LCFC 2016/17 Introduction

2016/17 Leicester City Football Club

The World’s Fastest Growing Football Brand Private & Confidential

Leicester City Football Club An Introduction…

Leicester City Football Club, founded in 1884 is an institution in English football, with 12 promotions, 3 League Cup wins and four FA Cup Final appearances in the club’s illustrious 131 years history.

They are champions of the English Premier League, the most watched football league in the world, a feat marked as the biggest success in the history of Club sport.

LCFC was bought by the Srivaddhanaprabha family (King Power International) in 2010. Their considerable and on-going investment in all areas of the club (including the stadium) has ensured LCFC are geared for establishing themselves in the Premier League.

Their profile has also enabled the Club to become one of the most popular teams in South East Asia and now spreading in to other global regions.

Leicester City is the World’s fastest growing Football Sports Brand.

Leicester City Football Club What we stand for‌

Core Purpose: Prestigious and innovative club who thrives in the challenge Brand Idea: Creating excellence through hard-work and teamwork Our Beliefs: Inclusivity, Integrity, Fearless, Exceed Expectations Our Feel: Innovative, Creative, Exciting, Respectful Our Facts: Global Sports Team, Team on the Up, one of fastest growing sports teams in World

Leicester City Football Club Key Facts…

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Premier League Champions 2015/16

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Team on the up

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One of the fastest growing Football teams in World Football

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Recently ranked as 16th most-valuable Football Club’s in the World

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Second best in Premier League for LED advertising Boards in terms of Media Value

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Currently partnering with brands such as DHL, Puma, Barclays, Sekonda, BMW, Mini, Walkers, Pepsi, Gatorade, Europcar, Singha, Air Asia

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Strong CSR arm – currently reaching over 90,000 families and communities per season

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Every match here at King Power is SOLD OUT – 32,000

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UK Location – heart of the Midlands and easily accessible, generating a fantastic atmosphere

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We are owned by King Power International, World leaders in Duty Free and Retail sales

Current senior internationals…

Riyad Mahrez Algeria

Andy King Wales

N’Golo Kante France

Danny Drinkwater England Jamie Vardy England

Gokhan Inler Switzerland

Kasper Schmeichel Denmark

Wes Morgan Jamaica

Andrej Kramarić Croatia

Christian Fuchs Austria Jeffrey Schlupp Ghana

Daniel Amartey Ghana

Shinji Okazaki Japan

Media Coverage Daily coverage‌

Media Coverage UK coverage‌

Media Coverage Global coverage‌

Media Coverage Digital coverage‌

Our Statistics‌ Supporters 23,000

Season ticket holders (sold out)

31,725

Average attendance (sold out)

Supporter data 375,262

Registered supporters

207,103

Email addresses

191,214

Mobile phone numbers

29,686

Unique business accounts

Social stats 5,463,064

Facebook likes

740,231

Twitter followers

746,278

Instagram followers

41,801

YouTube subscribers

6,811,369

YouTube views

5,261

LinkedIn followers

512,062

Weibo followers

Our TV Exposure…

128 Broadcasters 212 Broadcast territories

Source: Repucom

Broadcast Audience by Region‌

175 Countries 212 Broadcast territories 643 million Homes 116,923 Broadcasts 154,851 Hours of coverage 2.31 billion Global cumulative audience 0.93 billion Global cumulative live audience Source: Repucom

Who we work for…

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Our TV Facing LED Advertising…

Our Pitchside LED

LED advertising features in over 65% of screenshots at Leicester City, providing the second highest media values in the Premier League.

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40 30 20 10 0 % of board visibility over a 90 minute period (Source: Sports Revolution - 2014/15 Season)

LCFC has higher LED coverage than 18 other Premier League Clubs

1 x minute of LCFC LED Media Value = £851,023 (source: Repucom)

Community Support Relations Our Community Trust runs programmes throughout Leicestershire, currently reaching over 90,000 children each year across a range of spectrums.

This is spread across three specialist areas: SPORTS PARTICIPATION | EDUCATION | COMMUNITY COHESION

A Partnership with LCFC will help you…

Initial Points of Interest…

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Drive your brand and media exposure

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Provide alignment with a UK Premier League Football Team

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Gain Image enhancement across a diverse target market

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Provide Premier League corporate entertainment easily from anywhere in UK

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Possible leveraged integration in to other areas of your business, i.e. spread across different departments

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Opportunity to use King Power Stadium for your own events

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Exciting and Innovative partnership – everybody knows about Premier League football Engage in promotion throughout the UK and also the world in one process True CSR value, you can make a real quantifiable difference across Junior supporters/family audience/schools/grass roots/inner city projects Staff Motivator within your organisation Opens doors e.g. prospecting Problem Solves i.e. can get you in front of new markets Brand alignment/prestigious partnership – position your brand alongside our current partners World promotion opportunities, highlighting in: • Thailand • China • Japan • South Africa • USA Extremely powerful for any new product launches One of most cost-effective large scale advertising mediums available compared to TV, Radio, Billboards etc.

Our Partnership Approach…

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Champions League – premium approach like Europe’s elite

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Exclusive – We limit partners to engage in stronger exposure for brands partnering us

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Innovative – we’ll create bespoke programmes across any or all of our platforms to maximise your organisations intended output

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Contact – you’ll receive a dedicated account manager who will manage the partnership for you including new activation opportunities and ideas

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Ongoing - each partnership contains a continuous (and flexible) programme which runs throughout partnership duration to ensure you’re constantly in the public eye

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All our Partnerships include media value measurements

For more information, please contact:

Mark Davies Head of New Business E: mark.davies@lcfc.co.uk T: +44(0)7885 965 372