Markathon_July_2014

Page 1

Marketing Magazine of IIM Shillong

July 2014

MARKATHON Volume 6 | Issue 1

Leveraging

FIFA 2014

through digital marketing and other tools for Brand Equity

Vartalaap with Mr. Harikesh S.Nair Associate Professor of Marketing Stanford GSB


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Markathon_July_2014 by Markathon IIM Shillong - Issuu