educate. empower. employ.
WE ARE BAYCAT ANIMATION 4 DIGITAL VIDEO 6 GRAPHIC DESIGN 8 MUSIC AND RADI0 10 OFF-SITE PROGRAMS 12 YOUNG ADULT EDUCATION 14 STUDIO BAYCAT 16 GET INVOLVED 18
EDUCATE. EMPOWER. EMPLOY.
In October of 2004 BAYCAT opened it’s doors to you. We are a non-profit community media producer committed to using media and technology to facilitate positive change in our community. BAYCAT educates, empowers, and employs underserved youth and adults in the digital media arts. By bridging the digital divide, we inspire students to stay in school, become lifelong learners, and empower them to use the power of digital media and design to shape their communities and tell their unique stories. As you look through this brochure you will get an overview of the variety of free classes we’ve been able to offer, and the dynamic media Studio BAYCAT has been able to create to positively transform our community. Since our opening BAYCAT has educated over 1,800 youth. We’ve employed over fifty youth through our social
enterprise Studio BAYCAT, and their work has supported dozens of local San Francisco merchants and community organizations.We’ve entertained hundreds of thousands of audience members with our youth produced TV show Zoom IN and our Community Cinema films which have been screened world-wide. These numbers and this brochure can only begin to scratch the surface however when it comes to telling the stories of the young media producers who have been empowered by our BAYCAT community. I’m very proud of the work we’ve been able to accomplish so far, and look forward to continue growing BAYCAT to be a resource where you, and everyone in our community, can tell your stories and be inspired. Stop by for a tour anytime! We’re here for you!
Villy Wang, President and CEO
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ANIMATION In BAYCAT’s youth animation programs youth utilize a variety of techniques ranging from stop motion to digital techniques using Adobe Flash to create short films that focus on creative storytelling. The animated shorts created are combined with video segments to create each term’s episode of “Zoom In.” Past courses have included:
STOP MOTION Students learn a number of traditional techniques for creating short films including hand-drawn animation, paper cut-outs, and claymation.
DIGITAL ANIMATION WITH ADOBE FLASH Students create cartoons like the pros, writing and producing original 2D animated shorts and using Adobe’s powerful Flash software to bring them to life onscreen and online.
FLASH REVOLUTION
Students use the power of Adobe Flash to spread their messages across the internet with interactive media including game design.
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DIGITAL VIDEO
Digital video classes have been the cornerstone of BAYCAT’s youth education program since our founding in 2004. Since that time we have offered a number of courses to students of various skill levels and produced over two dozen episodes of “Zoom In,” an issues-oriented TV show written and produced by BAYCAT students.
DIGITAL TV PRODUCTION Create and produce your own TV show! Broadcast your ideas about your community and your world. Learn camera skills, screenwriting and interview skills, as well as basic audio and video software. Students will create an episode of BAYCAT’s award-winning youth created TV show Zoom In.
DIGITAL FILMMAKING
Everyone has a story worth telling. This class teaches adults with little to no filmmaking experience how to turn their stories into movies. Students learn to use Mini-DV cameras, Final Cut Pro editing software and more.
DOCUMENTARY FILMAKING Be part of a documentary film crew! Everyone has a story worth telling. Use Final Cut Pro to edit digital video and add text and effects. Create soundtracks using GarageBand and Soundtrack Pro. Basic filmmaking experience required.
DIGITAL EDITING & POST PRODUCTION Use Final Cut Pro to edit digital video and add text and effects. Create soundtracks using GarageBand and Soundtrack Pro.
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GRAPHIC DESIGN
GRAPHIC DESIGN FUNDAMENTALS
DIGITAL IMAGING
This class familiarizes students with the basics of visual communication that are the building blocks of all graphic design. Students will learn how to use type and imagery to communicate ideas through logos, posters and other projects. This course teaches hand skills and is a prerequisite for advanced design courses.
This ten-session class introduces students to two of the most popular and powerful digital imaging software programs on the market today: Adobe Photoshop and Adobe Illustrator. Students will scan and manipulate images, learn the difference between raster and vector artwork, and gain important skills that can be used in both print and digital media. This class is a prerequisite for advanced design classes.
DESIGNING FOR PRINT
Printing has come a long way since the first mass-produced Bibles rolled off Johannes Gutenberg’s press in the 15th century. Students create a variety of projects for the printed medium, from business cards to book layouts. The class will also pay a visit to a local print shop.
WEB DESIGN
An introduction to authoring web pages. Learn to create your own graphics, manage files, and post a working site for a local client. Prerequisites: Graphic Design Fundamentals and Digital Imaging or permission of instructor.
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MUSIC & RADIO
MUSIC PRODUCTION Make beats, record sound and vocals, and digitally edit audio tracks. The class will cover musical arrangement, songwriting, and production and will create a final audio CD. The class will also create, perform and produce BAYchat Radio. Episodes focus on issues affecting your community and your world and are distributed via podcast on the web. Research a topic, write and perform scripts, and conduct interviews while learning digital audio software and editing skills.
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OFF-SITE PROGRAMS
BAYCAT has expanded its programming off site by partnering with schools and organizations serving economically disadvantaged youth. At partnering sites, BAYCAT instructors teach youth side-by-side with school district teachers and community center administrators. As part of our commitment to community development, we “train the trainers,� using our experience in digital media education to provide professional development to partnering instructors so they can better integrate digital media instruction into their programming. We have taught classes in video and TV production, graphic design and
music production in a multitude of schools and community based organizations. Our classes prepare students for a lifetime of education, expression and empowerment. Students learn not only the art of design and editing, but also the art of communication, collaboration, compromise, project management and critical thinking. Student teams complete projects that have a direct and visible effect on their schools and community – demonstrating to students the power of their voice and inspiring them to reclaim their future.
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YOUNG ADULT EDUCATION
INTERNSHIP PROGRAM The Studio BAYCAT Internship Program employs three aspiring digital media producers from the Bay Area community each term. The internship program provides technical training for aspiring graphic designers and video producers as well as an opportunity to observe and gain hands-on experience in the digital media industry. The Internship Program increases the interns’ knowledge of workplace skills and provide them with on-the-job experience. In addition all interns play a pivotal role in BAYCAT’s Community Cinema Program.
COMMUNITY CINEMA The Community Cinema Program stemmed out of BAYCAT’s filmmaking internship program which culminates in the production of a short film. One of the guiding principles of the program is cultivating creative ingenuity through community involvement. The program engages youth from BAYCAT’s educational program, local actors, filmmakers, businesses, non-profits and artists to create grassroots media that allows them to share their community’s stories and to highlight local issues.
WORKSHOPS BAYCAT periodically hosts young adult workshops in media arts including digital imaging, video production and web design.
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STUDIO BAYCAT Studio BAYCAT is the professional media services social enterprise arm of BAYCAT and provides a direct link between the youth we educate and the community we serve. An award-winning and nationally recognized studio, we offer a full range of top-quality media services while employing local media producers including former BAYCAT students.
AUDIO/VIDEO SERVICES • • • • • • • • •
Promotional Videos Educational Videos Event Capture PSA or Commercial Editing A/V Services DVD Creation Web Videos Original Music
DESIGN SERVICES • • • • • • • • •
Logos and Branding Advertising Campaigns Marketing Materials Business Print Collateral Annual Reports Web Design Motion Graphics Environmental Graphics …and more!
We specialize in work for community-oriented clients from the San Francisco Bay Area and beyond. Past clients have included UCSF, Yahoo!, Bank of the West, Amnesty International, the U.S. National Park Service, the City of San Francisco, the San Francisco Film Commission, Citibank and the United Way.
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GET INVOLVED!
ENROLL If you or someone you know is interested in learning about our current course offerings please contact us at www.baycat.org.
SUPPORT BAYCAT could not continue its mission without the generous support of donors like you. Please consider making a tax deductible contribution by check or online. We are also always on the lookout for volunteers!
HIRE US
Studio BAYCAT is ready to meet your company’s needs! Please contact our award-winning team for a free consultation today.
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2415 THIRD STREET, SUITE #230 SAN FRANCISCO, CA 84107 WWW.BAYCAT.ORG 415–701–8228 x205