Design manual
Logo FabLab Innovation
Guerrilla Lab
Using the original FabLab Innovation webpage color range as a main guideline we picked the darkest color from it, looking for a stronger contrast.
FabLab Innovation official logo
The main graphic element of our logo, the robot, acts as an attempt to anneal the cold serious background of the color choice with a funny and friendly feeling. Guerrilla robot has antennas to intercept all the innovative ideas and to operate then in the lab.
Typography •
FabLab Innovation official font is Dosis Dosis is a rounded sans-serif type family. The Extended Latin character set included many alternative characters, all designed by Edgar Tolentino and Pablo Impallari.
•
For Guerrilla Lab Logo we used 84 Rock font . This font has “army “ look but in the same time looks like a paper collage , something handmade.
FabLab Innovation –Dosis
Guerrilla Lab =– 84rock
Colors
#004648
#ffffff
#04737b
#666666
#42bdc5
#000000
The same colors from FabLab Innovation official logo, white, black and a neutral grey. A cold color range but still attractive, light and distinct.
Graphic elements Logo element
A robot figure, adapted on illustrator with a Stamp effect to obtain lines with different intensity.
Forum icon
This element has a “school� look, a notebook where we can keep and find important information for each subject.
Imagery
On home page, besides the logo we’ll place the starting image of our FabLab Innovation teaser and images of the most recent posts from the forum It’s a image taken from the FabLab Innovation building in Odense Harbor. We chose to film at night for a mystery feeling (the idea that you’ll be amazed once you find what you can do in FabLab)
Tone of voice
The site font and color range keeps you alert, connected, there are no useless decorative elements to distract you. Guerrilla logo brings a funny friendly note as an insight of the Fablab general atmosphere, having fun around IDEA, PROTOTYPE, MANUFACTURING, DESIGN