Benefits of Search Engine Marketing
What is Search Engine Marketing? ď‚— The search engine marketing is the form of internet
marketing and utilize the result to promote the brands and website.
Types of Search Engine Marketing The two types of the search engine marketing such as: Search engine optimization Pay per Click
Benefits of Search Engine Marketing
Long term exposure Brand building Cost effective Manage campaigns Mobile search advertising
SEM Terminology
PPC CPC CTR% Impression Google content Ranking/ position Quality score
Why SEM?
Good Targeting Low wastage Branding Competitive Best result and quick wins
Strategy of SEM Search engine optimization PPC(Pay Per Click) Tracking your result with the SEO tools
Search engine optimization ď‚— The search engine optimization is provide the help to
you website rank better in the search engine result page. The your website to make easier to find you in search engine result.
Advantages of SEM
Increase the more traffic Long term positioning Targeted traffic Cost effective
Optimizing for Google
Content Domain age Page load time Url structure Internal linking Html site map
Google Ad Words
For Example: ď‚— Mario Prisciandaro is an digital marketing expert
which will provide the various techniques such as: PPC, SEO and SEM.