Digital Media Pack
2011 Specifications
Classic Car Mart Goes Digital
Classic Car Mart magazine has a web site www.classic-car-mart.co.uk and a monthly email newsletter so you can engage and target this market digitally in addition to your on-page activity, giving you the complete advertising package. Examples of the website and newsletter options are included in this Digital Media Pack.
Why should you include digital advertising as part of your marketing strategy? Coverage - Online advertising gives you worldwide coverage. This globally wider exposure helps in making your advertisements reach more audiences, which may ultimately help you in getting better results through your online advertising campaign. Targeted Audiences - Online advertising helps you to reach a targeted audience and this helps in making your campaign more profitable and receiving more relevant leads. Affordable - Online advertising is a cost effective way to reach your target market in the right environment. Easy to track and measure conversion – There are numerous effective analytical tools available to measure online advertising campaigns which affords greater control over your advertising. Informative – Digital advertising allows you to convey more details about your business and products. Online campaigns have a click through link to a specific landing page enabling visitors to quickly access more information about the product. Easy Audience Engagement Online advertising makes it easy for the audience to engage with your ads or products and enables you to measure feedback. Better Branding – Online advertising helps to strengthen branding awareness. Interactive: Online advertising gives the audience the opportunity to interact and order direct from you.
The online audience is mobile and can receive digital messages worldwide iPad and Tablet stats: 15 Million iPads sold to date, 30+ Million e-tablets are expected to be sold by the end of 2011. Expected increase of 66.5% in tablet sales to 115 Million units by 2014. 100 Million + iPhones in circulation, 350,000 Apps available, 12 Billion sold.
Age group 33-44 years 43%, 21-32 years 27% 45-54 years 19%, 55+ 6%, Under 21”s 5% Source: AppleInc.Ad/Mob.PWC.Yahoo.
Digital Media Pack
2011
Advertising options
WEBSITE Specifications 925px
A A
Single Leaderboard Double Leaderboard
Mid banners Full
458px x 90px
925px x 90px
925px x 90px
D
C Mid banners Content
Mid postion unit 315px x 245px
B
640px x 45px
Sky Scrapper 160px x 600px
C
D
D
Small 160px Button x 40px
B
Medium D Button 160px x 80px Large Button
D
160px x 160px
Simple text link Lancaster Insurance Services offer the best insurance deals for the classic car market, click here for more information
E
Text Links
Files accepted: HTML, GIF’S, JPEGS, SWF
E
Digital Media Pack Advertising options
NEWSLETTER Specifications
2011 Top Banners 480px x 60px
Banners 468px x 60px
Buttons 160px x 100px
Lancaster Insurance Services offer the best insurance deals for the classic car market, Click here for more information
Text ads 100 words
Dealer cars 135px x 90px Plus 10 words and link
Files accepted: HTML, GIF’S, JPEGS. All newsletters are styled using inline CSS and tables. We check all newsletters display in the most common webbased email programmes as well as the most commonly used desktop and mobile versions.
Digital Media Pack
2011
Rate card website
Ad style Double Leaderboard Single Leaderboard Mid Banner Full Mid Banner Content Skyscraper Small Button Medium Button Large Button Advertorial Text link Text Links Directory
1 month £600 + vat £300 + vat £300 + vat £300 + vat £150 + vat £30 + vat £40 + vat £50 + vat £70 + vat £30 + vat £35 + vat
e-newsletter Ad type Top Banner Button Advertorial Text link Text Links Dealer Cars
1 Month £300 + vat £50 + vat £70 + vat £30 + vat £40 + vat
special positions
3 MONTHS £575 + vat £275 + vat £280 + vat £280 + vat £140 + vat £25 + vat £35+ vat £45 + vat £65 + vat £25 + vat £30 + vat
6 MONTHS £550 + vat £250 + vat £260 + vat £260 + vat £130 + vat £20 + vat £30 + vat £40 + vat £60 + vat £20 + vat £25 + vat
12 MONTHS £525 + vat £225 + vat £250 + vat £250 + vat £120 + vat £15 + vat £25 + vat £35 + vat £50 + vat £15 + vat £20 + vat
SIZE IN PIXELS 72 DPI 925px x 90px 458px x 90px 925px x 90px 640px x 45px 160px x 600px 160px x 40px 160px x 80px 160px x 100px N/A 10 Words 40 Words
Files accepted: HTML, GIF’S, JPEGS, SWF
3 Months £280 + vat £45 + vat £65 + vat £25 + vat -
6 Months £260 + vat £40 + vat £60 + vat £20 + vat -
12 Months £250 + vat £35 + vat £50 + vat £15 + vat -
SIZE IN PIXELS 72 DPI 480px x 60px 160px x 100px N/A N/A N/A
Files accepted: HTML, GIF’S, JPEGS
Rate on application Video ad: Actual moving video clips are displayed and hosted on the web site. We work in partnership with film production companies who can produce clips, bites and short films if required, POA.
Page peels: This is a digital option where you can peel a corner of a website and see your message underneath Contact Details Sales Team ccm.adsales@kelseypb.co.uk Sarah Garrod 01733 353382 Jason Baker 01733 353364 Wendy Loftus-Martin 07971 685893 Susan Cook 01733 353381
Pop-ups: Pop-Ups are small windows that “pop up” over the top of web pages, displaying an advertisement, or entire web page. Advertisers use these as a way to get attention.
Commercial Director Matt Carson matt.carson@kelseypb.co.uk
Production: Charlotte Riley 01733 353352 Digital Marketing Manager: Madeleine Lillywhite 01733 353368 Madeleine.lillywhite@kelseypb.co.uk Web Designer/webmaster: Mark Hyde mark@isite-media.co.uk Web Editor - Jane Hyde jane@isite-media.co.uk