Designmanualguerrillalab

Page 1

Design manual


Logo FabLab Innovation

Guerrilla Lab

Using the original FabLab Innovation webpage color range as a main guideline we picked the darkest color from it, looking for a stronger contrast.

FabLab Innovation official logo

The main graphic element of our logo, the robot, acts as an attempt to anneal the cold serious background of the color choice with a funny and friendly feeling. Guerrilla robot has antennas to intercept all the innovative ideas and to operate then in the lab.


Typography •

FabLab Innovation official font is Dosis Dosis is a rounded sans-serif type family. The Extended Latin character set included many alternative characters, all designed by Edgar Tolentino and Pablo Impallari.

For Guerrilla Lab Logo we used 84 Rock font . This font has “army “ look but in the same time looks like a paper collage , something handmade.

FabLab Innovation –Dosis

Guerrilla Lab =– 84rock


Colors

#004648

#ffffff

#04737b

#666666

#42bdc5

#000000

The same colors from FabLab Innovation official logo, white, black and a neutral grey. A cold color range but still attractive, light and distinct.


Graphic elements Logo element

A robot figure, adapted on illustrator with a Stamp effect to obtain lines with different intensity.

Forum icon

This element has a “school� look, a notebook where we can keep and find important information for each subject.


Imagery

On home page, besides the logo we’ll place the starting image of our FabLab Innovation teaser and images of the most recent posts from the forum It’s a image taken from the FabLab Innovation building in Odense Harbor. We chose to film at night for a mystery feeling (the idea that you’ll be amazed once you find what you can do in FabLab)


Tone of voice

The site font and color range keeps you alert, connected, there are no useless decorative elements to distract you. Guerrilla logo brings a funny friendly note as an insight of the Fablab general atmosphere, having fun around IDEA, PROTOTYPE, MANUFACTURING, DESIGN


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.