Graphic Standard
Table of Contents
5
11
Our Purpose
Mission Statement
Graphic Standard
17
Business System
23
Logo Specifications Appropriate Logo Use Inappropriate Logo Use Typography Color Palette
Business Card Business Card Variation Envellope Letterhead
Signage Billboard Transportation Apparel Contact
Marketing Applications
Mission Statement
OUR PURPOSE NucĹŤ aims to provide sustainable protein snacks without furthering the enviornmental impact caused by the meat industry. With our new sustainable leafcutter ant protein, we integrate organic plant-based ingredients along with our roasted leaftcutter ant flour to create deliciously tasting chips. Our flavors are non-artificial and draw inspiration from various latin countries such as cilantro-lime from Mexico, MerkĂŠn Peppers from Chile, and chimichurri from Argentina. So you can have delicious chips and get the protein you need while snacking. In this graphic standard we outline how to properly use our branding from beginning to end. This book outlines the proper use of our logo, typography, palette, business system, and marketing forms.
Graphic Standard
LOGO SPECIFICATIONS The NucĹŤ logo should be used in the ratio listed below, the minimum size of the logo should not be below a 1-inch scale. Subtext, illustrations, or graphics can be added below or above the 0.25x-inch margin to avoid in illegibility of our logo. To specify flavors of the chips, the subtitle should be added below the 0.5x-inch scaled margin and centered with
0.25x in .5 in
1.25 in
0.25x
0.25x
0.25x in
4.12 in
APPROPRIATE LOGO USE The Nucū logo can be used with any colors provided in our palette as listed on the right side. The logo can be used on it’s own or with the subtext to represent the company. To represent other variety of flavors, the subtext can be used centered or flushed-right. If no color’s are available the logo can be used either in grayscale or in white. For branding purposes, the logo can be used in white with our leafcutter green (#5f875a) against the white logo, other colors can used if listed in our color palette.
sustainable protein snacks
Cilantro–Lime
INAPPROPRIATE LOGO USE The following examples on the right are incorrect forms of our logo. For branding purposes, we advise to strictly avoid the examples shown. Guidelines must be followed as previously discussed in the logo usage and specifications.
distorted logo
undefined colors
outline
logo without graphic
warp imagery
opacity changed
TYPOGRAPHY The fonts used for our branding are “Bungee Regular”, “Rajdhani Bold”, and “Rajdhani Regular”. Our logo uses a modified version of “Bungee Regular”, no other logo type should be used to represent Nucū. For primary information and subtitles “Rajdhani Bold” should be used. As for body text, “Rajdhani Regular” may also be used for any information needed.
Logo Type
Bungee regular
abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Header
Rajdhani Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Body
Rajdhani Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
COLOR PALETTE Nucō’s primary palette ranges from leafcutter green, cilantro green, and merken red shown on the right. To compliment the colors, the secondary colors on the right can be used ranging from leafcutter light green, cilantro light green, and merken orange. White can also be used to contrast the colors in the palette.
Primary
Secondary
#5f875a / RGB (95,135,90) C: 66% M: 29% Y: 77% K: 11%
#8fcc90 / RGB (143,204,144) C: 46% M: 0% Y: 57% K: 0%
#6da843 / RGB (109,168,67) C: 63% M: 13% Y: 100% K: 1%
#bbd753 / RGB (187,215,83) C: 31% M: 0% Y: 85% K: 0%
#aa2723 / RGB (170,39,35) C: 23% M: 97% Y: 100% K: 16%
#de7030 / RGB (222,112,48) C: 10% M: 68% Y: 94% K: 0%
Business System
BUSINESS CARD The business card is standard width and length size of 3.5 in. x 2 in. with a radius of 1 in. on the rounded corners. The logo and subtitle should be centered correctly with the business card shape. In the back side, the logo should be aligned with the contact information and name, title, and website should be vertically aligned with the logo. The zig-zag line should be asymetrically aligned with both texts to seperate the information.
sustainable protein snacks
Zoe Marin
Founder & CEO nucusnacks.com (123)-456-7890 1234 Munch St. Davis, CA 95616
BUSINESS CARD VARIATIONS The business cards can vary in color based on the provided colors in the palette to represent the different flavors. The different color variations can be used based on the job positions. Such as the leafcutter green for executives, cilantro green for managers, and merken orange for employees. Other text on the card can be complimented with the secondary colors in the standard.
sustainable protein snacks
Zoe Marin
Founder & CEO nucusnacks.com (123)-456-7890 1234 Munch St. Davis, CA 95616
sustainable protein snacks
John Doe
Manager nucusnacks.com (123)-456-7890 1234 Munch St. Davis, CA 95616
sustainable protein snacks
Mary Sue
Employee nucusnacks.com (123)-456-7890 1234 Munch St. Davis, CA 95616
ENVELOPE A standard no. 10 envelope (9.5 in x 4.125 in.) is to be used for any mailing purposes. The logo is above the address. The leafcutter green and light green are to be used for the envelope palette. In the back of the envelope a chip is used to represent our primary protein chip product to give a friendly and sustainable element to the envelope.
1234 Generic Address St. Davis, CA 95616
John Doe 1234 Generic Address St. Davis, CA 95616
LETTERHEAD The letterhead is on standard letter size paper (8.5 in. x 11 in.). The weight of the paper is 80 lb.. Glossy paper should not be used, but rather matte paper should be used in order to maintain the flat colors. The logo must maintain in the left corner with at least a margin of 0.5 in. away from the edges. As for the back of the letterhead, the logo must be centered, and the graphic has to be included in the lower right corner to maintain hierarchial balance.
1234 Munch St. Davis, CA 95616 — (123)-456-7890 — zmarin@nucusnacks.com — nucusnacks.com
Recipient Name 343 Leaf Lane Los Angeles, CA 90666
HELLO THERE! Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in
Sincerely, NUCU SNACKS
Marketing Applications
SIGNAGE Nucō’s marketing features a playful yet modern approach with handrawn illustrations. A munch mark is used in all signage and transportation to allude to our use of leafcutter ant protein as it mimics their leafcutting methods.
Outdoor Signage
BILLBOARD
Billboard Signage
TRANSPORTATION
Semi-Truck transportation Logo must be at least 3 feet in height on the side, and minimum of 1 feet high on the back.
APPAREL
T-Shirt for product promotion. Logo must be at least maitain a 0.5 in margin around it.
Tote bag to be used for promotions or bought by customers online.
CONTACT Zoe Marin (123)-456-7890 333 Munch St. Davis, CA 95616