa bean shells.

These waste, thanks to their chemical and physical characteristics, can be reused for different processes.

COSMETICS Ever bigger field, careful to the materials and ingredients used, is that of make-up.

Cocoa is often used for its properties and inspiration for its colors and its fragrance.

COCOA PAPER This material was chosen for the creation of the packaging, making it recognizable thanks to its natural colors and texture. The cocoa paper is produced by LeafLAB, it is made up of 10% cocoa bean waste and the remaining part from bleached cellulose, coming from sustainable crops. The paper has different weights and can receive treatments to resist fats and oils, making it suitable for packaging.

CONCEPT The new make-up line shows the nature of the components used. Use of simple and direct forms and graphics.

PROPERTY • Creation of packaging and make-up products at the same time, with cocoa bean shells.

• Customizable palette, with a free refill system and magnetic closure.

• Overpackaging for a safer closure during transport, containing the advertising flyer.

• Simple shapes, allow an easy intuition in the use.

IXCHEL PALETTE The packaging is made by superimposing several layers of cocoa paper, to enhance the characteristics of the material and make it more resistant. The palette has a free refill system created by making laser-cut holes in the paper that allow the interlocking of the refills and magnets for a safer closure.

MAKE-UP To create natural make-up products, which improve the characteristics of the skin and enhance the features, you must mix the base with the pigments.

The cocoa powder coming from the shells becomes one of the main pigments to give natural colors.

Each eyeshadow has been assigned a name linked to its color and to the message transmitted by the new make-up line.

SLOGAN : “SHOW YOUR BRAVERY” Everything was linked by a graphic that refers to the origins of the birth of cocoa, giving the product value added. The project is accompanied by a slogan, inserted in the palette, “Show your Bravery”, connected with legends on cocoa and it gives a brings a message of positivity, challenging those who use the palette to show themselves and their own courage on every occasion.

CONTACTS Phone: +39 3494666898 Mail: marilena.lotto92@gmail.com Linkedin: Marilena Lotto Issuu: marilena.92