ALUMNI CENTER
observations, inspirations and solutions
SottoStudios/LA
UCLA IS MORE THAN A SCHOOL. UCLA IS A BRAND.
GREAT BRANDS HAVE GREAT STORIES WHERE ARE THE STORIES AND WHO TELLS THEM BEST?
STORIES OF EXPERIENCE
TRADITION OF GREAT STORYTELLERS
HEROES HAVE HEROES, STORIES HAVE STORIES
HALL OF CHAMPIONS
HEROES HEROES THAT OVERCOME OBSTACLES
AMAZING STORIES GET RETOLD ALUMS APPEAL TO THE BETTER NATURE IN ALL OF US. MISSION: SHARE THE PAST TO INFORM A BETTER FUTURE.
PASS THE STORIES ON. WHERE THE STORIES LIVE. WHERE YOU ARE PART OF IT.
CREATE A BRAND RITUAL
(something worth repeating)
ALUMNI CENTER
SOCIAL EXPERIENCE CASUAL ATMOSPHERE EVENTS AND SHARING
LOCATIONLOCATIONLOCATION LOCATIONLOCATIONLOCATION LOCATIONLOCATIONLOCATION
ALUM CENTER
FACT: HEART OF THE CAMPUS OPPORTUNITY: SOUL OF THE CAMPUS
LUSKIN
NO KINETICS.
THE FORBIDDEN CITY
BIG UPSIDE
NOT A DESTINATION. SOCIALLY DEAD. WALK BY AND DON’T STOP.
UCLA ALUMI CENTER WORK IN PROGRESS- PRELIMINARY PLANNING CONCEPTS
UCLA ATHLETIC CENTER BRUIN PLAZA
NEW RAMP
VIDEO DOORS
ADDITIONAL FINS
GRASS/GRAVEL LANDSCAPE LARGER GRASS PLINTH
UCLA STORE
SPANISH STEPS
JAMES WEST ALUMNI CENTER
WISHING WELL
OBJECT IN GRASS
GRASS PAVERS
PAULEY PAVILION WISDOM WALK
LUSKIN CENTER SPAULDING FIELD
IMMERSIVE PARK EXPERIENCE OPEN TO LUSKIN JAMES WEST ALUMNI CENTER
VARIABLE SIZED FINS
UCLA ATHLETIC CENTER BRUIN PLAZA
NEW RAMP
VIDEO DOORS
ADDITIONAL FINS
GRASS/GRAVEL LANDSCAPE LARGER GRASS PLINTH
UCLA STORE
SPANISH STEPS
JAMES WEST ALUMNI CENTER
WISHING WELL
OBJECT IN GRASS
GRASS PAVERS
PAULEY PAVILION WISDOM WALK
LUSKIN CENTER SPAULDING FIELD
JAMES WEST ALUMNI CENTER
VARIABLE SIZED FINS
GREAT PLACES have GREAT DOORS
FROM LUSKIN
UCLA ATHLETIC CENTER BRUIN PLAZA
NEW RAMP
VIDEO DOORS
ADDITIONAL FINS
GRASS/GRAVEL LANDSCAPE LARGER GRASS PLINTH
UCLA STORE
SPANISH STEPS
JAMES WEST ALUMNI CENTER
WISHING WELL
OBJECT IN GRASS
GRASS PAVERS
PAULEY PAVILION WISDOM WALK
LUSKIN CENTER SPAULDING FIELD
JAMES WEST ALUMNI CENTER
VARIABLE SIZED FINS
THE WELL OF INSPIRATION
UCLA ATHLETIC CENTER
RAMP MOVES
BRUIN PLAZA
TRELLIS
VIDEO ICON GRASS SEATING AREA LARGER GRASS PLINTH
UCLA STORE
EXPAND SPANISH STEPS
JAMES WEST ALUMNI CENTER
ACCESS?
OBJECT IN GRASS
VIDEO WISHING WELL
VARIABLE SIZED FINS
PAULEY PAVILION
WISDOM WALK
OVERLOOK
LUSKIN CENTER
SPAULDING FIELD
JAMES WEST ALUMNI CENTER
OVERLOOK
THE WELL ENTRY
VIEW FROM THE ROOF
LOOKING TOWARD LUSKIN LOOKING TOWARD LUSKIN
HUGE POTENTIAL FIELD VIEWS
UCLA ATHLETIC CENTER
RAMP MOVES
BRUIN PLAZA
TRELLIS
VIDEO ICON GRASS SEATING AREA LARGER GRASS PLINTH
UCLA STORE
EXPAND SPANISH STEPS
JAMES WEST ALUMNI CENTER
OBJECT IN GRASS
VIDEO WISHING WELL
VARIABLE SIZED FINS
PAULEY PAVILION
WISDOM WALK
OVERLOOK
LUSKIN CENTER
SPAULDING FIELD
JAMES WEST ALUMNI CENTER
OVERLOOK
Portals to your future
STEPS VIEW
OVERVIEW
3D FLY THRU
Recommendations remove interior and exterior barriers to the the experience
create hot zones of social interest
rebrand the center as a club or social space
bring action closer to the passerby
advertise what is going on
embrace the bruin brand lifestyle
TELL A GREAT STORY. DRAW A CROWD. “it’s the little details that are vital, little things make BIG things happen”
OVERVIEW
UCLA ATHLETIC CENTER
RAMP MOVES
BRUIN PLAZA
TRELLIS
VIDEO ICON GRASS SEATING AREA LARGER GRASS PLINTH
UCLA STORE
EXPAND SPANISH STEPS
JAMES WEST ALUMNI CENTER
OBJECT IN GRASS
PLAN
VIDEO WISHING WELL
VARIABLE SIZED FINS
PAULEY PAVILION
WISDOM WALK
OVERLOOK
LUSKIN CENTER
SPAULDING FIELD
JAMES WEST ALUMNI CENTER
OVERLOOK