Airline Project- SD City College

ARTG 133 - INTERMED GRAPHIC DESIGN II San Diego City College, Spring 2014 Mario Telles Instructor : Min Choi

TABLE OF CONTENTS

Š 2014 ARTG 133 SDCCD Mario Telles

1

Design Brief

2

Research

3

Logo Sketch

4

Logo Development

5

Final Logo

6

Stationary

7

Ticket

8

Colors and Icons

9

Advertising

10

Advertising

11

Poster

12

Vehicles

13

Design Brief

14

Sketches

15

Flavors

16

Packaging Design Devlopment (2D)

17

Packaging Design Devlopment (2D)

18

Packaging Design Devlopment (2D)

19

Packaging Design Devlopment (2D)

20

Finished Package

DESIGN BRIEF

The name of my Airline is Tuscan Airlines, I’m trying to go with a logo that uses,it doesn't mean anything but its easier to say. Im going to be going with a tuscan theme with a splash of new modern feel. The demographic that I'm looking to market to is the mid 30’s and up, the airline will have authentic meals with all ingredients resourced from Italy, including wines meats, cheeses, and fruit, from the the local wineries and farms. The competition is mainly the older, out dated airlines still using processed, bland, food and those airlines that make you feel like your on a 3 hour taxi ride. The feel should make you want to ride again, with fresh food ,wine tasting , paired with cheese, meet , and fruit, it will feel like your on a tour of Italy before you even arrive. The messages that I'm trying to convey is that this is an experience not just a method of transportation , you shouldn't just want to get off the plane the minute it lands, in fact I want it to be the opposite where you wish you could spend more time on the plane experiencing all that Italy has to offer, food, wines , and comfortable atmosphere. The interior of the of the plane will have all earth tones starting from the floor with a dark brown carpet to resemble the italian earth . Second with the seats being made out of a soft tan leather with adjustable foot rest and recline, . The interior walls will have a two tone light tan with a wood grain separator between them, a very soothing color that will help you relax while on the plane.

Across the ceiling of the interior will be a simulated Tuscan sunset , so that when you recline your seat you can watch the slow movement of the clouds as they go by. I want the airline to have a very loose and fun personality like as if you were a guest in a italian home about to enjoy a family dinner. The response from the audience should be the same as if a new restaurant opened up, that is serving amazing food. I want it to be something that you have to try just have the experience on your bucket list.

I want the airline to be know for the food , so there is going to be a lot of talk about the experience , and that the airline is changing the food that you get on the plane .

© 2014 ARTG 133 SDCCD Mario Telles

RESEARCH

© 2014 ARTG 133 SDCCD Mario Telles

LOGO SKETCHES

AIRLINES

AIRLINE S

© 2014 ARTG 133 SDCCD Mario Telles

LOGO DEVELOPMENT

© 2014 ARTG 133 SDCCD Mario Telles

Mario Telles Graphic Designer Tel: 39-542-30316 Fax: 39-542-612776 Add: Via Verdi 6 40026 Imola E-mail: mario.telles@tuscan.airlines.it March 10, 2014 Trenz Puca 4321 First Street Anytown, State ZIP Dear Trenz, Lorem ipsum dolor sit amet, ligula suspendisse nulla pretium, rhoncus tempor fermentum, enim integer ad vestibulum volutpat. Nisl rhoncus turpis est, vel elit, congue wisi enim nunc ultricies sit, magna tincidunt. Maecenas aliquam maecenas ligula nostra, accumsan taciti.

Sociis mauris in integer, a dolor netus non dui aliquet, sagittis felis sodales, dolor sociis mauris, vel eu libero cras. Faucibus at. Arcu habitasse elementum est, ipsum purus pede porttitor class Ac dolor ac adipiscing amet bibendum nullam, lacus molestie ut libero nec, diam et, pharetra sodales, feugiat ullamcorper id tempor id vitae. Mauris pretium aliquet, lectus tincidunt. Porttitor mollis imperdiet libero senectus pulvinar. Etiam molestie mauris ligula laoreet, vehicula eleifend. Repellat orci erat et, sem cum, ultricies sollicitudin amet eleifend dolor.

Consectetuer arcu ipsum ornare pellentesque vehicula, in vehicula diam, ornare magna erat felis wisi a risus. Justo fermentum id.

Malesuada eleifend, tortor molestie, a a vel et. Mauris at suspendisse, neque aliquam faucibus adipiscing, vivamus in. Wisi mattis leo suscipit nec amet, nisl fermentum tempor ac a, augue in eleifend in venenatis, cras sit id in vestibulum felis in, sed ligula.

Lorem ipsum dolor sit amet, ligula suspendisse nulla pretium, rhoncus tempor fermentum, enim integer ad vestibulum volutpat. Nisl rhoncus turpis est, vel elit, congue wisi enim nunc ultricies sit, magna tincidunt. Maecenas aliquam maecenas ligula nostra, accumsan taciti.

Sociis mauris in integer, a dolor netus non dui aliquet, sagittis felis sodales, dolor sociis mauris, vel eu libero cras. Faucibus at. Arcu habitasse elementum est, ipsum purus pede porttitor class Ac dolor ac adipiscing amet bibendum nullam, lacus molestie ut libero nec, diam et, pharetra sodales, feugiat ullamcorper id tempor id vitae. Mauris pretium aliquet, lectus tincidunt. Porttitor mollis imperdiet libero senectus pulvinar. Etiam molestie mauris ligula laoreet, vehicula eleifend. Repellat orci erat et, sem cum, ultricies sollicitudin amet eleifend dolor.

Consectetuer arcu ipsum ornare pellentesque vehicula, in vehicula diam, ornare magna erat felis wisi a risus. Justo fermentum id.

Malesuada eleifend, tortor molestie, a a vel et. Mauris at suspendisse, neque aliquam faucibus adipiscing, vivamus in. Wisi mattis leo suscipit nec amet, nisl fermentum tempor ac a, augue in eleifend in venenatis, cras sit id in vestibulum felis in, sed ligula.

Sincerely yours, Urna Semper

Tuscan Italian Airlines Tel: 39-542-30316 Fax: 39-542-612776 Add: Via Verdi 6 40026 Imola E-mail: mario.telles@tuscan.airlines.it

Š 2014 ARTG 133 SDCCD Mario Telles

Mario Telles

Graphic Designer

Tel: 39-542-30316

Fax: 39-542-612776

Add: Via Verdi 6 40026 Imola

E-mail: mario.telles@tuscan.airlines.it

COLLATERAL

ticket/boarding pass pocket folder

Š 2014 ARTG 133 SDCCD Mario Telles

ticket/boarding pass

AVENIR (san-serif) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12364567890 !@#$%^&*()+{}?

ATHELAS (serif) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12364567890 !@#$%^&*()+{}?

© 2014 ARTG 133 SDCCD Mario Telles

ADVERTISING

billboard/poster

© 2014 ARTG 133 SDCCD Mario Telles

ADVERTISING

billboard/poster

© 2014 ARTG 133 SDCCD Mario Telles

www.tuscanairlines.com

Š 2014 ARTG 133 SDCCD Mario Telles

VEHICLES

airplane graphic (side view) airplane interior, seat fabric

airplane graphic (different angle and/or tail)

Š 2014 ARTG 133 SDCCD First Last Name

PRODUCT PACKAGING DESIGN BRIEF

The purpose of the package is to give the feeling of an old style of cooking. I want the comfort food feeling to come out and make you feel invited to try some of whats inside the package. I want the pakage to reflect that the prodcut is using all natural foods from Italy and that the product will have resourced the elemnts from the italian farmers in Italy. I want the package to be a rigid design, so that the product inside doesn not get damaged. I want there to be story on each package to tell about the itlian farmers that are working to provide the food for this product. This product will be sold at the gift shops and given to passengers on the plane. Three sizes will be available small , med. and large. I want there to be a window to so that you can see the product inside , and see what your buying.

Š 2014 ARTG 133 SDCCD Mario Telles

PACKAGING DESIGN SKETCHES

© 2014 ARTG 133 SDCCD Mario Telles

Avenir (serif) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12364567890 !@#$%^&*()+{}?

Charter (san-serif)

FLAVOR 01

FLAVOR 02

FLAVOR 03

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12364567890 !@#$%^&*()+{}?

VISUAL ELEMENT 01 (PATTERN, IMAGE, ILLUSTRATION..)

© 2014 ARTG 133 SDCCD Mario Telles__

VISUAL ELEMENT 02

VISUAL ELEMENT 03 (PATTERN, IMAGE, ILLUSTRATION..)

PACKAGING DESIGN DEVELOPMENT (2D)

© 2014 ARTG 133 SDCCD Mario Telles

PACKAGING DESIGN DEVELOPMENT (2D)

© 2014 ARTG 133 SDCCD Mario Telles

PACKAGING DESIGN DEVELOPMENT (2D)

© 2014 ARTG 133 SDCCD Mario Telles

PACKAGING DESIGN DEVELOPMENT (2D)

© 2014 ARTG 133 SDCCD Mario Telles

FINAL PRODUCT PACKAGING DESIGN

PRODUCT PACKAGING PHOTO

© 2014 ARTG 133 SDCCD Mario Telles