Looking to list your property? Here’s how to get started

By Jen Baird, chief executive of the Real Estate Institute of New Zealand (REINZ).

Here’s what to think about as you look to list your property.

It is important to find a real estate professional who can deliver a standout marketing campaign, advise you on key steps for getting your property ready to list, and who will tell you what you need to know throughout the selling process.

Research is key

Using a real estate salesperson can result in a more effective sale than selling privately. They will handle the details of the marketing and sales process, the cut and thrust of the negotiation or auction, and you can rest assured that you’re protected throughout the process by their expertise and requirements under the Real Estate Agents Act.

To find the right person for you, ask around; talk to family, friends and neighbours and see if they have any recommendations on real estate salespeople they have previously used and whom they had a good experience with.

It’s also fundamental to understand where the market is today before you head into the selling process. Doing some of your own research is vital however, you can rely on your salesperson to bring expertise.

Salespeople have the time, access to the latest data and market information, and to advise on exactly what is happening in your market for your type of property. Having honest conversations with your real estate salesperson will enable you to understand the current market and the best approach for selling your home.

Honesty is the best policy

A real estate professional will help to manage your price expectations with the latest statistics, their knowledge of the current market, the local area, what properties are attracting the most attention and why, the current levels of attendance at open homes, and more.

They should also explain what they will do behind the scenes to ensure the best possible outcome for you.

They can advise you on the best way to present your property for sale including aspects such as required maintenance, tidying up of gardens, decluttering, or home-staging.

With these factors come costs, and your real estate professional should ensure you are aware of the aspects you may need to invest in when selling your home so there are no surprises, and so you can factor this into your budget.

Look for a salesperson who can demonstrate knowledge of your local area and community, ideally with a network of potential buyers, as this can help ensure your property is best positioned and marketed to the right people. Make sure you understand what a salesperson’s commission fee is. While fees do vary by agency, our advice is that choosing a salesperson on commission alone could lead to losing a significant amount of money by achieving a lower price for the property.

The Real Estate of Institute of New Zealand (REINZ) is a champion for a world-class real estate profession delivering the best possible real estate services to New Zealanders.

Choosing a REINZ real estate professional member means you are choosing someone who is supported to excel in the profession, and are trusted, skilled professionals, supported by high-quality education, advice, and uphold the best standards of practice.